As you know, IBN's proprietary entrepreneurial framework, the Maker Method
, contains four sequential phases you must past through on the road to building a profitable business that makes you happy and successful and can generate income for life. Those phases are: Emerge > Engage > Evolve > Expand. Welcome to Episode 93 of the Indie Business Podcast, where we introduce you to a member who is planted firmly in the Expand Phase, and share a bit about how she got there.
In this episode, you're going to meet Toushonta Hogan of Scentsational Soaps in Queen Creek, Arizona and Los Angeles, California. You'll hear us dig deep on a very powerful and personal level into Toushonta's journey from emerging her business two decades ago to expanding it today, all the time building her business around her life rather than the other way around. And, what does this have to do with living a success life as a maker entrepreneur? More than you may realize, in today’s times. I cannot wait for you to hear more from Toushonta and her Scentsational Soaps story, so sit back, relax, and enjoy my interview with Toushonta NOW!
Click the arrow to enjoy the Indie Business Podcast
Episode Show Notes
Here are the topics discussed in this episode, with time stamps to help you find the information that interests you most:
- Toushonta's backstory. (starting at 3:40)
- Now in the Expand Phase, how Toushonta duplicated herself and her business without skipping a beat. (starting at 7:27)
- How Toushonta makes and ships her products now that she's operating from two locations. (starting at 10:07)
- Toushonta talks how streamlining her product line has helped her build her business around the kind of life she wants to have. (starting at 10:58)
- Toushonta's many creative talents and skills and how she builds income streams around them. (starting at 12:53)
- How Toushtonta used the pandemic to “step into her own,” now that her children are in college. (starting at 14:09)
- Toushonta's current multiple income streams. (starting at 18:37)
- How Toushonta plans and organizes her multiple income streams into a social media marketing “pillar” system that makes business sense. (starting at 24:07)
- The importance of “finding your happy,” and how it has evolved over time. (starting at 27:51)
- Toushonta's biggest challenge and how she overcomes it. (starting at 30:20)
- What's next for Toushonta and her brands (starting at 34:00)
- “Digital products is everything right now.” (starting at 37:49)
- Toushonta says: “Keep sticking with the Indie Business Network,” and what to do to be successful in your business today. (starting at 42:33)
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by Audiochuck Media Company.
The Brothers Ortiz
The Brothers Ortiz is the story of two brothers–both successful, but in very different ways. Gabe Ortiz becomes a third-highest ranking officer in all of Texas while his younger brother Larry climbs the ranks in Puro Tango Blast, a notorious Texas Prison gang. Gabe doesn’t know all the details of his brother’s nefarious dealings, and he’s made a point not to ask, to protect their relationship. But when Larry is murdered during a home invasion in a rented beach house, Gabe has no choice but to look into what happened that night. To solve Larry’s murder, Gabe, and the whole Ortiz family, must ask each other tough questions.