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Tired of saving dream trips you never book? We sat down with Seeq founder John Levesque to unpack a new path from “that looks amazing” to “I’m going”—and why creators, not platforms, should capture most of the value along the way. John spent years building communities for brands at Microsoft and DocuSign, saw creators’ work powering growth without fair returns, and decided to flip the economics. Seeq’s AI ingests social travel videos, parses both visuals and narration, and turns them into mobile-friendly, SEO-optimized guides with maps and bookable links. The kicker: creators earn 60% of the revenue from bookings sparked by their guides.
We dig into the problem behind the problem: discovery that ends in an overstuffed save folder, endless lists that don’t match your taste, and the broken handoff between inspiration and planning. John explains how Seek shortens that gap, and how ethical data use can be a competitive edge. We also explore the future of personalization—preference signals that feel like a compass, not a prison—and how wearables could add context to “relaxing” or “thrilling” without hijacking your attention. Instead of replacing human judgment, Seek treats creators as the new search engine for experiences, rewarding specificity over generic top 10s.
If you’ve ever spent 30 hours planning a 7-day trip, this conversation will feel like a breath of fresh air. Expect real talk on AI ethics, the market for synthetic influencers, and a model that lets creators double or triple dip—brand deals, social views, and now bookings—without selling out their voice. Subscribe, share with a traveler who’s drowning in tabs, and leave a review to help more people find the show.
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