Restaurant offers can be highly beneficial to drive business into a restaurant. And restaurant offers can also be a detriment to the restaurant business. And a lot of restaurant operators don't want to give anything out for free. Believe me, I don't want to give out free stuff either. In this episode, I'll talk about how to do an offer or promotion the right way in the wrong way. I'll break it down to the acquisition cost and ROI on a promotion.
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