Mastering the Power of Distribution Channels

Overview
In this episode of the In Your Business podcast, Michael Sayre from CUI Wealth Management invites Matt R. Vance, company culture and reputation management expert, to discuss the power of distribution channels in business communication. Matt is the CEO of Mobrium, the platform helping HR leaders strengthen employer reputation across sites like Glassdoor, Indeed, Comparably and more. He is also the author of the award-winning book The Review Cycle, and Co-Host of The Culture Profit podcast.

They explore the significance of online reviews and user-generated content as word-of-mouth distribution channels. Matt shares insights from his experience in managing reputations for various organizations and explains how reviews tell a story at scale, building trust in the social proof provided by the online community. 

They also discuss the importance of optimizing feedback loops for generating more sales, attracting job applicants, and driving business growth.

Disclosures
Securities and advisory services are offered through Osaic Wealth, member FINRA and SIPC, and a Registered Investment Advisor. Insurance services are offered through CUI Wealth Management, LLC, which is not affiliated with Osaic Wealth. Neither Osaic Wealth nor its representatives offer tax or legal advice.

This communication is strictly intended for individuals residing in the states of (Arkansas, Utah, Colorado, California, Delaware, Michigan, Minnesota, New York, Utah, Wyoming, Idaho, Maryland, New Mexico, Nevada, Hawaii, Mississippi, and Oregon). No offers may be made or accepted from any resident outside the specific state(s) referenced.

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