Christie Krasteva of CEVARI [Indie Stories: Episode 86: Podcast]

Welcome to Episode 86 of the Indie Business Podcast! Today's Indie Story introduces you to Christie Krasteva of CEVARI, in Charlotte, North Carolina. A self-described “nature girl,” Christie grew up surrounded by all types of entrepreneurs including farmers, auto body shop owners, construction engineers, charter boat owners, horticulturists and more. Having been exposed to entrepreneurship at a young age, Christie, who is also an herbalist, was inspired to turn her love for plants and the great outdoors into a business of her own. She kicked things off in 2017, and has poured every penny earned back into her business.

Christie is a very detailed oriented entrepreneur who is not afraid to follow her gut. Her story of intentional brand creation and patiently putting the pieces together will inspire you to take your time and trust your intuition as you lead your business forward. Plus, you'll love how Christie talks about working with her husband in her business. Enjoy my interview with Christie NOW!

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Episode Show Notes

Here are the topics discussed in this episode, with time stamps to help you find the information that interests you most:

1. Christie shares her entrepreneurial story, including how she used a blog helped her get things going. (starting at 2:18)
2. Christie on research, attention to detail, planning and patience. (starting at 8:27)
3. Following her gut … and serendipity … (starting at 10:35)
4. Working with her husband. (starting at 13:20)
5. The meaning of the brand name: CEVARI. (starting at 16:16)
6. A bit about the CEVARI line of products. (starting at 19:04)
7. Why Christie is keeping her product line tight and small. (starting at 22:28)
8. Christie's business model, including e-commerce, wholesale, plans for selling at physical events, and beauty award winnings. (starting at 24:10)
9. How Christie markets her business using social media, newsletter, etc. (starting at 26:50)
10. Most useful technological devices and favorite apps. (starting at 30:38)
11. What's on tap for the future of CEVARI. (starting at 33:20)
12. Christie's wisdom and words of advice to entrepreneurs, and one of her favorite inspiring quotes. (35:45)

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