Episode Transcript
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(00:00):
Oh hi everybody, this is aJeff Townty Media protection right. Have you
been searching for a podcast? Doyou want to learn from some great content
creators? Well, you've come tothe right place, Indie podcasting with your
host, Jeff Townsend, the indiepodcast father. This is Jeff Townsend,
(00:28):
and as you're aware, Indie Podcasterscurrently on a break. I'm actually tied
up with a job in the podcastindustry and then a lot of other projects
that I'm working on. But Iwant to continue to give you some content
that you may find helpful along yourpodcasting journey. With that being said,
I'm going to share some episodes ofGood Morning Podcasters. Yes, that's right,
(00:49):
the return of Good Morning Podcasters.Fuzz Martin and I purchased the rights
to that and podcasting sucks. Sotoday I'll be sharing some episodes of Fuzz
Martin's Good Morning Podcasters with you.This is great information. You could learn
a lot from it to learn moreabout good Morning Podcasters dot com. Let's
check out some of these episodes.I'm playing them back to back. Good
(01:11):
Morning Podcasters. Is there an appthat is poised to take over TikTok in
twenty twenty three, there might bemy friends. My name is fuzz Martin.
Three times a week I bring youa show about marketing, advertising,
PR and social media topics or newsfor your podcast. Today, we're gonna
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be talking about the social media sideof things. We're all well aware of
TikTok. It's fun, it's easyto get trapped watching short videos longer than
you want to. It's really becomea great platform for people to express their
creativity. And with one billion activeusers, it's definitely popular, but it's
(01:59):
not the most popular, and accordingto demand Sage, it's not even in
the top five. In fact,it's currently the seventh biggest social media platform.
Can you guess who's first? Well, here we go, I'll run
it down. Let me get upmy bell. All right. Here are
the top ten social media platforms asof December six, twenty twenty two.
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Number ten Telegram with five hundred fiftymillion users. Number nine Doyan, an
app similar to TikTok that's owned bythe same people as TikTok. They have
six hundred million users. Number eightqq a Chinese social media messaging app that
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has six hundred six million users.Number seven TikTok with one billion users.
Number six we Chat with one pointtwo six billion users. All right,
can you guess the top five?All right, here we go. Number
five Facebook Messenger one point three billionusers. Number four Instagram with two billion
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users. All right, now,you're probably running in your head if Instagram
was number four. Who are thetop three? I think you're going to
get it wrong, But say themin your head right now while you're listening.
Think about them in your head,and let's see if you get them
right. You're ready, all right? The number three most popular social media
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app in the world, right now, what's app with two plus billion users?
Number two it's YouTube with two pointtwo nine one billion users. And
the number one, which I'm sureyou got this one right, is Facebook
with two point nine billion users.By the way, if you're wondering where
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Twitter is on that map, wellit's way down there. It's actually sixteenth
with three hundred ninety seven million users. It's behind Reddit, Snapchat, and
Pinterest and a couple of other Chineseapps. Twitter actually only beat Qua on
the list, and that's somewhat surprisingto me. So again, TikTok has
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been killing it in the short formvideo space, but they're also greatly at
risk of losing their footing in thatspace this year. Why and to whom,
Well, let's talk about it.If you're listening to the show,
you're likely a creator or just supercurious. But creators want to be paid.
I know that's shocking, right,You want to get paid for the
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work you're doing. TikTok has thisthing called the TikTok Creator Fund. It
pays creators for their high performing content. It's only available for creators in the
US, UK, Germany, Italy, France and Spain. You have to
have at least ten thousand real followersthey can tell if you've purchased them and
they won't let you in. Andyour videos have to have reached one hundred
(05:01):
thousand authentic views in the thirty daysbefore you apply for the TikTok Creator Fund
program. They started the program witha pool of two hundred million dollars that
they were going to give out tothose creators, and then they said that
it was going to increase to abillion dollars over the next three years.
Reports say that they're paying about twoto four cents on average per one thousand
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views. That means if you geta million views, you're getting twenty to
forty dollars. Woo, don't spendit all in one place. That said,
the most high performing TikTok creators maketheir real money on sponsorships. However,
another platform is sneaking in to tryto take that over. So who
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might kill TikTok? Is it Instagramreels? Is it Facebook? Is it
elon musk tune in to find it? No, I'll tell you right now.
It's YouTube. Starting in January,YouTube is going to pay YouTube shorts
creators, not everyone, but thosewho are part of their partner program and
hit certain metrics. They're going topay them forty five percent of their ad
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revenue to creators. The way thatworks out, it will be approximately ten
times what TikTok is paying their creatorfund, and there's no artificial cap like
the TikTok creator fund has. Soit's great for content creators and that they're
going to get paid more money.But also, people are more likely to
subscribe to you on YouTube through yourYouTube shorts. But when they subscribe to
(06:32):
your YouTube shorts, they're also subscribingto your long form content, which means
that any long form videos that youput out will get in front of your
subscribers as well. So creating YouTubeshorts has the opportunity to make creators more
money and get people to see moreof their videos. But fuzz won't creators
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just create on both? Of coursethey will, but who are the big
creators like Charlie Demilio, Addison RayKabilami. Who are they likely to post
on the one paying them one xor the ones that are paying them ten
x plus getting them more reach?And when those stars start moving over to
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YouTube, where are the fans goingto go? And when the fans go
to YouTube, who wins YouTube?Of course, we'll see how it all
plays out, but I think YouTubehas made a killer move by introducing shorts.
So that's something for you to keepan eye on in twenty twenty three.
And as a creator, if you'reon TikTok and you're just starting off
on TikTok, you may have anopportunity to get in on the ground floor
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of YouTube shorts before they really turnon this pigot in January and we start
seeing some of those changes. That'sit for today. I appreciate you listening
to Good Morning Podcasters links to someof the various data that I quoted will
be in the show notes. Tunein tonight for the Podcasting Power Hour.
That's Monday night. If you're listeningto this the day that this episode drops,
that's Monday, December twelfth. I'llshare the links on the GM podcasters
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Twitter page. Podcast Power Hour startsat nine pm Eastern. I'll be there.
Jeff Townsend from Podcasting Sucks and alsofrom Indie Podcaster. He'll be joining
us. We've got Greg from Indiedrop in. Lots of stuff going on
again nine pm Eastern on the PodcastingPower Hour on Twitter spaces. Maybe we'll
get a fraction of that three hundredninety seven million Twitter users. All the
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episodes of Good Morning Podcasters are availableat good Morning pod dot com and new
episodes come out every Monday, Wednesdayand Friday. Thanks again for listening,
and we'll talk to you real soon. Right here on Good Morning Podcasters.
(08:52):
What's happened in Podcasters? Podchaser,what is it? And why do you
need to make sure that your podcastit is not only listed but claimed.
Welcome to Good Morning Podcasters, wherewe explore marketing, advertising, public relations,
and social media topics as they relateto your show. My name is
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fuzz Martin. I am a partnerat Epic Creative. That's an ad agency
located in Milwaukee, which is inWisconsin, USA. Each day I work
with brands large and small, mostlylarge, to help them achieve their marketing
and advertising goals. And while podcastingisn't the biggest part of most of our
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clients plans, they are a growingpart of their marketing strategies. We work
with brands and podcasting primarily in threeways. One, finding shows that our
brands can advertise their products and serviceson so looking for sponsorship opportunities for our
brands to be the sponsors. Numbertwo, finding shows where our clients in
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how subject matter experts can be yeson different podcasts, so kind of a
public relations side of things. Andthen the third way that we work with
brands here at our agency is tohelp them create podcasts or get their podcasts
up and running. We have varyinglevels of that kind of work, but
today we're going to focus on thefirst two. Okay, so looking for
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places to advertise and looking for placesto get our clients scheduled as guests on
podcasts. It's a big job.According to Podcast Index as of the time,
I'm recording this there are four million, eighty five thousand, nine hundred
seven podcasts. That's a lot tosort through. When it comes time for
our media team to find podcasts tosponsor. There aren't a ton of great
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searchable indexes out there that would makeour job easier. You can't just go
onto Apple Podcasts and find everything thatyou're looking for. You certainly can't go
on Spotify and do that. Andwhile there are a lot of directories out
there, there weren't any that werereal good that made our job easier,
or at least there weren't. Wehave to find the best shows that work
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with our clients audiences, figured outhow often they're publishing read more about the
show, find their contact information,work on organizing them, and negotiating sponsorship
opportunities. The same holds true forour public relations teams. When our PR
teams are looking to get our clientssubject matter experts booked as guests on shows.
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We want to be able to explorethe shows, make sure they'd be
a good fit before we reach out, so we're not wasting the podcast hosts
time, our clients time, orour time. Podchaser solves most of those
problems for us. Just as adisclaimer, I was originally cold on Podchaser.
In fact, that was vocally coldon Podchaser because they were purchased by
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a cast, and I was upsetwith a cast for all of the unsolicited
emails that they were sending me youanybody with a podcast. In fact,
I was so cold on it thatat one point I spoke with my team
member who was negotiating our Podchaser deal. When I heard about eight cast buying
Podchaser, I told them to stopengaging and to go connect with Reefonic.
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Thankfully, though, our rep oneus over. So now as an agency,
we are now ponn Chaser Pro subscribers, which comes with a pretty hefty
annual fee. We're paying a fewthousand dollars per year for this service,
and we'll just say that a fewthousand is less than five thousand, but
more than one thousand. But forus, I think it's going to be
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worth every penny. Ponn Chaser allowsour teams to find shows, listen to
a few episodes, determine whether ornot we should advertise or pitch having our
guests on those shows. It hassome cool tools that it offers for the
Podchaser pro users. You can seeaudience reach and I don't know where they
get those numbers from. I needto dig in and find out. But
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when you look at them, it'sreally a nice barometer when you're looking at
one show versus another. It givesus listener demographics. They have a thing
called the pot Chaser Power Score,which, according to their website, is
a proprietary score of a podcast influencebased on over thirty different data points including
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reach, subscribers, cross platform presence, and more. It gives us the
shows contact information and allows us toexport that information. It has top podcast
charts, social handles, and analyticsmetadata, which they say is combining authentic
crowdsource data with rich technical information.Pot Chaser goes beyond the RSS fee to
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deliver an incomparable set of metadata,and it allows our teams to build lists
of shows and then take notes ondifferent shows so we can go back and
say which ones we want to workwith, or perhaps track some of the
contact that we've had with them.All of those things are very powerful tools,
especially if the data is accurate.And that's kind of where you come
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in on today's show. I guessI'm imploring you to go to pod Chaser
and make sure that your podcast islisted, because agencies like mine are looking
for podcasts possibly like yours, toadvertise on, and if you don't have
correct data in there, it's goingto be hard to get in touch with
you or even recognize that we shouldbe advertising on your show. So go
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to pod Chaser, make sure yourpodcast is listed. If it's not,
you can add it. And ifit is listed, then make sure you
claim your show. Once you haveit claimed, you can go in and
add a lot more data that's notavailable through your RSS feed, such as
your social media handles, additional linksthat are important to your show, like
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maybe your rate sheet, and otherstuff. I also like that it has
an old school mid space like topeight that you can edit and feature on
your profile. I don't think thathelps anything, but it's fun and nostalgic,
and since I'm talking about it,you might also want to make sure
you're listed in Reponic and matchmaker dotfm. There's also podcast Hawk that's a
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database to get you listed as aguest, but I believe it's like fifty
bucks a month for you to getlisted there, and I'm not sure that
is really something that you need,unless perhaps you're an author or you're really
looking to get yourself onto different podcasts. I'm not really sure how it connects
with those looking to book guests yet. I'll add podcast Talk to my treloboard
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and possibly explore it on a futureepisode of Good Morning Podcasters. If your
goal is to have sponsors find yourshow, have potential guests find your show,
or potentially be a guest on ashow, it's a great idea to
make sure your podcast information is upto date in podcast directories. More and
more agencies like mine are relying ondirectories like pond Chaser to chase down podcasts
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for our clients. It only makessense for you to make sure that your
free listenings are complete, up todate, and that you have your active
contact information available so if somebody wantsto reach out to you they can.
I will drop some of the linksinto our show notes. Thank you for
(16:21):
listening to Good Morning Podcasters. Ifyou'd like me to answer something for you,
go to GMP dot fm. That'sg MPs and Good Morning Podcasters GMP
dot fm, slash ask that's GMPdot fm slash ask. Links to all
the episodes are on Good morningpod dotcom and that I'll do it for today's
(16:42):
show. I'll have another episode foryou Friday morning right here on Good Morning
Podcasters. Sir, Good Morning Podcasters. Are you planning to pitch a journalist
on some important news or an ideafor a story. Let's talk about how
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you should prepare. My name isFuzz Martin and this is Good Morning Podcasters.
This show comes out thrice weekly,with new episodes on Mondays, Wednesdays,
and Fridays. We cover things relatedto public relations, social media,
advertising, and marketing as they relateto podcasters and podcasting. We're going to
(17:33):
have a conversation about pitching journalists today, but first I want to be sure
that you all know what a pitchis. I'm going to give you the
straight definition from muckrack dot com,which is a PR website, because they've
worded it more eloquently than I wouldhave from muckrack. A media pitch is
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a short communication, typically an emailor direct message, suggesting a new story
to a journalist or editor at apublication, radio station, or broadcast network.
The goal of a pitch is togenerate coverage and determine if your media
contact is interested in creating a storyaround the content. I've linked to muck
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Rack's media pitching guide in the shownotes. It's well written. Now that
you know what a pitch is,let's talk about what you need to do
before you pitch a journalist. First, you're going to want to make sure
that your news is newsworthy. Areyou pitching a story or are you pitching
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an ad? If your content isn'tnewsworthy, you should likely skip the editor
and go right to the outlets adsales department. Check your news to make
sure it's timely and that it willmake an impact to readers, viewers,
listeners, etc. Of that newsoutlet, not just your ego. If
you've determined that it's a good ideato send your pitch, then the next
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part is crafting the messaging within yourpitch. Write out what you're trying to
accomplish, cut it down to asfew words as possible, and really hone
it down. What is your story, why is it important? And why
should that journalist care? Then besure to gather all of your links,
so this is before you send anyof this out. Make sure you gather
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all the links that are pertinent toyour pitch and keep them in one handy
place because you're going to need them. Then you're going to want to get
some publication quality, high resolution photosof anything that you're pitching, whether that's
your head shot, a product shot, a photo of your self or your
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esteemed guest in the studio, etc. In most cases, an outlet isn't
going to track down photos or setout a photographer unless they're doing a really
big feature article on you. Sobe prepared to give journalists as much content
as you can to make their jobseasier. But all so have them handy
so when they ask for them,you can get them that information right away.
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So take that high res photo orthose high res photos and place them
in someplace like Google drive, OneDrive, Dropbox, etc. Or a
folder on your website. And then, most importantly with that, once you've
uploaded them, make sure that they'republicly accessible from a link. So you
hate to send a link out tosomebody only to have them have to request
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access, so make sure that thoseare accessible with the shared link. Then
another tip is to take that photoor those photos and turn them into thumbnails
and have them available so that youcan put them into your email without them
being a huge attachment all right,so we got that all squared away.
Now you need to do some research. You're not going to just send a
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blanket pitch out to a whole bunchjournalist. We're not sending BCC emails out
here. You're going to want tosend tailored messages to each journalist that you're
pitching, and because of that,you're going to need to do some research
on each of those journalists. Solook them up. Go ahead and read
articles from all of the journalists thatyou're thinking of pitching. First, determine
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if the type of content that you'repitching them even lines up with what they
write about. If it doesn't,then skip it. Don't even waste their
time or yours. If it doesline up, great, Pay close attention
to their style. Are they straightforward, are they snarky? Are they funny?
And then consider emulating their style slightlyin your pitch when you send it
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to them via email. Also,it never hurts if you subtly allude to
a previous article that they've written.It's best to make sure that if you
do that, it's authentic and doesn'tfeel forced. But despite how I'm sure
that journalists feel, sometimes they arepeople too, and people like to be
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praised now and then, so sayingsomething like hey, James, I saw
your article on X, Y orZ it was great could go a long
way if you actually read the article. Then you're gonna want to personalize your
pitch to each of those journalists.So again, send it to one journalist
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at a time, and be surewhat you're sending them and what you're pitching
them is something that they would cover. Also be concise. I mentioned this
earlier, but a lot of journalistsreceive hundreds of pitches a week, and
a wall of text might bore theminto the point of marking your pitch as
spam or at least not responding toyou. In your pitch, include links
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to your highs photos. Again,make sure they're accessible. Sometimes they're included
as thumbnails they give instructions on howto get to the full res images.
But don't ever attach a big highres image file to an email. It
will likely end up in their spambox before they even see it because of
their filters. And finally, onceyou've sent out your pitch, be prepared
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to respond to whomever you're pitched.They're tight on deadlines, they don't have
a lot of extra time. Ifa journalist that you pitched ask you a
question, get back to them immediately. If you're asking them for something and
they respond to you, they're doingyou a favor, not the other way
around. That means respond to theiremails, their text messages, their phone
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calls, their dms, whatever mightcome your way right away. This is
what you asked for, they didn'task for it, so be ready to
respond. You got it. Cool. That'll do it for Good Morning Podcasters
for today. I appreciate you listening. Be sure to hit the follow button
in your pod player. You're apodcaster. You know where that button is.
(23:53):
You tell your listeners to do itall the time, so please do
it for me and go. GiveGood Morning Podcasters a little follow two.
Okay, be sure to join JeffTownsend and myself on Saturday mornings for Podcasting
Sucks, where we take a deeperdive into the world of podcasting and trying
to make some of the harder partsof podcasting easier for you. You're not
(24:17):
in this alone. The Podcasting Suckspodcast is available right here in the Good
Morning Podcasters feed. All episodes areavailable and good Morning pod dot com that
is good morningpod dot com have agreat weekend, and we will talk to
you well tomorrow and also Monday righthere on Good Morning Podcasters s Good Morning
(24:49):
Podcasters, Where did my money go? How much does it cost to podcast?
Hope you're having a great start toyour My name is Fuzz Martin and
this is Good Morning Podcasters. Didyou have a good weekend? We did.
We went to a wedding for oneof my wife's co workers. But
we're at that age where pretty mucheveryone who's getting married is either a co
(25:11):
worker or an employee, and they'reusually pretty young, which means it's easy
for us to bow out early.Hey why are you leaving so early?
Oh you're forty, totally get it. Thanks for coming. It's either that
or they're our age and on theirsecond or third marriage, and at that
point they're like, yeah, weget it. Thanks for stopping by.
Anyway, it was a great weekend. Onto the show. Thanks for joining
(25:33):
me for episode twenty four. Atthat's the twenty fourth episode. After Tanner,
let's talk about how much podcasting costs. I want to do this to
illustrate that there's a lot of rangein what having a podcast can cost.
This isn't meant to be a gatekeepingkind of episode. In fact, I'm
going to start with how you coulddo it for zero dollars, and then
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we'll talk about what I'm doing onthis show. First, let's break down
where the costs go. There's reallyfour categories of costs for any podcast.
Your recording gear, you're editing gear, or software, hosting and promoting your
show. So if you wanted todo a podcast for zero dollars, here's
how you can get there. Andby the way, when I say zero
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dollars, it assumes things in lifewhich may be a privilege to some,
but I think most people will havelike a phone and wired headphones. So
for gear, if you're going todo this for zero dollars, you'll need
an iPhone or an Android phone.You'll need a set of wired headphones,
preferably not wireless air pods or somesort of wireless earbuds. But if that's
(26:41):
all you got, do it,and then make sure you have a nice
quiet room. Okay, So youcan essentially do that with things that you
likely already have. For editing software, you can download Anchors app. You
won't be able to edit in that, but you can record in there.
If you do you want to recordand edit on a separate piece of software.
(27:03):
You could do so, and aprogram like Audacity for hosting. You're
going to want to do that onAnchor if you're doing it for zero dollars.
There are some other free podcast hostsout there with free levels, but
Anchor's the one that pretty much everybodygoes with when they're talking free and then
promoting your show for free. Youcan do that using a free graphics editor
(27:25):
like Canava or Adobe Express to makeyour shows cover graphics and perhaps some nice
social media images that you could beusing and then promoted on your social channels.
Whichever ones you're using, whichever onesyour audience is using is really where
you want to go. So that'show you do podcasting for free. Now
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let's talk about what I do andwhere all of my costs go in this
show. You don't have to doall these again, I'm just illustrating this
so you can kind of see whatgoes into it and costs for a podcast
or on a sliding scale. Again, you could use none of these and
do this for free if you'd like. But here is what I do gear
for this show. I use aroad pod Mike that's ninety nine dollars.
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A Roadcaster Pro two that is fivehundred ninety nine dollars. I think I
actually got it when it was likeseven hundred and forty nine dollars, so
they're a deal now. A SampsonMike arm that's thirty five dollars, a
mic cable, an XLR mic cablethat's about ten bucks, and a windscreen
that's about ten bucks. And apair of Sony MDR seventy five or six
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headphones that's ninety nine dollars. Sofor gear, I have about eight hundred
and fifty dollars ish invested. Forediting software, I use Adobe Audition.
I'm kind of double dipping with thisbecause I use the Adobe Creative Cloud for
other work things. But if youwere going to buy just Audition, it
would be thirty five ninety nine permonth. Through Adobe Posting, I use
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Captivate that's seventeen dollars a month.I use Photoshop again part of the Creative
Cloud. Let's say another thirty fiveninety nine a month for my graphic editing
software. The bundle for all appsfor a Gobe Creative Cloud is eighty four
ninety nine a month. I believe, but we're still below that threshold.
So I'll just say two thirty fiveninety nine subscriptions for audition and for photoshop.
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I have a paid Gmail account,which is fuzz at good Morning pod
dot com if you ever want toemail me, but that is six ninety
nine per month. I have Squarespaceto host my website. I paid about
twenty two dollars per month using apromo code that I heard on a podcast.
Again, that's about twenty two bucksa month paid annually. I use
honor AI for transcriptions. That's aboutnine dollars a month, or it's eight
(29:41):
thirty three a month. That comesout to about ninety nine dollars annually.
My domain name is eleven ninety nineper year. And I use a bunch
of other free software and services forthings for social media. I use pot
inbox, good pods, Etcenter,some of those other kind of free software
pieces that go along with the show. So rolling that all up, my
one time cost for gears about eighthundred and fifty dollars, and my monthly
(30:06):
costs. Taking the annual costs andthen spreading them into a monthly cost,
I'm spending about one hundred forty sevendollars and thirty three cents per month to
run Good Morning Podcasters. Ouch.The good news is I have an LLC
and now thanks to this episode,I've got all my costs laid out,
so when it comes time to getmy taxes done, it's all right there.
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But again, podcasting doesn't have tocost that much. It's kind of
like golf, right, so youcan find a way to do it for
cheap. You can get some handme down clubs and you go to a
cheap course. But sometimes you wantnicer clubs or you want to golf at
a nicer course, and you cando that. There's just a cost to
it. And that's about the extentof my golf analogy because I'm not really
(30:47):
a golfer. So now it's timefor me to head off and go find
some sponsors to cover that monthly cost. Thanks for listening to Good Morning Podcasters.
Please hit the follow button on yourPond player in order to hear new
episodes every Monday, Wednesday and Friday. Episodes are also available at good Morning
pod dot com every great Day andwe'll talk together on Wednesday right here on
(31:10):
Good Morning Podcasters. Thanks for listeningand Thanks for telling a friend, but
more importantly, thank you for supportingindependent content creators. If you're enjoying the
(31:30):
podcast or like the work we're doingin the indie podcaster community, I ask
you to tell just one fellow contentcreator that hasn't heard of this podcast or
the work we're doing and share itwith them. But more importantly, I
hope you continue with me on thisjourney as the indie podcaster. Keep being
you, keep being great, Andthe question is do I stay here?
(32:04):
Will you be back? Are yougonna come back? Will you be back?
Are you coming back? Jeff CountingMedia be