Podcasting Power Hour: Dave Jackson appears, Patreon Talk Irritates Jeff and Tanner Recommends $10,000 to Sponsor a Podcast Season

This content is repurposed from episodes of Podcasting Power Hour. Podcasting Power Hour is recorded live on Twitter Spaces. On this episode we dicsuss: Dave Jackson appears, Patreon Talk Irritates Jeff and Tanner Recommends Ten Thousand Dollars to Sponsor a Podcast Season.

Episode Transcript

(00:01):
What you're gonna do, brother,when Jeff Townsend Media runs wild on you.
Have you been searching for a podcast? Do you want to learn from
some great content creators? Well you'vecome to the right place Indy Podcaster with
your host Jeff Townsend, the Indiepodcast Father. All right, all right,

(00:29):
all right, this is Jeff Townsend. Thank you for checking out another
episode of Indie Podcaster. This podcastis made for podcasters and other content creators.
Certainly don't consider myself a guru,or either do any of my friends
that will be featured in these episodes. But what we do like to do
is talk content creation, pick eachother's brains, and have a good time.
I'm proud to mention that this podcastis sponsored by Indie drop In.

(00:52):
Now, let me tell you somethingabout Indie Dropping. This is an awesome
network that my friend Greg has created. What he does is drop episodes from
independent content creator into his established podcastaudience on his feed, and he shares
your episodes to an audience that alreadyexists. Yes, it's like free advertisement
promotion for your podcast. He spenta lot of time, money, and
effort building it, and he alreadyhas an audience interested in the content,

(01:15):
and he can certainly help you bysharing your content is great promotion. Go
to indie drop in dot com slashcreators and check it out. If you're
a comedy, true crime, paranormal, for various other different kinds of podcasts,
you can benefit from this. SoI really encourage you once again go
to indie drop in dot com slashcreators and see if you can get your
stuff featured on indie drop in.We'll go back to the podcast here Indie

(01:38):
Podcasters. So what we've currently beendoing is sharing content from three different projects
that I'm involved in. The firstis Good Morning Podcasters with my good friend
Fuzz Martin. We also do somecontent on podcasting Sucks, and then in
these episodes you will also hear somecontent from podcasting Power Hour. Podcasting Power
Hour is a live thing we doon Twitter spaces. We get a whole
bunch of great podcast minds together wetalk podcasting. So if you're a content

(02:01):
creator a podcaster, I think you'lltake something away from every episode of the
content I'm going to share with you. With that being said, make sure
you check out Eddie drop in andmake sure you enjoy this episode. I
think it's important that we all continueto learn and grow every day, and
that will help us become even bettercontent creators. That's certainly what I try
to do, learn something new everyday. I'm excited to share this content

(02:22):
with you. I think it'll bea learning experience for you. Let's get
to this episode, and I hopeyou have a great time listening to it.
Welcome to Podcasting Power Hour with yourhost Jeff Townsend aka the Indie podcast
Father. I'm your co host,Greg from Indie drop In Network. Podcasting

(02:52):
Power Hour is recorded live every Mondayat nine pm Eastern Time on Twitter Spaces.
Every week, an experienced panel ofpodcasters and other experts will tackle your
podcasting questions. Special guests on thepanel today Aeriel Nissenblatt, founder of Earbuds

(03:20):
podcast collective and community manager at SquadcastFM. Jim Mallard, host of The
Mallard Report, Tanner Campbell, hostof Good Morning Podcasters, Dave Jackson,

(03:40):
host of School of Podcasting and Askthe Podcast Coach, Pixie, host of
Project Podcasts with Pixie and Next onstage one. We will of course put
links to all of our guests andany irrelevant information in this show. Notes

(04:02):
all right, let's get this alreadystarted. We'll get it going. This
is Podcasting Power Hour Here Monday,June twentieth. It's twenty twenty two,
Greg. In case you forgot theyear that we're currently in, I am

(04:26):
Jeff Townsend, the host of thislovely weekly space we've been doing. And
Greg, I'm gonna let you introduceyourself. I will say, though he's
fallen and he can't get up.His social Security number is one. It's
Greg for Indy Dropping. You pickup from there, buddy? How can
I even follow this? Like?I mean, you got most of that

(04:46):
correct, except for all of itother than the Indie dropping part. Hello,
everybody, Greg here from Indie Dropping. I'm sure I'll talk more about
Indie Drop in later, but I'mhappy that you are all here. Next
is Jim Mallard. He is theclosest thing to the John mccainn of podcasting,

(05:08):
except for Tanner Campbell. Of course, it's the maverick Jim Mallard.
He's been podcasting forever. It's goingon, Jim, I'm out a lot.
Yeah, two thousand elevens when Istarted the Malory Report and talk a
little bit about everything paranormal New age, religion, politics, money, you
know, all those things that momtell mom and dad tell you not to
talk about. Yeah, I tryto talk about them all. So yeah,

(05:29):
there's that in the Nutshell and Allon one podcast, which is kind
of freaking crazy, to be honest, but nevertheless, Tanner Campbell's going on.
Man, you used to be thepodcasting sucks Now guy. Now and
you kind of like did a goodWe're in America ripoff and it's good morning
podcasters Now. It's how you're doingTanner. I thought it was more of

(05:50):
a good Morning Vietnam ripoff, butI can go with gm A. Sure,
I'm doing great. Greg. Youknow, one of these times we
should switch it up and let usintroduce you and be like, his name's
Jeff. He works in a bottletop factory. He has to clean poop
up sometimes. Jeff Townsend. Yep, I am the go to for all
in my new career path that I'vebeen forced upon me. Okay, next

(06:13):
though, let's get past Tanner.There the Hall of Famer Podcasting Hall of
Famer. It's been podcasting since twothousand and five. Tanner wasn't even weaned
yet. Then it's Dave Jackson.Thanks, for joining us, Dave,
I know buzz Jill well, andyou just got back a hold of me.
So Dave must not check his Twitterdms very often. I do not.
I suck at Twitter. I'm gettingbetter, But yeah, Dave Jackson

(06:36):
from the School of Podcasting, happyto be here. There should be fun.
It should be and we'll let peoplestart requesting now if they have any
questions or something they want to talkabout. In the meantime, Greg,
I'm gonna let you kick it offwith some podcasting thoughts you've had this week.
Well, I mean, I thinkI struggled with the age old question

(06:58):
of what to do on vacation.I don't know if if anybody thinks of
that, but you know, Iknow a lot of people just kind of
tell the audience, hey, I'mI'm taking off. But of course I
had to record additional episodes and getahead. So that's not a recommendation,
by the way, that's just whatI did. So that's pretty much consumed

(07:23):
my week, you know, basicallydoing multiple weeks worth of work in a
single week, because you know,I can never get ahead and have episodes
in the can, like like everygood podcast coach would tell you to do.
I've never been ahead novel once.It sounds nice to the Jim,
what do you do ahead of vacations? I'm curious. This is a good

(07:44):
topic because I think we all weall struggle with this. I was gonna
say, well, I'm a littledifferent, so I used to do it.
I'm used to doing a live show. So if I'm taking the week
off, I just take the wakeoff because the record ahead of time kind
of lose that live dynamic that I'vebuilt into my show. So it sucks.
But there are times. I willadmit there are times that I record
a guest because of time zone differences, but I still don't think those shows

(08:07):
are just as good either. Sohey, Jim, you know you know
that people listen to your podcast likeafter you record it. Yeah, but
OK, talking for me, it'sjust how I It's just how I prefer
to do it because I get thatlive dynamic for my listeners. So it's
that friction that I like. Sogot it, got it, He's got
it. I trust me. Iknow people listen to the podcast because that's
how ninety seven percent of people listen. But I'm just messing with you.

(08:30):
I'm trying. I'm trying to shiftthe momentum to you instead of me.
Don't worry, it'll come to me. Sure, It'll just give me a
few more weeks. It'll be allon me. Yeah. And if you
have any questions or you something youwant to talk about, requests to speak
Dave, what do you do forvacations. I'm curious, man, Well,
here's my thought. I go onvacation. It's not my like my
listeners like, well, I guessI'm not listening to podcasts this week because

(08:54):
Dave's gone. No, they're goingto go find something else to listen to.
So I'm giving my audience time togo find something else to listen to.
And in the event that show isbetter than mine, they might not
be coming back. Maybe somehow somebodyelse's his niche down and it really really
fits what they're talking about, Andmaybe I'm just not quite as good a

(09:16):
fit as I thought I was,So I always record. When I went
to Podfast, I recorded two episodes, one to go out my normal Monday,
but while I was flying home.My episode came back out while I
was flying home. So that's that'smy just weird insecurity, worrying that I'm
going to lose my audience if Imiss one week, which I realize when
you say it out loud is kindof like, well, then your show

(09:39):
wasn't that good. But that's that'smy thought on that. You articulated my
struggle perfectly, Dave, because youknow, you know Mark Asquith, he
disappears for you know, two monthsand comes back and says, my downloads
are better, you know, andI just don't think I could wrap my
head around it. Yeah. Ithink part of it is because I realized

(10:00):
there are times like you need totake a break, like you're you're mentally
losing it, and you know yourkids need braces and Grandma's in the hospital,
and you know, life is happening. And that's where I think.
Mike Rowe, the guy that fromDirty Jobs and all that, he has
a show called That's the way Iheard it, and he said, Hey,
the good news is I got abook deal. He goes, the
bad news is I can't do apodcast and write a book. And so

(10:22):
he said, so you know,this will be next week is my last
episode, and I will be backon this date. And then when he
came back on whatever that date was, he's like, hey, I got
more good news. I got aTV show, and he said, so
the show. You know, soas long as you let people know if
you have to leave, and againthat's not my first choice, but sometimes,
you know, you just got tothen just let them know when you're

(10:45):
coming back. That way, youdon't lose your integrity. Man, I
don't do any of that. Iguess it depends on the show. So
for for my daily I'm fortunate,you know, my podcast for podcasters,
So I feel like you're just like, hey, guys, I'm gonna take
a week off bye, and they'regoing to be just fine with that because
they're podcasters and they all probably wishthey could do the same thing, but

(11:07):
they don't podcast for podcasters, sothey can't. But with my other podcast,
Practical Stoicism, I just took amonth off to finish the book that
I was writing for it, whichI finished, and I just told him,
I said, hey, this isyou know, I picked a logical
place to stop in the text andI said, hey, by the way,
this is going to be the lastepisode. I'm gonna take a month

(11:28):
off. I'm going to do thesethings while I'm gone, and when I
come back, everybody who's a subscriberwill get a copy of this book in
PDF form for free, and ifyou'd like to buy it, that'd be
really nice of you. And thenI've got this other podcast. It's not
mine, but it's what I listenedto every day, and I thought that
this gentleman did something pretty cool.His name's Alex Lieberman. He hosts a
podcast called Founder's Journal, which isfrom the guys who do the Morning Brew

(11:52):
newsletter, which everyone here should subscribeto because it's a great newsletter. Has
nothing to do with podcasting, butit's great business and entrepreneurship newsletter. And
he recently took lot. He's takingabout two months off, and what he
decided to do is he went backinto the catalog and found the best episodes
and just recycling them as classics.He just puts them parenthetically classic episodes.

(12:13):
He's been running. He does likethree episodes a week. He's been running
classic episodes of the most popular episodes. Well, he's gone working on this
other project, which I thought wasa great way to do it. If
I didn't keep deleting my episodes,I could probably do something like that.
It would make more sense in yourcase because that's the one that we scratches
my head when somebody takes an episodethat's in their feed and then they re

(12:37):
release it. I go, youknow, if they had actually followed the
show, they could have listened toit anyway. So Tanner, in your
case where they can't get it fromyour feet, I think that makes more
sense to do it in that route. And I guess the bottom line is
as long as you communicate with youraudience, because what happens. I think,
again, all this crap is justmy opinion, But have you ever

(13:01):
gone to like, you know,you take your car in to get I
don't know, tires, and youthink it's going to take fifteen to twenty
minutes whatever, and now it's fortyfive minutes to an hour and you start
the minute you don't know what's goingon. Your your mind goes negative.
And I think that's the case whereif you don't say anything and all of
a sudden you're like, well,that's weird. There's no episode this week
from there's no episode to day fromTanner and what happened? And you do

(13:22):
that daily show, so by daytwo you're like, well that's weird.
Two days in a row, notan third day, you're like, God,
I hope you didn't die from COVID. So I think when you communicate
with your audience that, hey,I'm taking a break, I think that's
really the key, just so theyknow you didn't get hit by a bus.
I'm convinced that fifty percent of myaudience is kind of hoping I got
hit by a bus. That mightbe the case, and the other fifty

(13:46):
percent knows you. So if youdidn't show up for a week, we
would figure you were just doing somethingelse and would eventually make your way back.
Right, Oh, he's starting anonprofit this week. There, or
we'd hit you with a bus.No, if anybody has any we have
some show people a day. It'sa lot of the same people. But
if you have anything you want totalk about or ask, feel free.
In the meantime, I do wantto say, do you do you think

(14:07):
podcasting is like the listeners and consumersof it are more understanding of this vacation
thing that we're talking about in comparisonto radio, I mean, any other
industry. Really, what do youguys think? I mean, yeah,
they're not paying for anything, ofcourse they want Yeah, fair enough,
fair enough. My boss is lessunderstanding when I had a boss, I
guess, But yeah, podcast listenersare. That's another reason that I don't.

(14:31):
I mean again, I'm podcasting forpodcasters, so I feel like Dave
and I have this benefit where theyget it. They're not gonna give us
a fucking hard time. They're notpaying for anything. They're podcasters themselves,
they know how it is. Buteven with my other podcasts, I mean,
if I want to take a fuckingweek off, I don't even know
that I need to tell you,like fucking if you're gonna leave me because
I took a week off, youknow, go fuck yourself. As you're

(14:52):
not You're a little too You're expectingtoo much for paying absolutely nothing. You're
not doing. Pod Casting sucks anymore, Tanna, it's good morning podcasters.
So it's the softer side, yes, right, this is the softer side
of Tanner. Oh oh well,Pigsy, you jumped up here to speak.

(15:13):
What do you get going on?Hy Jeff, I guys, I
am currently on podcast break vacation.Sure, we'll call it that. And
we did end the season three ona high note, and we said that
we'd come back, so we aregoing to do a season four, but

(15:33):
we have we haven't got there yet, right, so we haven't. I
think when you come back from abreak, you have to do a couple
of things. You gotta do anew commercial, you gotta probably do some
new press, you gotta market theshow, get people like sualivating waiting for
those things. I don't know ifI would necessarily do like a whole re

(15:54):
release of an episode. Maybe ifI cleaned it up, but I'm definitely
in the in the you know,I got to come back, I got
to hit it. But I alsogot a new job, so I'm kind
of I'm teetering between paying bills andbeing a podcaster. So that's where I'm

(16:14):
at, a Pixie, same career, a different place, or a whole
different career. Whole new career issomething that I haven't done yet. But
oh cool, Yeah, gratulations cots. Well, when you need money and
you go back to your old joband it's just not what you want to
do, you kind of have tofigure things out. So that's where I'm
at. I'm like, do Ishow up for podcasters, which I'm still

(16:37):
doing my Wednesday show, but I'mnot doing my main show, so I
don't know, there's a lot ofthings to think about when you leave podcasting,
or Pixy is going to send meon a tirade be like, how
come Pixie couldn't come to our audienceand make a living? How come you
can take money? Guys? BecauseI'm terrible at business. If I I'm

(17:00):
just terrible a bit my business,other people's business, I'm fantastic at what
I thought this was the get richscheme? Like, what what are we
all doing here? This is theTanner Campbell Show, How to Get Rich?
No the picks. So how's uh, how's the co host handling your
decision to do this? Is?Uh? How? I mean, how's

(17:22):
that going? Well? I thinkhe's moving forward with his podcast that we
started in the beginning and kind ofrefiguring out those He's he's on his own
now, so he has to liketruck out there into wilderness and kind of
figure it out for himself. Becausewe haven't talked in like two weeks.

(17:42):
It's crazy. So let me askyou this because I know you and him,
and I think we all have struggledwith this when we've had a co
host. So you guys have differentphilosophies and views on I guess the podcast.
So walk us through that a littlebit, because I think we've all
had that. I mean, I'vehad a podcast with Tanner. It was
very choking. Gosh, I'm sorryfor you. Uh So, two months

(18:10):
ago, for those of you thatdon't know, I came to the position
where I was like, Okay,we got all of the bugs out of
the show. We sound good,we look good, we communicate really well
together. I was like, thisis the opportunity. We need to go
out and find sponsors. We needto go out and do all of this
for the podcast. I was like, hey, mister Jay, what do

(18:34):
you think about that? And hegoes Pixie, the podcast is just a
hobby. Yes, he wants tomake money, but he wants people just
to hand it to him. AndI said, that's not really how it
works. We gotta go out thereand we gotta find people. We gotta
we gotta schmooze people if you will, get them involved in what we're creating.

(18:56):
And he's all like, no,no, I don't want to do
that. So it's as soon asyou did that, it crushed me.
Because I'm a pusher. Everybody knowsI'm a pusher, and so Uh,
so I kind of I scaled back. I scaled back in my marketing,
I scaled back in finding new friends. I scaled back in like everything.
I basically gave up on the podcastin a way that I was just like,

(19:22):
you know, I'm done, andso I so We're gonna do another
season, guys, because I Ican't give up on just that season three.
Hmmm. That's that's a hard call. That's that's when you're in marriage
counseling and you're like, well,I want kids and the other person goes
no. You're like, m okay, either I'm gonna change my mind somewhere

(19:47):
down the road, like somewhere downthe road, I'm not gonna want money,
And that could be. That's Ialways talk about. I always talk
about the awkward conversation that every youknow, any team that's doing a podcast,
you gotta have that awkward conversation toset expectations. Who's doing what,
If we make money, who doesit go to? And then once you

(20:07):
get over that awkward conversation, thenyou can go back to having the fun.
But otherwise you end up. Imean, I work for a media
host and there are times when Ernieand Bert are really pissed at each other
and it gets ugly and people aredeleting files and changing passwords, and so
you got to have now that youknow, agreeing on expectations isn't gonna like

(20:30):
make everything rosy because people are stillgoing to get mad at each other.
But at least you have, youknow, maybe some expectations going in on
who's doing what, and it's justugly when it doesn't match up. Yeah,
I think a lot of that workedbefore is real important. But then
again, as time goes by,things change. What about you, Jim
Mallard, You ever done a podcastwith anybody else? I actually have.

(20:51):
That's where the Mallard report came from. Because it went so ugly, it
turned sideways, and after about eightweeks of that, we decided, well,
I decided we're putting that on theshelf when I started my own show.
So I totally understand the Dave Jackson'spoint about marriage counsel because it just
well and then it ended in divorce, and sadly, I think that's how
most shows of co hosts do.I'm not saying all of them do,

(21:14):
but I think that you know thatit's just like marriage. It's a lot
of work, and boy, it'sjust a lot of work. Well,
and the other thing too is sometimesit's not an argument. It's like,
hey, uh, you know,my spouse is pregnant and my life is
going to change drastically. You know, that's nothing kind of you know,
you're not antagonizing somebody like, look, I have a life change and I

(21:37):
can't do this anymore. And that'swhere you just kind of got to go,
Okay, Well, I'm glad wesat down and had that conversation,
because right down here it says whathappens if somebody can't do the show,
Oh, we decided that we'll reachout to the audience or whatever you're going
to do to get a replacement.So I don't I don't know, Dave.
I think shit, My Partners havinga Baby is a great name for
a podcast, breaking into reality showsand with audio. That's the thing that's

(22:03):
happening podcasting and pregnant. I likeit. That's a live stream. I
will not be attending off the rails. You were requested to speak, What
do you got going on? Thanksfor joining us. I'm sorry, I
uh sorry, just turned my speakeron. I was listening to Pixie speak

(22:26):
and I actually had a question forher about her partner that she's going through
right now, and I was wonderingif you think there's any sort of jealousy
because Pixie is an adult film performer. Do you think that, you know,
like I obviously couldn't just post picturesand get fifty thousand followers real quick?

(22:48):
Do you think there's some sort ofjealousy going on, that you have
an advantage over him and that maybemaking him salty? Wait? Wait,
wait, hold on, pit Pixie, did you jump from stage to screen?
Yeah? No, no, somy co host. He's a retired
male entertainer, so he he hasdone screen work. There's no jealousy between

(23:10):
the two of us. It's justthat we were on different paths. If
I could get him to see thisis how far we've come and this is
where we could go, yes itwould work. But he he, like
I said, all he wanted todo was have the money come to him,
and it just doesn't work that way. The money just doesn't fall in

(23:30):
your lap. I will say that. Pigsy also, it's just beyond posting
pictures. She puts in the timehere on Twitter to meet all these different
people, so there's you do spenda lot time doing. I was him
saying that. I was just saying, like, do you think there could
be a jealousy because she has anadvantage? You know, No, he's

(23:51):
a dinosaur and he hates social media, so he could care less about how
many followers I have. Well,then that's his own fault, you know,
fair enough, you have anything elseoff the rails before we go to
Perry, Go ahead, go toParry. Let's go to Perry. Hey.
So I may be taking us backwardsbecause I was going to talk about

(24:11):
during the off times, but Ican also address some of the co host
stuff. So for me in theoff weeks or months, because I'm actually
between seasons right now, I queueup either interviews that I haven't aired the
full interview for because I usually takesnippets of interviews and bring those into my

(24:32):
main show. So I'll get anedit of those and I'll do a quick
I'll spend maybe ten to fifteen minutesrecording a quick intro to that I don't
do all the sound design that Ido in a normal show, and then
I release that kind of on mynormal schedule, so the RSS feed stays
alive. Then I also do acouple every now and then. If I

(24:56):
don't want to go through the painof editing a full interview, because I
still don't let those be overly sloppy, I'll just put out something on that
time schedule that's five or ten minutesthat just gives updates and says, hey,
here's what's going on with me rightnow. We're in the process of
getting ready for season three. We'vegot this X, Y and Z going,

(25:18):
and we really appreciate all your supportand understanding while we're taking this time.
And then encourage people to get intouch with me if they have any
questions or want to connect in anyother way. So I just do that.
It keeps the RSS feed alive.The other thing that I do is
there is there are two shows rightnow that I have in development where I

(25:41):
am going to have a co host, but there's definitely a power dynamic so
that I can set the proper expectationsand that the co host that I have
is actually an employee of mine withthe podcast company that I just started.
So as far as setting expectations aroundwho gets the final call and all of

(26:02):
that, that's pretty well established.Though we do work very well together and
are very comfortable throwing ideas and kindof wrestling through those things. But if
there's a final vote that needs tobe cast, it's really clear that it's
mine. Well, don't overwork inPerry, because he's my employee too.
I intend to work the heck outof that guy, Perry. I didn't

(26:26):
want to thank you for buying Tannerlike a hundred coffees. That was really
nice of you. I don't knowif he's ever thinking you, of course
I have thank No, that's agreat point that you bring up there.
Perry really is ashers. You arenext Perry. You can stick around,
man, if you have anything elseto talk about, will sure? Okay,

(26:47):
I'll go ahead and go. Youknow, I just tonight, it's
Monday, it's my episode weekly episoderecording night, and to be quite honest
with you, and I'm just doublechecking. I know this is pre recorded,
but yes, okay, So whatdo you do when you don't record
a great episode? I mean,I guess the simple answer is to just,
you know, do a new one. But when you're co hosting a

(27:10):
show with somebody else and they happento think that the episode's great, and
you know, it's not you knowthat it's not targeted towards your typical audience
and that it's gonna bomb. Imean, it's kind of Grin and Barrett
and wait until next week. Ihave a lot of guilt over it.
I feel bad. So we've hadsome episodes and I'm like, Eh,
it could have been better, butlike, this is terrible, So what
do you guys do with that?Well, I've had shows that I thought

(27:33):
were going to be Crickets and peoplewill say that was the best show ever.
And I've had other shows that I'dworked on for weeks and I'm like,
man, I can't wait to hearthe feedback, and it's just Crickets.
So I guess, what's your planningprocess? Like, because I'm thinking,
did you know going into it thatthis isn't really on target? Not

(27:56):
really, the topic itself was prettyon target for the show. It was
just that we ended up having aguest, and this particular guest has a
really large social media following, butthey're really good friends with my co hosts,
So instead of it being like,hey, guys, let's stay on
topic, it just was not atall. It's really all over the place.
They just kept sharing stories of thingsthat they did together, and it

(28:21):
just was like two dudes having aconversation, which I guess I understand podcasts
sometimes are like that, right,But it was just very different from the
normal show and it just doesn't feellike it belongs at all. And the
kind of mindset I've gone into everyepisode that we've created is that this could
be somebody's first time listening to theshow, and if they listen to this,
they're never coming back. Yeah.Yeah, but I think that that's

(28:42):
probably mitigatable. Is that a wordmitigatable? Able to be mitigated with just
a little pre roll intro, like, Hey, this is your first time
to the show, welcome, Justto let you know everybody this one.
This one's a little weird and gothe direction our shows usually go. So
if this is your first time listening, maybe start somewhere else. And if

(29:02):
this is your tenth time listening,you know, just just be prepared.
This one's a little weird, butyou know it's the way it came out,
and hope you enjoyed it all thesame. And if you don't,
don't kill me. I've never donethat. I've always worried that if I
brought it to attention. It wouldthey would make it worse. Jim had
his hand up and pix he did. Then we'll go to Perry. Yeah,
I was gonna say, it's alwaysawkward. That's why I try to
avoid interviewing my friends, just becauseyou get a little too comfortable in the

(29:25):
subject matter. But ten Or doeshave a good point. You can just
if you're honest and put it upfront. I think it'll it'll turn out
okay. And as I always say, I'm back next week. So what
do you do Jim? Hell,you're doing it live. Yeah, well
that's what I'm saying. That's whyI just come up front and say,
hey, I'm interviewing somebody I knowfairly well. So some of you might
be a little bit behind and notunderstand where we are because we've talked before.

(29:45):
I'm daving. I'm daving, divinga little bit deeper than I normally
would with a guest right off thetop, just based off my relationship with
them. You ever had one though, that was just like going terrible,
Like how do you go about that? Live? Like? Not just like
like they would my friends, Sothat the good news I've only ever bailed
on two guests live, and thenI just started the old monologue, potentially

(30:07):
flipp it the live calls, butyeah, it does happen, and that's
where that live feedback comes from too. You can kind of tell what your
listeners are thinking in real time,good, bad, and indifferent. So
I'm gonna say this sounds like bonuscontent that you could put behind a paywall.
If it's more in depth with yourco host and you can and you

(30:29):
can basically dissect it, you couldgive that extra bonus stuff to people who
want to support your podcast. Andactually I'd considered that because we just launched
a Patreon. Well I just launchedone about probably about two months ago,
and it's going fairly well, andthey seem to really like the off kilter,
off topic stuff. How do Iapproach that then with my co host
and just be like, hey,that episode was terrible. I mean,

(30:52):
obviously, hold on a minute.If you thought the episode was terrible and
it wasn't going to resonate with youraudience, why the hell would you release
it as a as a paywalld item. Don't do that. Here's something that
really sucks. Enjoy subscribing. Wedo other stuff too, Like he like
we'll do like these little slice oflife kind of episodes that again we have

(31:15):
a panel the podcast. But likehe like, he did an episode for
the Patreon where he talked about theone time he filmed gay porn, you
know, and people like it.So hold on, back up, filmed
or participated in? He filmed,he filmed it? He did not.
I don't. I don't think he'sparticipated in yet. Maybe he has.

(31:36):
He should tell that story of thePatreon next, but you know, no,
people like that because we'll kind ofmention that stuff on the show itself,
right, and then it's like,well, hey, if you want
to hear Pato talk about that timeyou filmed gay porn, go subscribe to
Patreon listen to it, and peoplewill, you know. So I don't
know. It's something that I'm kindof dealing with. But the show comes
out on Wednesday, so I thinkI better make a plan. I've done

(31:59):
the Tanner thing because because my cohost about once a year goes to Boston
to hang out at this cigar shop, which are good and I know those
guys too, and the first coupleof times it was great because this guy
is like a total independent business andhe's he's really taken kind of this indie
attitude of growing his business now togrowing his podcast. So he has all

(32:20):
these stories. But there are timeswhen and I kind of subtly on stream,
Yard will take me off the screenand enlarge their screen because I'm like,
I'm not in the show anymore.Guys get the hint here like throw
me a bone. But on theother hand, if they're having a good
conversation, it's fine. But I'vedone what Tanner does, like, hey,
today's a little different Gym's in Bostonwith the cigar guys, and it's

(32:42):
just enough to let people know Idon't know that I would say today is
a little weird, or today isn'tgoing to be as good, or because
that is kind of a thing whereyou're like, I don't know, it
might be good. People are gonnalisten for the weird stuff. But I've
done that thing where it's like,hey, today's a little different, just
to throw it to you know,like you said, for that new person.
Hey, one thing that I've donethat you know, on the surface

(33:05):
seems a little bit weird, butit really helped the show is I will
aggressively edit and then I'll add myown commentary to what they're talking about,
just to bring the show in line. It might not be what really happened,
but it's a performance for the audience. That's the way I think about
it. That was the other thing. You can edit out the all the

(33:27):
bro talk, edit it out andjust keep the good stuff. Yeah,
if they didn't give you a chanceto talk, you have your chance and
edit. This is where Michael actedlike a total bro. We're gonna skip
over that. I actually do allof that. So if something isn't hitting
right, then I will be allchange the question that somebody asked. I'll

(33:50):
or put an interstitial in there withvoiceover to bridge some things. But also,
if an episode is different than anyother episode, right up front,
I'll just give the heads up andI'll talk about why it's different or what
makes it special in some way.So I've had a few very experimental episodes,
and I always prefix those with somelittle thing that says, hey,

(34:13):
here's what I'm trying this episode.If you don't like it or you want
to try something else, feel freeto go to another one. And then
the other thing that I would reallytake on board is that Pixie's suggestion of
just saying this is bonus, whetheryou put it behind a paywall or not,
just labeling it as a bonus episodewill make people think about it differently.

(34:34):
I think those are all really fantasticideas. I think it's the first
time, which I guess is agood thing in two years of running this
podcast, as the first episode thatI felt badly about putting up as the
episode which you know, there's awin in a way, but yeah,
gosh, they talked about music forlike forty five minutes straight, and I
just that's not what people come tothis show to listen to. So I

(34:55):
think I might try to cut itup and see what happens. But I
just feel terrible. I feel likeI didn't have a win this week,
and I don't like that. Well, not that I'm advocating putting out not
so great content, but I've readI think we've all probably read books where,
you know whatever, there's eight chaptersand chapter like six was like,

(35:19):
eh, all right, that's tenminutes I can't get back. So I
say that to say that they allcan't be aces, you know, not
that we want to get in thehabit of like, ah, good enough,
but don't beat yourself up too much. Hi, gotcha, I appreciate
it. That was a great question, though, because I think we all
have experiences where we're like, Eh, well this doesn't seem like the best

(35:39):
thing I've ever put out, youknow, what should I do? Like
I once had a podcast episode withTanner. He dropped about seventeen F bombs
and then halfway Theory said, amI allowed to cuss on this podcast?
Well? I mean you knew itgoing into it, Man, that's your
fault. The thing I do becausewe all run into this thing. It's
a situation we've all been in wheresomebody requests to be on the show.

(36:02):
You kind of check them out,it seems like it's a good fit.
They come on and it's either athey have just not listenable audio or they're
just you know, it's just nota good fit, and we're back to
Pixie situation where you're like, eh, do I release this? So if
I'm interviewing somebody I've never met andI didn't ask you to come on the
show, I always send back andlike, hey, if you're cool with

(36:25):
the fact that, since I don'tknow you, I reserved the right to
not publish our episode. In theevent I don't feel you've delivered value to
my audience, then here's the schedulinglink. And I've only had one person,
so like, what do you mean, dude? And I was like,
hey, if you don't think youcan deliver value, then don't sign
up, you know, and itkind of separates, for lack of a

(36:45):
better phrase, this is not genderfriendly, but the men from the Boys,
right, It's like, if youhaven't figured out who my audience is
and you know you can deliver value, well, then don't come on my
show. But it's a it's acool safety net, is it kind of
iant here to maybe also point outthat we're acting like we're all pretty important,
like these podcasts are. I mean, come on, we're not running

(37:08):
multi billion dollar companies and people aren'tgoing to lose their job. And I
think it's important also sometimes to justremember to not take ourselves too seriously.
I mean, ultimately, ninety percentof the time, you want to show
up and you want to do great, but you know, if you've got
to phone it in every now andthen you shouldn't be thinking, you know,
oh no, Jim's gym and accountingis certainly going to lose the job

(37:29):
over this. Yeah, that's agreat point. There are times when we
have to go yeah, it's apodcast, the poor accountants, it's always
them. In marketing, podcasting,Power Hour is part of indie drop in
network. If you are a podcasterlooking to grow your listeners, check out
indie drop in dot com. Indiedrop in is always free and we have

(37:53):
opportunities right now for comedy, truecrime, scary and paranormal podcasts. Just
go to indie DroPIN dot com tolearn more. If anybody else has anything
they want to ask or does Guss, go ahead and feel free to speak.

(38:13):
Oh, can I ask one?Absolutely? Danse do it? Jeff,
you have a Patreon account with aone dollar option, and I just
want everybody because here here's my opinion, not that what you're doing is wrong,
It's just my just a thought.I feel that anybody that would give
you one dollar would give you fiveand you're gonna lose most of that dollar

(38:36):
to processing fees you have. Nobodywill even give him a dog. He's
priced it at what it's worth.Okay, No, I mean I will
say my feeling on Patreon and youhave a valid point. Is I'm always
skeptical of just like creating a bunchof extra content. To me, it's
really about support for the creator.So I mean, it's already hard enough

(38:59):
to make a damn pod. Youknow, doing extra stuff seems about impossible
for me right now. I don'tknow. I don't know that you need
to do a lot of extra stufffor Patreon. I'm saying that thinking about
creating one right now. So listento my ignorance. But I support a
bunch of folks on Patreon. Likeyou said, I gave tann Or a

(39:20):
whole bunch of coffees just because Iwant to support the person. And so
if somebody has multiple tiers, they'vegot a five dollars tier and a twenty
dollars tier, I'll give them thetwenty dollars and I'll never listen to anything
or go to the Patreon page ever. Again. Yeah, I had a
weird situation with my Patreon where Mikeand again, if we could do air

(39:42):
quotes here my competition. You know, people that are basically doing the exact
same thing I'm doing, were givingme twenty bucks to promote them to my
audience on a show where I wastrying to get clients, and I was
like, you know what, I'mgoing to get a lot more than twenty
bucks if I get a client outof this. And so I first put
a I reserve the right to notaccept your patronage, and that just seemed

(40:06):
weird, and so I just wentto my patrons and said, here's the
deal. I'm turning it off exceptfor like, there are two people that
we treat a sponsors. And Isaid, the way this was kind of
set up, you know, thewhole patronage is supposed to be I'm giving
you money so you can do yourart. And I lost one person.
But it was just a case wherethat's something you want to think about if

(40:27):
you're setting up a Patreon that like, you might want to put a line
in there again that says I reservethe right to not accept your patronage in
the event people are trying to basicallyget in front of your audience. It's
like a really cheap advertisement. It'sa good idea to have. I considered
that. The other thing I've heardfrom other folks so I've talked to who

(40:49):
have Patreon is that every now andthen they'll put out a piece of content
and what they see is that peoplestart to unsubscribe. So sometimes if you
just have a Patreon that floats andcharges people five dollars a month and you
never do anything with it, they'lljust let you charge that indefinitely. But
as soon as you put out apiece of content and it emails everybody,

(41:10):
they go, oh, there's thatguy. I forgot about him, and
then they unsubscribe. I think it'sI remember reading the statistics on the such
a little amount of extra content actuallygets consumed that's produced and released on their
arie. I'll go ahead, youhave your hand up. Yeah, I

(41:30):
just made a post about Patreon todaybecause I've had a Patreon for my newsletter
for about four years and I've neverpushed it ever. I've maybe I've put
a few like quote unquote ads inmy newsletter are on social media, but
I've never once been like, Okay, this is going to be a stream
of my income or even a supplementalI've just been like, Okay, if

(41:52):
people want to support me, thisis a way that they can support me.
And I decided, And so thetears are two dollars, five dollars,
and twenty dollars. And I've hadsome people who have been supporting at
ten dollars for four years, whichadds up. But you know, most
people will come in and out dotwo dollars for a few months, five
dollars for a few months, thingslike that. But what I did start

(42:13):
doing yesterday in my newsletter was I'mgoing to try for a month to just
be very transparent about how many patronsI have, how much they're paying me,
not individually. I don't want togive away personal you know, they're
this person's contributing two dollars, butI am going to say week by week
how much I'm making, just tosee if maybe the transparency is something that
people are interested in from a podcastcreator's perspective. Never tried that before,

(42:37):
as anybody else tried that. I'mcurious how that I'll get. Actually,
Ariel, would you be interested indoing a side by side with you and
your Patreon and me and my substack? Is that a competition, because no,
I'm scared about the competition. No, no, no, no,
not a competition, but like maybeto see I don't know, Yeah,
I'm down. Competition of platforms,not competition of us. Yeah, I'm

(42:57):
down. Let's let's talk about it. That'd be cool. I have two
shows I listen to. One isNo Agenda and the other one is Podcasting
two point zero, and both haveno agenda, has a huge audience,
and they have a thing where ifyou donate two hundred and fifty dollars or
more, they will kind of giveyou a shout out at the beginning of
the show as an associate producer.And then they have a thing towards the

(43:22):
end where anybody above fifty bucks andit's a huge show. And if you
end up donating, they have awhole thing where they track how much you've
given them, and if you've giventhem over one thousand dollars, they knight
you as a knight of the NoAgenda Roundtable. Which is all great that
the whole like strategy is called valuefor value, But the problem is the

(43:42):
more popular you are and the moresuccessful you are, is people going wow,
I can't get this information anyplace else. You end up with this giant
chunk of your show that's just yougoing. Jim and Poughkeepsie, thanks so
much for the fifty bucks, andyou know, Natalie and New Zealand,
thanks so much for the you know, seventy five fifty six. I don't
know what that stands for, butit's fun. So yeah, two to

(44:07):
add that one of the things thatI do do you know, I don't.
I don't give them nothing in returnfor becoming a patron. I think
at the I need to reassess mytiers. And I actually at Podcast Movement
in twenty eighteen, they had somebodyfrom Patreon. They had a whole room
from Patreon who did like an auditof your Patreon, which was really cool.
So there are some people who canbe like, Okay, it's kind

(44:28):
of like a pricing model. Sowhat are people going to be attracted to?
Why does this two dollars tier withthese three bullet points make more sense
than this five dollar tier with thesesix bullet points for your needs? You
know, for that's if you're reallylooking to get something out of your patronage
of this person. But what Iam doing is I have a section on
my website that sort of looks likeJames Kridlin's bottom of his newsletter, where

(44:50):
it's the logo soup of all thepeople who contribute to to pod News.
But I have that on my websiteat earbuds, dot audio Slash, Patreon,
so that I can point to thatand be like, look at all
my supporters, yay, But mostlyyou know, so that they get a
backlink and that's powerful. Off therails go ahead and you've got to hand
it for a minute. Oh,I was just wondering about Patreon and I'm

(45:14):
a Wisconsin podcast and we'll I mean, we've won Best Wisconsin Comedy Podcasts three
years in a row. But itkind of seems like the only people that
get Patreon subscribers are states that touchan ocean. Does anybody else find that
they'll fly over states just don't getPatreon. I would kill to see that

(45:36):
data. If that's true. Thathas the Internet made it there? That's
the question. Hey, I have, but I have three dollars from three
people from Patreon in five years.Everybody talks about Patreon and one of my
mentors is from Washington, DC.She's like, Yeah, that's the way
to go Patreon, and it's like, it never got to hear that that's

(45:59):
how you support our So I'm justlike, do you guys really even know
that it doesn't get to the middleof the country. This is kind of
like a weird thing on the oceans. Anybody who ever said yeah, Patreon's
the way to go as their primaryadvice probably shouldn't be here. I was
thinking that same thing. I'm soglad that you said it, because I
was scared I had it wrong becauseI don't have a lawyer writing exactly what

(46:21):
I'm saying. Sorry, I meant. Patreon does not help us. It
does not help people. And youwhat do you want Patreon to help you
with? Are you trying to Idon't know. I just know that I've
been doing a podcast for five yearsand I heard Patreon helps and helps that.
Yeah, exactly shows I don't evenknow. Okay, I just want

(46:45):
to say before you really start,before you ask these questions, I want
to say that if I did acircle and just made a wider circle,
I would have to get to likeeight million people before one person heard of
Patreon. How do we get We'rein Wisconsin. Are you're based southeastern just

(47:05):
north of Milwaukee? Okay, there'sdefinitely people near Milwaukee that have heard of
Patreon. What's your show about comedy? Okay? How many downloads do you
get per episode? If you don'tfeel like sharing, you can DM me
and I will happily give you somemore advice. Off the off the live
session. But my thought here istwo k okay, perhaps wait, yeah,

(47:30):
I love I love when this happens. This is my favorite ship.
Two hundred thousand downloads per episode andalmost zero are converting to patrons. Yeah
I doubt that. Yeah, Okay, here's yeah. I'm gonna say not
two thousand month, because hold on, I'm two hundred thousand and five years.

(47:51):
That's what I'm looking at. Now, look, go to your who's
your media host? God damn it, you're making me get my shick.
I have to go up. Doesn'tget my woman. Well, here's the
thing that nobody talks about is whenI did a bunch of research on this,
the average percentage of people that signup is around three percent. When

(48:15):
I talk to the people at Teachable, they said two percent. And I
remember once I was listening to RadioLab and Radio Lab is one of those
shows that when you say Radio Lab, if you're in f radio Rab is
my mentor Autumn Fisher from Radio Labyrinthis my mentor see exactly, That's what
I said. When you say RadioLab in front of somebody, if they're

(48:37):
a fan, they have to say, oh my god, Radio Lab,
Radio Lab. One time I waslistening, was doing a thing kind of
like PBS. They're like, hey, if you enjoy the show, we're
trying to get up to one percent, and so for whatever they were using.
But crowdfunding is it's a cool thingwhen you're doing the empowering show where

(48:59):
you talk to entrepreneurs so they canempower other entrepreneurs and blah blah blah.
And it sounds like every other podcastout there, not that those are bad,
but it's not content that you can'tget anyplace else. And that's where
you go. Well, since you'renot a running show where you can maybe
get a shoe sponsor, you know, it's it's hard to kind of package

(49:21):
motivation in a bottle and go here, buy one, get one free.
It's a bottom of motivation. Sothat's where Patreon comes in, or where
sponsored by a cold Well banker.Well, yeah, well there you go.
So then my question becomes, whydo you want to do Patreon?
Because if you have money coming inand you don't necessarily it might even be
bothering the people who are listening tocome in. Sorry, I said,

(49:46):
who doesn't want more money? Youalways think Morede offs. There are some
trade offs here like, if you'remaking money, and you know, yes,
of course it's great to make money. It's great to make more money.
But if you're people with a thirtysecond pre role or a mid roll
or a post role, whatever itis, telling them about Patreon and nobody's
converting, I would either drop thatfor a little bit and try again in

(50:07):
a few months with different messaging,or them with different messaging right now and
with different perks. Okay, yeah, because she's got the point. If
nobody knows what Patreon is, it'sbecause you're not telling them. You really
have to treat it like a sponsorshipand you have to explain how they're gonna
benefit. Hey, if you likethis show but you hate the ads,
and you have to be careful aboutthat because you don't want to demonize your

(50:29):
sponsors because they don't really like thata whole lot. If you want us
to get rid of these really crappyads, hey, thanks guys. Uh,
and then you you have to treatit like a sponsorship and explain how
they're going to be. You know, if you want an ad free,
it's bonus content. We do amonthly roundtable at whatever it is you know,
Or if you just want to,you know, help me support my
art, but you have to mentionit to them because yeah, if you

(50:51):
know, there are a lot ofpeople that know what Patreon is, but
there are a lot of people arelike patra what you know? So you
got to it felt like at thewe were doing a lot of stuff for
Patreon, and then at the endof the month it'd be like congratulation,
here's your two dollars. You didninety five hours of work, and we're
like, what that was dumb?Let's not ever do that again. Don't

(51:14):
do it. Don't do it unlessyou've got patrons. Okay, I do
want to go to Wait, yousay it depends how you pitch it too.
Is that you said, Parry?Yeah, I was just gonna say
it could be. Hey, youknow what, you know, we get
we get sponsorship from Caldwell Banker thatdoes a lot to help us, but

(51:35):
it doesn't cover all the bills.If you really like this content and you
want to support us, you cango to our website slash Support and we'll
hit you up with a Patreon orglow dot fm or however you want to
do that and then get them inthat way. Don't say glow dot fm.
Just because Dave's here, We're well, there's less of a barrier to

(51:55):
entry with something like that than thereis Patreon. You don't have to create
another account, so it depends onfriction as well. But there's also supercast,
which doesn't mean you need an extrahost right here. There are there
other options out there. There's alsolike memberfull dot com. You could have
people just be members. There's tonsand tons of ways for people to pay
you a little bit extra to supportyou. All right, I'll try this

(52:16):
again. No, that's all greatinformation, And I know you've been waiting
patiently. You got to walk thedogs, so we'll let you go ahead
and go in. Oh actually Ialready came back home from walking the dogs.
That's how I lost your connection thefirst time, because I had a
dead spot during the walk. Butmy question to off the rails would be
when you did have the Patreon thefirst time, how did you sell it

(52:37):
on your show? When we hadthe Patreon the first time, we used
to do a movie review show calledMovies with Mark with No No, no,
no no, I'm asking, I'masking, how did you pitch it
to your audience on the show?Oh, I said this is secret.

(52:57):
If you guys want it, youcan only have it on Patreon. Okay,
yeah, see it wasn't It wasn'tthat they didn't hear Patreon. You
didn't explain to them what Patreon does. What I would suggest is find five
or six shows that do Patreon andlisten to how they pitch it. One

(53:19):
of the shows I'm going to suggestyou right now is a show called You
Must Remember This. It's a greatmovie history show hosted by Kreena Longworth,
who's a very respected critic. She'sactually married to Ryan Johnson, who did
Knives Out in the Last Jedi.She doesn't need the money per se,
but she does a Patreon because shewants to properly support the staff that works

(53:42):
with her on the show. Sojust go listen to any episode of You
Must Remember This. Listen to thelast five minutes, and listen to the
way that she pitches It doesn't matterif you're going to go with Patreon or
membership or buy me a coffee orwhatever. Listen to how other people who
are success sucessful with Patreon are pitchingPatreon to their potent, their listeners and

(54:06):
potential subscribers. And then figure outhow you can do something like that,
because if you just say, hey, there's the secret thing that if you
join Patreon you can do, thatdoesn't entice people. You need to make
it so fricking awesome. That's givingyou guys five dollars a month for some
bonus content and extra views or whateverit is that you're going to give them

(54:29):
for five bucks or ten bucks ortwenty bucks a month. You need to
sell it, and you need tomake sure that you sell it so beautifully
that they can't help but join,because if you just say, oh,
it's a secret thing, come joinit, that's that would never entice me.
But I'm a Patreon of You mustremember this because the way that she
sells it, the way that shesays, this is how awesome this thing

(54:52):
is. If you do it,I would also say that thank you.
I've had a lot of luck withAnd Perry can talk to this, because
Perry's in my discord. Any aboutyou a thousand coffees? Any boy,
a thousand coffees? Well that wasin Perry. Remind me, I'm pretty
sure that was in trade for aconsole, not necessarily a console. I

(55:14):
think you answered one of my questionson the show, and I was just
like, ah, all right,I thought we talked about the booth or
something, did we maybe maybe?So I know I've done, Yeah,
I've done buying me a coffee foryou a couple of times. So I'll
lose track. Perry is the nicestguy in this room, but so so
with a Discord, which I thinkprobably everybody here knows is like an alternative

(55:36):
to slack. I just uh,what is it called? Stripe has recently
out brought out something called payment links. Stripe used to kind of be a
pain in the ass to take payments. You have to issue an invoice and
it's it's kind of like a maturesolution for selling things online and it usually
works in the back end, whereyou have something like Shopify handling the front
end. But a few months ago, maybe longer than that, rolled out

(56:00):
payment links, kind of like whatthe PayPal used to have. So what
I do now is I have alink in the description of every episode that
I'll say, like, join thediscord, and that takes them to a
payment page where they just enter intheir payment details. It's recurring for three
dollars a month, and as soonas they submit the payment they get,

(56:22):
they get a like a receiver ofresponse is hey, thanks, your payment
went through. Click this link andyou'll be automatically added to the Discord.
And that's been pretty helpful for me. I mean, it's been a good
way to grow my Discord and it'snot a lot of effort. I mean,
Perry will tell you everybody in thatgroup, I check in probably once
a day, twice a day,maybe less frequently than that. And a

(56:44):
lot of the value in that groupcomes from like, for example, Perry,
he talked about that podcasting company hejust started. It was born from
a relationship between him and the personyou hire that started in that Discord server.
So a lot of the times thevalue can be just in connecting your
community with itself and you don't haveto necessarily be doing a whole bunch of
extra work, which I hate.I'd swear they're paying you there at discord.

(57:07):
My god, I don't even knowit makes money. Can I ask
Nanna a quick question here? Yeah? For that, do they need to
enter in a new payment or isit connected to PayPal as well, because
a lot of people can just clickyeah, enter my payment PayPal or do
they have to enter a whole newcredit card and stuff. Stripe doesn't take.

(57:30):
It doesn't take PayPal, so theywould be greeted with essentially a very
simple screen that says name, creditcard number, submit payment, and it's
really that simple. But they can'tpay with PayPal. They have to pay
the credit card. Yeah, Stripe'sPayPal competitor. And we were talking about
people that are successful with Patreon.If you want to become completely suicidal,

(57:54):
check out the website graph so gr a p h dot com. And
if you go to an advanced filtersyou can say, just show me podcasts.
And right now, the one that'sshowing it the number one, the
Tim Dillon Show. Never heard ofit. Uh, forty five thousand,
five hundred and twenty seven patrons gettingtwo hundred and twenty one, four hundred

(58:16):
and forty five dollars a month.Yeah, I actually shared a post from
him today. I didn't realize hewas a well known person. But that's
that's a place where I'll go tosay, like, Okay, what are
these guys doing that they're getting Iknow el Choppo House, somebody told me
they do like a PBS thing wherethey just do an episode that's like we're

(58:36):
not coming back until we get Xamount of patrons. And I was like,
well that's a little different. Ifanybody else has anything they want to
ask, go ahead and request tospeak. But we're are going to go
to the greatest song ever sung.Greatest song, you know what I mean,
the greatest song ever sung poorly.Sorry even waiting patiently. I appreciate
it. Thanks, Thanks Jef.Just going back to the whole Patreon thing
that you guys were talking about andsetting your prices too small, that's the

(59:00):
thing that it's not just a podcastingthing. It's the thing where people are
not used to sales type of thing. So I was at a concert this
weekend, not related to the podcastat all, and there was a charity
table there and great charity and theartist was supporting it and it was wonderful
and they weren't making any money.So my obnoxious ass, as Tanner will

(59:23):
tell you, I'm very obnoxious inlarge groups. I just started carnival barkering
for them and calling people over andI'm like, yeah, and you can
take all of the swag back withyou for fifty dollars, And the person
running the table is like, butit's only forty dollars. I'm like,
it's not forty anymore. It's fiftynow. And we ended up raising I
don't know, like four hundred bucksin the time that I sat there for
this queer charity in Maryland. It'sjust if you ask with enough energy and

(59:47):
confidence, people will just pay it. That's the secret. That's it.
It's that simple. Well, Ithink it's that if you I don't know
if it's that if you say,with enough energy, people will pay it.
I just think it's no matter whatthe price is, somebody's willing to
pay it, and you got tolet them know about it. Absolutely.

(01:00:07):
I think go ahead, d goahead. A just was going to say,
I think with everything in podcasting,probably with everything in life. I'm
still young. I don't know.It's all about experimenting and trying something for
three months, seeing if that works. And that is as large as having
a Patreon at all, and assmall as your actual words in your call

(01:00:29):
to action for your Patreon. Trysomething, see if it works, Try
it at the beginning of the show, tried at the end of the show,
tried at the middle of the show. Lots of different things that you
can do to potentially persuade some people, and then once you get those people,
you've got to do account management.So a lot to go into it,
and it might be worth it tospend your time looking for ads rather
than looking for patrons. But ofcourse that's another thing to consider. So

(01:00:53):
also I'll add on to that,and then I swear, Jeff, I'll
shut up and let you do whateveryou're going to do. Next, you
could offer this is something that Ido through my podcast. It's the only
thing I ever sell to podcasters.And when you hear the price, you
probably think it's ridiculous. But youcould do the same thing. You know
a lot about comedy. Maybe there'sa potential for you to teach a comedy
class or something. But I teacha class on audio engineering, and I

(01:01:17):
charge what will now be thirteen fortyfor it. And that thirteen forty includes
RX nine standard, So that's likea four hundred dollars piece of software,
a one year licensed to persona studioone. It includes all these extras to
make it worth that much. Andkind of going into what the greatest song

(01:01:37):
ever sung? Poorly say, Iwanted to say it right said, it's
if you ask There are people whowill say yes, because you've got to
ask, and you've got to haveit structured such that it's easy for them
to enroll in whatever it is thatyou're selling or participate. And I mean
with anything, it does have toprovide a value. So like, just
this secret content is probably if that'show it's being sold, that's probably not

(01:02:01):
enough. I don't want secret content. I want to know what that content
is. I want to know whythat appeals to me. I want to
know how that, how that speaksto what I will spend money on.
And you have to do that,you know. Going back to sales,
I hear people, and the problemis the minute we start promoting ourselves,

(01:02:22):
we feel salesy. And I'll hearpeople because I'll be like, hey,
don't forget to remind your fans toyour listeners to share it with somebody,
and their pitch will be like,hey, like, if you you know,
maybe kind of want to, likeyou don't have to, but like
you know, if you want to, like you know, so somebody like,
and then they'll see our website isdot com and I'm like, wait,
what but if you said, hey, if you like the show today,

(01:02:44):
you know we're at eighteen minutes.If you know somebody else that would
like this, could you go toyour app and just hit the share button.
It would mean the world to me. And so I think that's a
big part of it too. Ithink anytime anybody tries to promote themselves that
the pitch is just like cringe worthy. I had a thread going on Twitter
for a while that I would commenton every time a call to action in

(01:03:07):
a podcast made me stop and actuallydo that call to action. So think
about that as you're listening to podcastsover the next few days. I think
that's something to keep in mind,is why would you stop doing what you're
doing, which is listening to ashow. Maybe you're washing the dishes,
maybe you're out on a walk doingwhatever. Why would you stop doing what
you're doing? Pause the podcast,navigate over to the website that they told

(01:03:30):
you to go to. What wasit about that that made you want to
do that? I'll just tell youone that stuck out to me. It
was a Patreon call. It wasPRXIT Radio Topia's big fundraiser that they do
every year, and I was listeningto the podcast This Day in Esoteric Political
History, and they said that ifyou give at two dollars a month to

(01:03:52):
Radio Topia. You get to seethis day in esoteric political histories map of
their upcome episodes and you can contributeto that map. And I was like,
that is cool. I want tohave, you know, a part
in the show that I love.So that was something that was interesting to
me. That's something that made mepay money right then and there. So
just over the next few days thinkabout that and tweet me. I would

(01:04:13):
love to know what makes you wantto do something. All right, we've
got time for one more the BlueCollar Enlightenment Show. Please tell me it's
not something about Patreon or we've gotto patreon Power Hour. No, Sarah,
I'm not going to do that toyou. I'm gonna try to revert

(01:04:34):
back to the sponsorship thing. Andmy question is, once you find your
potential sponsors, how do you evengo about contacting them and selling your podcast
to try to make that money?And you know, how much do you

(01:04:54):
take and how much do you give? Oh boy, does this mean Jeff
you can start it out. Wegot to get Jim mellardin here at some
point. He's just sitting there.I don't know what he's doing. Guy,
So I was just taking that partof the conversation. And so you
want to know about the sponsorship,fag, This is my two cents on
that, and I'll let somebody elseso he's probably smarter talk about this.

(01:05:15):
But I never I never used toword sponsorship when I'm pitching somebody. It's
always a partnership because they can doObviously they're doing the money for me,
but I'm gonna do something for themand whatever. I mean, it depends
on it depends on the deal,depends on your show. There's no I
mean, I know there's CPMs outthere for podcasters, but sometimes you know
the person's running a small business oran offer and just trying to get going

(01:05:38):
and you want to help them,so you get a little low. And
sometimes you know they've got more moneythan brains and you want to go a
little high. So yeah, it'sall, it's all. And maybe I'm
looking at that totally backwards, butthat's just how I run. Are you
Are you a first time Are youa first time podcast? With how many
how far along in the podcasting processare you going to these sponsors? I'm

(01:06:00):
going on four months, But thisis kind of a long term goal for
me. So I want to beable to have that knowledge when I get
to that step. What's the tellme what the show is about, and
tell me who the who the targetsponsor is my show is It's kind of
in the title, I'm a bluecollar guy and I'm searching for answers in

(01:06:23):
the world and enlightening myself on howpeople go about their entrepreneurship. Every story
is different and you always learn somethingnew. So that's what my show is
about. And who is the Youdon't think give the name of the company
necessarily, but how does the sponsorthat you're thinking about approaching align with that

(01:06:45):
mission? Well? Mine would befor the blue collar workers, like the
blue collar way, like Carhart atwould you know those type of changes who
I kind of like that. SoI almost think that your show title doesn't
do enough to explain that this isn'tnecessarily a philosophy show. It's a show

(01:07:09):
about learning how to be an entrepreneur, like but being a blue starting out
as a blue collar maybe labor worker, and becoming an entrepreneur making your own
life. Am I right about that? You are exactly right? Yeah,
I don't know. I think whenI read your title, I thought oh,
this is a blue collar guy havingphilosophical discussions about philosophy, not necessarily
about entrepreneurship. So there might bea potential opportunity to improve the name of

(01:07:33):
the show, especially since you're onlyfour four months in. But I think
that you could approach so long asyou can make it clear what the match
was. You could approach somebody likeCarhart or you know whoever. I like
to tell people who are going forthe first sponsorship to go for about ten
thousand for the year and to notfocus on the number of downloads that they

(01:07:54):
have because they're new, and ofcourse they can't do that. There's no
value. But it's all about It'sall about the fit betwe I mean your
content, the potential of what you'lldo in your first year, and the
value of the sponsorship to Carhart.I guess in this In this example,
usually usually the sponsor needs to havea more expensive product than what Carhart's average

(01:08:16):
product costs probably is. John Deeremight be a good fit for that too,
but I think Carhart's more like bluecollar John Deere probably doesn't really get
into sponsoring podcasts too much. I'dsay go for ten thousand. I could
probably walk you through a more detailedprocess. If you wanted to reach out
to me, I won't charge anything. I'll just talk to you. But
I've helped people do this in thepast. He won't charge you anything,

(01:08:41):
but he would love it if youbought him about one hundred coffees. Great.
Do you know I don't even useby me a coffee anymore? Right?
Oh, come on, if you'vegot four bucks, you can you
can chat with him on discord.Yeah, exactly dollars. Hey, he
already said it was free. Yeah, yeah, it's free, man.
So that run with give anything tothrow in here. I mean, I

(01:09:03):
have lots of comments about this.I mean, you know, Indie drop
In was booked up on sponsorships forI don't know, maybe nine months.
It's a little bit light right now. But you know, one one thing
I think is good is that youhave to figure out what value your listeners.

(01:09:27):
Like. You have to have thevalue for your listeners but also for
the brand. Right, so ifit's if it's car Heart, I think
that, you know, you wouldhave to really be able to sell them
on what the vision is. Like, why would a blue collar worker who
wants to move into entrepreneurship. Whywould they pick Carhart. Are they still
you know, working in the foundrylike or or are they starting up there

(01:09:54):
whatever tool and die business or whateverit is they're doing. Yeah, it
does. Does. Are you goingto the point where are you thinking like,
does Cardhard have emerging entrepreneur program orare you trying to think of something
like that? Yeah? Yeah,I'm trying to think of because you're brand
new, and I think it's amission that some of these folks might want

(01:10:14):
to gamble on while you're still buildingyour show. But you have to get
the niche and this is you know, Tanner was spot on with this.
I'm just gonna make sure it's asclear as it can be. Your niche
has to be razor sharp to getto get solid sponsors, right, you
have to be talking about the bluecollar angle for lifting yourself out of the

(01:10:38):
whatever labor world you're in and buildinga business like it. Every single show
has to have that theme. Andthen once you have that, then you
can go you can go pitch thatvision to sponsors and you could ask for
something like ten thousand dollars or evenmore because they might believe in that mission.

(01:11:02):
But that has to be right,like you have to really figure out
what the value is for both people, like will your people buy it?
And one trick I use that Ican't get Tanner to acknowledge his genius is
I test it with affiliate marketing,right, So I'll go find something that

(01:11:24):
resonates, and my true crime showis a good thing. I found a
good a good test. I wentand just signed up for Amazon affiliates and
I pitched a book on true crimeto see what my conversion ratio would be
if I pitched it exactly like asponsor. So I could go to my
go to a sponsor and say Ihave a three point five percent conversion rate,

(01:11:46):
which is two percent more than theaverage, and I can ask for
fifty bucks per thousand downloads as anexample. And that's a real life example.
So there's millions of things you cando. But I'll go to Ariel
since she has her hand up.Just wanted to add that I think one

(01:12:08):
of the mistakes that podcasters make isthinking that monetizing means you've made it,
you know, or getting a sponsormeans you've made it. Whatever made it
means to you and somebody who's gettingat this before but I think what's really
important to consider is will your audienceconvert. Yes, brand awareness is something

(01:12:29):
that some brands want to go after, but when you're in talks with potential
sponsors for your show, you shouldtalk about, you know, who is
your audience. Are they likely toconvert? And I would definitely test that
out with affiliate links or you know, asking them to do something that maybe
doesn't have a monetary value, likeI don't know, a free tier coming

(01:12:53):
to your website and taking a survey, something that you're asking them to do
something maybe in exchange for the chanceto win in one hundred dollars Amazon gift
card, something like that that bringsthem somewhere so that you know that they're
engaged, because you do not wantto enter into a partnership with a brand
and not have that have your adsconvert for that brand, because then you're

(01:13:14):
gonna you know, you're gonna chargethem ten thousand dollars for a season and
it brings them nothing. You definitelydon't want that, So I think before
anything, definitely do some big testing. And you did not say that you
were, you know, looking todo this right away and you're looking to
get all the information that you can, and I think that's great, but
I would take all of this intoaccount, and especially just the don't don't

(01:13:34):
do it too early, because youwant to be hearing from your listeners so
much so that you know that whenyou tell them to go buy something,
a good percentage of those people willgo buy something and then they're going to
tell you about it, and thenthey're going to tell other people about it.
And not all that is trackable,but it's still something that comes from
you, and you can do dothat affiliate marketing, by the way,

(01:13:56):
right now, like it's never tooearly to start testing that stuff in my
opinion, and this isn't exactly right, but maybe from blue collar to boardroom
like something more like that, forOh, I love that that is that
is a vast improvement. It can'tbe boardroom though, because he's an entrepreneur
and nobody wants to get in theboardroom right, terrible places. But something

(01:14:19):
like that from boardroom to boss,period collar to beat No, no,
well that sounds like a retirement show. But from blue collar to boss that
does sound good. That's pretty good, Greg, Yeah, right, so
yeah, So on the monetization piece, I'd just say that There's a couple

(01:14:39):
other points to think about. Oneis, if you're going to people,
you can always pitch exclusive sponsor versusdiversity of sponsors. So you can say,
hey, here's what it. Ican sell this season to you exclusively
for X amount whatever that is.Or you can be one of a series
of sponsors and I'll offer five sponsorspots. But if they're wanting real clear

(01:15:03):
brand alignment with that, then theywill pay a certain rate to be able
to lock you in so that someof their competitors can't have their voices heard.
The other thing you definitely should doif you especially if you get an
exclusive sponsor, is let them knowthat part of the success of your show,

(01:15:24):
even though you're pitching them, partof your show's success depends on them.
So if they're sending out a newsletters, they're taken out of their prospects,
and I think that that's creates alittle bit of a virtuous cycle and
also shows your value and keeps themengaged over time as well. Uncle Dave,

(01:15:47):
what do you think? And besure to test the product first.
When I was talking with people likeGlenn the Geek and other people that had
sponsors, because the problem is ifyou promote a product and you're like,
this is the best thing since slicebread, and then your audience buys it
and they go, wow, thisis absolute crap. And then you come

(01:16:09):
up, hey, we got anew sponsor. This thing is awesome,
and they got yeah, I'm notbuying that. Like, you lose your
integrity. So don't get blinded bythe dollar signs to promote something that you
wouldn't you know, give to yourmom. Wouldn't getting these bigger sponsors kind
of help with your numbers as well? Because of that, well they were

(01:16:29):
at all. If anything, they'llgo down now again going back to what
Ariel said, sponsorship does not equalsuccess. Grow at having an engaged audience
who will listen to what you say, buy what you say to buy that
success. And it really comes downto your why. I mean, I
was I don't normally look at mynumbers, and I was looking at my

(01:16:51):
numbers today. In some places theywent down. But I don't do the
show for advertising. I'm advertising myown stuff and my membership numbers went up,
and I'm like, so I'm happyas a clam because I'm doing it
to increase my membership site. IfI was doing it for ads and focusing
on download numbers, i'd be youknow, oh my god, i'd you
went down two percent. I thinkthese are all valid points, and this

(01:17:14):
has been an awesome hour. Littletoo much Patreon for my liking, but
nevertheless, we will get past that. I'm gonna no, go ahead,
Dave. I have one quick question. I hear Ariel everywhere I go,
and I'm dying to know if I'veever met you in person, because if
so, I can't remember it.Oh, definitely okay, because I'm like,

(01:17:35):
and it's like I see all thetime, and I'm like, have
I like it sounds familiar? Ineed to go find your picture. Yeah,
I work first podcast. I'm surewe've been at events together. I
knew that. Yeah so, andI know you do the whole sounds profitable
thing. I was like, man, she's everywhere I've probably met this person.
So all right, that's all Ihad. Jeff, Thanks, Dave.
Did that confirmation? Do anything like? That's my worst nightmare. When

(01:17:56):
I go have I met you?They go yeah, I go, oh,
I'm terrible. This. My problemis that I remember faces, extred
names extremely well, so it's offand creepy. I'll go up to people
and be like, we met atthis place and doing that, we talked
about this, and they'll be likewhat, and I'm like, I just
ignore me demoralizing. For me,I am the opposite. I won't remember
your name or face, but theminute you show me your artwork for your

(01:18:20):
podcast, I'm like, oh you'rethat okay, Yeah, so that's You're
like, oh we have met before? I got it? Yeah, yeah,
thanks. Jeff losing your mind?Dave? How can you? How
can you remember her? Mark Binder? Why are you jumping up here?
What do you get through in Well? I heard Ariel works for a squadcast

(01:18:40):
and me a bit of a selfishquestion here with me running uh in building
pat tricks, I've been thinking aboutbuilding an integration with squadcasts as far as
getting you know, the recordings directlyinto the system. I was curious as
to who I need to talk toto, you know, get that process
started. Yeah, I got you. We have a public I'm going to
say the wrong acronyms, either SDKor API. I'm not really sure,

(01:19:03):
but I know that you can integrate. I'm on the people side of things,
so excuse me for not knowing ifyou email Rockwell at squadcast dot fm.
He will tell you everything you needto know and feel free to DM
me for that awesome Thank you somuch. So before we go, does
anyone else want to come up andbuy or sell something to anyone on the
stage? You know, just alast last call, last call? Don't

(01:19:27):
give Tanner the opportunity here? Can? I try to get people to check
out uncut FM to like just seeit, which is a terrible name and
everybody's probably giggling, but that isI'm experimenting with it and I'm having some
amount of luck and it's pretty cool. So if you're into like signing,
it's a platform that allows you tocreate an NFT membership card and then somebody

(01:19:50):
can just use a regular debit cardto purchase an NFT with crypto, but
they never realize they're doing it,so the really low tech person who doesn't
understand the space can still participate.It's kind of it's basically Patreon, but
the key is an NFT instead ofyou know, like a dollar bill.
It's kind of interesting. Don't Idon't. I don't for them, that's

(01:20:13):
what we need. I don't.I don't consult for them. I don't
work for them. Is the benefitfor me? If you go check it
out. I just think it's cool. Would and I'm having some luck with
it, so look into it ifyou like. Would you have for dinner?
What did I have for dinner?I had? Uh? What I
have? I had zoodles? Ihad zoodles for dinner. You had something

(01:20:34):
vegan? I'm sure what's zules?Are zucchini noodles? Okay? They were
all right? Okay, I respectit. You know, I went to
an Ethiopian restaurant. I had somevegan stuff. It wasn't that bad.
We've got a great Ethiopian place rightaround the corner. I keep meaning to

(01:20:55):
go, but I seem to neverget there when they're open. They keep
odd hours, but it always smellsby Oh my god. You know the
place that we got it was hilarious. So we're like midstroke, COVID whatever,
but we happen to be able toget into this place. Whatever.
The dude's showing us how to eatthe food sticking. It was crazy.
It was crazy. I was thinkingthe whole time, I'm going to die,
but it was worth it, sowhat you know, you know,

(01:21:17):
I just feel like ashers right nowI totally get her question, you know,
going off track. No one remembersashers first question. No, no,
no, no, I got you, I got you. I got
you. I'm nodding my head,just being polite. Well, do you
have anything else? Did you havea question or anything? Or do you

(01:21:39):
just want to know what Tanner andhis well, his dog steals all his
food, what they ate for dinner? I mean, is there anything you
guys want to talk about? I'mall yours. Well, we're about to
put a ribbon on this bad boy. We've been at it for going on
an hour and a half now,so I mean I had to come back
next Monday. Keep you waiting upjoin the Patreon for the extended Power two

(01:22:02):
hours exactly On that note here,I will go ahead and give my closing
thoughts on this evening. I thinkthat I learned that this podcasting Power Hour
sponsored by Patreon, Discord, andsquad Cast. It seems like unofficially,
but no, seriously, I thinkimportant thing to remember is that there's a
lot of great people up here,but not everything works for everybody that's being

(01:22:26):
said, and everybody kind of hastheir own path. But you really got
to be willing to continue to learnand try things to grow. So it
may not work out for you exactly, but consider everything and just don't be
afraid to keep learning every day.I think that's that's absolutely critical. Burial
missile. Oh boy, what wegot now? What we got now,

(01:22:46):
be theodle, be the sooodle youwish to see in the world. That's
my That's how I'm closing it out. That's all you got, That's where
we gotta leave it. Those arejust it's SuperFect. Well guy gave everybody
else a chance. Greg. I'mgonna I think you should plug Indie drop
in real quick because you really doprovide a great service for podcasters, and

(01:23:10):
I think you should. You shouldplug yourself. You deserve it. You
do good. Thanks so much,Greg, Greg, plug yourself, Thank
you, Thank you. I don'tuse uncut FM to plug myself in case
anyone was curious, but uh,if anybody wants to check out indie drop
in, it's indie drop in dotcom. Essentially, what I do is,

(01:23:31):
if you have a scary, paranormal, true crime or comedy podcast,
I run a feed drop network.So essentially I play your show to my
audience to help find you some listeners. It's really that simple, and uh
it's We're over two and a halfyears old now and it's going strong.

(01:23:53):
So new shows coming soon. Thankyou, Greg, and thank you for
paying helping pay my student life andappreciate it. No problem me and and
our sponsors. Have you covered.Love it. Jim Mallard, You've been
a quiet one, but you alwayshave some boords for the wisdom to close
things out. What do you got. I'm gonna jump, I'm gonna be

(01:24:15):
on the shelf the selfish promotion traintonight. Unfortunately or fortunately for you,
tomorrow night, I have my wifeon my show, So we're gonna peel
back to Curtin and you're gonna learna lot about me and my family and
something we haven't really talked about onmy show in the last eleven years.
So people have been kind of chirpingand wondering. So we're gonna put it
out there and let people hear whatgoes on behind the scenes here in the

(01:24:38):
households So good, bad, roomdifferent. We're gonna do it so true,
Maverick, sounds like a good time. What do you think, Greg,
You're gonna be there? Yeah,I mean generally, I prefer curtains
to be closed. But I mean, I guess it'll be interesting. Tanner.
You've got ten seconds sell us whatyou can sell anything. I so

(01:25:00):
yeah, you keep telling me thatno, I don't have anything to sell.
I will need everyone's support in thecoming weeks, as I have just
recently ordered a hydro rowing machine andI'm getting I finally lost enough weight where
I can actually start doing some someheavy exercise, so I'm gonna start cranking
these man boobies down. That's whatI'm working on. That's what my week

(01:25:20):
is all about. The way sweatyAirPods pop out of your ears is going
to make you furious, just preparreIt's basically like the peloton of rowing machines.
That's pretty cool. Hopefully I didn'tspend three thousand dollars on it for
no fucking reason, and it justsits there and collects dust and clothing.
So it's ninety six easy payments ofsix dollars. Well, Tanner, I

(01:25:42):
don't I don't, Dave. Idon't know if you can top this for
your closing thoughts to Seev, butI appreciate you taking the time to jump
on here. It's nice to finallytalk to you in person instead of just
talking you during your podcast coach onYouTube. So thank you, Yeah,
thanks for having me. Yeah,first of all, tan rowing sucks.
I have one gathering dust in mybasement. It's not fun. But you

(01:26:03):
know, yeah, I'm sorry,but you know, just keep thinking about
I actually cleaned mine off today.I was like, I'm with you,
I Mike, I gotta work onthe man boobs. But to go back
to what Ariel said earlier, shesaid, look, try this, try
that, try this and that,and it's one of those things that I
was thinking about today that I'm like, I think I teach too much cookie

(01:26:24):
cutter podcasting, podcasting by numbers kindof thing. I was like, I
think we need a little more creativityin the podcasting space. And you want
to co host with me there,do not do it. Do not do
it. So that's all I have. But thanks for having me. This
is this has been fun. Davedoes have a podcast school of Podcasts and

(01:26:45):
you should check out. He providesgreat information for podcasters. Well, I
think we're gonna put Greg, whatdo you get? What you got?
I was gonna say, I'm aproud patron of asked the podcast coach,
so you know, must have gotme on that CTA. That's it.
I appreciate it so much. Lovein this community, don't we all love

(01:27:06):
it? Speaking of love, Ilove all of you for joining us,
and I hope you continue to doso. Next Monday we'll be back at
it again at nine pm Eastern.Until then, thanks for attending Podcasting Power
Hour. Keep being you, keepbeing great in Screw Patreon. We're never
gonna get that sponsor. Jeff,I don't know what are you doing,

(01:27:28):
man, gosh man who? Thankyou for listening to the Podcasting Power Hour.
Everyone is free to participate on Twitterspaces every Monday at nine pm Eastern
time. To join, just followJeff at podcast underscore Father or Greg at

(01:27:55):
Indie Droppin'. If you found thispodcast helpful, go into your podcast app
and write a quick review. Otherpodcasters will see it and know this show
is worth listening to. Also,I'll put a few links in the show
notes for ways you can support theshow. I think by now you know
we love our coffee. Have agreat week. Now, I'll hang out

(01:28:16):
for a few more minutes. Ifpeople want to chat, then I go
get off there. Well maybe allI will pick us up. I mean
that's Audible drop that they used tosend out like millions and millions of dollars
in podcast sponsorships, but I don'tknow if they do that anymore. They
have an affiliate program on I thinkit's Impact dot Com. Would you say
Audible? Yeah, yeah, yeah, the Audible sponsored some of my shows

(01:28:38):
maybe like six months ago, butnot since then. Probably didn't get the
conversion they wanted. I think that'stheir goal to sponsor every podcast ever.
Good for them, though, Yeah, I want to sell mattresses like that's
when you know you've made it.Oh god, I hate the mattress commercials.
I hate all commercials. That's likeyou, for example, Pixie,

(01:28:58):
of what you don't want to do, you'll use the mattress example. Always,
always, And because it kind ofseems skeazy for a stripper podcast to
uh sell mattresses, So I justI just don't even want to go there.
Well, I heard Todd Cochran onThe New Media Show explain how they
send him a Casper mattress and hegoes, that's why they're not a sponsor.
He goes, the mattress sucked.He's like, I'm not pimping that

(01:29:21):
to my audience. So can youimagine? No, I'd sell a mattress.
I don't care. Casper bring iton. He's in it for the
money. He's all about that money. Baby, I'll be I'll be like
you might not Mike call to action, be amazing, Like you might not

(01:29:42):
know this right now, but I'mlaying down, laying down speaking in your
ear holes. Oh well, I'vegot the worst spotsor pitch for you that
I've got my inbox. Maybe shouldmaybe should save this for next week.
We can talk about these I gota diet pill. They wanted me,
they wanted this watch my show fora month and pay me ninety five dollars,
which was actually less than the pillsthey were trying to sell for a

(01:30:06):
month. Wow, the whole bottlefor a month was one hundred and seventy
five dollars. They want to payme ninety five dollars for the month.
I'll tell you, what do youguys do with your swag? For all
of you that get sponsors, Like, what do you do with your stuff?
Like I got blenders, I gotpots and pack and stuff stack don't
you start? Why don't you dolike a whole giveaway to your listeners because

(01:30:30):
they're supposed to buy it. Oh, he doesn't do anything for free,
hesus? Yeah, this is free. What are you talking about? Everything
I do is for free. Autographit and then sell it to your listeners.
Oh yeah, they don't want that. They'll charge me for that.
They don't one of one. Yeah, it's one of one because no one

(01:30:55):
wanted it. There's an DT too. The picture with me and the actual
Oh god, just gets worse,like you think, Oh, that's a
dumb idea, But no, there'smore. Hey, that's why I'm here,
right, So with the with themattress, there's a guy on TikTok
who basically went viral because he wasletting and he just he did like I

(01:31:16):
think it was twenty four hours.Every time you donated to him, something
weird happened and he couldn't get sleepthrough the twenty four hours. That would
be a great one for the mattress. I haven't left in three weeks.
Three weeks? Are you a lotbetter? You better hang up? Yeah,

(01:31:42):
you better go to bed now onthat list my show for a few
hours. It'll take care of that. Only the next one. The life
and death of Jim Ballard. Jim'slike niche. Now I'm going to have
my wife on ye ask here's thisship. I gotta get off here.

(01:32:05):
I will talk to you all nextweek in some of you. In the
meantime, Greg the thank you forthat. I'll take that exit. Yes,
I'm exiting now, all right byThank you for checking out this episode
of Anti Podcaster. I really doappreciate it. If you're interested in learning

(01:32:29):
more about this podcast, you cango to podcastfather dot com. If you're
interested in all the different kind ofwork that I'm doing, you can go
to Jeff Townsend dot Media contact formon there various other different podcasts and projects
that I'm evolved in that I thinkyou will enjoy. But again, thank
you for supporting me, and makesure you support Anie Dropping Network like we
cover to the beginning, get yourpodcast featured on there. Until I see

(01:32:50):
you next time, take care ofyourself and keep being you and keep being
great. Jeff Townsend Media sees you. Good night. And the question is

(01:33:11):
do I stay here? Will yoube back? Are you gonna come back?
Will you be back? Are youcoming back