Podcasting Power Hour: Are Podcast Conferences for Indie Creators? Special Guest Jared Easley from Podcast Movement

This content is repurposed from episodes of Podcasting Power Hour. Podcasting Power Hour is recorded live on Twitter Spaces. On this episode: Are Podcast Conferences for Indie Creators? Special Guest Jared Easley from Podcast Movement.

Episode Transcript

(00:01):
What you're gonna do, brother,when Jeff Townsend Media runs wild on you.
Have you been searching for a podcast? Do you want to learn from
some great content creators? Well you'vecome to the right place Indy Podcaster with
your host Jeff Townsend, the Indiepodcast Father. All right, all right,

(00:29):
all right, this is Jeff Townsend. Thank you for checking out another
episode of Indie Podcaster. This podcastis made for podcasters and other content creators.
Certainly don't consider myself a guru,or either do any of my friends
that will be featured in these episodes. But what we do like to do
is talk content creation, pick eachother's brains, and have a good time.
I'm proud to mention that this podcastis sponsored by Indie drop In.

(00:52):
Now, let me tell you somethingabout Indie Dropping. This is an awesome
network that my friend Greg has created. What he does is drop episodes from
independent content creator into his established podcastaudience on his feed, and he shares
your episodes to an audience that alreadyexists. Yes, it's like free advertisement
promotion for your podcast. He spenta lot of time, money, and
effort building it, and he alreadyhas an audience interested in the content,

(01:15):
and he can certainly help you bysharing your content is great promotion. Go
to indie drop in dot com slashcreators and check it out. If you're
a comedy, true crime, paranormal, for various other different kinds of podcasts,
you can benefit from this. SoI really encourage you once again go
to indie drop in dot com slashcreators and see if you can get your
stuff featured on indie drop in.We'll go back to the podcast here Indie

(01:38):
Podcasters. So what we've currently beendoing is sharing content from three different projects
that I'm involved in. The firstis Good Morning Podcasters with my good friend
Fuzz Martin. We also do somecontent on podcasting Sucks, and then in
these episodes you will also hear somecontent from podcasting Power Hour. Podcasting Power
Hour is a live thing we doon Twitter spaces. We get a whole
bunch of great podcast minds together wetalk podcasting. So if you're a content

(02:01):
creator a podcaster, I think you'lltake something away from every episode of the
content I'm going to share with you. With that being said, make sure
you check out Eddie drop in andmake sure you enjoy this episode. I
think it's important that we all continueto learn and grow every day, and
that will help us become even bettercontent creators. That's certainly what I try
to do, learn something new everyday. I'm excited to share this content

(02:22):
with you. I think it'll bea learning experience for you. Let's get
to this episode, and I hopeyou have a great time listening to it.
Welcome to Podcasting Power Hour with yourhost Jeff Townsend aka the Indie podcast
Father. I'm your co host,Greg from Indie drop in Network. Podcasting

(02:52):
Power Hour is recorded live every Mondayat nine am Eastern Time on Twitter Spaces.
Every week, an experienced panel ofpodcasters and other experts over tackle your
podcast and questions. We will ofcourse put links to all of our guests
and anyrrelevant information in the show notes. All right, let's get this party

(03:15):
started. Greg, For all ofthe individuals who missed you last week,
can you give us without being toopersonal, can you tell us how you're
doing? Have you made it?Are you through the other side? Yeah?
Sure, sure, yeah, yeahsure. So I was in the
hospital for seven days and I gotsome sort of injury in my leg that
I did not know about, andit got very very infected, and I

(03:37):
learned about it first by thinking Ihad like a very bad case of the
flu or ate something bad. Andthen my leg literally turned bright red and
started creeping up up my body.So that was off to the er and

(03:57):
he lived at tell the tale.Yeah he can't kill No, No,
they can't. It's it's it's stilltrying though I'm home. I have I
have to do ivy antibiotics two timesa day, and you know, see
visiting nurses and all this other stuff. Like you know, so if you
get a cut or whatever, likethe moral of the story is, you
know, you bang your leg againstsomething in the garage or you know,

(04:21):
an ottoman or something in your house, like, immediately disinfect it and clean
it and put a band aid onit, or else you might get flesh
eating bacteria that tries to murder youin your sleep. Like me on the
topic of flesh eating bacteria. Beforewe move on, Jeff, I swear
I'll give back to you. Myfather in law fell off of his sailboat.
You were already not feeling sorry forhim into brackish water and cut his

(04:44):
leg on one of the mooring lines. And in brackish water, I guess
there is a flesh eating bacteria that'spretty common in Florida. And he did.
He didn't check in on it.He didn't clean it like he took
a shower, but he didn't reallypay attention to it, and he got
I think the same thing, Greg, And he almost lost this leg because
he didn't realize it as fast asyou did. Yeah, serious business,
mans, it's serious. So allright, let's go ahead and get this

(05:09):
started. Let's do it. Ican't do it. Spend any time with
Tanner without drinking. I don't knowwhy you you and my mother and my
wife and all the people. Ihave a vitamin water. I don't know
if that counts. Did you callit vitamin water? No vitamin water but
you don't have your ears on orwhat I call it vitamins. Anyways,

(05:30):
Welcome to Podcasting Power Hower. I'mJeff Townsend. Man. I can't believe
July is almost over with here.It's the last Monday of July. Wow.
But I am happy to announce mybff, my bromance, a best
friend for life. Oh. Gregis back. Hello, everybody. I'm
Greg, creator of Indie Dropping Network. I'm sure I'll plug it at the

(05:54):
end. I'm not going to wastetime now, but I'm glad to be
back, and I hope everybody's broughttheir questions because, as you can tell,
I feel a little snarky today.O little feisty. Huh? Not
aware off here when you fall asleepin your recliner in a few minutes,
likely, Buzz Martin. Glad you'reback this week. Last week I assumed

(06:14):
you were up to your usual citycouncil important duties. I was, I
was. I was getting yelled atabout whether or not we should allow you
TVs on our Villitch streets. Sohere we are and I'm back. Yeah,
I'm Buzz Martin. I'm a chiefstrategy officer and a partner at Epic
Creative, a full service advertising agency. Also a former broadcaster and produce a

(06:35):
few shows, and happy to behere. I am not drinking today because
my wife and I made a packedto not drink during the week until summer's
over, so I'm drinking a BlueberryBubbly. I wish you were different,
but I wish I was. Iwish I was as strong as you to

(06:58):
be able to be in a spacewithout tanner and not have to drink.
So I admire you for that.Thank you, Jim Mallard from the Jim
I'm gonna be on your podcast tomorrownight. Right. The millions of quackers
is what you call your fans.It's on the duck line. I don't
know what I call it. Idon't actually have a name for the listeners.
But yeah, so, and bythe way, I'm driving my Linemar

(07:20):
down your street. I don't carewhat you say. Oh, okay,
all right, wal wars are fine, just you TVs, both eds are
fine, whatever. Just no uTV is apparently mm hm. I can
see why that. That gets alittle bit dangerous. That in golf carts
here in Indiana, that seems tobe the cool thing. Senior citizens and

(07:42):
golf carts. I don't know anyways, the most controversial man in podcasting,
to say the least. Today,he kind of returned to old forum.
Podcasting sucks. It's the maddest ladCanny Campbell. Guess I'm tanner. Depending
on who you ask, I knowa lot about podcasting or I know absolutely

(08:03):
nothing about it and should go hideunder a rock. You'll get to decide
for yourself by the end of thisroom. Probably I'm gonna go ahead and
say the second one. So isit crazy that I hope there's some of
both in the room. That's howIt's how I survived, man, that's
my brand. Are we turning thisinto Survivor and we get to be voted

(08:24):
off the I on the we afterthe show? Sure? No, because
I'm one of those people just quitthis. All right, let's get to
the main event. Our guest thisevening is Jared Easily. He is the
co founder of podcast Movement. AmI right there? Jared? I've been
called a lot of names, andthat's one of them. Well, appreciate

(08:48):
you taking the time to chat withthis to seve me. This is your
first Twitter space? Correct? Yeah, shame on me. I've never done
this, but now that I seehow fun it is, I wanted to
invite a group of you to comeswim swim with me in Murky Water in
Florida if anybody's up for it.Amen, that's my middle name, swim
and Murky Water in Florida. There'sa weird initiation where you have to cut

(09:11):
your hand with a knife and thendive in. Yes, and uh,
I'm just assuming everyone knew that.But if you don't, now you know
see Ariel miss and Blade down there. I've tried to invite our speaker,
but she's probably off in somewhere likeItaly or something busy. So we'll go
ahead and get going. Cool AndI see a friend of mine that's a

(09:33):
big at D. It's Dashawn fromSaint Louis. He's with us tonight.
So give a shout out to DeShawn. What's up man? Really Griggs for
me St. Louis. Uh,yeah, the Shawn is a possible future
US senator. He's running for senate, no joke. A fellow podcaster here

(09:56):
that's going to run for senate inMissouri. So incredible. Yeah, congratulations,
that's awesome. Yeah. So inthe meantime, you can if you
want to come up and speak,you have anything to ask, where you
want to talk about podcasts, andgo ahead and request the speaker. In
the meantime, though, we'll getthe conversation going. Jared, I'm curious

(10:16):
how you created this, How didit all happen? When did this happen?
Well, I'll start out by sayingthat this whole event and everything was
really just an idea, probably noteven a good idea at the time,
but it was. It was anidea that stemmed from coming to another event

(10:37):
that had a lot of blogging andsocial media and YouTube and various media type
of new media as they dubbed itcontent for you know, creators and so
podcasting. The event was called NEWBXPO, and it was a little red had

(11:00):
podcasting was a little redheaded stepchild cornerof the conference. But when I would
attend this event, I would needa lot of people that were interested in
podcasting or they were starting one.And Dan Franks, who's the president of
podcast Movement and the guy that Ido business with, we were friends and

(11:22):
we had heard a number of peoplesaying they were interested in podcasting, and
we kind of thought, hey,why isn't there an event like this that's
just for podcasting, because it seemslike there's a lot of people here that
are interested in podcasting. But it'sjust a very tiny segment of the overall
event. And we had no rightto be creating an event, Jeff.

(11:43):
We had no clout so to speak. We were not influential by any means.
We had no email this, wewere just new podcasters ourselves. So
the idea of us trying to startwhat's now become podcast it's really kind of
laughable and ridiculous, but that's reallyit was just being naive and saying,

(12:05):
hey, let's see if we cancreate something that podcasters want to would want
to go to, because at thetime we looked around, we didn't find
anything that was like that. Sothat that's kind of the beginning. Now,
there were some steps that we tookafter that, if I can get
into if you want want to gothere, but that's kind of where the
idea stemmed from. So what aboutyou and podcasting? Okay, good question.

(12:31):
I never really got into blogging whenthat was a big deal several years
back, and I just I don'tknow, I just tried it and it
didn't resonate with me as much,and I didn't feel like I was very
good at it, and it wasn'tclear I wanted to want to say,
but I liked the idea of talkingand so podcasting appeal to me. But
at the at the time, Ithought it was too expensive and that I

(12:52):
was going to have to buy hundredsof dollars worth of equipment and just expenses
that I couldn't justify in the momentor I thought it, and so I
really waited about a year. Jeff, I'm ashamed to say I waited about
a year before I ever started apodcast. So I didn't start my podcast
so twenty thirteen, but I wantedto do it a year before that.

(13:13):
But I found out about the AudioTechnica twenty one hundred. Now it's the
twenty one hundred X. But thatmic was a USB mic you just plug
into your laptop and it was veryaffordable. I don't remember. It might
have been like forty five bucks orsomething, and the quality was reasonable,
and so I bought that mic andtried it out, and then I realized,

(13:35):
Okay, there's no more excuses.It's time to start a podcast.
So that's that's really what pushed meover the edge. I started the show
in twenty thirteen. That was aninterview based and I made a lot of
good connections, made a lot offriends, and that's kind of what got
all this craziness started for me.Jim, go ahead, your hands up,
Jim, go ahead. This isn'tschool man. You don't have to

(13:58):
raise your hand. Called Jim,you know, and yeah, no,
no, no, I do havea question, but mute my microphone because
I'm special like that. You kindof did answer this, but I was
wondered what the timeframe for all thiswas because then you kind of didn't mention
that, but I was just kindof trying to date backwards and when did
you start your podcast? So thepodcast launched in April twenty thirteen, and

(14:20):
then it was later, so itwas like January of twenty fourteen when Dan
I attended nwbdxpo that was in LasVegas, and that particular year, I
want to say it was at theRio, the Casino in Las Vegas.
So we went to that event.That's where we heard people saying, Hey,

(14:41):
you know, I'm interested in podcasting. Why isn't there a podcasting conference?
And we agreed with that. Andthen it was Valentine's Day of twenty
fourteen when we launched a crowdfunding campaign, a Kickstarter campaign. We had again
we had no email list, nosubstantial influence at all. Is basically,

(15:01):
let's just go contact a bunch ofpeople who've been guests on our show or
or who we know are podcasters.Let's see if they'll want to participate,
want to support, And we raisedthe bare minimum amount of money to kind
of put on a very small whatwe thought was still a reasonably sized event
and then just kind of learned whatwe didn't know along the way. So

(15:24):
he did that first event in Augustof twenty fourteen. Did that satisfy your
satisfy you, Jim? Yeah,that's all I wanted to know. I
was trying to count backwards on fingersand figure these things out. I'm figured
it was easier just asked and tryto through the map. Hey, DeShawn,

(15:45):
goodhead. How are you doing?Hey? How you doing well?
My friend? Remember that? Allright, I gotta tell that story to
Sean since you're gonna a lot ofpeople are scratching their head like. So,

(16:06):
DeShawn is a wrestling fan and ashe should be. And so we
had Eric Bischoff at Podcast Movement inNashville. He was on a panel and
Eric Bischoff used to run w CW, who used to have the Monday Night
Wars with the w W for WWE. And so this McMahon in a segment

(16:27):
a few years after all of thatwent down, fired Eric Bischoff, and
and so Deshan had the opportunity tofire Eric Bischoff at Podcast Movement and he
did that exact thing. He yelledout Eric Bischoff, You're fired, and
I'll never forget. It was oneof the funniest things that I've seen h
at at any of our events.It made me laugh uncontrollably for several minutes,

(16:51):
and everybody, everybody that heard itthought it was funny, even if
they didn't understand it, they justthought it was so random and crazy.
So Deshan, you will never livethat down. Thank you, Thank you.
That was something that I I there. I have a lot of great
memories from a lot of podcast movements, but that was a moment that I'll
never forget. It was. Itwas uncomfortable and hilarious and just all,

(17:12):
yeah, it should have been videotaste. Oh man, that would have
been went viral. That would havewent viral. Definitely unexpected. But Deshaun
he sees the day he took themoment, and uh, you know,
even Eric Bischoff laughed. And EricBischoff, I'm sure he gets and he
meets a lot of unusual types offolks being from the wrestling world, and

(17:37):
so for him to meet you andfor you to fire him publicly in that
podcast movement and he laughed at it, I thought that was pretty cool him
and he was pretty great. Iwent to blast that blast. He handled
it well. Thank you, thankyou after thank Youshan. Tell people about
your podcast. You have a collegeright. Yes, basically it is comedy

(18:00):
generally, but it also it alsovariety because I not only do try to
do comedy as much as I can, but I ran about different things.
I just did a podcast earlier today, and also I do NFL predictions,
but just for bragging rights. Ialso do traveling postcards like I would do.

(18:26):
Both of the conventions that I loveto go to, I'm addicted to
them now. I am so addictedto podcasting conventions. Oh my god.
I mean, it's just ridiculous.I just love I love having guests on
my podcast. It is so itis so addicted to me. I love

(18:47):
letting letting them speak, and Ilove having them have a platform on the
show. So it's just the laborof law something that do. Even though
you know, I may be depressed, I might if they think that you're
supposed to lose different different things thatyou love, but podcasting, oh,
I'll still continue to do that.Well, DeShawn, I know you're not

(19:10):
gonna say this, but I'm gonnalet people know because not everyone knows you.
Deshaun battles of disability, but hehas never let that stop him.
He's he's always kept a good attitude. He's worked really hard with this podcast.
And as I mentioned, he isrunning for Senate in the state of
Missouri and lieutenant governor in twenty twentyfour. Kate, that don't work out,

(19:30):
so yeah, lieutenant governor is yourback as your plan? B So
I commend you to Shawn. Iknow there's probably some people being like,
man, this guy, he's alittle bit out there. But DeShawn,
you're You're a source of inspiration.I really appreciate all that you you you
bring to the podcast community, andyou know, just thank you for not
letting things that might limit some folksprevent you from putting yourself out there.

(19:52):
So good job, thank you,Thank you for having me in. And
guy, thank you for letting thisgreat guest came out. He's the influence
that y'all. He's a huge leader, y'all, So watch out for Jerry.
He's a big leader, whether Ideserve that or not. Thank you,
welcome, nice meeting you Bank media. All right, Jeff, So

(20:15):
let's continue. What's uh yeah,sure, yeah, sure, so go
ahead. Yeah, So, Jared, I got a quick question. I've
always wondered, like I came acrosspodcast movement from the Facebook group, you
know, because I'm ninety seven yearsold. So that's that's a lie.
That's because just because Jeff makes funof me. Okay, what kind of

(20:37):
success do you think the Facebook groupcontributed to the overall podcast movement because that
group's pretty active and pretty large.Yeah, I think I think the group
has is really kind of taken ona life of its own, which is
in some cases is awesome, andin some cases it's created a lot of

(21:00):
I guess challenges from an admin standpoint. So you get some people that are
are genuinely in there to just helpand be gracious, and you have some
people who are kind of leveraging itfor selfish purposes and self promotion, and
then you're having to determine which iswhich and kind of sounds like, well,
yeah, I mean, we've dealtwith a little bit of everything,

(21:23):
and I would love to tell youthat we've always handled it perfectly. We
haven't, but we've We definitely havesome things in place now, and Facebook's
created some AI type of moderation that'smade it, I would say a lot
easier. It's not made it perfect, but it's certainly made it easier to
catch certain things that we probably wouldn'tallow you. But do you think but

(21:47):
do you think it's contributed to theattendance in the show considerably? No,
I don't know. You know,there's a lot of people. If you
posted in the Facebook group and belike, hey, did you know there's
an event in Dallas next month,you might get a lot of people will
comment be like, huh, whatare you talking about? Like there's a
lot of people that join the groupthat really don't even know Podcast Movement has
an event. So I think that'smixed. I do think that it's a

(22:11):
great discovery place for people that areinterested in learning more about podcasting, connecting
with other podcasters, and they're goingto potentially find out about the conference.
But yeah, i'd say maybe amajority or you know, I would say
a good number of people in thatgroup but probably don't even know that we
have an event, and we tryto do everything we can to make that,
you know, painfully obvious, butyou know, sometimes that's not,

(22:34):
Uh, it doesn't work that way. So I think the group is great
for discovery, for people learning moreabout podcasting, for people connecting with other
podcasters, and I would say apercentage of that group do become aware of
podcast movement events and things like that, and they have supported that. But

(22:55):
you know, it'd be wonderful ifwe had seventy five thousand, you know
plus people attend our conference, butI'm sure we won't have that many people.
How many, you know, Iwould I'd say, you're rightful.
COVID. We did an event inOrlando, we had you know, three
thousand plus, and then we didan event in Nashville last year and we

(23:18):
had about I want to say alittle over two thousand in person, and
then we had maybe, you know, almost that online virtually. So you
know, it's hard to say.I'd like to think maybe Dallas might pull
in or I don't know, Idon't I'm not sure what it's going to
end up being, but it shouldbe it should be a reasonable attendance,

(23:41):
and you know, I don't knowif it'll be pre covid as big as
pre code. But then people whodo events, they've seen this and they
can testifut of this is Sometimes yourbiggest swell of registrations is literally like the
week or two before the event.So while we have a decent number of
attendees as of now, you knowwe're going to see a swell that's most

(24:03):
likely going to pop up here ina little bit and you could end up
with more than you expected or aboutright where you thought it would be.
So it's hard to say, butif I had to guess, I'd say
maybe twenty to twenty five hundred maybein person. That's my guess. Fair
Man, that's pretty good. Jim, go ahead, then we'll go to
Gary. He's at his hand.I just want to know how we come

(24:23):
to select these cities because I'm beingup in the Northeast. I'm just kind
of feeing a little left out.Well, we do love the Northeast.
Let the record reflect that. Sowe have tried to have events in the
Northeast. We've had some smaller stuffin Boston and a couple other places,
but we haven't had a podcast movementup that way just yet. But we

(24:47):
did Philly a few years back.But you know, right now, we've
just been kind of making the roundsand being Dallas this summer, and then
we have Evolutions event that's in March. That's going to be in Las Vegas.
And then I don't think it's Denver, baby. Yeah, Denver is
twenty twenty three, so that's that'sin Colorado. We've not been to Denver

(25:07):
yet. We're excited about that.And then in twenty twenty four will be
in DC. So not not northeastcompletely, but closer. I'll show you.
I'll show you around when you gethere, Jared, I don't know
if you want to be shown around, but but i'll show you. Don't
even have a cart. Yeah,I'm not I'm not the I'm not the
dispensary type, but I'll definitely.Uh, I definitely what kind of bigoted
comment. I don't smoke weed justbecause I live in Colorado. I live

(25:30):
I smoke weed because I like it. I'm not applying that. I was
saying that just in case Matt Gibson, who has joined us, if he
thought, you know that, Imight be interested in that, but I'm
not. So Hey, Jared's astraight edge, That's all I do.
Got to give a shout out toMatt Gibson. Matt as a podcaster.
He does the Kingdom of Rock.It started out he was just interviewed a

(25:53):
lot of really amazing rock stars andlearning how they make a living in this
kind of new age of music.And now Matt is actually a tech entrepreneur.
He's starting an app that's going tohelp people that have PTSD and have
anxiety disorder listen to music. Imight you may need to kick in here,

(26:14):
Matt and correct me, but basicallyfigure out what kind of music and
what kind of playlists they listen tosee that really can help them when they're
when they're struggling with anxiety. Soit's called neural neural Tunes, So stay
tuned for that. So I'm excitedfor Matt and kind of the the cool
things that he's doing and the leadershipthat he has in the podcast based and
in the tech space. Matt,did you want to kind of share a

(26:36):
little bit about neural tunes real quick? Well, the first thing I wanted
to do is say, if youguys are on the fence about going to
podcast Movement, it's a life changingexperience, especially if you've never been there
before, because to see that manyindependent broadcasters all in one place, you
know, building their audiences. You'regoing to have these conversations at the bar

(26:59):
and restaurants and events and stuff withall these people, and you're going to
learn so much from the from justbeing around that many smart people trying to
be independent broadcasters. So highly recommended. I'll be there too. So if
you see the guy with the bighair walking around in a suit, maybe
give me a wave and pull measide and we'll have a chat. But

(27:23):
yeah, I just we're building atech startup. And it came out of
my podcast because we had interviewed overone hundred rock stars during COVID and because
we've got all these people on theshow, we're like, well, why
don't we open up a zoom andjust let them network? And because all
the musicians were out of work,so we through all of that networking.

(27:47):
I mixed it up with some techpeople and we just we started a tech
startup called Neurons, where we listento your biometrics while you're listening to music,
and then we can determine how yourmusic is making you feel. And
it's your own music, and sothen we can we know what music's best
to help you feel better if you'reanxious or depressed, or maybe you need

(28:08):
to get a little extra push atthe gym or whatever. It is or
performance at work. So but thatcame from a podcast, So a podcast
community, so you can and that'smy that's the people that I interviewed that
came out of So a podcast doesn'tnecessarily have to be about building an audience,
although I highly recommend that. Butat the same time, it can

(28:30):
also be just about the people thatyou get to talk to and ask anything
you want. That's that's why Istarted the podcast, because I wanted to
learn how to make it in themusic business. And so I've talked with
tons of people in the industry andI'm working on my music career right now.
I moved to Vegas, I'm heredoing all kinds of stuff and h

(28:52):
and Jared has been a great mentorto me and it inspired me to try
a whole bunch of things that Iwouldn't have tried. So props to you,
and thanks for being a cool dude, Jared. But not the dispensary
right, just in case Tanner istempted. So now it's straight edge,
fair enough, old straight edge Jared, that's what they call. Listen,

(29:14):
I got, I got a questionfor Jared. Let's get back on track
here, Yes, listen, here'smy question for Jared. Jared, two
things. Let's start with the easyone. When podcast movement first started,
it was like it was baby diapers, dude. It was like, you
guys must have been in so farover your head and now it's a fucking
behemoth on the circuit. Right,you guys are the biggest podcast conference maybe

(29:36):
globally. Is that true? Ibelieve that's true. What are the heart
give me one of or two ofthe hardest lessons you've learned over these I
mean, it's ten years almost.Well, we made a lot of mistakes
in the beginning, and we weretoo kind of new and naive to to
really process that. Yes, Iguess we were just so excited to be

(30:00):
starting something that had potential that thatwe didn't mind it. But I look
back now and think about those fora few years. It was four years
before we ever made any money.We didn't get paid anything, so we
had day jobs, and and thenon top of our day jobs, we
worked, you know, like anotherfull time job planning and organizing these events.

(30:22):
And I look back now and belike, man, how did we
survive that? That was that wasreally tough. My wife thought I was
crazy, and we had enough I'msorry if it went out there. We
had enough proof of concept at thetime to to continue on. And uh
so, so several lessons that Ithink we learned early on was the second

(30:45):
year, I believe, was wehad an event and for worth and we
were all excited and just put countlesshours into preparing for it and delivered what
we thought was a really exciting andgood event. That kind of helped us
to start now working with other circlesand other niches of podcasts other than just
kind of the business niche, whichwas the first year primarily, and so

(31:08):
we had a lot of nice winsthere. But when we did the math
and figured everything out and we endedup being forty thousand dollars in the hole.
So we had worked, you know, tirelessly to try to put on
this great event and then you know, to owed forty grand and I'll never
forget that that was very deflating.We were hearing people that had attended Podcast

(31:34):
Movement and said, oh, youknow, because I attended Podcast Movement,
I got all these clients and youknow, I made six figures and we
were owed forty grand. We werelike, God, this is probably not
worth it. Thankfully, what wedid learn from that. To get back
to your question, Tanner, waswe we determined what we what mistakes we

(31:56):
made, and what guardbrails we neededto put in place, and then just
decided, okay, we're gonna youknow, learn from this. We're not
gonna just uh you know, takethe beating and then just give up.
So we we did insert some someguard rails. Some of these things were
they were pretty obvious to us now, but they weren't then. So,
you know, things like affiliate linkswe had we were paying out a little

(32:20):
too much in affiliate links and peoplethat would sell a ticket to somebody who
might have purchased a registry for podcastmovement anyway, So we're kind of cannibalizing
ourselves, uh, with with someof the affiliate deals. We we had
way too much money that was spenton trying to bring in certain marquee type
of speakers, and we really didn'thave the budget for that kind of stuff,

(32:44):
and we we approved it because wethought we needed it, and we
realized moving forward, okay, wegot to be more a lot more.
Uh you know, we just can'tdo that like we've done it before.
So those are two prime examples there'sa lot more, but just just uh,
and then getting feedback from everybody,Okay, what you know, what
needs to happen the next year.And every event that we do, we

(33:06):
always try to get feedback at theend of the event. And there's so
many great ideas that come up thatwe didn't think of that other people say
hey, what if you did this, and you know, we try to
implement those and I think the eventcontinues to evolve and hopefully get better as
it grows because of you know,listening to people and making that a priority.
And and then I'm to say onelast thing. And some people this

(33:29):
might resonate with and some it mightnot, but it was an important student
that we decided on and that wasin the very beginning. We Dan I
determined that we would not try tobe the faces of podcast movement. We
wouldn't put our face all over thebanners, and we wouldn't put our face
on social media, and like wewouldn't be the keynote speakers. And and

(33:52):
we decided, hey, if we'regoing to really try to create a community,
a podcast community, then we reallycan't try to be the spotlight.
When you take that spotlight on theattendees and put it on the community and
not put it on ourselves. Andthere's nothing wrong with personal branding. I
think personal brand is very important.I think people that do that right and

(34:13):
do that well. I think that'sa skill and something that's that's got a
lot of benefit to it. Butwe we kind of took that opposite approach
with podcast Movement, and now Ibelieve that that turned out to be a
good move because we really didn't have, like I said, the influence to
say, Okay, we have theauthority to create this behemoth conference. As
you said, Tanner, like,who are we to create this? Like,

(34:37):
we're not really anybody special, We'renot anybody that's that important. We
just threw a party, so tospeak, and invited a bunch of people
and they were gracious enough to come, and then it just kind of picked
up and the timing was right.Yeah, there was a lot of work
that went into it, and wehave a great team and we have a
lot of really gracious people in thecommunity that supported it. But that's the

(34:59):
truth is is we're not any betterthan anybody else. And it was the
right time, right place, andwe just got kind of got lucky and
we've really doubled down on quality andjust being careful with you know, how
we spent money and putting it backinto the event. And so now I
think that those decisions over the lastseveral years have really put us in a

(35:21):
position that we're now in. Butwe couldn't be in that position had we
not made those sacrifices early on.So it's it's not been a just though
overnight. You know, we justcreated this event and it was an instant
when I mean, you know,there was some ones along the way,
but it certainly didn't come easy.And now we're a place now where we're

(35:42):
just growing and it has a goodreputation. But I think that's because a
lot of sacrifice that were made earlyon, which I look back now and
realize, Okay, that was good, that was the right thing to do.
So well, it's also a goodmove to not be the face of
something because if you are, itmean when you guys decide, okay,
you know it's time for us tomaybe move on to the next project or

(36:06):
retire, then it doesn't die.Somebody else can take it over. So
one more question and I'll bounce itback to chaff and just a heads up,
chair, This isn't meant to bea tough question. It's meant to
be I think people want to knowabout this. I'm going to ask it
might be tough not for that reason. You guys took an absolute drubbing,
as most companies who did anything didin twenty twenty. How did you handle

(36:28):
that? And what specifically have youchanged about podcast movement to be more I
mean, I don't know COVID proofor something. I don't mean like ways
of I don't mean on site.I mean, how do you ensure in
today's world with COVID that that wedon't have another twenty twenty repeat, that
it doesn't get canceled? What areyou guys doing differently in that regard?

(36:51):
Well, you know, I meaneverybody that's in events struggled with that.
That was hard. Handled it probablyas good as anybody could. But that
that's it. I think. Youknow, we have a number of we
try to discern what the local safetyprotocols are where we're having the event,

(37:12):
and then based on that we doour best to with assistants from the hotel
and you know, with our ourstaff and our volunteers and everything, make
sure you know those are implemented.I thought in Nashville we did a reasonable
job where we had buttons that basicallygave people an understanding of someone's comfort level.

(37:34):
So as you know, like agreen button would signify I'm okay with
with you know, being in closeproximity and talking to someone and I don't
necessarily need a mask, and ayellow was someone that was being more cautious
and maybe wanted some more personal space, and a red was, hey,
if you know I've got a maskon, I'd like for you to have
a mask on people. I thinkfor the most part they were kind about

(37:55):
that and consider it. And Idon't know that necessary in Dallas this summer
to quite have that extreme as wedid last summer, but it might be
so well, we'll just kind ofpay attention to it and go with it
and implement what we need to implementto try to keep us safe. And

(38:16):
but yeah, that's that's difficult foranybody doing event. It's it's uh,
and there is you know, let'sjust be honest. If you're going out,
you're flying, you're traveling and stuff, you you are taking a little
bit of risk. Uh, Soyou know, hopefully people are comfortable and
they'll be uh at the event,they'll feel safe and they'll be able to
go home and not get sick.And but yeah, yeah, that that's

(38:38):
really some of that is in ourhands and some of it isn't. So
we do it. We do itwe can so yeah and and and to
be fair to Jared, for anybodywho didn't attend Podcast Moving in Tennessee,
they did a great job. Thosebuttons I thought were really cool. They
provided a mass on site. Theevent didn't feel like there was ever too
many people in one place, soit was really spread out because you guys
had it at the ground of Opery, which is a huge venue. It

(39:00):
was impressive that you could even feelit. HI mean, it was amazing.
So you know, that's all I'vegot. How about you, Jeff,
what are you got? I wouldlike to say two things. First
of all, I found that commentinteresting Tanner about you're agreeing with him not
to be the face of the event. That's a weird thing for somebody to
say that literally has their face ontheir podcast cover. Well, my podcast

(39:21):
would die if I died, it'snot an event. I also thought of
that. I wanted to ping youand tell you to put my cover art
up in the nest. I don'tthink it's wrong to have your face on
your cover. By the way,what that face? It is? My
face on my T shirt that I'mwearing right now when I'm at home,
might be wrong. I have seenTanner's face, and I ye know,

(39:45):
I think I think that's Tanner.Has a certain vibe, has a face
Tanner. You got that vibe wherethat resonates with certain folks. And there's
some people they may pass and shameon them. But you're telling me so
your thing. He doesn't. Hedoesn't seem like the type of guy that
would be good at social distancing.Anyways, we'll move on. Gary,

(40:07):
You've had your hand up forever.Thank you for being patient. Hi Gary,
thank you. You ever watch America'sGuy Talent? Yeah, I'm going
to be on it next season.Okay, what do you do? My
My talent is Yokie Bear Boo,twenty bird and other voices as I do
more? Okay, so you dolike cartoon voices? Basically nothing very much?

(40:34):
Do you have to get me introuv yogy? That? Is that
really you? Or is that youhave to play on an app? There?
Give us some more then we willgo to the next speaker. We'll
give you just another Maybe, Jeff, you should give him a sentence to
read. Yeah, you think,but you you're gonna get me in trouvi

(40:57):
yogi. What do you think aboutit? Gamber heard do yogi? He's
pretty cool. That shows that I'mdoing it. Mhmm. Gary, I
hope, I hope you get thatgolden buzzer, man, I really do.
I don't know that you will,but I hope you get it.
Cool to eat, Betty. Ican already picture it. Greenie, Greeneye,

(41:19):
come guick and quick at the watershow up pretty peet, Greenie.
You'd see it, pretty peep Greenie. Well man, that's that's very amazing.
Well done. Thank you Gary forstopping by. You're welcome. Don't
forget to watch me on next season. I will. I'll be looking for
it. They're they're going to putit on YouTube, and then after it's

(41:43):
put on YouTube, then it'll beaired on TV on NBC. This is
why Jeff didn't give me hosting ability. I think, uh, I think
there's people who are listening to thisthat'd be like, hey, I'd like
to have Gary Baby do a littlepromo for my podcast. So so maybe
get Gary us some a some lovefrom the group here from from those impressions.

(42:05):
Oh magnificent. Yeah, that's that'sa magnificent Jared. We should just
I'm gonna do that right now.I need a voiceover for the podcasting Power
Hour. Gary could hook you upexactly, amazing amazing plug. There there
you go. Podcasting Power Hour ispart of indie drop in network. If

(42:25):
you are a podcaster looking to growyour listeners, check out indie drop in
dot com. Indie drop in isalways free and we have opportunities right now
for comedy, true crime, scaryand paranormal podcasts. Just go to indie
drop in dot com to learn more. All right, Greg, do you

(42:49):
have any questions? Man, Iknow you're recovering. I'm not opening the
wallet for that, sorry, Jeff, Yeah, I'm not even sure what
that means. Je Greg's my moneyguy. He's talking about his prison wallet.
We probably don't want to know anymore. I'm not unvelk throwing my wallet

(43:09):
to give you money for a tweetybird Power Hour voiceover. I'm sorry,
Well, it's over the edge.How do we know that Gary's not a
very generous person? And maybe hewants to you know, you know,
just put it out there to promotehimself. Oh yeah, so then we
see him a podcast. Am Iabout to be reason? Is that gonna
happen? He reminds me that Iowe him a favor and we'll see how

(43:30):
that goes. Okay, well,yeah, you're right. Do any of
my bell any my bell? Guys? Can we get on with this?
Pur sed? Yeah, let's greg, I challenge you to ask a question.
I guess we'll go to fuzz.Yeah, I just uh So,
we run a lot of trade showsand such for clients, and when March

(43:54):
twenty twenty hit, we really hadto adjust our business model as an agency
because we obviously everything changed, sothankfully were we also have a full video
team in house, so we wereable to adjust and help people virtually.
But I just wanted to say goods, tea free be able to keep things

(44:15):
rolling through all of that, becauseit was difficult all around, and I
don't really have a question, butjust wanted to say great work. You
know. Another thing that popped upFUZZ from the COVID experience on our side
was a realization that hey, weshould have all the eggs and just the
event basket. We should have otherstreams of revenue, and that was a

(44:37):
good thing because we put some morefocus into things like podcast, newsletters and
professional services, some other ways tocreate revenue streams that we didn't have prior.
And so I think even though COVIDwas very difficult, it was an
eye opener. I'm really thankful tosay it helped us kind of come up

(44:59):
with some new thing for the companyoveraw And then I'm proud also that we
never had to play anyone off.We were able to keep our team and
pay them and yeah, that wasn'tfun some months, but we did that.
And you know, now everybody's beenable to stick with us, so
we never we didn't lose anybody,So I'm thankful for that. How big
is the team. We have aboutseven full time employees, and then we

(45:22):
got you know, multiple contractors,so all our full time employees stayed on
and then you know, our contractors, they were still able to work with
us in the various capacities you knowthat you know, depend on what they
do. But yeah, we werestill able to keep people around and not
have to lay anyone off and oror you know, take a pause or

(45:43):
anything like that, and that wasyou know, a little bit tight there
at times. And that required somesacrifice too. Yeah, I took a
pick cut and some of that hasn'tcome back to me yet, and maybe
it does, maybe it doesn't.But you know, it's just a way
to keep the team, you know, together, And I don't have any
regrets. It was a good thing. So definitely don't start a business with

(46:05):
Tanner. Then if you're looking toget that money back Edward, you have
a question ed Yeah. Sorry,I'm lucky with my dogs as we're doing
this. Yeah, we were supposedto hear a pitch from a guy about
four weeks ago. Did we everget it? Because I've been in the
room every week, never heard thisguy's pitch. He wanted us to help
them, and then he never showsup and does it. Did I miss

(46:29):
it? No? No, No, you're talking about Dave and his new
business podcast. No, he's noteven in here. We'll stay him on
him. I look for him nexttime. We'll hut him down for next
weekend. I worked with him ongetting that pitch like tight as well.
He did a pretty good job andhe was dming me and we got some

(46:50):
stuff figured out for him, andI was hoping he'd come here and show
and tell him. Thought maybe hedid it while I was at a board
meeting. But yeah, he's ghostedus. Got all the work for free,
all that jelly and no toes.Well, I'm not gonna comment on
that, but I do want togive a quick shout out to someone who's

(47:13):
in the audience. My second favoriteDenver resident, which of course Tanner has
to be number one, right,So Michelle Jackson who's here. And Michelle
is just somebody that I really appreciate, and she's actually put together some really
cool stuff for podcasters, helping themfigure out unique ways to monetize, and
she's kind of reaching out toward theperson that's not getting all the downloads and

(47:36):
not crushing it as they say,they're still trying to work through it.
And so I don't know if wecan put Michelle on the speaker list here,
but i'd love to hear from Michelle. Michelle, give give us a
little bit of an update on whatyou're working on, and for anyone who's
not familiar with you, i'd lovefor you to be able to do a
quick intro. Yeah, we metMichelle last week actually, and she's already

(47:59):
my favorite person from DNN. Howdo we make her a speaker? I'm
not sure I said her request.He's being humble, she is, okay,
I'm just slow to do that.Thank you, Jared. I was

(48:20):
so excited to see you in theroom. I just got off my own
space. So my name is MichelleJackson. I run a couple different podcasts,
but my main one is called Michelle'sMoney Hungery. I talked about personal
finance, but the project that Jaredis talking about is called Podcasters Getting Paid,

(48:42):
and the project is specifically geared towardspodcasts with ten thousand or fewer downloads
per month, and and just theways you can monetize those projects. It
is not trying to get people tomonetize who don't want to audetized. It's
for people who have identified that theywant to monetize their projects, but they're

(49:04):
really not sure what that looks likefor either their fiction or nonfiction pursuits.
Podcast podcasts, I have a fewerthan ten thousand listeners a month, so
that's all of them, one ortwo. The thing is like, when

(49:24):
you go to a lot of sessionsat conferences, typically industry professionals will always
be like, well, we won'twork with you until you get ten thousand
downloads. They will, And forme, I got frustrated because I'm like,
well, I'm getting paid and itdoesn't make sense that people keep hearing

(49:45):
this messaging when I knew that therewere other ways you could do a thing,
You could get paid more than oneway, right, And so that's
why I launched this very accessible productand project. And it's something I've been
talking about for like I want tosay four years, have been talking about
this, and finally I just decidedto create a tool around it. Well,

(50:12):
I'm so glad that you did.And yeah, Michelle is an author.
She does she does a lot ofreally cool stuff. So definitely somebody
to keep on the radar. I'ma big fan, so yep, me
too. You're also my favorite Jacksonnow for her day graduates. Wow,

(50:37):
seriously, that sounds awesome what you'redoing. And it was good to see
you again, hear you again,you know what I mean? All Right,
I'm gonna ask a question, butI'm gonna let the greatest song,
the greatest song, Noah, youknow, come on a week. I
can't ever say that I don't knowwhy the should I start? Should I

(50:58):
start logging in under my person accountbecause it's so much easier to say yes,
takes it. He shows up hereevery week for you, and you
can't get his show name right once. He's a super follower too. That's
shout you how bad I am unsuperfollowed. I'm super followed. What's up,
Jeff? What's up everybody? Ijust came in to say thank you

(51:20):
to Tanner, who you know,some people say is not helpful because I'm
going to launch my first billboard ina karaoke city and uh, I wouldn't
have thought of that if it hadn'tbeen for mister Tanner Campbell. Yeah,
you need to think Jim Mallard.Yeah, yeah, Jim inspired. Jim
inspired me. I wouldn't have beenable to give you that advice if I
didn't get the advice from Jim.Well thanks Jim, Thanks thanks. Uh,

(51:43):
I guess you're my grandpa in thisadvice. You're you're the grandpa advice
and and uh the father of theadvice and Jeff Jeff was the podcast father,
but now he's just the guy whoalways messes up my name. So
yeah, I was gonna say you'rewelcome for the advice and the Jeff,
well, maybe he'll get this greatestsong ever sung poorly correct sometime. I

(52:04):
mean it's not that hard. Imean when Jim got on the first tribe,
Yeah, first tried, Yeah,Jim gott it the greatest guest ever
introed poorly. There you go.I like that. It wouldn't be a
Power Hour if I could say itright though, you know what I mean.
So, Jared, I have aquestion for you. There's a lot
of people. I've had a lotof my followers DM me or talk to

(52:24):
me and ask about what podcast movementis. Obviously we've kind of touched up
on that. But to you,why is it beneficial to attend to Let's
say, if you're somebody just gettinginto podcasting and I guess the term I
drive to the moon indie podcaster,like a new indie podcaster, what's your
selling point and what are the benefitsof attending well, whether it's podcast movement

(52:51):
or it's you know, things likepodcasting Power Hour, or it's things like
Michelle's course, you know, hopingyou to monetize I think, you know,
immerse yourself where you can when youcan into the podcast movement or into
the podcast community as a whole,because they're I think it's fair to say,
not just in podcast movement, butjust in podcasting in general, that

(53:12):
most people are very generous, Mostpeople are collaborative, Most people are synergistic
in their mindset, and you don'talways see that and other niches and other
places. So so you know,people that you might not have anything in
common with outside of you know,podcasting, you know, to start talking
about podcasts and then you know,you can create a friendship from that and

(53:32):
of you know, a bond andconnection, maybe even a business partnership or
some kind of collaborative idea. Butwe've seen that time and time again.
So podcast movement, I think,is it's just a party. It's it's
just a place for podcasters that wantto come together. And I think podcast
movements unique. And this is kindof a tooting our horn, I guess,

(53:54):
but it's not intended to be invanity driven or anything like that.
But there's people that are at podcastmovement that you might not get access to
just just any other way. Soa lot of the big podcast industry folks
are in the room and in thehallways, and those are the people that

(54:16):
are you know, involved in IHeart or Apple or Spotify or some of
these others Pandora, I can name, you know, Serious XM, all
these different you know, entities thatare out there, and there's a number
of these groups that are actually willingto talk to you and willing to get

(54:37):
to know you. And if theyget to know you and they like what
you're doing, they might promote you. And so there's opportunities where there's spotlights
and different things where you can potentiallyget your podcasts exposed. And if they
know who you are and they likeyou and you've created a rapport with these
folks, you could be one ofthose folks that gets mentioned in this blast

(54:58):
that they put out time to time. So it's pretty awesome to have those
opportunities. We've seen that happen timeand time again where somebody came to the
event, they got to know someonefrom Apple or from Spotify or something,
and the next thing, I know, they were featured in this thing.
And it was really just because theygot on the radar and they were you
know, not annoying or me,me me, but just trying to you

(55:19):
know, get to know people andnetwork and do it. The right way.
And so that's one of the reasonspodcast Movement I think is really great
is several years back, there wasless synergy, there was less learning across
the various niches of podcasting, andwe started to see that a lot more.

(55:40):
You'll see the various categories of podcastslearn from each other, and that
wasn't the case, you know,back in twenty thirteen. And so I
don't want to say podcast movement isthe only reason for that, but I
definitely think we've played a part inthat. And now you see more people
who are learning and saying, Okay, I see what these folks are doing
over here, and it's working forthem, let me try that in the

(56:01):
niche that I'm in. Funny exampleI've heard before, but I love this
story is a woman who's into birdwatching and she has a popular podcast in
that niche. She came to PodcastMovement. Her name is Marty, and
she speaks at universities about birds andshe's pretty well respected in that field.
She asked her, I was like, what a session did you go to

(56:23):
that you thought was helpful? Andthe answer made me laugh because it was
a you know, not what Iexpected. She said, Oh, I
went to the you know, thewrestlers. The guys were talking about how
they engage with their audience and howthey do their Patreon and how they do
live podcasting events and you know,all these different things that I can go
back and I can apply to thebird Watching podcast. And it made me

(56:46):
laugh because I thought, well,where's what other places there where the bird
watchers learning from the wrestling fan orwhatever. So it's a random but I
love that example of that. ButI think that's a pretty good example of
you know, the people that youmight not think you could learn from,
you can actually learn a lot from. There's a lot of really smart people

(57:06):
a podcast movement. Most of themare pretty gracious. So if nothing else,
you'll you'll network and you will likelycome away very encouraged, very excited
about what you're doing, what youridea is, and probably you've had several
conversations with people that give you suggestionson how you could maybe make that idea
better. Sounds like a lot ofthat happens here in the podcast in Power
Hour, where people all of asudden put up billboards and you know,

(57:28):
see when, So that's kind ofconversations that happened in podcast movement too,
just people are trying to help oneanother, and and then you hear stories,
you know, the following year orthe year after that, where you
know somebody tried something that they heardand got an idea from and then you
know they've seen some progress and youknow they're continuing to grow and continue to
learn. So I think those arethose are good reasons to consider being a

(57:52):
part of podcast Movement. Coming tothe event, Jared, what is the
difference between Podcast Movement the main eventand Podcast Movement Evolutions. This is somewhat
of a new thing, right thiswill be your third one coming up Evolutions.
Yeah, that's a good question.So the second event is primarily focused
on the West Coast. We weredoing a lot of kind of Central and

(58:15):
East Coast stuff, but not asmuch West Coast. We've done one Podcast
Movement Nana I'm a few years back, and so we wanted something that was
more on the West Coast, andthen we found that we had more people
that were industry focused that were comingto Evolutions, so that a piece of
that event is really focused for folksin the industry specifically, but there's a

(58:40):
lot of people that are regular podcastersthat would come podcast movie that wo'd also
want to come to Evolutions. Sothat's how we determined, okay, we
have the tracks are completely different frompodcast movements. At Evolutions, you have
a beginner podcaster track where all ofthe sessions would be appropriate for someone who's
at a beginning level, a propodcaster track that all those sessions are irrelevant

(59:04):
to the person that's been doing itas a professional. And then you have
an industry track that all of thosesessions are going to be industry specific.
So that's really what Evolutions is wherepodcast Movement in Dallas is going to be
kind of a chooser on adventure.You've got a marketing track, you've got
a monetization track, you've got acreation track, You've got you know,
all these different tracks that are onthese different topics and pain points that podcasters
deal with. And so you cansay, well, I want to go

(59:27):
to this particular session, but Idon't want to be married to just the
marketing track. I want to goover here to the creation track, or
I want to go, you know, learn about this other thing. So
there's a number of different sessions anddifferent topics that you can go to at
podcast Movement, where evolutions. Youjust kind of say, Okay, I'm
this is kind of where I'm atin the podcast space, and so I

(59:50):
want to buy a ticket based onkind of where I'm at and learn from
the sessions that are kind of focusedon, you know, that particular role.
If that makes sense. So,terr, are you silent for the
first time ever? No, Ifigured you were going to take it.
After that, I've got more questions. If you want to slack off,

(01:00:12):
he's taking a suit exactly. Youcan go ahead and ask another one here.
I think we have just a fewmore minutes, but we'll go over
a little bit if that's okay withJared. Yeah. Fortunately, So podcast
movement is I mean, I thinkthe first thing everybody sees when they go
to get a ticket, especially ifthey've waited to the last minute, as
you say many people do, isthey think, oh, man, okay,
this's gonna be few hundred bucks.Like I paid five hundred dollars in

(01:00:35):
might take a five hundred something forsome others that I that I bought for
people who couldn't afford to go,And some of those people that are about
tickets for said, you know what, thanks to the ticket, But it's
not just that, it's also thehotel, accommodations in the airfare. So
we're talking about what are the benefitsof going to this at what stage you
know, podcasters, podcasting age,podcasting maturity. Do you think is like

(01:01:00):
the perfect time for a podcast orto attend or do you think there is
one? Do you think it doesn'tmatter? Because because I feel like somebody's
branding out of the gate, it'sa big investment for somebody's branding out of
the gate. So are we lookingfor somebody who's in like year two,
year one? I don't think so, Tanner. I think that's a completely

(01:01:21):
fair question. And I I personallydon't think that it should it should matter.
If times are hard and you knowyou're you're kind of need to focus
your your finances on other things,then you should absolutely be doing that.
You shouldn't be taking a trip toDallas to come to a conference, and
that's okay, but there are virtualtickets if if somebody says, you know,

(01:01:45):
I really do want to learn this, and and the travels just too
much. We we we do ourbest to create options, and there's some
people that are overseas and things.It's just too expensive to fly to Texas,
and so we have the virtual ticketand so we we we try to
create win wins, but we realize, you know, at the end of
the day, we're a business.We have to keep the lights on,

(01:02:05):
we have to pair staff, wehave to do certain things, so we
have to charge money, and that'sokay. But there are some people that
you know, they're not in aposition to commit to this right now,
and that's okay too. But forthose that are, I would say,
even if if you're not a podcasteryet, you'll come and you'll get really
good ideas on what you think youwant to pursue, and maybe you know
some smarter ways to pursue that,whether it's you know what kind of mics

(01:02:30):
you you should be using, oryou know what kind of marketing you should
consider for your show, or uh, what kind of framework things like that.
So I I I definitely agree withyou Tanners. It's it's a commitment
and and if you can make thecommitment, I think it's it's it's worth
it's it's a worthy commitment. Butif it's not something you can swing right
now, you shouldn't beat yourself up. You should you should definitely take your

(01:02:52):
time and if you can come,come and if you can't, uh,
you know, we try to Wetry to make win wins. We give
out scholarships. There's some people thathit us up and said, hey,
I can afford this for a ticket, and is it is it an option
for me to be able to makeit? And we talked to the team
and see, okay, is therea way to figure out a discount or
something. So we we try tocome up with with, you know,

(01:03:12):
ways to help people. We reallydon't want the money to be the ultimate
end all, be all, butwe realize, you know, that's you
can't you know, always win onthat side. So you just do the
best you can. But we tryand and yeah, for people that aren't
able to commit and go to anevent right now, that's okay. That's
why you have a lot of free, wonderful free options like the Facebook group

(01:03:35):
which you know, there's no chargethere. You can go in the group,
you can ask questions all day,you can network, you can learn
a lot just from doing that.So there's there's tons of wonderful content like
like Tanner puts out and things likethis this podcasting Power Hour where uh even
if you never attended event, youcan still network, you can still get
good ideas, and and you shouldyou should do those things. So I

(01:03:55):
think podcast move is great obviously becauseyou know, it's a business and it's
something that I'm a part of.But uh, for the podcaster in general,
I say, depending on your situationfinancially, if you can go to
events, do it. And ifyou can't, you know, don't feel
bad. There's lots of really greatresources out there and just tap into those
and keep pursuing what you feel compelledto pursue. Well, uh, well

(01:04:16):
with that, let's do kind oflike a do we do a round robin
Jeff because Michelle, Oh shoot,I'm sorry, Michet, get the plugger
or u r ling. That's whatI want to talk about, the accessibility
of podcast movement and cost. Ithink that there are a couple of things
that people if they're they're really passionateabout it and they want to go.

(01:04:41):
The first run for tickets, mostconferences have really affordable tickets, you know,
that are sold typically and I'm notspeaking for Jared, but this has
been my experience. Right after thelast conference ends. There are scholarships I
have for other events I've receive scholarshipsto attend where maybe other attendees are providing

(01:05:04):
them. There are oftentimes, andI don't know about podcast movement, this
has happened occasionally, there might beopportunities to volunteers. I think that there's
more than one way to do athing, and that if someone's really excited
to go, like it's twenty it'sAugust, next week is August twenty twenty

(01:05:27):
two. If you want to gonext year, maybe you're like, Okay,
I'm in a side hustle once amonth, and that's the money I
allocate towards that nothing too stressful,because life is stressful enough. And then
that little like week once a weeka month, once a weekend. You
put that money aside, and thenyou're ready for next year. And if
there are scholarships and things like thatyou apply for it, Boom, you're

(01:05:48):
ready to go. I'm just saying. I mean, as somebody who has
told people that they should drive forUber on Sundays so they can afford a
marketing budget for their podcast, incomplete agreement with you there, like,
if you want to do it,make it happen for yourself, totally,
uh am. I the only personup here who has been to Podcast Movement

(01:06:11):
other than Jerry of course. Okay, how well, I know Matt's been.
There's there's a few people I recondas we of course you got Tom
Jeff. He's actually got on thestage once or twice. Tom. You
know that you know the answer tothat, Tater. Okay, Well,
well, I thought it would benice because there are probably people in the
audience who might be on the fenceabout whether or not they want to make

(01:06:33):
this investment. They want to makethe trip, they think it's worth it.
If we could take a minute tosay something that was valuable in our
first experience at Podcast Movement. Idon't want to leave that off. There
are other people who've been to moreof them than I have. Maybe Matt
could be a good starter there,Matt, are you willing? Matt Gibson?
Yeah, yeah, yeah. Imean, like I said before earlier

(01:06:56):
in the in the podcast, it'sit's the networking is off the hook.
I mean, you are going tomake friends for life. I've got people
like emailing me, hey are youcoming? You know, like it's really
as far as like a support network, like hey, you're gonna make it.
That type of thing you really Icannot use words to describe the value

(01:07:24):
of that. You know, asfar as the seminars, it really depends
on why you're doing a podcast.You know, a lot of the seminars
are are towards you know, differentsegments in the podcast industry, different stages
of the podcaster. And you know, like are you a new podcaster,
are you trying to make money?You know, you need to get better

(01:07:44):
guests, things like that. There'slots of value there, Like if you
don't know how to do something,and I would encourage you if you go
to the seminars, go talk tothe speakers afterwards and introduce yourself and you
may find a friend for life there. You know, like there's there's a
lot of great mentorship, networking andand and value there. So and the

(01:08:06):
parties are awesome. Last year itwas Paris Hilton, DJing and Well had
Evolutions and Will Ferrell was the keynote. That was that was a lot of
I actually had him walk right byme, but but Jared had to stop
and take a picture, so Ididn't get to so Jared, I'm just

(01:08:29):
kidding Jared, But yeah, itwas. It was a great, great
experience I've been to about four ofthem, and I have tons of friends
from it. How about you,Michelle, what would you say? I
love both events. I think ifyou're looking for someone and someone's to really

(01:08:55):
geek out about your creative work,to talk about podcast asking where they actually
understand what your questions are, tocreate community, to find folks who may
potentially be in a mastermind group withyou, I strongly, strongly encourage you
to go. I absolutely loved PodcastMovement Evolutions. By the way, I

(01:09:18):
spoke at the one in LA Ireally loved that event. If you're looking
if you're a little further into yourjourney, in my opinion, I think
the Evolutions is a really good fit. There were a lot of industry professionals
there, so but I'll never forgetcoming out of COVID, coming out quote

(01:09:43):
quote unquote like because it's still herewith us. It's like never going away
anyway and going to Nashville and beinga little like like freaked out slightly and
having an amazing time just with thatexperience I attended before, but it was
a little scary to go and itwas just a wonderful experience. So what

(01:10:03):
I would say is, I thinkyou can get a lot out of it,
but it also depends on what youput into it. So if you
go and you're skittish and you don'ttalk to anyone, and you're nervous about
everything, it's just not going towork. If you go and you have
a plan and you have a goalfor your experience, I think you will

(01:10:24):
more than exceed your expectations in termsof getting a returned But don't just kind
of go, like, have aplan so that you can actually get the
results and have the experience that you'rehoping for. Thanks Michelle. I know
we're going over here, Jeff,so I'll be quick if that's even possible.

(01:10:45):
I've only been to one. I'veonly been to the one in Tennessee,
which I loved, and there weretwo things about it that I loved
in particular. The first was thatpodcast movement in general, and I don't
just mean Jared and his team,I mean everybody attending puts a lot of
effort into create meetups. And someof those are these big meetups that are

(01:11:06):
organized in part by the organizers ofthe event, in part by speakers,
but really just me somebody who justwent there for the first time ever.
Going to one, I created ameetup and had like twelve people come.
You can just create meetups with peoplethat you know are going to be there,
and you can invite them off site, or if the site's big enough,
you can keep it there on sidein the hotel, for example.

(01:11:28):
I thought that was really cool.I made a lot of friends at the
first and only podcast movement I've beenat, so it was valuable to me
in that regard. And the secondI can get kind of you know,
I can get kind of uppity aboutthings I think people that most of people
in the re experienced that one ofthe things I can get the most uppity
about is audio engineering in regards topodcasting. Is the thing I feel I
am most more than anything else,more than a talent of a podcast to

(01:11:49):
host a marketer, I think I'man audio engineer the most. And I
was very surprised, and only becauseI'd never been to one before that,
when I went to the podcast movementin Tennessee, that the Dolby at most
people were there, and that theyhad a lot of really talented audio engineers

(01:12:10):
who were mixing in Atmost there toteach some of the basic concepts of atmost,
which is really an unexpected surprise forme because I had just started to
build my studio out to being atmostcompatible. I was just researching on how
to do that, and I wasblown away to find something that was so
high level at podcast Movement. Becausepodcasts move were going into it. I

(01:12:30):
thought, Okay, this is anetworking and there's a benefit there. But
you know, most of the talksare going to be like basic talks for
beginners, and I was wrong aboutthat, and I was pleasantly surprised to
be wrong about that. So thoseare the things that I got out of
it. Tanner, are you awarethat your ticket has been revoked for this
year? You're not allowed to attend. He's going to have to revoke about

(01:12:53):
eight tickets because I think I spendfour thousand on tickets for other people.
He didn't offer to buy me aticket either, As Michelle said, Jeff,
you can you can uber and uh, we'd love to see you.
But I'm just kidding. If youever have a speak you know, speaker

(01:13:13):
spot open to talk about how tomake Tanner Campbell mad, I'm your guy.
I would be curious to see theturnout for that. He really is
we can put a ring in themiddle of the event. Sure. I
did have one click quick pro tipthat I was thinking of when Michelle was
speaking. Uh, if you seesomebody with the podcast movement badge on,

(01:13:34):
that's open game to walk up tothem and ask them anything nosy about their
podcast that you want to So,don't be afraid to do that. Just
be bold about it. That's athat's a pro tip for podcast movement.
Jeff, is there a way youcan allow Tom to be a speaker.
I'd love to hear Tom's quick,you know, minute and a half opinion.

(01:13:58):
Oh yeah, for sure, Ijust said him. Tom is always
welcome to speak in this space becausebecause Tom might have an insight that hasn't
been shared. Tom might have aninsight that we shared privately via DM earlier.
I'm not sure if he does,though, we'll invite him out that
centim the invite. We'll give ita second here. That's okay. He's

(01:14:19):
played to put a pretty critical partin in the movement though, right,
I mean we all wait to seethe data. Yeah, he's given some
outstanding presentations on podcast data that's beenreally helpful. Okay, it's I don't

(01:14:40):
want to me it fell asleep,No problem, we can we can move
on this, Spum Henry, youhave anything else to ask? Anybody else?
Have one more question? Not Iman, I'm good. This has
been great. We'll do a quickclosing thoughts. I'm gonna go ahead and

(01:15:01):
that you, Jared, tell peoplewhere to go to get these tickets find
information. I'm going to go aheadand guess that you are ill, but
I'll let you pitch it because you'regoing to be much better than I am
at it. Well, you cango to twenty twenty two dot podcastmovement dot
com. That's the event that we'vebeen referring to and podcastmovement dot com.

(01:15:24):
If you can't remember that, thatwill have a link to it. And
yeah, if you can come,we'd love to see there. It's definitely
going to be a great experience thatwe're going to do our best to make
it a great experience. And Ithink the overall community is just amazing and
I'm so grateful for opportunities like this. Yeah, if you didn't have to
invite me on here, but youwere kind enough to do that. And
this is my first experience with withTwitter spaces, believe it or not,

(01:15:47):
and I've had just an exciting timeand I'm honored to be surrounded by so
many of you. And yeah,this is a very good group. And
I think if nothing else, ifyou keep attending sessions like this Podcasting power
are you going to learn? You'regonna get some ideas. And yeah,
there's just some good people that areknowledgeable in the group that you can ask
questions to. And so if youdo nothing else, just keep coming back

(01:16:10):
here. And that's my final thought. Beautiful Mayor mcfuzz, Well you got.
I just want to say, yeah, thanks Jared for coming on and
speaking today, and next to everybodywho shared their thoughts here on the Podcasting
Power Hour, I didn't want togive one parting thought from a couple of

(01:16:30):
weeks ago. I am taking Greg'sadvice and I am going to be putting
my show on a one month breakand told my listeners today, so we'll
we'll port back on how that bouncesback in about four weeks. But anyway,
Jeff again, thanks for hosting thisas usual and proud to be a
part of it. I'm proud tohave you as a friend for as I

(01:16:53):
really am. Jim Mallard, doyou want to go ahead and plug your
show because I'm going to be onthere tomorrow night. It's going to be
crazy. It's going to be outof control, it's gonna be insane.
Yeah, I'll just be like thisbut with less people talking. Mallard dot
com slash Live nine pm Eastern tomorrownight, or just follow me on Twitter
and you'll see all the promotion.So there you go. And and thanks

(01:17:13):
Charf for talking about podcast movie.I've kind of seen it going around,
but I mean I kind of hada clue, but I did on a
few things to night, so prettycool. He saw the Twitter account.
I see every Twitter account. That'swhy Elon mustn't buy Twitter. But it's
one of other can of worms.All right, influencer Tanner, what you

(01:17:33):
got for your clothes? I knowyou're not typically allowed at these conferences,
and if you are is you're probablyin handcuff, they believe, Yeah,
under a non diplume or something.Right, I've got nothing. I mean,
I did a little tweet thread todayabout some places where if you're interested
in paying to advertise for your podcastinside some podcast player apps. There's a

(01:17:57):
thread. It's not pinned to myprofile, but it should be easy to
find a lot of people seem toenjoy some of the information there. There's
also an article on my substack whichkind of outlines a way for you to
create a daily show, a conversationthat I had very recently on my podcast
with Gary who's in the audience,talking about creating daily shows and creating essentially
more surface area for paid advertisements,and how you can make for some pretty

(01:18:21):
decent money doing that, and youcan control the production on a cost and
time. So I would encourage youto read that article, check out that
tweet threat, and if you wantto hear the interview with Gary, you
can check out Gosh. I wantto say it was maybe Monday or Friday's
episode of Good Morning Podcasters. Itis what fridays because today's Monday. Oh

(01:18:42):
yeah, well I don't I all, I just podcasts. I live in
a booth. I don't know ifida it is fair enough? Fair enough?
Yeah? No, Jared, thanksfor coming by. And I think
a great thing about podcasting And Ialways say this and meeting a dead horse
here, I'll say it again.This industry is truly unique where you can
just talk to people in it inall different positions or different skill levels.

(01:19:02):
Are different roles that they play inthe industry, so I think that's just
a This is another example of thatand not only podcast movement with this Twitter
space. So thank you for takingthe time to spend this hour with us.
Oh my pleasure. Thank you,Jeff. No problem at all,
And if anybody wants to catch upon some of these past ones, there's
actually a website up now in podcastform podcastingpower hour dot com. And until

(01:19:27):
next week, keep being you,keep being great, and don't litter.
Thank you for listening to the PodcastingPower Hour. Everyone is free to participate
on Twitter spaces every Monday at ninepm Eastern time. To join, just
follow Jeff at podcast Underscore Father orGreg at Indie Droppin'. If you found

(01:19:50):
this podcast helpful, go into yourpodcast app and write a quick review.
Other podcasters will see it and knowthis show is worth listening to. Also,
I'll put a few links in theshow notes for ways you can support
the show. I think by nowyou know we love our coffee. Have
a great week. Tanner sucks.Oh my god, I love you,

(01:20:19):
Jeff. It's a fun time,doesn't snow man? I do both for
enough money, I guess I don'tknow a nice to meet you, guys,
Me, Matt and thanks for coming, Michelle and everybody else listening.
So you're ready for Tanner. You'regonna have to trip me some message to

(01:20:40):
put Jeff on the hot sweet tomorrow. I've got a few questions, but
there's anything in protecting you one onthe record. No, yeah, let's
buy a taco, Let's get yeah, yeah, you gotta buy me a
taco. I think that I thinkmy audience maybe doesn't believe that that's what
I use that money for, butit is one hundred what I use that
money for. I just love whenyour audience thinks me for introducing them to

(01:21:02):
you than they buy you a coffee. Guys, I'm an asshole. People
buy assholes coffee. You're a niceguy. Nice guys, finished last Yeah,
yeah, hey, guys, Iactually sorry, I'm gonna I'm gonna
tep. I gotta make dinner forthe wife. That's great. Speaking of,
when are we gonna get the specialhosted episode of Indie Podcaster? So

(01:21:29):
this is my plan right now alongwith fuzz, I'm going to start doing
seasons right because I want to workon another project I've got going on.
Oh, god, yep, yep, It's gonna be awesome. And uh
so I'm gonna start with seasons,but I'm going to release six more episodes
and it'll put me in like seventyand then take a month off and start.

(01:21:49):
I don't know how many episodes I'mgonna do, maybe fifteen a season
or something and try to have itmore of a topic related maybe, I
guess. But to answer your question, ed, I think it will probably
be maybe the last one of thosesix. Okay, so what November December
twenty four, No, No twentyfour August twenty twenty four. It is

(01:22:15):
an Olympic sized podcast, I cantell you that much. I don't see
that. I mean, seventy episodesalmost in a year is pretty good,
A right bad. I think Ihave eighty two and three years, so
most I've ever done in fifty two. Of course I do a Lately show.

(01:22:35):
So you figured out that, yeah, yeah, yeah, I can
do the math. That'll so Jim, hell, are really going to jump
in there and where you're gonna sendme something or well, we can figure
that out. I can. Icould send you a Google link meete,
or I can call you on thephone or however you want to do that,
it doesn't matter with me. Ican do Google. That's fine.

(01:22:57):
I'll even get the mic out forthat. What I'm you want to do,
I don't care whatever. How areyou more comfortable? Do I have
to wear clothes? No, becauseit's audio only, so you're good.
Good. I would wear socks only. Then, Well that's that's it's audio
only, so you're not costing manuallisteners. So that's all again. All

(01:23:21):
right, Well, I'm gonna closethis baby out and fold some laundry.
Wish no luck, good luck makingthis sucks. Hopefully they're all still there.
See everyone. Thank you for checkingout this episode of Anti Podcaster.
I really do appreciate it. Ifyou're interested in learning more about this podcast,

(01:23:43):
you can go to podcastfather dot com. If you're interested in all the
different kind of work that I'm doing, you can go to Jeff Townsend dot
media contact form on there various otherdifferent podcasts and projects that I'm involved in
that I think you will enjoy.But again, thank you for supporting me,
and make sure you support any droppingnetwork like we cover at the beginning.
Get your podcast featured on there.Until I see you next time.

(01:24:04):
Take care of yourself and keep beingyou and keep being great. Jeff Townsend,
media sees you good night. Andthe question is do I stay here?

(01:24:25):
Will you be back? Are yougonna come back? Will you be
back? Are you coming back?