Welcome to Episode 91 of the Indie Business Podcast! Today's Indie Story introduces you to Tiana Coats of Winding Wick Candles, in Garland, Texas. Once upon a time, Tiana considered her position as a pharmacy technician to be her dream job. She eventually grew weary of doing the same thing every day, and began daydreaming about what she could sell to make a living online. This led to selling books on Amazon, which led to selling other things (like board games) on Amazon, which, of course, led to what she could sell that she made with her own hands.
Candles seemed like a logical choice, and as you'll learn in this episode, Tiana could not have been more right about that! Her entrepreneurial journey started with selling on Etsy, but it most definitely did not end there. Today, Tiana sells on multiple platforms, has a successful YouTube channel, and recently opened a retail store. Grab your notebook and a cup of your favorite beverage, and let's go to business school with Tiana! Enjoy my interview with Tiana NOW!
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Episode Show Notes
Here are the topics discussed in this episode, with time stamps to help you find the information that interests you most:
- The Winding Wick Candles back story, including running the business part-time at first. (starting at 2:15)
- Why Tiana uses YouTube, how she manages it, and some valuable tips. (starting at 13:00)
- Tiana's business model, including products and services and tips for selling on Etsy. (starting at 21:18)
- Tiana teaches people how to start a candle business. (starting at 25:37)
- How being naturally curious works in Tiana's favor. (starting at 30:37)
- YouTube as an income stream. (starting at 32:10)
- Studio vlogs vs. “how to” videos on YouTube. (starting at 34:11)
- Tiana's opening a retail store and productivity tips. (starting at 37:18)
- Tiana's words of advice for budding candle entrepreneurs. (starting at 49:30)
Resources and Links Mentioned in this Episode
In this episode, Tiana and I mentioned the following resources.
- Winding Wick Candles website
- Winding Wick Candles on Instagram
- Marketing firm: Kamadu Marketing
- Tiana's Channel: YouTube
- Video editing software: DaVinci Resolve and Movie Maker
- Copyright fr
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