Email Industry Update: June 2025 - Major Acquisitions, AI Integration & Security Changes
The email marketing world is buzzing with major developments! This week brought us three huge industry conferences, game-changing acquisitions, and important security updates that every email marketer needs to know about.
🔥 Key Highlights:
- Major Acquisitions: Constant Contact acquires Moosend to expand globally, while Cakemail buys Leadfox for AI capabilities
- AI Revolution: New AI-powered email production pipeline cuts production time by 75%, but human oversight remains critical
- Security Tightening: Orange.fr drops spam complaint threshold to 0.6% (soon 0.3%), following Google/Yahoo standards
- Strategy First: Industry leaders emphasize foundations over fads - "focus on impact, not inbox metrics"
🚨 Critical Security Alert: Millions of domains exposed due to SPF misconfigurations from major providers like Microsoft and Google - researchers successfully spoofed 26,000+ domains for just €30!
What This Means for You:
- Stricter deliverability standards are coming
- AI tools can boost efficiency but need human review
- Email security has never been more important
- Strategic thinking trumps tactical quick fixes
Whether you're an email marketer, deliverability specialist, or business owner using email marketing, these changes will impact your campaigns. Stay ahead of the curve!
#EmailMarketing #EmailDeliverability #EmailSecurity #AI #DigitalMarketing #MarketingStrategy
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.