How Agriculture's Collapse Affects Reality TV and Independent Artists

Welcome to this week's Blonde Intelligence, I am your host Ms. Roni, and I always seek to give you exquisite cranial repertoire. Economic instability threatens to reshape our entertainment landscape in ways few have considered. As food prices climb and agriculture struggles, reality TV shows highlighting luxury and excess feel increasingly disconnected from viewers' daily challenges. Data from the Bureau of Economic Analysis reveals that a mere 10% increase in food prices can slash entertainment spending by 5% – a statistic with profound implications for networks, producers, and talent.

The most fascinating transformation is happening in viewer preferences. While lavish reality formats struggle during hardships, content focused on practical skills and budget-friendly solutions is thriving. YouTube channels featuring Dollar Tree Dinners, tiny house construction, and off-grid living provide valuable survival strategies rather than escapism. This cultural shift represents more than temporary viewing habits; it signals a fundamental reevaluation of what we value in entertainment during challenging times.

For those working in entertainment or pursuing creative careers, adaptation is essential. Trade skills like plumbing, electrical work, and HVAC provide stability when traditional employment wavers. Healthcare positions remain consistently in demand despite economic fluctuations. Women entrepreneurs can access SBA grants and loan programs to build sustainable businesses. The message is clear – diversification and practical skills are crucial safeguards against economic uncertainty. As computer chip shortages potentially threaten technology-dependent aspects of entertainment, particularly for independent artists, preparing alternative pathways becomes increasingly important. The entertainment industry must recognize that as audiences' economic realities evolve, so too must the content created to engage them. Subscribe to hear more insights on navigating these changing landscapes and share your thoughts on how economic changes have affected your entertainment choices.

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Episode Transcript

Speaker 1 (00:01):
Music, music, music, music, music, music, music,
music, music, music, music,music, music.

(00:24):
Welcome to this week's BlondeIntelligence.
I'm your host, ms Ronnie, whereI always seek to give you
exquisite cranial repertoire,and these past couple of weeks
there's been so many thingsgoing on, but the major thing

(01:02):
for me, you know, was a lot of,to me, things that people should
be worried about, such as theprice of food and what's going
on with the agriculture industryand how it affects the
entertainment industry.
The collapse of the Americanagriculture industry would have
significant financialrepercussions for the
entertainment industry.
The intertwining of thesesectors, particularly reality TV
, the intertwining of thesesectors can be attributed to

(01:23):
various economic and culturalfactors.
Firstly, the Americanagriculture industry contributes
billions to the economy, whichdirectly affects consumer
spending power.
And I know right now I can'tremember what network it is
particularly, but a lot ofpeople are canceling their

(01:48):
subscriptions.
Since I only subscribe to Tubiand I know that it's not Tubi,
I'm not going to worry about it.
But a lot of people are sayingin their posts that we're the
consumer, we're the one whocontrol what dollars major uh,
entertainment giants receive.

(02:10):
So it does directly affectconsumer spending power and
consumers do have the spendingpower, and the power is in the
consumer.
As agriculture outputs decline,food prices are likely to rise,
leading to decreased disposableincome among consumers.

(02:31):
This drop in discretionaryspending can result in a lower
viewership of reality TV shows,as audiences may prioritize
essential spending overentertainment.
Research from the Bureau ofEconomic Analysis indicates that
a 10% increase in food pricescan reduce entertainment

(02:56):
spending by approximately 5%.
This was in 2022.
This trend could significantlyimpact the revenue generated
from advertising andsponsorships for reality tv
shows, as brands may pull backon marketing investments during
economic downturns.
So I think that a lot of peoplelike that are in these ad

(03:23):
Sponsorship programs,partnership programs or whatever
.
I think that Every so often,the rules get changed when too
many people start, I would say,following the blueprint for it
and that that's to keep, I think, the company within the

(03:44):
financial gains that they wantto be in.
But secondly, reality TV showsthrive on the portrayal of
glamorous lifestyles.
Often showcase luxury andexcesses that can become less
relatable during economichardships, like going to spend
the money on the nails.

(04:04):
Going to spend the money on thenails, going spend the money on
the hair, men buying expensivecars but living in the dump.
I mean things like that youknow, trying to showcase, hey,
I'm living the life, forinstance.
I'm not going to say the nameof the show, but it often
depicts affluent lifestyles thatmay appear out of reach for a

(04:26):
financially strained audience.
A study published in theJournal of Media Economics
illustrates that reality TVprograms focusing on wealth and
luxury experience a decline inviewership ratings during
periods of economic instability,as audiences find it difficult

(04:47):
to connect with the lavishlifestyle showcasing these shows
.
Networks may face decliningratings, leading to reduced
funding and production of newseasons.
So I even think about shows likeLove, hip Hop and Baddies and
all these shows like this Doingeconomic downturns.

(05:08):
People are not going to want topay money to go.
Look at foolishness, at likeyoutubers that, like, live in

(05:34):
their van or build tiny housesor, um, live off grid.
All these different things tome, I find are fascinating,
because if the world did get to,you had to survive.
I feel like looking at thesetypes of things would give you
so many ideas for survival if weever got to that.
Not looking at who got a 30inch weave or, um, even some of

(06:00):
the, the cooking shows and allof that, I think like Dollar
Tree Dinners and Cooking withDon.
They show how you can budgetfor so many people for a whole
week on a certain amount ofdollars and they have large

(06:24):
viewerships because people careabout those things.
And although I deal withindependent artists, before
you're an independent artist youhave to be able to take care of
you besides all the expensesthat you have to put on your own
.
And I want that the people whodepend on that income that's in
that sector of reality tv tothink about that.

(06:47):
During economic hardships, youmay not get a new season, you
may be part of a reboot orsomething, but just be mindful
of the economic situations andhow it's a trickle-down effect
to everybody.
Lastly, the agriculture industrycollapse could lead to a

(07:12):
broader cultural shift, withaudiences becoming more
interested in realisticportrayals of struggle and
resilience, and that's what Iwas just speaking on.
Struggle and resilience, andthat's what I was just speaking
on.
I even know the way that Iconsume has changed based on
what's going on around the world.
This shift could prompt a risein documentaries and docu-series

(07:37):
focusing on the realities offood scarcity and economic
hardship, thus changing theprogramming landscape.
According to a report by nelson, there has been a notable
increase in viewership forcontent that addresses real
world issues.
In the wake of economic crisis,this cultural transition could

(07:59):
further marginalize existingreality tv formats that
prioritize entertainment overauthenticity, and we've talked
about this so many times wheresome of these reality TV shows
are scripted and not necessarilywhat actually happens.
You have to be able to createsome tension or friction with

(08:21):
someone, not to the point ofthat is that you really don't
like like each other, but forgood tv, and I think that people
are going to get tired of thatwhen they're hungry or worrying
about how they're going to paytheir rent or their mortgage, or

(08:42):
you're working and all yourmoney goes to bills before you
even get your paycheck.
So people want to know aboutthat struggle, about how you can
build a fireplace.
What would be more economicallycheaper.
Like I said, the cooking shows.
What is her name?

(09:05):
I can't remember her name, butthe name of her show on YouTube
Is Dollar Tree Dinners andanother one is Cooking with Dawn
and how they show how you canbudget with a little bit, and I
think more and more people aregravitating to that.
In conclusion, the collapse ofthe American agriculture

(09:27):
industry would financiallyimpact the entertainment
industry, particularly realityTV shows, by reducing consumer
spending, altering viewershipdynamics and fostering a shift
in content preference as theaudience's economic realities
change so too with theirentertainment choices, leading

(10:00):
to a redefined landscape forreality television.
And I was watching, probablylistening, because it was like
two or three o'clock in themorning, so like um I can't
remember exactly what it wascalled, but it had where they
were giving advice.
So even with independent musicartists, a lot of expenses you
have to pay on your own.
So they were giving occupationsthat would help people make it
through this economic times andnot be scathed by it.

(10:23):
And not saying that this isjust for men, because this is
for women too.
But it was saying men getapprenticeships in the trades
trades.
So if you can go to tradeschool or work under somebody in
an apprenticeship program inplumbing, in carpentry, in

(10:46):
electrical, in hvac, all thosethings, those are going to be in
demand you're not going to feelthe pinch like a person that's
working a regular 9 to 5.
And this is for men too, andwomen If you don't want to, I
guess work in that area.

(11:06):
The healthcare, healthcare aidsAnything in healthcare right now
would be beneficial, and I knowthat there's been cuts To a lot
of patients, but People stillhave insurance, even though
they're going to have insurancepremiums.
Working in that area Can helpyou stay afloat and not get bit

(11:29):
so hard About an economic pinch.
I said men and women, diversifyyour portfolios.
If you don't have them, putthem together.
Because it said men and women,diversify your portfolios.
If you don't have them, putthem together.
Because, like I said, I can'tremember what I was watching,

(11:50):
but it was talking about that wemay not be able to get chips
for computers, and I think abouthow important the computer is
to the entertainment industry,especially to the independent
music artists, because that'show you get your music uploaded.
Whether you're doing it thecorrect way or not, you have to.
You have to upload it.
So the computers is a majorthing.
Women get SBA grants and loansSBA business development program

(12:23):
, sba micro loan program, whereyou can borrow up to fifty
thousand dollars.
Sba community advantage, uhloan, sba express loan program,
sba, women owned small businessprogram, uh, and grants for
women entrepreneurs.
So, men, if you have thesebusinesses, put them in your
wife name, only if they're yourwife, only if you trust them,

(12:47):
only if they're your best friend, and let them get some of these
grants For your business andthese loans for your business,
because you're going to have tobecome Financially savvy.
Soon soon, and that's all Ihave for you this week.
And remember, you can catch thepodcast on all podcasting
platforms, and I say that but Imean you can go to Spotify, you

(13:10):
can go to Apple, you can go toPandora, you can go to anywhere
that you consume music.
You can consume my podcastthere and you also can catch me
on YouTube.
And just remember to subscribe.
Comment, tell me what you thinkand I will see you next week.

(13:30):
Bye, learn about the indieartist from the indie artist.
I'm Kiana Key.
I'm an artist.
My name is Lauren, as youalready said.
I am a singer-songwriter.
I'm Hal Pems.
I originally come from theCaribbean, st Vincent and the

(13:50):
Grenadines.
My name is Brian Doucette.
I'm an East Coast Canadianrocker, east Coast Canadian
rocker.
And then I found myself in LasVegas, where I'm at currently
for dancing for Cirque du Soleilwith my own solo.
I also learned from musicindustry professionals.
I'm a music producer.
I've been producingprofessionally for about 14

(14:11):
years.
I have worked with a couplepeople in the industry
Grammy-nominated Trev RidgeMisha from 702.
After-nominated Trev RidgeMisha from 702.
After I got my deal withUniversal Music after the Alicia
Keys and Gunna record and manyothers that I've done, and then
Alicia Keys was the number oneadult R&B song of the year.

(14:32):
I asked the question.
That's a great question.
Yeah, it's a good question.
Ooh, that is a good question.
Yeah, it's a good question.
Oh, uh, that is a good question.
Wow, I love all these questions.
These are great, like most ofthe questions that I get are
like you know, tell me aboutjustin bieber.
It's indie artist.
Music hustle is for the indieartists, their fans, industry

(14:55):
professionals and the musiclover.
Subscribe on YouTube, facebookor the podcast on Apple, spotify
, pandora or Blonde IntelligenceFacebook page.
Don't forget to add me to yourplaylist.
Bye, it's been really fun,especially talking to someone
across the pond.
That's cool.