Good Morning Podcasters! Episodes 25-28

This content is repurposed from episodes of Good Morning Podcasters! Episodes 25-28. Good Morning Podcasters (GMP) explores the world of podcasting with a specific focus on marketing, public relations, and social media as they relate to content creation.

Episode Transcript

(00:01):
What you're gonna do, brother,when Jeff Townsend Media runs wild on you.
Have you been searching for a podcast? Do you want to learn from
some great content creators? Well you'vecome to the right place Indie Podcaster with
your host Jeff Townsend, the Indiepodcast Father. All right, all right,

(00:29):
all right, this is Jeff Townsend. Thank you for checking out another
episode of Indie Podcaster. This podcastis made for podcasters and other content creators.
Certainly don't consider myself a guru,or either do any of my friends
that will be featured in these episodes. But what we do like to do
is talk content creation, pick eachother's brains, and have a good time.
I'm proud to mention that this podcastis sponsored by Indie drop In.

(00:52):
Now, let me tell you somethingabout Indie Dropping. This is an awesome
network that my friend Greg has created. What he does is drop episodes from
independent content creator into his established podcastaudience on his feed, and he shares
your episodes to an audience that alreadyexists. Yes, it's like free advertisement
promotion for your podcast. He spenta lot of time, money, and
effort building it, and he alreadyhas an audience interested in the content,

(01:15):
and he can certainly help you bysharing your content is great promotion. Go
to indie drop in dot com slashcreators and check it out. If you're
a comedy, true crime, paranormal, for various other different kinds of podcasts,
you can benefit from this. SoI really encourage you once again go
to indie drop in dot com slashcreators and see if you can get your
stuff featured on indie drop in.We'll go back to the podcast here Indie

(01:38):
Podcasters. So what we've currently beendoing is sharing content from three different projects
that I'm involved in. The firstis Good Morning Podcasters with my good friend
Fuzz Martin. We also do somecontent on podcasting Sucks, and then in
these episodes you will also hear somecontent from podcasting Power Hour. Podcasting Power
Hour is a live thing we doon Twitter spaces. We get a whole
bunch of great podcast minds together wetalk podcasting. So if you're a content

(02:01):
creator a podcaster, I think you'lltake something away from every episode of the
content I'm going to share with you. With that being said, make sure
you check out Eddie drop in andmake sure you enjoy this episode. I
think it's important that we all continueto learn and grow every day, and
that will help us become even bettercontent creators. That's certainly what I try
to do, learn something new everyday. I'm excited to share this content

(02:22):
with you. I think it'll bea learning experience for you. Let's get
to this episode, and I hopeyou have a great time listening to it.
Good Morning Podcasters. Have you updatedyour Google Analytics to GA four yet?
Hi? Friends, I'm Fuzz Martinand this is Good Morning Podcasters,

(02:42):
a show that will help guide youthrough some of the things that you need
to do as a podcaster to growyour show through marketing, public relations,
advertising, and social media. Todaywe're talking about tracking your website traffic and
website conversions with Google Analytics. I'mguessing that most of you have Google Analytics

(03:06):
on your website. If you don't, you should. In October of twenty
twenty, Google announced that it wouldbe doing away with the previous version of
Google Analytics, commonly known as UniversalAnalytics or UA, and they introduced the
all new GA four. So whatis GA four? Well, Google Analytics

(03:28):
four. GA four is the latestversion of Google Analytics, which offers a
number of new features and improvements overthe old version Universal Analytics UA, which
I'll refer to it as for therest of the show. So here are
some of the benefits of using thenew GA four one. They have enhanced

(03:49):
data privacy, so GA four providesmore granular controls for collecting data and storage,
which can help you better protect theprivacy of your users and help your
remain compliance with some of the lawsthat are in effect now to It improves
cross device tracking, so gafour usesmachine learning. You can better understand how

(04:11):
your users interact with your website acrossdifferent devices. It allows you to get
a more complete picture of your websitevisitor's behavior. It also offers enhanced event
tracking, so conversions and things likethat on your website. Gafour allows you
to create custom events that you candefine yourself. This will help you get
a better understanding of how your websitevisitors are interacting with your site and what

(04:35):
actions they're taking. It offers improvedintegration with other Google products, so gafour
is integrated with other Google offerings,which can make it easier to analyze and
optimize your marketing efforts. And overall, gafour can help you get a better,
more accurate and comprehensive understanding of yourwebsite's performance and what your users are

(04:58):
doing when they're on your se site, which can help you make better decisions
about your marketing and your website developmentefforts. Also, it's a good idea
because GA four is getting rid ofUniversal Analytics and so if you're still using
UA, you're going to be upAnalytics Creek without a panel here pretty soon.
So how do you get the newGA four onto your website? Well,

(05:25):
to upgrade to GA four, you'regoing to need to create a GA
four property inside your Google Analytics accountand then install the new tracking code on
your website. Here's kind of aquick overview on how you do that.
So, first you sign into GoogleAnalytics, click on the admin button that
is in the I believe bottom leftcorner of Google Analytics. Then you go

(05:47):
to the property column and you clickcreate property, and then you choose web
as the platform and click continue.Then you're going to enter your website's name
your URL. You're going to selectGA four or as the data stream type
and click create stream. From there, you follow the prompts to set up
your GA four property. You're goingto need to agree to their terms of

(06:10):
service select a data sharing setting.But you can just follow all those steps
right there, and then once yourGA four property is set up, you'll
need to install the new tracking codeon your website. You can do that
by clicking on the tracking infotab andthe property settings and then select tracking code.
You follow the instructions and then youinstall the tracking code on your website.
It's a good idea to test thetracking code make sure it's working,

(06:33):
So just go to the real timetab in GA four and you go to
your website. You will see oneuser on there. One thing you have
to keep in mind is that gafourwill not take your existing data from your
old UA account and put it intoGA four. So if you want to
keep track of your old historical data, you're going to need to keep Universal

(06:54):
Analytics on your site for now.But you're also going to want to archive
it and download a copy because well, Google's getting rid of that. Here
are some important dates for you.One, they plan on stopping collecting data
on the old UA analytics on Julyfirst of twenty twenty three, and two

(07:14):
they plan on deleting your old UAdata on January first of twenty twenty four,
so you've got a pretty short window, and you should get GA four
installed, tested up and running allof your conversions and all those things set
up. I would just say assoon as possible. Of course, if
I know Google, they will likelygive you some grace on the dates,
But as of right now, thedates are the dates, and you don't

(07:38):
want to tempt fate right especially atthe hands of the Google gods. So
get your GA four installed, archiveyour old UA, and then once the
old UA goes away, you candelete that code off your website. Thanks
for listening to Good Morning Podcasters.Please do me a favor, follow the

(08:01):
show and give me a five starrating on Apple Podcasters Spotify. Pretty simple.
You know how it works. You'rea podcaster. This is what we
do. I do the same foryou. In fact, I will if
you just reach out and talk tome, I'll listen to your show and
I will rate and follow all right, high five, Thanks for listening to
Good Morning Podcasters, and we'll talkto you again on Friday. Right here,

(08:35):
sh Good Morning Podcasters. Do youknow the difference between copyrights, patents,
and trademarks. Let's talk about them. I'm fuzz Martin Man This is
Good Morning Podcasters. I host thisshow thrice weekly with the aim to tea

(09:00):
choose some things about marketing, socialmedia, public relations, and advertising as
they relate to podcasting and content creation. And this week I want to talk
about the differences between copyrights, trademarks, and patents and whether or not you
need one or multiple of them foryour show. Now, this is a

(09:20):
good time for me to say afew things. I'm not a lawyer.
This is not legal advice. Considerit a starting point in your journey to
understanding copyrights and trademarks to This episodeis very US focused because that's where I
am and that's what I know.Copyright law and trademark law very greatly around

(09:41):
the world. And three, ifyou're interested in learning more or conducting any
of these, do your research,or, better yet, consider hiring a
copyright, patent or trademark lawyer todo it for you. So what are
the differences between copyrights, trademarks,and and patents. Well, copyrights protect

(10:03):
original works like art, literature,music, podcasts in other words, content.
Trademarks protect things like names, taglines, logos in other words, brand
and patents protect things like new inventions, new processes, compositions, so things

(10:26):
like putting chemicals together to make amedicine or pharmaceutical. Basically any physical or
conceptual invention. Do you need anyof these for your podcast? Probably not,
but maybe so. Let's talk abouteach of them. Well, get
patents out of the way first.The only time you would need a patent
for a podcast is if you inventedsomething totally new, like some sort of

(10:52):
podcast delivery system or a process orsomething like that. The patent is the
hardest and most expensive of the threeto come by. Again, patents are
for new inventions, processes, compositions. You likely won't have a use for
one unless you're making a podcast pillthat makes your voice sound great. Now,

(11:13):
let's talk trademarks. You might havea need for a trademark. You
can trademark things like the name ofyour show. Not one episode of your
show. You wouldn't want to trademark, and they want to give you a
trademark for the name of one episode, But a collection of episodes would constitute
a show, and you could trademarkthe name of the show. In fact,

(11:33):
the US Patent Trademark Office gives thisexample, and I'm quoting here.
Your trademark won't register if it's onlyused as the title of a single creative
work. However, if your trademarkis the name or title of a series
of creative works, it may register. You need to provide evidence that shows
the title is being used for theentire series, not just one creative work

(11:56):
in the series. Still quoting forexam, the book title the Tipping Point
identify as a single book, andthe film title the Manchurian Candidate identifies a
single movie. However, C.S. Lewis's The Chronicles of Narnia books,
nprs, All Things Considered radio programs, and the Twilight Saga films are

(12:18):
each a series because they identify morethan one creative work under that name.
End of the quote. One thingwith any of these is that you have
to be prepared to defend them.That means, if you register a trademark
and somebody starts using your trademark,you must enforce it otherwise you risk losing
it. And if you're paying twohundred and fifty to three hundred and fifty

(12:39):
dollars per class to register a trademark, and that's if you file it yourself
and don't use a lawyer, thenyou're throwing away your money, and you're
in intellectual property if you don't defendit. So if you're going to get
a trademark, you gotta defend it. I've registered a number of trademarks in
my career. I've also had afew nasty times where I've had to defend

(13:01):
a trademark. And it never feelsgood when you find out that some small
business or startup is unknowingly using aname that you have registered in your class
and you have to go and shutthem down. But if you feel your
trademark's worth filing, that it's worthdefending, and then you need to go
ahead and make sure you shut downany infringing use. And then finally there's

(13:24):
copyright. So copyright is a funnything. According to the US government,
looking at copyright dot gov, quote, your work is under copyright protection the
moment is created and fixed in atangible form that is perceptible either directly or
with the aid of a machine ordevice end quote. In other words,

(13:46):
once you've created a podcast episode andit's out there for the public, it's
technically copyrighted, but there is aprocess to officially copyright your work. Again,
according to copyright dot GOV you don'thave to register your copyright, but
in general, copy registration is voluntary. Copyright exists from the moment your work

(14:09):
is created. You'll have to register, however, if you wish to bring
a lawsuit for infringement of a USwork. So registering a copyright creates an
official public record of your copyright thatyou can use to defend your copyright if
somebody's stealing your stuff. I havepersonally not registered copyrights on any podcast episodes,

(14:33):
so I'm not certain of the costfor it. If you have a
large podcast, or perhaps a veryhighly produced podcast, or maybe one that's
likely to get stolen, you mayconsider registering a copyright for each episode or
for the collection of episodes. Buta lawyer will be able to tell you
the best direction and what that isgoing to cost you. I try to

(14:54):
look it up. There's not reallya straight answer that I can find in
all of the legal money jumbo.Again, that's what lawyers are for.
So let's recap this one more time. A copyright covers your content, a
trademark covers things related to your brand, and a patent is for inventions.

(15:16):
That'll do it. For today's editionof Good Morning Podcasters. If you find
this show helpful, please give mea five star rating in your podcast player,
and then once you've got that finished, please tap the little follow button
so then you get the show everyMonday, Wednesday, and Friday when it
comes out, because that's when theshow comes out. Okay, great.

(15:39):
I hope you have a wonderful holidayweekend and I will talk to you Monday
right here on Good Morning Podcasters.Sh Oh, Good Morning Podcasters. Today,

(16:03):
I'm going to help you improve howyou research topics for your show.
Welcome to this the twenty seventh episodeof the all new Good Morning Podcasters.
If you are just firing up yourold podcatcher for the first time in twenty
twenty three and you're like, Hey, wasn't Good Morning Podcasters Tanner Campbell's show,

(16:27):
Well, yes, yes it was. And then he quit to do
practical stoicism, and I purchased theGMPIP from him in order to carry on
the show, not necessarily to carryon his legacy. We're different dudes,
we've got different personalities. But thepremise of giving you a short, frequent

(16:47):
show that will help you navigate theworld of podcasting without anything remotely motivational or
duru ish is what I intend toaccomplish. Who am I? I'm your
new host Buzz martin Man. Threetimes a week I explore things related to
marketing, public relations, social media, and advertising and talk about how you
can incorporate them into your podcast.How do I know all this stuff?

(17:12):
I do it for a living,though mostly in non podcast related situations.
On today's episode, I'm going tobe discussing Google Trends and how you can
use that tool to plan your contentfor your show and more specifically, to
plan content that people are already searchingfor. Let's start at the top level.

(17:33):
What is Google Trends? By theway, it's always funny to say
what is and then have a wordthat ends at ans? But what is
Google trends? Google Trends is afree tool from Google that allows users to
see how often certain search terms arebeing entered into Google Search relative to the
total search volume over a given periodof time. It gives you data on

(17:57):
the popularity of search terms, aswell well as how they've trended over time.
It also allows you to compare howpopular different search terms are and see
how they vary by location. Thiscan be useful for coming up with show
topics or what parts of a topicyou should be exploring. It can also
be very useful in comparing search termsto see how you should word your show

(18:18):
titles, descriptions, or even whatyou're working into your language so that it
shows up in your transcriptions. Youare transcribing your show, right, you
should be. So how can youuse Google Trends for your show? First,
go to trends dot Google dot com. It's free. Next, enter
a search term that's related to yourpodcast topic. For example, let's say

(18:42):
you have a podcast about fire's safety. If you type fire safety into Google
Trends, it will pull up abunch of data. First, we see
a graph of interest over time.I see in this graph that October is
the most searched month for fire safety, which makes sense because that's fire safety

(19:03):
month. So if you are consideringa specific show topic on fire safety,
October would be an optimal month foryou to publish that content. Or if
your entire show is about fire safety, then you might consider going heavy on
content during that month. See that'show you can use Google Trends to help
influence your show's content. If youscroll down further, you can see interest

(19:26):
by subregion Vermont and Alaska really likefire safety in the US, Worldwide,
United Arab Emirates, and the Philippinessearch for fire safety quite often. Below
that we see related topics and relatedqueries. Related queries has a ton of
great information. I see a numberof rising topics that would be good for
a show about fire safety. HereI see fire safety for kids, South

(19:51):
Coast fire in safety. I assumethat's a specific fire company. Three what
is the purpose of safety data sheetsfor? Or when is fire Safety Week?
And five fire safety coloring sheets.So you could do an episode about
each of these topics, except forfire safety coloring sheets. But you could
create a branded fire safety coloring sheetfor your show and make it available to

(20:15):
anyone for free, since it's ahigh volume search term and it will get
people coming to your show through organicsearch. If you change the dropdown from
rising to top, it changes fromthe topics that are growing to the ones
that are already at the top duringyour search range. So now, in
changing that, I can see topicslike what kind of fires can safely be

(20:37):
put out with water? You couldthen easily think of adjacent topics like what
cannot be put out with water?Or how do you put out a chemical
fire? You can use the comparetool to check different terms to see which
is performing better or which performs betterduring a given period of time. If
you do a pop culture show,you could go to the Hamburger menu and

(21:00):
click trending Searches, which will giveyou the top searches as of right now.
So as I'm recording this, Isee the Mega Millions jackpot hit seven
hundred and eighty five million in timefor the first drawing of the year.
More than one million people have searchedabout Mega millions today. Obviously, a
lot of people are searching for PopeBenedict since he recently passed away, and

(21:23):
a lot of people are talking aboutcollege football. In fact, more than
two million people have searched for collegefootball today. And it doesn't just have
to be pop culture. If youdo a show on cybersecurity, for instance,
there's currently a top trending article abouthow last past customers recently had their
data breached. Fun. Oh,and here's another cool thing. When you're

(21:47):
exploring a keyword. So if yougo back to the explore topics and you
type in a keyword, it defaultsto web search, but you can click
the filters at the top to changethat to a news search or even you
Tube search, so it will tellyou the top trending searches on YouTube or
the top trending searches on Google Newsinstead of all of Google. You can

(22:10):
also change the date range, choosewhich categories you want to stick to,
like science or travel, et cetera, and again you can change the location.
So all of those are super helpfulfor planning your shows because you're going
to be making content about what peopleare already searching for and therefore hopefully increasing
the number of organic searches that findyour topic and your show. So if

(22:36):
you're stuck trying to find a topicyou want to find better topics, or
if you want to improve a topicthat you're already working on for your podcast,
hop on to trends dot Google dotcom and start researching today. It's
a lifesaver. Thank you for listeningto Good Morning Podcasters. I hope this
topic was helpful for you. Ifnot, I'll go back and research some

(23:00):
thing better and give you a betterepisode. New episodes come out every Monday,
Wednesday, and Friday. You cansee all the episodes at good morningpod
dot com. It's good morningpod dotcom. If you have a podcaster friend,
please recommend Good Morning Podcasters to themas well, and be sure to
follow the show by clicking the followbutton in your pod player. You know
how to do it. You're apodcaster and thanks and advance. We'll talk

(23:23):
to you again on Wednesday. Righthere on the All New Good Morning Podcasters.
Ah, good Morning Podcasters, Timefor a heartwarming story about buying social
media followers. My name is FuzzMartin and this is the All New Good

(23:47):
Morning Podcasters, a three times aweek's show where we discuss marketing, social
media, and public relations as thosetopics relate to podcasting and content creation.
Before we get into our story aboutsocial media, I want to talk about
today's sponsor podcastpage dot io. Havinga website for your podcast is vital to

(24:11):
assisting with discoverability, having a hubfor your fans to find and support your
show, having a place to sendyour calls to action, credibility. There's
really so many reasons why you needto have a website for your show.
However, I know that a lotof people aren't web savvy in terms of
creating a website and updating a website. Every episode can be a lot of

(24:34):
work well. Podcast Page is aneasy and intuitive platform to help you create
a full website for your podcast withouthaving to know code at all. You
can launch your podcast website in literallyminutes. Podcast Page automatically pulls in your
episodes from your RSS feed, soyou have a web page where you can

(24:55):
send your listeners. It also iseasy to pull in pages from your YouTube
channel as well. In addition,podcast page has a full blog, guest
profile pages, guest intake forms,contact forms, and even a voicemail widget
so that your listeners can leave youa message that you can play on your
show. Design is easy. They'vegot a ton of options, they're pre

(25:17):
made templates, and they've got beautifulthemes along with a dragon drop page builder
and again no code required. I'vebeen a podcast page dot io customer for
two years and I recently switched goodmorningpod dot com to podcast Page from a
different source, and we'll talk aboutthat on an upcoming episode. Get started
today, go to podcast page dotio and you can create your show's website

(25:44):
in minutes. That's podcast page dotIo. Thanks to podcast Page for sponsoring
Good Morning Podcasters. Let's talk aboutsocial media followers. In fact, let's
share a story and allegory if youwill, about a fictional podcaster named Sarah.

(26:04):
Once upon a time, Sarah wastrying to grow her show's social media
presence. She saw that some ofher competitors had large followings on Instagram and
TikTok. She wanted to be likethem. She wanted to have the same
for her show. Sarah came acrossa website that promised to give her thousands

(26:26):
of followers for a small fee.She was tempted by the offer and decided
to go for it. She paidthe fee and waited for the followers to
appear on her account. A fewdays later, Sarah saw that her follower
account had indeed increased by thousands.She was thrilled and couldn't wait to show
off her new followers to her friendsand listeners. However, Sarah soon realized

(26:51):
that the followers she bought were notreal people. They were fake accounts created
by bots, and they had nointerest in her show or her topic.
Sarah's social media post received very fewlikes and comments from her new followers,
and she realized that they were noteven providing any value to her show at

(27:11):
all. In fact, the lowpercentage of interaction was actually making her content
be seen by fewer people the algorithmtanked. She also realized that buying followers
was against the terms of service formost of the social media platforms, and
she could get her account banned ifshe was caught. Sarah learned her lesson

(27:32):
and decided to focus on building agenuine and engaged following through authentic interactions and
marketing efforts. She knew that itwould take more time and effort, but
she was willing to put in thework to build a strong and genuine social
media presence for her show. Andthen she spent an entire weekend blocking the

(27:53):
bots that she bought, because there'sno easy way to undo the damage if
you buy likes or following. Don'tbe like Sarah. Do the work.
I know it can be tempting tohave a quick fix or compete with those
who seem to have a bigger following, but it's important that you build a
genuine and engaged following through authentic content, through interaction with your fans and followers,

(28:18):
while also respecting the terms of serviceof the social media platforms that you're
on. Yes, I know thisis hard work. But there is no
easy button. That's it. That'stoday's show. If you have a question
for me, reach out Fuzz atgood morningpod dot com and you can find

(28:41):
all the episodes of Good Morning Podcastersat good morningpod dot com. And while
you've got this episode up in yourpodcast player, please consider clicking the follow
button and also leaving me a fivestar review. I'd appreciate it. It's
real easy to do and if youdo it, you'll get Good Morning Podcasters
in your pod player every month Wednesdayand Friday, and with that we'll talk

(29:03):
to you on Friday right here onGood Morning Podcasters. Thanks for listening.
Oh, thank you for checking outthis episode of Anie Podcaster. I really
do appreciate it. If you're interestedin learning more about this podcast, you
can go to podcastfather dot com.If you're interested in all the different kinds

(29:27):
of work that I'm doing, youcan go to Jeff Townsend dot media contact
form on there various other different podcastsand projects that I'm involved in that I
think you will enjoy. But again, thank you for supporting me, and
make sure you support Indie Dropping Networklike we cover to the beginning, get
your podcast featured on there until Isee you next time. Take care of
yourself and keep being you and keepbeing great. Jeff Townsend media says you

(30:03):
good night. And the question isdo I stay here? Will you be
back? Are you going to comeback? Will you be back? Are
you coming back?