March 8, 2023 • 31 mins
This content is repurposed from episodes of Good Morning Podcasters! Episodes 13-16. Good Morning Podcasters (GMP) explores the world of podcasting with a specific focus on marketing, public relations, and social media as they relate to content creation. GMP is hosted by Fuzz Martin. Good Morning Podcasters! Good Morning Podcasters and Podcasting Sucks!: All rights reserved to Snoring Dog Media, LLC. & Jeff Townsend Media, LLC.
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(00:00):
Oh hi everybody, this is aJeff Townty Media protection right. Have you
been searching for a podcast? Doyou want to learn from some great content
creators. Well, you've come tothe right place, Indie podcasting with your
host, Jeff Townsend, the indiepodcast father. This is Jeff Townsend,
(00:28):
and as you're aware, Indie podcasterscurrently on a break. I'm actually tied
up with a job in the podcastindustry and then a lot of other projects
that I'm working on. But Iwant to continue to give you some content
that you may find helpful along yourpodcasting journey. With that being said,
I'm going to share some episodes ofGood Morning Podcasters. Yes, that's right,
(00:49):
the return of Good Morning Podcasters.Fuzz Martin and I purchased the rights
to that and podcasting sucks. Sotoday I'll be sharing some episodes of Fuzz
Martin's Good Morning Podcasters with you.This is great information. You could learn
a lot from it to learn moreabout good Morning Podcasters dot com. Let's
check out some of these episodes.I'm playing them back to back. Good
(01:11):
Morning Podcasters. If you are inthe US, well then you know it's
Black Friday. If you're not inthe US. Well, today is traditionally
the day when retail stores have hugesales, and well, you may have
actually seen the chaos of a USBlack Friday on your news stations. You
(01:33):
know, people getting run over atWalmart to get a TV. In honor
of the gluttony and pandemonium of theday, I've put together a podcaster holiday
gift guide. It's mostly things thatI'd like. However, you or the
podcaster on your gift list might likethem as well. Starting this list off
with new mic arms, Cheap mikearms with cheap springs can introduce a whole
(01:56):
bunch of noise to a podcasters show. I have better ones and home studio,
but in order to save costs inmy main studio, I cheaped out
and I bought the twenty dollars Amazonspecials. Most of you probably can't hear
it, but I can definitely hearsome of the residents coming back through the
springs when I talk, and thatis no fun. What would I get?
Well, I would like to teeterthe line between practical and premium.
(02:19):
Some mic arms cost around one hundredand thirty dollars each, and when you
have a three mic setup, thatgets pretty costly, so I would recommend
arms that have internal springs rather thanthe springs on the outside of the arm.
The road PSA one is nice,but again it runs around ninety nine
dollars. I do really like thedesign of the Ixtech Valiant that one runs
about ninety The ones I have athome are Samson MBA twenty eights, which
(02:45):
are nice. Those run about thirtytwo bucks on Amazon. They do have
internal springs, so they're a lotless noisy, though the build quality isn't
quite as nice as the road orthe Gator works, so a new set
of mic arms would be a reallynice gift. No Next up on my
list is the Focus Rite Vocaster one. I have a small collection of audio
(03:06):
interfaces. Some might call it alarge collection of audio interfaces. Particularly my
wife might say that the episode you'recurrently listening to is coming through on a
Roadcaster Pro two that retails for aboutseven hundred dollars. I also have a
Roadcaster Pro the O G model,which you can now get for about four
hundred and twenty nine dollars, whichis actually a great deal. In my
mobile recording kit, I have aZoom Pontrack P four that's about one hundred
(03:30):
and ninety nine dollars. It's reallyfeature rich for the size and price,
and extremely mobile. And I alsohave a Focus Write two I two that
was my first mobile setup and itwas really nice quality. And while I
can tell you that I do notneed another audio interface, I would really
like to try a Focus Write Vocasterone. I was always impressed with the
(03:52):
two I two sound and performance,and the new Vocaster one has had great
reviews. It's really compact and ithas seventy decibels of clean game, so
you can use it with an electroVoice RI twenty or a Sure SM seven
B. Plus it has a wholebunch of other really good features, so
check out the Focus Write Volcaster one. Third on my Podcaster gift giving list
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would be a pair of Sony MDXseventy five oh six headphones. These Sony
headphones are my go to, thoughI have to say buying headphones for someone's
kind of like buying them a pairof jeans. The fit and feel is
personal to everyone, so unless theytold you exactly what they want, you
might want to avoid buying them apair of headphones. But if they said,
hey, I'd like a new pairof headphones and didn't give you a
(04:33):
specific model. Check out the SonyMDX seventy five O six. Here's why
I like them. They're comfortable,they sound clear, they cost about ninety
nine dollars, and even though theycost ninety nine dollars, they sound and
feel much better than most of thetwo hundred plus dollar headphones that I've used
in my career. Plus they're durable. I've only had two pairs and I
(04:53):
wear them every single day. I'veonly had two pairs since the year two
thousand and Back then the model wasthe Sony MDRV six, but same thing.
They're really good. Sony MDX seventyfive O six fourth on my list.
The Prime Acoustic London eight sound panels. If your room doesn't sound good,
(05:13):
you won't sound good. Treating aroom properly will in a lot of
cases, make your audio sound betterthan any fancy, expensive microphone that you
might buy. The Prime Acoustic Londoneight comes with four thirty six by twelve
sound panels and eight twelve by twelvescatter blocks as they call them. This
will help reduce resonance in your favoritepodcaster studio and make them sound like a
(05:36):
pro or at least more pro ishpackage will set you back about three hundred
and seventy five dollars before shipping,but it is more thoughtful than buying somebody
a nicer microphone. A well treatedroom can make a bad microphone sound much
better. And finally, if you'renot sure what to get the podcast during
your life, a Sweetwater gift cardwill do the trick. Sweetwater is might
(05:59):
go to you for buying any gear. This is not an ad. I
just really like their customer service.Shout out to my rep Alex Rodriguez.
Our engineers used to buy from Sweetwaterall the time when I was in radio,
and now when I start to buymy own gear, I rely on
them as well. Plus they giveyou a little bag of candy with every
purchase. That's pretty sweet. They'rebased in Fort Wayne, Indiana. Shipping
is super fast and again you're notgoing to find better customer service. So
(06:24):
a gift card from Sweetwater would makea great gift. All right, you're
looking to go a little cheaper,Here are some stocking stuffer ideas for podcasters.
One a nice headphone hanger. What'sa good set of headphones that they're
just sitting on your desk getting inthe way. A headphone hanger will set
you back somewhere between eight and twentydollars, and you can get anything from
(06:45):
a clamp on that'll go right ontothe desk or once that stick with three
I'm adhesive, or some more permanentsolutions that are bolt on sticking around the
desk area. If you're looking formore stocking stuffers, you gotta keep your
cables clean, messy flow, messyshow. That's what I always say.
I've never actually said that until now. The Velcro brand cable ties are nice,
(07:06):
but I prefer some of the othersthat are available. There is a
brand called Hosa. There are alsoa number that are private labeled by your
favorite podcast gear brands like Road orSure, and those are pretty cool as
well. Those will running about eightto fifteen dollars. And final stocking stuff
or if you're looking to help yourpodcasters room sound better but don't want to
(07:26):
spend three hundred and seventy five dollarson a room treatment kit, some acoustic
foam based traps will help a lot. What does a bass trap Well,
bass collects in the corners of roomswhen you're recording and then bounces back and
gives you this really muddy muffled sound. By diffusing, absorbing, and scattering
the bass in the corner, basstraps help clean up the room significantly.
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You can find some starter quality basedtraps online for about fifteen to twenty dollars
for a package of eight. Andagain, while they're not going to be
the best sounding based traps, theywill show your podcaster that you were truly
thinking of them this holiday season.So That's what I'm looking for this Christmas.
But above all else, all Iwant for Christmas is you to subscribe
(08:11):
to the show and give Good MorningPodcasters a five star review. Thanks for
listening. You can find links inthis guide at good morningpod dot com and
I'll join you again on Monday righthere on Good Morning Podcasters. Good Morning
Podcasters, let's grab a cup ofcoffee and explore some advertising predictions from the
(08:37):
Internet Advertising Bureau. Hi. Myname is Fuzz Martin and this is the
all new Good Morning Podcasters podcast.I hope you had a great weekend.
Before we get too far, Iwant to tell you about the Good Morning
Inbox newsletter. Every Monday, Isend you some actionable ideas that will help
you grow your podcast the thing thatyou can put into practice right away.
(09:03):
This week, though, we're exploringthe legal difference between sweepstakes contests and dreaded
illegal lotteries. Anyone who signs upfor Good Morning Inbox before January third,
twenty twenty three, will have alifetime free subscription. Anyone who signs up
after that will be charged a nominalsubscription fee. So tell your podcasting friends
(09:26):
and you yourself get signed up today. How do you get signed up?
Well, there's a link in thebio, or you can go to GMP
dot fm slash news. That's GMPdot fm slash News. One other show
note for you, The new GoodMorning Podcasters podcast explores marketing, advertising,
social media, and public relations asthey relate to podcasting. So each week
(09:52):
I'm going to try to give youat least one story on each of those
topics, plus an extra on generalpodcasting news. All right, so let's
start off the week with advertising.Earlier this month, the IAB again,
that's the Internet Advertising Bureau, releasedsome of their predictions for online advertising in
(10:13):
twenty twenty three. Here are someof their findings. The IAB expects that
advertising in twenty twenty three will beup as a whole over twenty twenty two
by five point nine percent, soalmost six percent increase over last year.
However, the change in year overyear has gone down a bit. From
(10:33):
twenty twenty one to twenty twenty two, it was a nine percent jump.
They're expecting a six percent jump thisyear. The biggest opportunities are in the
B to B travel and restaurants slashbeer, liquor wine categories. For twenty
twenty three. The biggest drops inadvertising spend will be in auto. That's
(10:54):
the one that dropped like a rockthat wasn't a chevy pun. The biggest
annals that the IAB expects growth inare connected TV, so that would be
like Hulu, ESPN Plus, etc. Paid search, so Google or Being
(11:15):
those are really the two, andthen podcasts are number three with an expected
eight point one percent growth in twentytwenty three. Despite that expectation of growth,
podcasts are likely to remain flat inthe share of ad spend by channel.
Their predictors go from three point eightpercent actually down to three point seven
(11:35):
percent. In other words, intwenty twenty two, three dollars and eighty
cents of every hundred dollars was spenton podcast ads in twenty twenty three.
It's expected to be three dollars seventycents out of every one hundred dollars.
But there will be more of thosehundreds of dollars that will be spent,
so the revenue will increase, andthey're guessing by eight point one percent.
(11:58):
And while two slices of that pieincrease, a number of them dropped significantly,
particularly digital display ads, social mediaads, traditional media including radio and
digital audio not related to podcasts,think like ads on Pandora in between songs.
The article, which was really apresentation, also went on to explore
(12:22):
how metaverse advertising was going to increasein twenty twenty three, twenty eight point
four percent year over year growth formetaverse advertising. They also expect an increase
in retail media networks, which arecalled rmns. Those are the ads you
see on places like Amazon dot com, Target dot com, Walmart's website,
Home Depot's website, etc. Allright, so how do you use all
(12:46):
of this information? Well, ifyou were thinking about going and asking a
card dealer or a manufacturer for asponsorship, their ad funds might be a
little tighter this year, depending onyour show though you may considering out to
be to be advertisers, especially recruitmentagencies. You can also look into asking
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travel agencies and restaurants and travel bureausand brands of you know your favorite beer
or liquor or wine for those allto go up. I'm expecting Dave at
the Beer in Front podcast to havea good year. It's also a good
sign that spending on podcast advertising isexpected to increase, though I'm sure a
lot of this will be through programmaticads. Those are those pre produced commercials
(13:31):
that sound like radio commercials that airon certain podcast hosts networks. As they
say, however, a rising tideraises all ships, So get your sponsorship
deck together and start soliciting advertisers.Get in will the getting's good? That
will do it. For this thefourteenth episode of the all new Good Morning
(13:52):
Podcasters. You can find links tothe article and everything we talked about on
GMP at good morningpod dot com.Join us tomorrow as we talk about some
new tools from Gmail and why youshouldn't use them, and again be sure
to go to GMP dot fm,slash news and sign up for a good
Morning Inbox, where this week wetalked about sweepstakes contests and the dreaded illegal
(14:18):
lotteries. Again, that's GMP,dot FM, slash News. Thanks again
for listening, and we will talkto you again tomorrow morning right here on
Good Morning Podcasters. Good morning you, beautiful podcasters. Gmail recently released some
(14:48):
new features and I think you shouldn'tuse them. Let's discuss why. Thanks
for tuning in to Good Morning Podcasters. My name is Martin. If you
haven't already subscribed to the additional goodMorning Inbox newsletter, I suggest you give
it a shot. Why Because it'scurrently free. I put a lot of
(15:11):
work into it. This week's newsletterarticle is about running promotions for your podcast
and why you should avoid accidentally creatingan illegal lottery, which is a lot
easier to do than you think.You can sign up for free at GMP,
dot FM slash News. That's GMP, as in Good Morning Podcasters,
GMP, dot FM, slash News. If you're a user of Google's workspace
(15:37):
products, there are two relatively newfeatures that are available to help you make
email marketing great. To be honest, the features came out in July,
but not many people are talking aboutthem, and I'm guessing not many people
are using them. But if theypop up on your Gmail Compose email window
and you're curious as to what theyare or how to use them, I
thought I might shed a little lightand then quickly turn the light off,
(16:00):
because I don't think you should beusing them. The first feature is Gmail's
new layouts feature. It's called brandedemails in their help docs, but they
call it layouts when you hover overthe icon in your composed a new email
window. They also call it layoutsin their announcement, but again they don't
call it layouts in their help docsbecause Google. If you search layouts in
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the Google Workspace help docs, you'llget information on changing your email inbox layout,
which is totally not what this is. Layouts is a way of,
in theory, creating nicely designed HTMLemails within Gmail itself. If you've ever
created an email and a builder likemail Champ or constant Contact, this is
a similar setup. Again, thisonly works if you have certain Google Workspace
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editions. When you're creating a newemail, you'll see a little set of
rectangles down on the bottom right handside of your email composer. If you
click on that, it will bringup a window that presents you with twelve
different preformatted layouts. Those layouts arecalled call to action, simple text,
announcement, newsletter, new service,and referral. So that's six. Then
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they also give you a reversed outversion of each of those that features a
colored background, different styling on thebuttons and images, but they're pretty similar.
Once you click on the one youwant, it loads right up into
your email window. Then you,in theory, go through and edit each
of the sections. That is,however, the hard part. This is
(17:37):
not a dragon drop editor. Itjust pastes in the layout into your composed
window. You're limited to fill outthe template exactly as it's displayed in the
email. Yes, you can removesome sections, replace images and things like
that, but you can't change anyof the buttons. You can't change the
width of the fields. It's reallyreally limited and it's not user friendly and
(18:02):
it's pretty frustrating. For instance,it loads up a logo based on your
settings in your Google Workspace account.However, it doesn't give you the option
to resize that logo. You canremove it and replace it, but it
becomes difficult. It's a real pain. In fact, it's easier to just
put an image into a regular Gmailemail and then click and drag that as
(18:23):
you need to. In addition toall that, the designs all look very
dated. I appreciate that they triednice efforts, but you're much better off
using something like mail Chimp or constantContact instead of the Gmail layouts feature if
you want to create a nicely designedemail, which now brings me to their
(18:45):
other feature, which is called GmailMulti Send Mode. So like layouts or
branded emails, Multi send mode islocated on the composed email window down on
the bottom right hand corner. Itlooks like a bunch of little envelope stacked
on top of each other. Thismode is again much like sending with mail
Chimp or Constant Contact, but withmore steps. Again, you have to
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have a Gmail Workspace, Individual orhigher account in order to use this feature.
When you send using multi send mode, every person on your email list
gets a separate email with an unsubscribedlink. This also allows you to send
bulk emails to your list. Youjust paste in your email list into the
two field, or you can setit up through Google Contacts to create a
(19:30):
list in there that you can sendto and then you don't have to worry
about using BCC. By the way, total side note, it allows you
to delete the unsubscribed link, whichI think is the only real feature of
this program, and it'll barket youand tell you that you shouldn't delete the
unsubscribed link, but you can deleteit and send it after you've composed your
(19:52):
email, which you can also composeusing layouts. You click send and then
it will ask you if you wantto send yourself a preview, which you
always should send yourself a preview andjust check everything over. Then you can
launch it out to the world.While this all sounds good in theory,
I worry about what happens if yousend an email that perhaps your audience designs
is a little too spammy, orif you're collecting emails from a forum on
(20:18):
your website and you get some misspelledemails or some known spam emails that will
bring down your sender score. Mostthird party platforms like mail Chimp, like
Constant contact a Weber, those kindof things, they try to protect you
from creating spam because they don't wantit affecting their service and their servers will
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Google afford you that same luxury.Will they help protect you from them,
or will it end up taking yourdomain and your ability to even send emails
to Nana about recipes. What alsodoesn't fly with me is that you can't
use multi send to schedule emails.You can dual intimate one on one emails
to your colleagues, but you can'tschedule marketing emails through Google's multisn mode.
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This just blows my mind. Thereare also no mail merge fields or personalization
items in the MULTISND, so you'llhave to start out each email with something
like hey guys, or Hey what'sup GMP fans, you know, something
super personal like that, Hello,Comma. What else? There's no way
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to see any analytics on who hasor has not opened, unsubscribed, etc.
Click a link you can't see anyof that. You have no way
of getting people to subscribe to thatemail list from anywhere, so you have
to import them from somewhere else.It's just an all around bad idea.
BCC has more features since you canactually, you know, schedule send a
BCC email. Oh and also withmultism mode, you're limited to fifteen hundred
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contacts, So multisn gets a nofor me dog, Just like layouts and
layouts and multi send are two Gmailfeatures that I think are definitely well intentioned,
but in practice they're pretty much useless, And of course that's of you
can even find them. On threeof my five paid Gmail workspace accounts,
(22:14):
these features aren't even available, andI can't turn them on in the admin
console, so there's that too.Well. Thanks for listening to Good Morning
Podcasters. I do appreciate you spendinga few minutes with me each morning.
Please subscribe to the show. Youcan find all the links at GMP dot
fm and all the show information atgood morningpod dot com. Go to good
(22:36):
morningpod dot com. Tomorrow we'll explorea program called help a Reporter Out and
how that could help you get morepress coverage for your podcast. Thanks again
for tuning in. We'll talk toyou tomorrow morning right here on Good Morning
Podcasters. Oh, Good Morning Podcasters. This morning, I'm going to help
(23:10):
a podcaster out by talking about atool called help a Reporter Out. Hey,
hope you're having a great Wednesday.It is the sixteenth episode of Good
Morning Podcasters for this Wednesday, Novemberthirtieth. Today we're talking about a tool
called harrow that is hey as inhey and row as in row row,
(23:33):
Row your Boat. Harrow is atool that connects journalists who are writing articles
with sources that they can use whilewriting those articles. It was founded by
Peter Shankman as a Facebook group backin two thousand and eight. Then it
got bought out by Vocus, whichis PR software, and then Vocus got
bought out by Scission, which isPR software. And we've actually discussed that
(23:56):
in a previous episode. So howdoes Harrow work. Well, let's say
a journalist is assigned an article andthey need an expert but don't have a
source, or they want a differentsource. Well, they can post on
Harrow and then sort through all thepitches they receive. Each day. Harrow
sends out three emails three times aday to all of their free subscribers,
(24:19):
and you can sort through all thoseemails and all of the different listings available
and see if there's one that fitsyour niche. Here's a for instance,
I'm looking at Harrow right now,and I see an opportunity in an online
publication called Bustle, which is gearedtoward women or a fitness expert. Here's
the listing from the journalist on Harrow. I'm looking for an explainer on how
(24:42):
to do certain exercises on an exercisebench. Looking for how to do the
exercise on a bench step by step, how many reps and sets to do,
and the benefits of the exercise slashwitch muscles. It works if you're
a trainer, please see my questionsbelow. And then it lists out seven
different exercises that whoever is pitching thejournalist should speak to. So let's say
(25:06):
you're a fitness experts and you havea fitness podcast. You can reply to
this listing with your pitch and say, hey, I'm a fitness expert,
here's my response to each of theseseven things and how I would do those,
and here's my name, my credentials, and you're out that journalists could
choose to use yours, They couldchoose to use somebody else that pitch them,
or they could choose somebody completely offHarrow. But that opportunity is there,
(25:30):
and it wouldn't have been for youwithout Harrow. It's real easy to
get signed up. Go to helpareporter dot com to get signed up for
it. It's free. They dohave some premium versions which I'll talk about
coming up in a little bit,but it is free and you do get
three emails every day for the restof your life. So here are some
(25:51):
things to note when you are usingHarrow to pitch journalists. Number One,
and most importantly, only respond topitches that are in your area of expertise.
If they find out that you're pitchingthings that aren't your area of expertise
and you're spamming these journalists, theywill boot you from the service. Number
two. If you see a listingthat matches your area of expertise, respond
(26:15):
immediately, drop what you're doing andrespond, because they get hundreds of these
and usually they'll sort through them rightaway, and when they find the source
they want, they'll close that offor they won't read anymore. So when
you see it come through, behungry. Number three, and I'm going
to take this directly from Harrow's rulesfor sources. You're supposed to reply with
(26:37):
complete, relevant answers to their questionsand include a short bio and your contact
information. Number four. Don't attachanything to your pitch. Their system automatically
strips out anything your headshot, PDF, an image, whatever that is,
it will strip it right out ofthe email, So don't bother attaching anything
to your pitch. Number five it'ssuper competitive, so your pitch has to
(26:59):
be really type. And speaking ofthat, number six, you should only
pitch in three hundred words or less. It might cut you off. I
don't remember if it cuts you offor note, but three hundred words is
the max that they want you topitch with. Next, anonymous posts are
typically from larger publications, So ifyou see one that says anonymous, it's
typically from a really big publication andthey just want to keep their story locked
(27:22):
down before they publish it so thatpeople don't steal their stuff. If you're
going to reply, let's say somebodyforwarded you an email from Harrow and said,
hey, this one might work foryou. You have to be signed
up in order to pitch a journalist, so even if it's a free account,
you need to be signed up throughHarrow, otherwise that email will just
reject you. Number nine, don'tpitch your podcast. Pitch your expertise.
(27:42):
Your podcast can be in your bioinformation, but do not spam your show.
Show them your expertise. And numberten, you might get into an article
right from your pitch. That's great, and the journalist might also not tell
you that they used your stuff,not as great, So make sure you
(28:03):
know which journalists and publications you pitchedtoo, and then look at the deadline
and search that publication a week orso from then and see if you got
picked up or not. If youdon't get into an article, do not
contact them and ask why you didn'tget in. Just read what they wrote
and use their style and information toimprove your pitch for the next time.
(28:23):
Again, don't reach out to themand say, hey, why didn't you
take my info? That's bad form. Again. You can sign up for
Harrow free at help a reporter dotcom. I'll link in the show notes
just for a reminder one more time. This is an email that comes out
(28:44):
three times a day and it willget overwhelming, but it's really all or
nothing, So you might want touse a separate email address for Harrow,
or keep a folder and set somerules in your email inbox so Harrow emails
and responses go right into that folderand skip your notifications, otherwise you will
be swimming. They do have asubscription that gives you the ability to filter
(29:08):
one keyword for nineteen dollars a month, three keywords for forty nine dollars a
month, or unlimited keywords for onehundred forty nine dollars per month. There
are also some other features with thosemore premium versions. But you know what
you could do. You could justdo a little command or control f on
your keyboard and do that filtering yourself. So there you go. Harrow Help
(29:32):
a Reporter out. It's available athelp areporter dot com. I hope that
helped you out. With some publicrelations tips for your podcast. You can
help me out by subscribing to GoodMorning Podcasters. If you're listening for the
first time, please be sure tosubscribe and or hit the little plus button
(29:52):
in your pod player. Full articlesare available and good morningpod dot com.
Tomorrow i'll share some thoughts and experienceson hyper local podcasting. Thanks for listening,
and we'll talk to you again tomorrowmorning. Right here, Good Morning
Podcasters, thanks for listening and thanksfor telling a friend. But more importantly,
(30:26):
thank you for supporting independent content creators. If you're enjoying the podcast or
like the work we're doing in theindie podcaster community, I ask you to
tell just one fellow content creator thathasn't heard of this podcast or the work
we're doing and share it with them. But more importantly, I hope you
continue with me on this journey asthe indie podcaster. Keep being you,
(30:51):
keep being great, And the questionis do I stay here? Will you
be back? Are you gonna comeback? Will you be back? Are
(31:11):
you coming back? Jeff counting mediaback
Oh hi everybody, this is aJeff Townty Media protection right. Have you
been searching for a podcast? Doyou want to learn from some great content
creators. Well, you've come tothe right place, Indie podcasting with your
host, Jeff Townsend, the indiepodcast father. This is Jeff Townsend,
(00:28):
and as you're aware, Indie podcasterscurrently on a break. I'm actually tied
up with a job in the podcastindustry and then a lot of other projects
that I'm working on. But Iwant to continue to give you some content
that you may find helpful along yourpodcasting journey. With that being said,
I'm going to share some episodes ofGood Morning Podcasters. Yes, that's right,
(00:49):
the return of Good Morning Podcasters.Fuzz Martin and I purchased the rights
to that and podcasting sucks. Sotoday I'll be sharing some episodes of Fuzz
Martin's Good Morning Podcasters with you.This is great information. You could learn
a lot from it to learn moreabout good Morning Podcasters dot com. Let's
check out some of these episodes.I'm playing them back to back. Good
(01:11):
Morning Podcasters. If you are inthe US, well then you know it's
Black Friday. If you're not inthe US. Well, today is traditionally
the day when retail stores have hugesales, and well, you may have
actually seen the chaos of a USBlack Friday on your news stations. You
(01:33):
know, people getting run over atWalmart to get a TV. In honor
of the gluttony and pandemonium of theday, I've put together a podcaster holiday
gift guide. It's mostly things thatI'd like. However, you or the
podcaster on your gift list might likethem as well. Starting this list off
with new mic arms, Cheap mikearms with cheap springs can introduce a whole
(01:56):
bunch of noise to a podcasters show. I have better ones and home studio,
but in order to save costs inmy main studio, I cheaped out
and I bought the twenty dollars Amazonspecials. Most of you probably can't hear
it, but I can definitely hearsome of the residents coming back through the
springs when I talk, and thatis no fun. What would I get?
Well, I would like to teeterthe line between practical and premium.
(02:19):
Some mic arms cost around one hundredand thirty dollars each, and when you
have a three mic setup, thatgets pretty costly, so I would recommend
arms that have internal springs rather thanthe springs on the outside of the arm.
The road PSA one is nice,but again it runs around ninety nine
dollars. I do really like thedesign of the Ixtech Valiant that one runs
about ninety The ones I have athome are Samson MBA twenty eights, which
(02:45):
are nice. Those run about thirtytwo bucks on Amazon. They do have
internal springs, so they're a lotless noisy, though the build quality isn't
quite as nice as the road orthe Gator works, so a new set
of mic arms would be a reallynice gift. No Next up on my
list is the Focus Rite Vocaster one. I have a small collection of audio
(03:06):
interfaces. Some might call it alarge collection of audio interfaces. Particularly my
wife might say that the episode you'recurrently listening to is coming through on a
Roadcaster Pro two that retails for aboutseven hundred dollars. I also have a
Roadcaster Pro the O G model,which you can now get for about four
hundred and twenty nine dollars, whichis actually a great deal. In my
mobile recording kit, I have aZoom Pontrack P four that's about one hundred
(03:30):
and ninety nine dollars. It's reallyfeature rich for the size and price,
and extremely mobile. And I alsohave a Focus Write two I two that
was my first mobile setup and itwas really nice quality. And while I
can tell you that I do notneed another audio interface, I would really
like to try a Focus Write Vocasterone. I was always impressed with the
(03:52):
two I two sound and performance,and the new Vocaster one has had great
reviews. It's really compact and ithas seventy decibels of clean game, so
you can use it with an electroVoice RI twenty or a Sure SM seven
B. Plus it has a wholebunch of other really good features, so
check out the Focus Write Volcaster one. Third on my Podcaster gift giving list
(04:12):
would be a pair of Sony MDXseventy five oh six headphones. These Sony
headphones are my go to, thoughI have to say buying headphones for someone's
kind of like buying them a pairof jeans. The fit and feel is
personal to everyone, so unless theytold you exactly what they want, you
might want to avoid buying them apair of headphones. But if they said,
hey, I'd like a new pairof headphones and didn't give you a
(04:33):
specific model. Check out the SonyMDX seventy five O six. Here's why
I like them. They're comfortable,they sound clear, they cost about ninety
nine dollars, and even though theycost ninety nine dollars, they sound and
feel much better than most of thetwo hundred plus dollar headphones that I've used
in my career. Plus they're durable. I've only had two pairs and I
(04:53):
wear them every single day. I'veonly had two pairs since the year two
thousand and Back then the model wasthe Sony MDRV six, but same thing.
They're really good. Sony MDX seventyfive O six fourth on my list.
The Prime Acoustic London eight sound panels. If your room doesn't sound good,
(05:13):
you won't sound good. Treating aroom properly will in a lot of
cases, make your audio sound betterthan any fancy, expensive microphone that you
might buy. The Prime Acoustic Londoneight comes with four thirty six by twelve
sound panels and eight twelve by twelvescatter blocks as they call them. This
will help reduce resonance in your favoritepodcaster studio and make them sound like a
(05:36):
pro or at least more pro ishpackage will set you back about three hundred
and seventy five dollars before shipping,but it is more thoughtful than buying somebody
a nicer microphone. A well treatedroom can make a bad microphone sound much
better. And finally, if you'renot sure what to get the podcast during
your life, a Sweetwater gift cardwill do the trick. Sweetwater is might
(05:59):
go to you for buying any gear. This is not an ad. I
just really like their customer service.Shout out to my rep Alex Rodriguez.
Our engineers used to buy from Sweetwaterall the time when I was in radio,
and now when I start to buymy own gear, I rely on
them as well. Plus they giveyou a little bag of candy with every
purchase. That's pretty sweet. They'rebased in Fort Wayne, Indiana. Shipping
is super fast and again you're notgoing to find better customer service. So
(06:24):
a gift card from Sweetwater would makea great gift. All right, you're
looking to go a little cheaper,Here are some stocking stuffer ideas for podcasters.
One a nice headphone hanger. What'sa good set of headphones that they're
just sitting on your desk getting inthe way. A headphone hanger will set
you back somewhere between eight and twentydollars, and you can get anything from
(06:45):
a clamp on that'll go right ontothe desk or once that stick with three
I'm adhesive, or some more permanentsolutions that are bolt on sticking around the
desk area. If you're looking formore stocking stuffers, you gotta keep your
cables clean, messy flow, messyshow. That's what I always say.
I've never actually said that until now. The Velcro brand cable ties are nice,
(07:06):
but I prefer some of the othersthat are available. There is a
brand called Hosa. There are alsoa number that are private labeled by your
favorite podcast gear brands like Road orSure, and those are pretty cool as
well. Those will running about eightto fifteen dollars. And final stocking stuff
or if you're looking to help yourpodcasters room sound better but don't want to
(07:26):
spend three hundred and seventy five dollarson a room treatment kit, some acoustic
foam based traps will help a lot. What does a bass trap Well,
bass collects in the corners of roomswhen you're recording and then bounces back and
gives you this really muddy muffled sound. By diffusing, absorbing, and scattering
the bass in the corner, basstraps help clean up the room significantly.
(07:48):
You can find some starter quality basedtraps online for about fifteen to twenty dollars
for a package of eight. Andagain, while they're not going to be
the best sounding based traps, theywill show your podcaster that you were truly
thinking of them this holiday season.So That's what I'm looking for this Christmas.
But above all else, all Iwant for Christmas is you to subscribe
(08:11):
to the show and give Good MorningPodcasters a five star review. Thanks for
listening. You can find links inthis guide at good morningpod dot com and
I'll join you again on Monday righthere on Good Morning Podcasters. Good Morning
Podcasters, let's grab a cup ofcoffee and explore some advertising predictions from the
(08:37):
Internet Advertising Bureau. Hi. Myname is Fuzz Martin and this is the
all new Good Morning Podcasters podcast.I hope you had a great weekend.
Before we get too far, Iwant to tell you about the Good Morning
Inbox newsletter. Every Monday, Isend you some actionable ideas that will help
you grow your podcast the thing thatyou can put into practice right away.
(09:03):
This week, though, we're exploringthe legal difference between sweepstakes contests and dreaded
illegal lotteries. Anyone who signs upfor Good Morning Inbox before January third,
twenty twenty three, will have alifetime free subscription. Anyone who signs up
after that will be charged a nominalsubscription fee. So tell your podcasting friends
(09:26):
and you yourself get signed up today. How do you get signed up?
Well, there's a link in thebio, or you can go to GMP
dot fm slash news. That's GMPdot fm slash News. One other show
note for you, The new GoodMorning Podcasters podcast explores marketing, advertising,
social media, and public relations asthey relate to podcasting. So each week
(09:52):
I'm going to try to give youat least one story on each of those
topics, plus an extra on generalpodcasting news. All right, so let's
start off the week with advertising.Earlier this month, the IAB again,
that's the Internet Advertising Bureau, releasedsome of their predictions for online advertising in
(10:13):
twenty twenty three. Here are someof their findings. The IAB expects that
advertising in twenty twenty three will beup as a whole over twenty twenty two
by five point nine percent, soalmost six percent increase over last year.
However, the change in year overyear has gone down a bit. From
(10:33):
twenty twenty one to twenty twenty two, it was a nine percent jump.
They're expecting a six percent jump thisyear. The biggest opportunities are in the
B to B travel and restaurants slashbeer, liquor wine categories. For twenty
twenty three. The biggest drops inadvertising spend will be in auto. That's
(10:54):
the one that dropped like a rockthat wasn't a chevy pun. The biggest
annals that the IAB expects growth inare connected TV, so that would be
like Hulu, ESPN Plus, etc. Paid search, so Google or Being
(11:15):
those are really the two, andthen podcasts are number three with an expected
eight point one percent growth in twentytwenty three. Despite that expectation of growth,
podcasts are likely to remain flat inthe share of ad spend by channel.
Their predictors go from three point eightpercent actually down to three point seven
(11:35):
percent. In other words, intwenty twenty two, three dollars and eighty
cents of every hundred dollars was spenton podcast ads in twenty twenty three.
It's expected to be three dollars seventycents out of every one hundred dollars.
But there will be more of thosehundreds of dollars that will be spent,
so the revenue will increase, andthey're guessing by eight point one percent.
(11:58):
And while two slices of that pieincrease, a number of them dropped significantly,
particularly digital display ads, social mediaads, traditional media including radio and
digital audio not related to podcasts,think like ads on Pandora in between songs.
The article, which was really apresentation, also went on to explore
(12:22):
how metaverse advertising was going to increasein twenty twenty three, twenty eight point
four percent year over year growth formetaverse advertising. They also expect an increase
in retail media networks, which arecalled rmns. Those are the ads you
see on places like Amazon dot com, Target dot com, Walmart's website,
Home Depot's website, etc. Allright, so how do you use all
(12:46):
of this information? Well, ifyou were thinking about going and asking a
card dealer or a manufacturer for asponsorship, their ad funds might be a
little tighter this year, depending onyour show though you may considering out to
be to be advertisers, especially recruitmentagencies. You can also look into asking
(13:07):
travel agencies and restaurants and travel bureausand brands of you know your favorite beer
or liquor or wine for those allto go up. I'm expecting Dave at
the Beer in Front podcast to havea good year. It's also a good
sign that spending on podcast advertising isexpected to increase, though I'm sure a
lot of this will be through programmaticads. Those are those pre produced commercials
(13:31):
that sound like radio commercials that airon certain podcast hosts networks. As they
say, however, a rising tideraises all ships, So get your sponsorship
deck together and start soliciting advertisers.Get in will the getting's good? That
will do it. For this thefourteenth episode of the all new Good Morning
(13:52):
Podcasters. You can find links tothe article and everything we talked about on
GMP at good morningpod dot com.Join us tomorrow as we talk about some
new tools from Gmail and why youshouldn't use them, and again be sure
to go to GMP dot fm,slash news and sign up for a good
Morning Inbox, where this week wetalked about sweepstakes contests and the dreaded illegal
(14:18):
lotteries. Again, that's GMP,dot FM, slash News. Thanks again
for listening, and we will talkto you again tomorrow morning right here on
Good Morning Podcasters. Good morning you, beautiful podcasters. Gmail recently released some
(14:48):
new features and I think you shouldn'tuse them. Let's discuss why. Thanks
for tuning in to Good Morning Podcasters. My name is Martin. If you
haven't already subscribed to the additional goodMorning Inbox newsletter, I suggest you give
it a shot. Why Because it'scurrently free. I put a lot of
(15:11):
work into it. This week's newsletterarticle is about running promotions for your podcast
and why you should avoid accidentally creatingan illegal lottery, which is a lot
easier to do than you think.You can sign up for free at GMP,
dot FM slash News. That's GMP, as in Good Morning Podcasters,
GMP, dot FM, slash News. If you're a user of Google's workspace
(15:37):
products, there are two relatively newfeatures that are available to help you make
email marketing great. To be honest, the features came out in July,
but not many people are talking aboutthem, and I'm guessing not many people
are using them. But if theypop up on your Gmail Compose email window
and you're curious as to what theyare or how to use them, I
thought I might shed a little lightand then quickly turn the light off,
(16:00):
because I don't think you should beusing them. The first feature is Gmail's
new layouts feature. It's called brandedemails in their help docs, but they
call it layouts when you hover overthe icon in your composed a new email
window. They also call it layoutsin their announcement, but again they don't
call it layouts in their help docsbecause Google. If you search layouts in
(16:26):
the Google Workspace help docs, you'llget information on changing your email inbox layout,
which is totally not what this is. Layouts is a way of,
in theory, creating nicely designed HTMLemails within Gmail itself. If you've ever
created an email and a builder likemail Champ or constant Contact, this is
a similar setup. Again, thisonly works if you have certain Google Workspace
(16:51):
editions. When you're creating a newemail, you'll see a little set of
rectangles down on the bottom right handside of your email composer. If you
click on that, it will bringup a window that presents you with twelve
different preformatted layouts. Those layouts arecalled call to action, simple text,
announcement, newsletter, new service,and referral. So that's six. Then
(17:17):
they also give you a reversed outversion of each of those that features a
colored background, different styling on thebuttons and images, but they're pretty similar.
Once you click on the one youwant, it loads right up into
your email window. Then you,in theory, go through and edit each
of the sections. That is,however, the hard part. This is
(17:37):
not a dragon drop editor. Itjust pastes in the layout into your composed
window. You're limited to fill outthe template exactly as it's displayed in the
email. Yes, you can removesome sections, replace images and things like
that, but you can't change anyof the buttons. You can't change the
width of the fields. It's reallyreally limited and it's not user friendly and
(18:02):
it's pretty frustrating. For instance,it loads up a logo based on your
settings in your Google Workspace account.However, it doesn't give you the option
to resize that logo. You canremove it and replace it, but it
becomes difficult. It's a real pain. In fact, it's easier to just
put an image into a regular Gmailemail and then click and drag that as
(18:23):
you need to. In addition toall that, the designs all look very
dated. I appreciate that they triednice efforts, but you're much better off
using something like mail Chimp or constantContact instead of the Gmail layouts feature if
you want to create a nicely designedemail, which now brings me to their
(18:45):
other feature, which is called GmailMulti Send Mode. So like layouts or
branded emails, Multi send mode islocated on the composed email window down on
the bottom right hand corner. Itlooks like a bunch of little envelope stacked
on top of each other. Thismode is again much like sending with mail
Chimp or Constant Contact, but withmore steps. Again, you have to
(19:10):
have a Gmail Workspace, Individual orhigher account in order to use this feature.
When you send using multi send mode, every person on your email list
gets a separate email with an unsubscribedlink. This also allows you to send
bulk emails to your list. Youjust paste in your email list into the
two field, or you can setit up through Google Contacts to create a
(19:30):
list in there that you can sendto and then you don't have to worry
about using BCC. By the way, total side note, it allows you
to delete the unsubscribed link, whichI think is the only real feature of
this program, and it'll barket youand tell you that you shouldn't delete the
unsubscribed link, but you can deleteit and send it after you've composed your
(19:52):
email, which you can also composeusing layouts. You click send and then
it will ask you if you wantto send yourself a preview, which you
always should send yourself a preview andjust check everything over. Then you can
launch it out to the world.While this all sounds good in theory,
I worry about what happens if yousend an email that perhaps your audience designs
is a little too spammy, orif you're collecting emails from a forum on
(20:18):
your website and you get some misspelledemails or some known spam emails that will
bring down your sender score. Mostthird party platforms like mail Chimp, like
Constant contact a Weber, those kindof things, they try to protect you
from creating spam because they don't wantit affecting their service and their servers will
(20:41):
Google afford you that same luxury.Will they help protect you from them,
or will it end up taking yourdomain and your ability to even send emails
to Nana about recipes. What alsodoesn't fly with me is that you can't
use multi send to schedule emails.You can dual intimate one on one emails
to your colleagues, but you can'tschedule marketing emails through Google's multisn mode.
(21:07):
This just blows my mind. Thereare also no mail merge fields or personalization
items in the MULTISND, so you'llhave to start out each email with something
like hey guys, or Hey what'sup GMP fans, you know, something
super personal like that, Hello,Comma. What else? There's no way
(21:29):
to see any analytics on who hasor has not opened, unsubscribed, etc.
Click a link you can't see anyof that. You have no way
of getting people to subscribe to thatemail list from anywhere, so you have
to import them from somewhere else.It's just an all around bad idea.
BCC has more features since you canactually, you know, schedule send a
BCC email. Oh and also withmultism mode, you're limited to fifteen hundred
(21:52):
contacts, So multisn gets a nofor me dog, Just like layouts and
layouts and multi send are two Gmailfeatures that I think are definitely well intentioned,
but in practice they're pretty much useless, And of course that's of you
can even find them. On threeof my five paid Gmail workspace accounts,
(22:14):
these features aren't even available, andI can't turn them on in the admin
console, so there's that too.Well. Thanks for listening to Good Morning
Podcasters. I do appreciate you spendinga few minutes with me each morning.
Please subscribe to the show. Youcan find all the links at GMP dot
fm and all the show information atgood morningpod dot com. Go to good
(22:36):
morningpod dot com. Tomorrow we'll explorea program called help a Reporter Out and
how that could help you get morepress coverage for your podcast. Thanks again
for tuning in. We'll talk toyou tomorrow morning right here on Good Morning
Podcasters. Oh, Good Morning Podcasters. This morning, I'm going to help
(23:10):
a podcaster out by talking about atool called help a Reporter Out. Hey,
hope you're having a great Wednesday.It is the sixteenth episode of Good
Morning Podcasters for this Wednesday, Novemberthirtieth. Today we're talking about a tool
called harrow that is hey as inhey and row as in row row,
(23:33):
Row your Boat. Harrow is atool that connects journalists who are writing articles
with sources that they can use whilewriting those articles. It was founded by
Peter Shankman as a Facebook group backin two thousand and eight. Then it
got bought out by Vocus, whichis PR software, and then Vocus got
bought out by Scission, which isPR software. And we've actually discussed that
(23:56):
in a previous episode. So howdoes Harrow work. Well, let's say
a journalist is assigned an article andthey need an expert but don't have a
source, or they want a differentsource. Well, they can post on
Harrow and then sort through all thepitches they receive. Each day. Harrow
sends out three emails three times aday to all of their free subscribers,
(24:19):
and you can sort through all thoseemails and all of the different listings available
and see if there's one that fitsyour niche. Here's a for instance,
I'm looking at Harrow right now,and I see an opportunity in an online
publication called Bustle, which is gearedtoward women or a fitness expert. Here's
the listing from the journalist on Harrow. I'm looking for an explainer on how
(24:42):
to do certain exercises on an exercisebench. Looking for how to do the
exercise on a bench step by step, how many reps and sets to do,
and the benefits of the exercise slashwitch muscles. It works if you're
a trainer, please see my questionsbelow. And then it lists out seven
different exercises that whoever is pitching thejournalist should speak to. So let's say
(25:06):
you're a fitness experts and you havea fitness podcast. You can reply to
this listing with your pitch and say, hey, I'm a fitness expert,
here's my response to each of theseseven things and how I would do those,
and here's my name, my credentials, and you're out that journalists could
choose to use yours, They couldchoose to use somebody else that pitch them,
or they could choose somebody completely offHarrow. But that opportunity is there,
(25:30):
and it wouldn't have been for youwithout Harrow. It's real easy to
get signed up. Go to helpareporter dot com to get signed up for
it. It's free. They dohave some premium versions which I'll talk about
coming up in a little bit,but it is free and you do get
three emails every day for the restof your life. So here are some
(25:51):
things to note when you are usingHarrow to pitch journalists. Number One,
and most importantly, only respond topitches that are in your area of expertise.
If they find out that you're pitchingthings that aren't your area of expertise
and you're spamming these journalists, theywill boot you from the service. Number
two. If you see a listingthat matches your area of expertise, respond
(26:15):
immediately, drop what you're doing andrespond, because they get hundreds of these
and usually they'll sort through them rightaway, and when they find the source
they want, they'll close that offor they won't read anymore. So when
you see it come through, behungry. Number three, and I'm going
to take this directly from Harrow's rulesfor sources. You're supposed to reply with
(26:37):
complete, relevant answers to their questionsand include a short bio and your contact
information. Number four. Don't attachanything to your pitch. Their system automatically
strips out anything your headshot, PDF, an image, whatever that is,
it will strip it right out ofthe email, So don't bother attaching anything
to your pitch. Number five it'ssuper competitive, so your pitch has to
(26:59):
be really type. And speaking ofthat, number six, you should only
pitch in three hundred words or less. It might cut you off. I
don't remember if it cuts you offor note, but three hundred words is
the max that they want you topitch with. Next, anonymous posts are
typically from larger publications, So ifyou see one that says anonymous, it's
typically from a really big publication andthey just want to keep their story locked
(27:22):
down before they publish it so thatpeople don't steal their stuff. If you're
going to reply, let's say somebodyforwarded you an email from Harrow and said,
hey, this one might work foryou. You have to be signed
up in order to pitch a journalist, so even if it's a free account,
you need to be signed up throughHarrow, otherwise that email will just
reject you. Number nine, don'tpitch your podcast. Pitch your expertise.
(27:42):
Your podcast can be in your bioinformation, but do not spam your show.
Show them your expertise. And numberten, you might get into an article
right from your pitch. That's great, and the journalist might also not tell
you that they used your stuff,not as great, So make sure you
(28:03):
know which journalists and publications you pitchedtoo, and then look at the deadline
and search that publication a week orso from then and see if you got
picked up or not. If youdon't get into an article, do not
contact them and ask why you didn'tget in. Just read what they wrote
and use their style and information toimprove your pitch for the next time.
(28:23):
Again, don't reach out to themand say, hey, why didn't you
take my info? That's bad form. Again. You can sign up for
Harrow free at help a reporter dotcom. I'll link in the show notes
just for a reminder one more time. This is an email that comes out
(28:44):
three times a day and it willget overwhelming, but it's really all or
nothing, So you might want touse a separate email address for Harrow,
or keep a folder and set somerules in your email inbox so Harrow emails
and responses go right into that folderand skip your notifications, otherwise you will
be swimming. They do have asubscription that gives you the ability to filter
(29:08):
one keyword for nineteen dollars a month, three keywords for forty nine dollars a
month, or unlimited keywords for onehundred forty nine dollars per month. There
are also some other features with thosemore premium versions. But you know what
you could do. You could justdo a little command or control f on
your keyboard and do that filtering yourself. So there you go. Harrow Help
(29:32):
a Reporter out. It's available athelp areporter dot com. I hope that
helped you out. With some publicrelations tips for your podcast. You can
help me out by subscribing to GoodMorning Podcasters. If you're listening for the
first time, please be sure tosubscribe and or hit the little plus button
(29:52):
in your pod player. Full articlesare available and good morningpod dot com.
Tomorrow i'll share some thoughts and experienceson hyper local podcasting. Thanks for listening,
and we'll talk to you again tomorrowmorning. Right here, Good Morning
Podcasters, thanks for listening and thanksfor telling a friend. But more importantly,
(30:26):
thank you for supporting independent content creators. If you're enjoying the podcast or
like the work we're doing in theindie podcaster community, I ask you to
tell just one fellow content creator thathasn't heard of this podcast or the work
we're doing and share it with them. But more importantly, I hope you
continue with me on this journey asthe indie podcaster. Keep being you,
(30:51):
keep being great, And the questionis do I stay here? Will you
be back? Are you gonna comeback? Will you be back? Are
(31:11):
you coming back? Jeff counting mediaback
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