ORIGINAL PAPER: TikTok P2: Tarot Content Creators on TikTok: Mavericks of the Digital Sphere

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What if there's a world within TikTok where norms are defied, yet engagement rates surpass those of mainstream content creators? Welcome to the intriguing realm of TikTok tarot content creators! In our latest episode, we unravel the unconventional appeal of these influencers, who effortlessly command the attention of audiences ranging from 10,000 to 1 million followers. These mavericks don't play by the TikTok rules, often posting longer videos, skipping typical hashtags, and shunning background music. Yet, they continue to enthrall their audiences, offering a more personalized and non-conventional approach to content creation.

Here's a tantalizing teaser: these creators have mastered the art of sophisticated revenue generation, leveraging various technologies to monetize their content. From exploiting the platform's algorithmic capabilities to channel followers to intermediary platforms, to offering a diverse array of additional services, these modern spiritualists are redefining the entrepreneurial landscape on TikTok. But that's not all - they also tap into wellness discourse, offering a spectrum of pseudo psychiatric services and therapy to audiences numbering in the tens of thousands. As we unpack these fascinating insights, we also propose areas for future investigation, including the ethical implications and privacy concerns related to these practices. Stay tuned for this captivating exploration into the intersection of spirituality, technology, and digital entrepreneurship.