Podcasting Power Hour: Finding a podcast coach, Social Podcasting Apps, and more

This content is repurposed from episodes of Podcasting Power Hour. Podcasting Power Hour is recorded live on Twitter Spaces. On this episode we dicsuss: Finding a podcast coach, Social Podcasting Apps, and more.

Episode Transcript

(00:01):
What you're gonna do, brother,when Jeff Townsend Media runs wild on you.
Have you been searching for a podcast? Do you want to learn from
some great content creators? Well you'vecome to the right place Indy Podcaster with
your host Jeff Townsend, the Indiepodcast Father. All right, all right,

(00:29):
all right, this is Jeff Townsend. Thank you for checking out another
episode of Indie Podcaster. This podcastis made for podcasters and other content creators.
Certainly don't consider myself a guru,or either do any of my friends
that will be featured in these episodes. But what we do like to do
is talk content creation, pick eachother's brains, and have a good time.
I'm proud to mention that this podcastis sponsored by Indie drop In.

(00:52):
Now, let me tell you somethingabout Indie Dropping. This is an awesome
network that my friend Greg has created. What he does is drop episodes from
independent content creator into his established podcastaudience on his feed, and he shares
your episodes to an audience that alreadyexists. Yes, it's like free advertisement
promotion for your podcast. He spenta lot of time, money, and
effort building it, and he alreadyhas an audience interested in the content,

(01:15):
and he can certainly help you bysharing your content is great promotion. Go
to indie drop in dot com slashcreators and check it out. If you're
a comedy, true crime, paranormal, for various other different kinds of podcasts,
you can benefit from this. SoI really encourage you once again go
to indie drop in dot com slashcreators and see if you can get your
stuff featured on indie drop in.We'll go back to the podcast here Indie

(01:38):
Podcasters. So what we've currently beendoing is sharing content from three different projects
that I'm involved in. The firstis Good Morning Podcasters with my good friend
Fuzz Martin. We also do somecontent on podcasting Sucks, and then in
these episodes you will also hear somecontent from podcasting Power Hour. Podcasting Power
Hour is a live thing we doon Twitter spaces. We get a whole
bunch of great podcast minds together wetalk podcasting. So if you're a content

(02:01):
creator a podcaster, I think you'lltake something away from every episode of the
content I'm going to share with you. With that being said, make sure
you check out Eddie drop in andmake sure you enjoy this episode. I
think it's important that we all continueto learn and grow every day, and
that will help us become even bettercontent creators. That's certainly what I try
to do, learn something new everyday. I'm excited to share this content

(02:22):
with you. I think it'll bea learning experience for you. Let's get
to this episode, and I hopeyou have a great time listening to it.
Welcome to Podcasting Power Hour with yourhost Jeff Townsend aka the Indie podcast
Father. I'm your co host,Greg from Indie drop In Network. Podcasting

(02:52):
Power Hour is recorded live every Mondayat nine pm Eastern Time on Twitter Spaces.
Every week, an experienced panel ofpodcasters and other experts will tackle your
podcasting questions. Special guests on thepanel today Fuzz Martin, cso at Epic

(03:20):
Creative, Aeriel Nissenblatt, founder ofEarbuds podcast Collective and community manager at Squadcast
FM. Jim Mallard, host ofThe Mallard Report, Jennifer Ferbo, founder
and CEO of Javision Advertising. TannerCampbell, host of Good Morning podcasters Ken

(03:46):
Ramberg and jj Ramberg from Good Pods. We will of course put links to
all of our guests and any irrelevantinformation in the show notes. All right,
let's get this already started. Welcometo podcasting Power Error here on June

(04:27):
thirteenth. I'm Jeff Townsend, ofcourse, and my good pal, very
old Greg is going to help methis evening. That's ridiculous quick calling me
that I'm very young Greg. Okay, yeah, very young the profile,
but hello, everybody is dang it, I'm gonna have to use my glamour

(04:49):
shots from nineteen ninety six. Good, hello everybody. I'm Greg. I
run the Indie drop in Network,So most of the things I'll talk about
are just things that I've done,so hopefully that helps. Okay, we

(05:09):
got Fuzz up here also. Fuzzis, Like, you know, I
think the great thing about you,Fuzz is you bring a lot to the
table with what you've done with yourstuff as far as like, and I've
done it before with a podcast thelocal theme. You know, I really
love that, man. So Ithink it's awesome how you're just in your
local area. I know, likeyou said, you go around and people
are like, hey, that's thatpodcasting guy. Yeah, Hi, everybody.

(05:31):
I'm Fuzz Martin. I am apartner and chief strategy officer at a
fairly large advertising agency. I'm aformer broadcaster. I was on the radio
for fifteen years, was a programdirector and music director and morning show host
and all that. And I guess, as Jeff said, I run a
very hyper local podcast about a countynorth of Milwaukee and Wisconsin, and so

(05:59):
my wife has podcast on tech toolsfor teachers. So I produce and co
host that, but love the spaceand kind of work within it with advertising
stuff as well. So hello,lovely man, that's a good pitch.
I like that, and like youheard before, if you were in here.
Ken is here from Good Pods.Ken is a pretty savvy business guy,

(06:21):
and you've been involved with a lotof stuff in the past, even
before Good Pods Ken, So it'sgood just to have your you here in
case you know somebody you think youcan answer some questions well, and I
have no doubt you could if you'reinterested in doing that. So I appreciate
you taking the time to do that. I know you. Good Pods has
been very supportive of particularly you know, even this Twitter podcast and community.

(06:43):
So thanks for what you do.No our pleasure. Thanks thank you as
always for including us, and lookat where we're trying our hardest. We
are you are one hundred percent focusedon solving this this riddle of podcast discovery,
especially for these, you know,the smaller, the smaller shows that
are out there. So that's whatwe're obsessed with, day in, day

(07:06):
out, and we're getting there,getting there one day at a time.
Following the grind. Speaking of thegrind, this next man, This next
man, he's a pretty awesome guyand he knows a lot about podcasting.
He's a little controversial, little goesoff the track sometimes. Some people love
him, some people hate him,but I love him. It's Tanner Campbell.

(07:28):
Thanks for joining man. Well,you always give me the best intros,
and I appreciate it. I don'tknow if I'm as controversial as Jim
Mallard, who suggested that I runBillboard ads for my podcast and damned if
it didn't work. So I thinkJim is more controversial than me, and
maybe better than I am. Jim, we'll go ahead, let you segue

(07:48):
into yourself here. What is ityou have a controversy saying? It's like
you're part of your pitch, don'tit. Yeah, it's a conversational yet
controversial, is the tagline of myshow. And I go all sorts of
fun places talk with legion, politicsand money because those are the funders you're
not supposed to talk about. Andit's important to mention you've had your podcast
for like over ten years now.Yeah, you can mention that if you

(08:09):
want. I just think about itbeing last week this week, because I'm
doing it again tomorrow, so youknow, Old Jim, Old Jim just
staying after Uncle Jim. I havean uncle Jim. No. Anyways,
thanks Jim for joining us. AndJim is one of the first people I
connected with here on Twitter. Ithink you may have been the first.
So I appreciate the relationship we've hadover the last well over a year now.

(08:33):
It's kind of crazy, all right, So we'll jump into it.
Here go. Rum actually jumped upfirst. I know he's got a lot
of He's always willing to learn andask, you know, ask the right
questions and try to get better,which I think this is what this space
is all about. I think weall kind of take things away from it,
even if we're talking through things.So I look forward to hearing fro

(08:54):
him to go room. What's up? What's up? Jeff? How you
doing? Bro? Good? Hereare you man? I'm doing good shot
out of everybody on there, wegot good pods. That's that's crazy big.
I appreciate y'all for letting me talk. Hey, no problem man,
So, so what are you goingthrough with your podcast or anything that you're
having struggling with it you would likesome advice on or just something that you

(09:16):
kind of down in a rut oranything. Sure, I'm interested to learn
how to get more download get downloads. Working on that. I have a
lot of trouble with that, andtrouble finding like sponsors. I got one
sponsor so far. I've been doingthis for four years total, So the

(09:37):
sponsors and getting downloads and getting morefollowers. So when you're saying followers,
you mean for the podcast itself.Tell us about your podcast a little bit,
because I know a lot of peopleup here that are more than willing
to help. Just we'll need toknow a little bit about what's going on
with it. So basically, Iwanted to do radio first, but I

(10:00):
got into a car accident, soI kind of changed things up and I
started podcasting. And so my podcastis basically a little bit about everything you
know. I interview music artists,producers, other podcasters, TV hosts,
a little bit of everything in differentindustries. And I have a news show
every Tuesday with Lend Besto from NBCConnecticut. We pretty much we talk about

(10:26):
things that's going on in Connecticut andaround the world, and that's pretty much
it. I'll kick I'll kick off. The first question I kind of have
for you, Aroun is what whodo you think your podcast appeals to?
Who are you who are you tryingto appeal to? Would you say then
I will let others tremen I wantto appeel from age range. I want

(10:52):
to say twenty five and up.Okay, guys and girls, that's pretty
it's pretty broad. Uh. Idon't want to do all the talk in
here, Tanner yet, go ahead, you can kick it off twenty five
and up. There's a lot inup. Do you want people like old
Greg listening to the podcast? Thisis some bullshit. We used to call

(11:15):
it twenty five to dead radio,like we're not dead like sixty. So
and this is not a question that'smeant to poke fun. I genuine I've
not listened to your show, soI don't know when you say twenty five
to sixty is your content? Thekind of thing that twenty five year olds

(11:37):
and sixty year olds are generally interestedin. Because just speaking from an age
demographic, that's very different demographic.Do you think your content would appeal to
such a broad age range? Honestly, you're right, probably different episodes because

(11:58):
they're all different. It'll be fourthat crowd. Like if I interview like
a younger person, it's like twentyone, it could be like for the
twenty five year olds, and thenlike if you know, my news segments
will lead that's for like I wantto say, the older people. So

(12:20):
one of the things that could makegetting more downloads difficult is it's a marketing
problem, right, it's partially adiscovery problem, partially a marketing problem.
But if you're if the people you'retrying to reacher are this broad and interest
and age and behavior, it makesit very difficult to design your marketing in
such a way that you're going afterspecifically who you want. So if I

(12:43):
if I've tried to create an ADfor twenty five to thirty five year olds
who were single mothers, for example, that's something I'd have a really easy
time targeting with my marketing, asopposed to if I said I'd like to
try to attract people from twenty fiveto eighty five who maybe have kids or

(13:05):
maybe don't have kids, and likerap and they like classical rock and they
look like you see what you see? What happens. The broader the focus
gets, the less specific your marketingcan get, and the less specific your
marketing is, yet the less utilityyour marketing has. Which sounds like maybe
because you said you've been doing thisbefore years and you're having a hard time
growing, that might be what's happening. Are you afraid to and I hate

(13:31):
to overuse the term because everybody saysit all the time, but are you
afraid to niche down? Are youafraid to get more specific? No,
I'm willing to do whatever you knowto grow. Go ahead, Jim,
then we can get Jim going here. I know she's does this exact thing
for some pretty good clients for aliving, So Jim, go ahead,

(13:56):
Uncle, Jim, your hands up. I feel like he's about to contra
Dick Tanner. No, that's okay, that's good. No, I'm not.
Actually, I'm just gonna say it'svery hard because I'm in the anti
natch game myself, because I've ranthe gamut of different topics and all sorts
of things. But at the endof the day, I kind of spin
back to paranormal as kind of thehome base for everything, and that kind

(14:18):
of lets me have somewhere to market, even though that isn't necessarily my market.
So you've got to kind of maybeit's Connecticut, and that's kind of
where when you're trying to draw insponsors, you've got to have that right
hook that sells them whatever you wantto sell, and then do the other
on top of it. Jim,what did you do when you first started?
Was it by far more paranormal?Oh? By far it was.
It was paranormal ghost hunters, likeexclusively, and then it kind of that's

(14:41):
how you built You're following, Yeah, you've kind of built off of there.
Now I got you. So youwere a little bit more consistent,
especially when you first started. Yeah, when I first started, and then
as it kind of grew, Ikind of took a chance and kind of
took a chance, and then wellI kind of exploded and kind of got
as as you kind of referenced tannerA getting off the tracks, and then

(15:01):
kind of came back and now Ikind of I don't want to say bounce
it out, but it's definitely moremore bounced than it was for a while.
Gotcha, jin go ahead, AndI know this is your area of
expertise here talking about marketing, andyou know he's got a broad thing that
he's trying to do. Now it'schallenging. Hello everyone, I'm a little

(15:22):
like a little late today, buthere I am. Actually I do know
go Rom. We actually did aninterview while Go Room. Yes we did.
He interviewed me in his podcast.And one of the things that you
should know that in your podcast,like everyone else is telling you from twenty

(15:45):
five to six, iss too broad. Definitely too broad even for advertising.
We try to narrow it down intodifferent pieces, So you need to break
it down into different type of personasthat you're trying to attract. Once you
break it down that way, itwill be easier for you to make change
it on where you want to focus. And once you find that is specific
focus, that's what is going tobe your niche more specifically. I don't

(16:08):
know if that answers your question orif it's something that you have done before.
Have you break it down that wayso you can narrow it down.
Now, I'm gonna definitely try thatwhat you guys are saying, I'm gonna
try to narrow it down. Okay, great, Thank you guys for real
good advice. Welcome, welcome,And like I said, it doesn't mean

(16:30):
you have to stay one hundred percentwhatever. Just be sixty five, seventy
percent whatever for a while and suckthat market down and then get back to
sixty fifty five. And if Ithink, then people go, if you're
on that journal, just my twocents. And then of course, as
we all age, you will beable to target I mean, pretty soon

(16:52):
you'll be able to target Greg andlike the eighty five plus. So I
was I was about to say that. I'm just looking at your cover art
and I would I'm saying, useyour cool factor while you're cool, you
know, because it leaves quick.The one thing you can do, I'm
just kind of buzzing through your episodeshere, just while I'm listening to everybody's
advice, I think that's perfect.One thing you could do immediately is because

(17:17):
you probably have interviews scheduled, youprobably have stuff going on, I would
think, you know, let's justpick twenty five year old people as a
as just like a spot to stickin for the short term and think,
with this person coming on my show, what could I ask them and what
stories could I tell where a twentyfive year old person would relate to it

(17:40):
and or care about it, LikeI think that'd be the very first switch
you do, like just the mindsetinstead of letting the interview go anywhere it
goes, and you know, dowhat it does. Try to focus it
onto something you're whatever you decide onif it's not twenty five, but focus
the message for for for those people. If you already have interview scheduled,

(18:03):
like just don't don't don't hang upfrom this and be like that's it,
you know, Cancel, cancel,cancel, cancel. I got to get
new people. Thank you really appreciatethat. Ken or Fuzz. Do you
have anything to add to this?I know, I'm I'm assuming can.
Most people go on to a podcastingapp are more likely to listen to a
genre that they went in there tolisten to in the first place, So

(18:26):
this definitely makes sense what we're hearingfor sure. No, No, I
think it's been great advice so far. Nothing nothing really to add Buzz Yeah,
yeah, I know, I wouldjust say that the mayor mayor mayor
mc fuzz rome, how old areyou if you don't mind me asking?
On twenty nine, twenty nine.Okay, So I work with a number

(18:52):
of people in the social media spaceand what you know, thinking of you
know, facebooks for old people nowwhich used to never be, but Facebook's
for old people, and you know, Instagram's kind of that mid range and
Instagram reels and TikTok is kind ofyounger, but they're more older, you

(19:14):
know, millennial and younger gen Xpeople like me or you know, younger
baby boomers like Greg kind of dabblingand such. But the the the difference
right now and the way people consumemedia between a twenty five year old so
you're talking almost well that would begen Z, right, so you're talking

(19:37):
somebody in gen Z versus sixty yearold is going to be you know,
old gen X are pushing young youknow, baby boomer. And the way
that those four different age ranges inthere consume media is completely different, and

(20:00):
the things that they care about arecompletely different. So even like the reason
I asked her age was like,I wouldn't try to start a new show
myself as a forty three year oldgeared toward twenty five year olds because I
don't I don't speak what they wantto hear, and so just making sure

(20:21):
that you are you have your fingeron the pulse of what they're looking for
if you really want to get tothat. You know, my daughter's turning
eighteen here, she like listens tothe Tiny Meat Gang and which is fun.
Sorry, what is the name ofit? Yeah, tiny, the
Tiny Meat Gang That it's a yeah, they're exactly what you're thinking about there.

(20:41):
I mean, it's just like betternot exactly what I'm thinking that's actually
name. But but that's the kindof stuff that they're listening to right now.
There's that she's gonna show that shelistens to the guy who dresses up
like a f and gives advisor somelizard or something and gives advice. Yeah,

(21:03):
the guy from Redit Yeah yeah,no, no, that those are
two totally different shows. But thekind of the vibe that they give way
different than the kind of stuff thatI would listen to. But you know,
it's so just kind of like understandingyour lane is essentially where I'm going,
and knowing that it's not just whoyou're interviewing or what you're asking.

(21:26):
It's the style of delivery. It'sthe style of the you know, the
kind of content that we're that wegrew up or we've been been accustomed to
ingesting. You need to make surethat you're giving them what they want in
that regard. So, you know, twenty five year olds typically going to
be some more absurd you know,or a tiny meat gang group kind of

(21:51):
thing versus you know, like yourMountain's House kind of comedy podcast or something
like that. So just really,you know, deliver the way that each
generation is expecting to consume. Thankyou appreciate that, real, real good

(22:11):
advice. Honey, meet gang.Yeah, I remember that one. No,
we have a little bit less peoplethan we have the last couple of
weeks, which is kind of agood thing because if you have a question,
make sure you jump up, oryou want to discuss something, you
know, request the to be aspeaker, because I think we have some
good opportunities to deep dive into thingsa little bit more. With that being

(22:32):
said, yeah, thanks Roman forpopping up here. We can go to
Gary. Now. Tell us aboutthe content you create and some of the
challenges you're facing. Can you guyshear me. Yeah, Yeah, we've

(22:56):
got you. Yeah, I canhear you. I think seven a hard
time with this mic. Yeah,Gary says you're muted. Looking at your
bio here it says you're going on. America's got talent, mister Gary,
are you there now? In themeantime, if anybody else wants to speak,
go ahead and request. I knowwe have a lot of the regulars

(23:19):
in here, mister Gary. No, go ahead, Greg, what are
you gonna say? Well, ifGary's ready, let's go to Gary.
Gary, are you ready? Thisis always comical to me because I imagine

(23:40):
that the person on the other endis like frantically fumbling with their phone trying
to just just panicked, like didI ask to come up on stage?
Like what is happening? He requested? He definitely just came off and mute.
So Gary, are you ready?Man? Negative ghostrider? The pattern
is full. He's trying, buthe's not. He's just not there yet.

(24:00):
Maybe you get Gary if you leaveto come back, leave the space
and come back, and I'll getyou up when you come back. Man.
So, Jeff, I can tellyou about an experiment I recently did
in the in the dead Space here. Okay, So I've been trying to
improve my retention. You know,my audience retention, which I believe is

(24:23):
one of the most important stats youcan manage. And you know, I
hear people complain about pre roll ads, and you know, they don't want
to get a bunch of ads whenthey first click on a on a podcast.
So what I did is, forlike the last two and a half
months, I cut a best clipout of the show, played that first

(24:48):
introduced the podcast, and then playedmy pre roles after I like staged it,
like all right, we're gonna,you know, let's go pay some
bills and then we're gonna get rightinto it. It didn't make any difference
in my audience retention, Like nothingnoticeable. Like I bet if I really
crunch the numbers, maybe there'd belike one percent or half a percent or
something. But it made a negligibledifference. Why do you think that is?

(25:15):
I think that podcast audiences are moreaccommodating for ads than we give them
credit for. I agree, anybodyelse have anything on that. I meant
also like podcasting it is. Imean when people said that to begin with,
Greg, I was pretty suspect becauseI feel like the place where you

(25:36):
expect to see that stuff, andso it becomes more acceptable is the pre
role. I mean, maybe it'sbecause I've been listening to podcasts for a
while and creating them for a while. But when I get hit the three
ads before the podcast starts, that'sless annoying to me than it is like
standard. I'm more irritated by theads in the middle. And that seems
to be counter to the advice thatmid rolls perform better. I've not actually

(26:00):
seen the data that mid rolls performbetter. That's the prevailing wisdom from And
I'm gonna double down on Tanner's point. There's nothing worse than a mid roll
that is placed horribly wrong. Yeah, what do you mean by that,
Jim, just elaborate on that alittle bit. Well, say, say
somebody's mid sentence and it gets interruptedby an advertisement because it was placed at

(26:22):
a time like fifteen minutes and itdoesn't matter why. They're just slapping that
bad boy in and it's horrible,and well, well, I've got the
floor and up on a soapbox.I listened to a podcast for about a
month ago because I'm like, oh, I had I searched on the Apple
Store for a very specific question Ihad, and I'm like, there it
was. This person promoted they hadthe answer for it, and I'm sure

(26:45):
none of us do this, butthis lady had a fifteen minute podcast.
I'm like, great, I canconsume this and get my answer and move
out of my life. Well,fifteen minutes later, I felt like she
sold me a conference, a book, a leadership program, and something else
and did not answer the question.No, that's the point where off an

(27:10):
email to this lady. But Idid because I realized that it probably would
have got posted because I was I'mnot going to say the word I was,
but you could figure it out.That's exactly the type of review that
ends up on Twitter, and thenthere's a woe is Me thread. I
don't understand why anyone hates my podcast. I think that's that's the side effect

(27:30):
of programmatic, right is, becauseyou can pick the spots for programmatic gets
inserted. But if you do that, if you I know, when I
hosted with Megaphone, I could pickthose spots. But I mean usually you
just kind of pick the spot andlet it repeat episode to episode, which
isn't great because exactly what Jim justdescribed as a really high probability of happening,

(27:56):
and it is extremely irritating. Ipicked the spot on my stuff every
every episode, but I since Iv drop every episode, I don't get
the luxury of putting in a nicead pad or whatever they're called. I
can never think of the name,but you know, like to ease it
in there, which is what whatI would do if it was my own
content. But since it's not myown content, you know, it's it

(28:21):
is abrupt and I and I don'tlove it. But I think as long
as you're producing the value people are, people are pretty accommodating, you know.
It would be dope is if thepodcast index people could create some kind
of name space that you could writeinto the meta of an MP three like

(28:41):
you could you could drag your MPthree file into like podcast chapters, for
example, to provide all that extrameta. And one of the things you
could do is mark the insertion pointsso that you were kind of working in
the reverse order, so that theprogrammatic platforms looked for that tag as opposed
to you having to tell it whereit was for every episode on the platform.

(29:06):
That'd be kind of cool. Idon't know if that's possible, but
that'd be pretty cool. I dolike how the new buzz Sprout ads have
that tone that ramps up before itgets to the to the spot drop,
so that it just kind of bringsin, so you as a listener know
it's coming and it's not that abruptcut. And that doesn't solve the question

(29:30):
we're talking about of where that drops. But you know, I was thinking
even if if you're doing it onyour own, if you've dropped a tone
in there, or some sort ofstaying music sting, that might help with
that transition and also finding it whenyou're dropping it into you know, if
you are able to place in yourin your hosting platform where those splices go,

(29:52):
that you can easily see where thatbelongs. I'm still a fan of
baking them in. I really am, Like I don't. I feel like
every time we try to automate something, we just ultimately degrade its experience and
quality just a little bit. AndI really don't like the programmatic answer or
streaming ad insertion because I feel likethere's no way to do it really clean.

(30:15):
Yeah, but your earning potential goesway down. Yeah, that's how
do you mean? That. Soit depends also on the perspective that you're
looking at it, because as anadvertiser, and if you place the ads,
for example, out at the beginningof every then people can actually leave
and be like, you know what, this AD's always like in the middle,
I'm not going to watch this.But then if you put it in

(30:36):
the middle or like after a fewminutes, people want to keep watching it
because they get caught up with whateverthey're listening or whatever they're watching. Instead
they find that advertisement in there,and then maybe you can cut their attention.
It depends how you look at it. But then at the same time,
we keep forgetting that the regular televisionback in the days, it was
the same way when you're watching cable, you watch up you know, like

(30:59):
a whatever show that you're watching inthere, even the news or anything,
and then you got to be caughtoff in the middle and get those commercials.
So it's basically kind of the sameidea. That's the way I see
it. Yeah, I think that'sthe basic argument for why midrolls performed better
for advertisers. I just hate them, I know, I know, but
what can you do? We arein that industry. We need to put

(31:22):
it there because we're getting clients onour O pain has to do the same
DoD job, So what can youdo? Listeners have it so easy.
Podcast listeners have it so easy,though. I mean it's the only platform,
aside from some YouTube content, whereyou can if you don't like it,
or if you've heard the same adone hundred billion times, you can
just skip ahead. Do you allremember when like putting an ad in your

(31:45):
podcast? This is going back tolike twenty twelve twenty thirteen, putting an
ad in your podcast was like,listeners would absolutely shit a brick over you
doing that. You would lose somany listeners over putting ads in. And
now people are like, oh,that's are pretty cool. I guess they're
funny. Yes, it's just likethe super Bowl. What do you watch

(32:09):
every time that you watch in thesuper Bowl, you're watching the commercials and
they're epic. If you ask me, like, I'm there just for the
commercials. I don't know about you. Hi, I want to add something.
My name's Ariel. Thank you forhaving me. I think the reason

(32:30):
super Bowl ads are so awesome isbecause we treat them like content. They're
not Genie. Yeah, and thepodcasters who do the best job with their
their advertising are the ones that makestories out of the ads, and of
course you have to have the flexibilitythere to be doing host red ads.

(32:52):
But a really great example is thepodcast Dead Eyes with Connor Ratliffe. He
does an amazing job talking about outCasper Mattress, and he tells a personal
story, relates it to the overallgoal of the show. You're invested in
the ad just as you are inthe story. Another example is Malcolm Gladwell
does an amazing job incorporating story intoads, and these are produced segments.

(33:16):
It takes a while to come upwith that writing, but it is worth
it, and I would bet youthat their conversion rates are pretty high.
I agree. I think I listenedto a lot of Jim Cornett stuff and
the ads may go on for likeminutes, but it's just personable and you're
like, after you hear it,you're like, damn, I stumped you.
Ads rock Yeah, yeah, No, I agree. I think when

(33:37):
I listened to him, like sometimeson some podcasts they're long when they throw
in those stories and all that,but afterwards I am like, damn,
I gotta check this out. Definitelymakes a difference. So if you want
to come up and ask anything aboutpodcasting or content creation or talk about content
creation or podcasting, go ahead andrequest to speak. I know that we

(33:58):
have the greatest song ever sung uphere. Do you how's it going?
And what issues are you facing orwhat questions do you have or what do
you want to talk about? I'mjust reaching far the table's greatest greatest song
ever sung poorly. That's an importantthank you, Dan. Yes, I
mean it's a karaoke podcast. Sothe name is apt H. What do

(34:22):
you guys do when something goes horriblysideways and you have to redo a whole
bunch of stuff? And I justmean this from an editing standpoint, because
that's what I'm doing tonight, isI'm re editing an entire episode because something
didn't save to my backup system.I make Painter and Greg fix it.
Uh. Well, first of all, if that's not a great host,

(34:44):
read ad for recording redundancy right there. I've never heard one. Yeah it
was. It was it was theedit that I didn't save. It wasn't
the recording. Okay, So yeah, so one of those things is you
turn on automatic saving in your dolland if your DoD doesn't have automatic saving,
you very get a grown up dollthat has automatic saving. Yeah.
I don't want I don't want toname it because I love it to death,

(35:05):
but it does have the automatic save. I don't know what I did.
Did you not save it the firsttime? No? I think it
also saves every time I open itand the transcript, I thought, what
what what dow is it? It'sdescript? Yeah, that should auto save.
Yeah, maybe you had a maybeyour internet was down. That's right,

(35:25):
because it does go that way.It doesn't do a local does it?
Also? Damn you for calling toscript a doll. I should have
been on that faster. You shouldhave. I can't believe that it's got
by you. You can. Youcan yell at me later. It's just
because you find me charming Tanner.Yeah, that's true. He's using the
greatest dow poorly. Wait, howdo I make actually actually that that is

(35:49):
pretty accurate. I anything that Ido on this on this end I still
kind of fumble through. So yeah, the script is the karaoke version of
a doll. I think. Forfor one, you've got to have redundancy
built into your recording setup. Ifyou're using. I've actually never recorded directly
in the descript but I assume thatwhat are you and your hosts in the

(36:10):
co host in the same room.No, everything's entirely remote, so we're
recording elsewhere and then importing into descriptbasically, I mean I didn't lose that
much. I just basically lost alot of formatting for my transcript, and
I had to re edit a wholebunch of ums and a whole bunch of
crosstalk and things that nobody actually wantsto hear. I guess my solution would

(36:34):
be, don't use the script.But yeah, I mean, you know
what we do when we mess up, as we just do it over,
just like you're doing. Yeah,back in the whole days, that's what
we had to do. Jim madefun of me for saying back in twenty
twelve earlier, because he's been podcastingsince nineteen fifty two. But uh,
but but if you screwed up backin the old days, man, I

(36:55):
mean, you just had to redothe entire damn episode. It was terrible.
We'd be recording on like Windows mediarecorder. I think was the first
thing I ever recorded in That's agreat question. Though I'm am sure there's
a great answer to that. Imean, well, no, in this
case, I don't think there is. I mean he's using the script descript

(37:16):
is supposed to auto save not onlylocally but up to the cloud, So
that sounds like it's also entirely possiblethat while I was editing, I had
a drink or two and I accidentallydeleted it. Who knows, Well,
there's the truth comes out. That'lldo it. You can't edit and drink,
can't outsource your editing, get ridof it again. If they make

(37:38):
the mistake, then they have topay as bad as I am at it.
It is kind of one of myfavorites. It's like the thing I
don't ever want to outsource. Ilove s sitting here and doing this.
You could outsource your drinking. Ican't. Peace. No, I've actually
enjoyed outsourcing it because I feel likeI have more time to focus on the

(37:58):
content. You know, so Iagree theory older. I think it's made
a world of difference for me andeven avoiding burnout, like because to me
that is I'm not saying I don'tenjoy it, but it's a hell of
a lot of work when you alsowant to keep that content quality or you
know that is true. We couldwe could maybe go weekly if we didn't
do that, So you know,Jim go ahead. Sorry. I was

(38:24):
gonna say, well, you coulddo what I do and never edit.
Letim up here. Yeah sorry.He doesn't care about that because he was
the first podcaster ever. That's whywhat the photographer get it right in the
camera, and you don't have tophotoshop if you get it right the first

(38:46):
time. But I mean, Ariel'sright, the first thing you ought to
be outsourcing is the editing, especiallyif you're an efficient editor, if you
find yourself making mistakes edit, orif it's just taking up a lot of
your time. And I know peoplewho when they first start out and they
first it used to be that everyonewould just start out with audacity. I
feel like that's where most people whoare going to be in this room started

(39:08):
editing their own podcasts. And Iremember I'd have people come to me and
be like, so I record myepisode. It takes an hour to record,
and it takes like two and ahalf days to edit, and I'd
be like, whoa WHOA whoa whatand they're like, yeah, you know,
getting it perfect and making, youknow, getting the eq right.
I'm like, do you even knowwhat an equalizer is? And they're like
no, I'm like, then,how do you know if you got it

(39:28):
perfect? What are you doing toyourself? Why are you like trying to
make something perfect when you don't havean understanding of what perfect even is.
Outsource that shit as soon as youcan. And the price almost isn't even
an excuse these days, because betweenbetween Eastern Europe, the Philippines and Thailand,
you can pay people in those areassomething that seems like nothing to you

(39:51):
but is like a week's worth ofwages to them, and they do a
really good job if you can dealwith like a one day time difference and
some communication challenges from from time totime. But I mean, like you
could outsourch your entire month for probablytwenty bucks an episode to to Thailand and
maybe forty or fifty bucks an episodeto the Philippines. It's pretty damn good.

(40:12):
It's really affordable. Really selling meon this, Yeah, Greg and
Tanner? Did Greg? I knowyou're talking about the other day. What
is that one that's at that fiftydollars mark? This seems to be pretty
I mean people seem to be prettypleased with it. What was that I
can't remember the name of it,could be produce your podcast. No,

(40:36):
it was like pod machine or something. It was ever the one, the
one that was on pod news abunch lately. Pretty much, if you
google pod something, you'll come upwith a podcast producer I've heard. I've
heard genuinely good things from somebody whoswitched to pod machine after podcasts. So
yeah, it seems to be prettyaffordable and people are saying good things about

(40:57):
it, So that might be onefor people listening to consider if they're interested.
Bear, you requested the mic,Bear marketing? What's going on?
Hi? How are you good?So? What does it take to have
a podcast patience? Yeah? Orare you interested in starting one? Maybe?

(41:23):
I don't know. I have alot to talk about, But I
don't think I have a good voice. Like the greatest song ever sung.
I mean that guy's got a voicefor podcasting. I don't have a voice
for podcasts. And and I managedto get through every week. Yeah,
yeah, I do have I dohave a face for it as well.
I would disagree with you here,Bear, I think you have a I
think you have an interesting voice.Sounds sounds better than probably half of ours.

(41:46):
Can I can I hit you withmy questions? Bear? Go ahead
hit it first up. If somebodycould find my tweet on this, that
would be great. I have alist of I don't know forty or so
questions you said you should ask yourselfwhen you're at this stage. First is
why why do you want to makea podcast? What is your goal?
Do you want to have a cohost? Is it going to be weekly?

(42:07):
Are you going to outsource your music? Are you going to outsource your
editing? I could go on allday. There are a ton of questions
to ask yourself, but I thinkthe most important one is why a podcast
over a blog? Why a podcastover a YouTube channel? Why a podcast
over not having a podcast at all? Tank? Hit it al? You

(42:28):
don't have You don't have to answerthose no, no, I mean okay,
so hold on a second. Wellover a blog because I don't want
to write? Yeah, writing sucks? Over over a YouTube video? I
don't know. I just want tobe in my underwear. And what was
the other question? Are you goingto have a co host? Is it

(42:51):
going to be weekly? Is itgoing to be I don't know? Edited?
All these questions, and you knowthey don't have to be answered now,
but just down the line, youknow, considerations for you. I
think a co host would be good. What would your podcast be about?
There sort of you unique concept.I just I want to make stupid people

(43:16):
less stupid. Ah, this isAmerica. That is a unique concept.
How would you go about doing that? I don't know. I mean normally
when I try to get blocked anddejected from the from the spaces. So
I would have to think of somethingthat people would want to listen to.

(43:37):
I mean, I think that peopledon't resist change, they just resist being
changed. I would recommend if you'rethinking about this, I would map out,
like what would your first twenty sixepisodes be, what would what would
the topic be for those episodes?Write it all down? I do mine

(43:59):
on a whiteboard, but you couldwrite, you know, type it out,
write it out whatever you want.I know he said you don't like
writing, but for this, forthis case, you'll want to. And
then just determine, like does thisall fit into what you would consider a
show? Do they all these topicsfit into what you consider a show?
And then and then structure something aroundit or or look at your list and

(44:21):
say now that sounds like too muchwork, and then bail. It's one
of those two, you know,like you just yeah, I'd rather just
pay someone to do everything for meand just literally just sit there and have
to talk, bring the audience,bring everything. I mean, just want
the easy button. I also,you could consider testing out the concept on

(44:44):
TikTok or something like that. Likeit's a much smaller lift and it doesn't
have to be as edited on TikTok. So come up with one of your
making stupid people less stupid rants,or maybe it's an interview, whatever it
is, make a sixty second tothree minute video on it. See if
the concept takes off, see ifpeople are interested in the concept. You

(45:07):
could even do the same just bylike being a guest on a podcast and
seeing if people are and then askthe podcast host if they got great feedback
from your episode. You know,do people like this shpiel, this this
shtick that you're doing. Sorry forall the yish, It's okay, I
don't mind a bistle Yiddish now.I just I don't want the video because

(45:31):
I think that people would be ableto see my face would be you know,
I don't I think they would bevery condescending face. I think that
you don't even necessarily need to doface on TikTok, Like, there's other
ways to do it. You coulddo audiograms. But the only reason I
say this is because I think alot of people start podcasts and think that

(45:52):
it's going to take off, whichis why I'm asking you so many questions.
It's, you know, I wantyou to be prepared that it's a
lot of work and you might notsee you turn right away, which is
why fuzz Martin suggested writing out yourseason and having a plan, and within
that plan, building in some marketingand some actually, how am I going
to reach people into it so thatyou're not just making it and then nobody's

(46:15):
coming to your show? So returnnot like financial return, but like even
just people, you know, whateveryou want from it. Yeah, exactly,
Hey Bear, can you give mean example. I promise there's a
point. No, no, no, don't do that one of the why
not I'm not setting them up?I'm interested. So I have podcasting,

(46:37):
I'm curious. Yeah, yeah,no, what's like one of the things
that like give us a taste,what's one of the things that might make
a stupid person less stupid. I'mtrying to envision the format in my head,
why do you want to have meon their podcast? I'm trying to
envision like your approach to it.Well, I mean, he just said,

(46:58):
is another probably a better way togo about it in the early days
to try to be on other people'spodcast. But try to answer the question,
though, bear because the answer tothat question might be asked for some
of us depending on you know whatyou say right now, because some of
us have shows where that might workand some of us don't. Mhmm.

(47:19):
I think Seinfeld in a podcast format, so like you would do it.
You would do a hole back andforth like, oh, think about this
thing that happened, and then doa scene. I'm worried about getting my
idea stole. It sounds like toomuch work. There's a podcast you should

(47:45):
listen to. It's called Dumb Peoplewith Terrible Ideas. It is truly fantastic.
That might be me. It isa truly fantastic editing experience, Like
just the whole listening experience is great. The guy is a super deep voice,
he's he does a great job withproduction work. But it's kind of

(48:06):
got that flavor of what you're talkingabout right now, and don't steal his
his deal. But if you listento the format of his show and the
kind of topics that he touches on, that might be something that fits in
line. It might give you somesome structure or a skeleton of what your

(48:27):
potential show might look like. Andwhat about just being a professional guest,
like just touring the podcast scene,you got to have something really yeah,
So I think the best thing foryou to do bear to get started in
like what is the podcast scene,is get subscribed. This is my spield
that I always do, so getready and sorry for the folks who have

(48:49):
heard it a million times. Subscribeto all the podcast newsletters out there,
both podcast recommendation newsletters and podcast industrynewsletters. You'll learn what other podcasts are
out there so that you can findout which shows you might want to pitch
yourself to be a guest on.And there's also some directories that you'll learn
about, like podcast gets dot comor podmatch dot io I think it's io,

(49:10):
or if you search the phrase bea podcast guest, you'll find tons
of places where you can sign up, usually for free, to be on
a database that people will look forguests and they might be looking exactly for
you. So I would just subscribeto all those newsletters so that you are
plugged into the space, so thatyou know what's going on and then you
can see how to insert yourself.Are there any podcast consultants or you're talking

(49:36):
podcast podcast agents? Yeah, Arielis one, I'm one. There are
a lot of us, So Icould just hire one of you to get
me on podcasts. Oh well technicallyyeah, but not. You know,
you have to see you have tofind the right the right fit for you.
You have to make sure that theperson that you're hiring has connections in

(49:58):
the space that you want to bea guest on. So it sounds like
you want to be on comedy shows, so you would look for somebody who
has inroads in the podcast comedy sceneand knows you well enough that they could
pitch you and wants to pitch you. So lots of different things to consider.
So I should interview with podcast agents. Yeah, I think you should

(50:25):
find I think you should first andforemost learn about the podcast scene, learn
who's doing what, and find outhow you want to be kind of seated
among those people and those entities andthen from there maybe you want to hire
somebody. Maybe you can do ityourself. That is definitely a possibility is

(50:47):
making lists on your own. There'ssome really great tools where you can find
podcasts that you might want to beon. One of them is reephonic dot
com. You can search for podcastsand if you go to refonic dot com
slash graph you can see podcasts thatare in similar veins and they have this
really cool interactive web feature, soyou can search like your favorite comedy podcasts

(51:07):
and then see what other podcasts arelisted nearby. So that might be a
really great way to pitch yourself tobe a guest on shows. Do you
cutting out beer? Do you havea podcast? Most of the people here

(51:32):
do. Yeah, So just takefor example, the one person is speaking
now Ariel, what's what's your podcast? It's a podcast recommendation podcast. It's
a podcast recommendation podcast. Sure is, so people listen to your podcast to

(51:54):
find out what type of podcasts they'dbe interested in listening to. That is
both yeah, but bear one ofthe things you're missing maybe because you don't
because you're not steeped in the space, because you're just starting. So of
course that's the case. I don'teven know if I'm even just starting.
Yeah. One of the one ofthe issues in podcasting is that just discovery

(52:14):
is difficult to such an extent thatAriel would have a popular show aiding people
in discovering interesting shows to listen to. It's actually a really good show Ariel.
By the way, thanks, she'slike like like someone who finds you

(52:36):
a job. Sure, she waslike a matchmaker that matches people with their
interests of what shows they should belistening to. Is there a fee for
that? Is that subscription based?What to get? No? Most podcasts

(52:59):
are free, some have some contentbehind paywalls. My podcast you can get
at earbuds dot audio if you're interested. Mostly it's a podcast recommendation newsletter that
has an accompanying podcast. I'm actuallyabout to record it once we hang up
here. But yeah, there's alot going on there, and there's a
list in order to get your podcastrecommendations featured there. Each week of the

(53:22):
newsletter is curated by a different person, and anyone can curate a list.
But right now we're booked out untilSeptember, which is good and bad.
But ultimately the goal is to youknow, find people their next favorite podcasts.
Hey, thanks Bart, We appreciateyou sparking this good conversation. We
have a couple of people waiting tohop up here and get to is so
appreciate your time, Beart. Thanks. Podcasting Power Hour is part of Indie

(53:47):
drop in network. If you area podcaster looking to grow your listeners,
check out indie drop in dot com. Indie drop in is always free and
we have opportunities right now for comedy, true crime, scary and paranormal podcasts.
Just go to Indie droppin dot comto learn more. Eighties and Nineties

(54:15):
you are up next, Thank youfor waiting patiently. Thanks Jeff, no
problem bear. Eighties and nineties areyou there? Hey? You price carried
them off? Greg, you're born? Maybe you have to call them by
their full name. The Eighties andnineties dot com? Are you here?

(54:37):
Oh? Maybe? All right?The last call for eighties and nineties.
All right, let's go to jackingaround jack Ingram. How are you?
I'm good? How are you doinggood? Is this the jack Ingram?
The well, this isn't the jackIngram. That guy I just left in

(55:00):
Austin, just got back from tapingan episode with him, and just picked
up another podcast, find a NashvilleTomorrow for a big songwriter there we're going
to do and I was so chartable, so we've been fortunate enough to wear
I produced check show. Obviously,I'm not checking them chartable, so we

(55:25):
consistently rank under the music commentary.But I'm looking at these charitable rankings.
I'm just like, look out ofthe millions of hundreds of thousands podcasts out
there, there's no way we're consistentlyranking top twenty, thirty, forty.
You know what I'm saying, Like, how does that work? It comes

(55:46):
to chargeable, you probably are charitable, does a lot of work to make
sure that their rankings reflect reality.And if that's where you're charting, if
you want to check against it,you could use Rio mentioned Refonic a minute
ago at refonic dot com and theyalso have their own charting system, which

(56:06):
I don't believe is just a mirrorcopy of chartable, So if you wanted
to compare it to someone else who'scollecting that data. But here's the thing,
Jack Ingram's producer Matt Matt. Mostpodcasts are so abysmal at marketing themselves,
and frankly most podcasts are terribly underproducedfrom a quality perspective standpoint, that

(56:34):
it is probably really likely that you'reranking in the top forty of the music
category. And to reinforce that alittle bit, I have a stoicism podcast
called Practical Stoicism. I have marketedit never, not once, except for
just three days ago. I putit on a billboard, which is the
first marketing I've ever done for it, and it is already in the top

(56:59):
twenty of philosophy podcasts. Uh,And I've never marketed it. So if
your podcast is good and you haveinteresting guests, if that's relevant, If
your podcast is good and you're decentat marketing, it's pretty easy to crack
the top one hundred in any subcategory. It's a little bit more challenging to
crack the top one hundred of primarycategories, but you can do it.

(57:22):
It's easier than people think. That'swhat We've cracked the top forty. I
think it's under the music category.We've talked we've created the top forty twice.
Yeah, that's that's probably real.I mean, if charterable says it's
real, it's real. Well,which which list is that? Because Charterable
tracks, Apple, Spotify, Stitcher. That's what's interesting. So would never

(57:44):
come up on Spotify, We haven't, but it's always Apple, Cut Music
Commentary and Apple Music. Yeah we'reif you're if Chartable is showing you ranked
on Apple, they just pull thatdirectly from Apple. So that's real.
The the Chartble also has their ownrankers, which are only podcasts that use

(58:06):
Chartable the reach, the reach andthey have a lunch. I have no
idea what that's it's unique users.So it's what they believe unique users are.
So reach is unique people. Gotit? So like when you're two
thousand and five hundred and within xApple podcasts, that that's what that means.

(58:31):
Yeah, so they so, soif you're if you're number ten in
their top one hundred reach, youhave more individual unique likely IP addresses or
device IDs than whoever is number eleven? Got it? Thank you? Sorry?

(58:53):
Because I'm on Chartable daily and youtry to find out it's difficult to
find out with what reality you gotto email them and make a friend over
there and talk. I mean,Tanner and I has gone have gone through
this for advertising stuff like you reallyhave to dig lest but not least for

(59:14):
all you podcasters out there, whendo you see when do you see I
guess when you really get a podcastthat starts taking off? You know,
the hockey stick effect. Do youwake up one day and it's like,
holy crap, what's going on?Or do you see that happen over a
period of weeks or or is therereally not a hockey stick effect? Per

(59:35):
se? Is this is so funnybecause you say your name is Matt,
Yes, Matt, Matt. Idon't think you realized that you probably have
more listeners than anyone in this room. I don't know, man, I
look and I and god, Imean, I don't I'm coming from complete
ignorance. That might be. Thatmight be, but it is also probably

(59:58):
also true. If you're in thetime forty of music in the primary music
category, you likely have a moresuccessful podcast than anyone in this room.
Right. It takes a lot.I mean that was the individual that was
talking beforehand. It just takes somuch time. And it's so because we
do ours on video too. Weuse the video element for marketing purposes.
But it is a lot of time. And a good indicator is there is

(01:00:24):
a producer on the show. Yeah, the producer is dumb enough to put
up the two artists. If apodcast makes enough money to be able to
pay staff, it's a big it'sa big show. Well there's that's there's
a caveat. So let's just putit like this. I've got a producers

(01:00:44):
two shows, but also have aalso have a paycheck job too. I
mean, it's it's it's excuse me, it's it's infancy. But man,
you know there's some investment involved intime more so than anything. One hundred
dollars to get awesome to day backso for gas alone. So yeah,
it's not making money per se.So it's a slow burn, but we'll

(01:01:07):
get there eventually. And it's funand these artists are doing it out of
a passion project. I'm doing itto hopefully make a living from it exclusively,
but these artists really enjoy interviewing theirfriends. And hey, Matt,
can I ask a question real quick? Yeah? Go ahead? How many
downloads are you get in per episode? The last episode h for Jack's we

(01:01:30):
got in the first thirty days aboutforty five hundred. And it doesn't matter
who our next guest is. We'reabout to start releasing episodes again. Jack
had to take a little vacation forthirty plus days, so we had to
take a We're about to he's aboutto announce that on his next episode of
Why we had to dis why hehad to disappear for a few months,

(01:01:52):
and that episode will get more downloads. I could be you could be a
guest on Jack's next episode. Willalways consistently getting more downloads. So we're
at the point now it doesn't reallymatter who the guest is, so long
as I can get Jack to beconsistent. Yeah, this is actually that's
interesting. This tracks because you andI are in our respective categories. Although

(01:02:15):
philosophy is a subcategory of society andculture, so you're but I don't think
music has subcategories. Maybe that's why. But you and I are both we
ranked the same in our perspective categories, and forty five hundred is about what
I get, okay, in athirty day period, a little less than
that, maybe four thousand, Sothat's interesting. Yeah, And so it's

(01:02:37):
just fascinating to hear y'all feedback,and I appreciate all the responses because some
lot of information I've researched endlessly onthe internet, especially when it comes to
chartable and even about the exponential growth, I just can't find it. Well,
I'll tell you something real quick,Matt, and I'll get some collapse

(01:02:57):
up here. I know from someof my co hosts and host speakers there
are a lot of people on theinternet given advice, goddamn business, given
advice on the internet. You knowwhat is hard to thort through the bas
And I really enjoyed the podcast movementor the Yeah podcast. We're going to
be in Dallas. It was Nashvillelast year, Dallas this year, and

(01:03:21):
that's really was very beneficial for meto attend last year, but that was
really the infancy of it, andthis year is a little bit different.
Well, so we'll see in Dallasbecause I think a lot of us will
be there. Go ahead, Greg, so let's talk. Let's talk a
little bit about the question, rightreal quick. So is there a hockey
stick phenomenon? I would say thatI think it does exist, But like

(01:03:43):
any sort of media, you know, it's like when lightning strikes, it
has not happened to me. Likethis is my fourth or fifth show,
I've got four or five. I'vegot four current shows and I've shut down
two shows, six shows in total. And I've had the claw for every
listener that I've ever gotten. AndI know that some people, you know,

(01:04:10):
have easier experiences, you know,they you know, and then they'll
probably get on here and go,oh, you got to do is just
make great content and the listeners willfind you. Right, they'll say something
like that, which to me drivesme absolutely crazy. But but yeah.
The the other thing to keep inmind is that the Apple podcast rancor has
nothing to do with downloads. Sowhat does that have to do with That's

(01:04:33):
a million dollar questions. It's it'sfollows and you know, Aeriel might remember
this better than me, but it'sit's follows in a certain time period and
listens. Is it listens real timelistens or no? It's retention. Yeah,
it's how many people come back,It's what percentage of completion an episode

(01:04:54):
gets it? And then new followers, how many new people are following?
Yeah? Yeah, yeah, Sodownloads, you know, you might be
there might be some corel correlations there, but it's not actual number of downloads.
It's a big complicated formula. Iswhat I hear you say? Yes?
And the last thing, by theway, please never everyone in this
room don't ever go to listen notesand think you're in the top three percent

(01:05:15):
of podcasts. All right, stopdoing that good advice, thank you and
putting it into your decks. Rightyeah, well, hey, you know
what, I get it when theyput it into the deck there, me
too, So do whatever you need. Social proof is great. We love
we love concrete numbers. I appreciatethe feedbacker, I really do, and

(01:05:36):
I'll I'm certainly gonna mark podcasting powerHour. It's fantastic. I appreciate all
the feedbacker, really do. AndMatt, just just for the record,
I interviewed Jack on the radio inlike two thousand and seven or eight or
nine. Which station? It wasa WBWI out of the Milwaukee that was

(01:06:00):
probably there when he set the getUs Book of World records the most regular
interviews in twenty four hours, Ivery well could have been it was.
It was, Yeah, that wasif we were just talking about that a
few weeks ago, twenty four hours, Well, then I guess you won't
remember me. I'll keep up thegood work, man, that's great,

(01:06:20):
man. What reradio station were youwith again? It was DOUBBWDI It's in
the Milwaukee market. And I leftthere like eleven years ago, so it's
been a long time. I'll tellyou that's funny. Yeah, thanks,
thanks for the feedback. I reallydo appreciate it. Guess you were just
used fuzz. I'm so sorry.I know just a number I realized I

(01:06:42):
was. He was going for reach, not for quality. He is a
mayor. Mcfuzz to you, Greg, that's great, No thanks, though.
I think that a lot of ushave had that, like I know
for me, like there's a lotof all ship moments, but it is
really like the retention parts that it'sdifficult, right. I think we've all
had episodes that I know I've hada guest on that had a podcast then

(01:07:03):
in the Apple Top five. Overall, I full shit ton, but the
challenge really is trying to get thosepeople to come back, particularly when you
do like a podcast like mind.It's a lot of interviews and I think
we've all had those moments though,but it is a challenge keeping it going.
Speaking of keeping it going ashers,thank you for waiting. What's going
on? Yeah? Thank you?Yeah, I had a kind of a

(01:07:28):
strange question. You know. Ihave two podcasts, one on Wednesday's We
Talk Weird and the other Monster Radio. Now, I didn't start podcasting because
I necessarily wanted to be a podcaster. I did it because in my line
of work, I really don't havea choice but to create content. But

(01:07:49):
you know, I'm kind of reallytrying to focus on melding those two worlds
together and what I've wanted to dorecently. The show's done awesome. Both
shows do really well, and Imean, I know it's just kind of
a slow crawl to continue to grow, and it will. How do you
ask people to come on their shows. I've got a couple of really big

(01:08:10):
shows in mind that i'd really liketo go on. But you know,
I know when people approach me andask me to come on my show,
it kind of seems desperate and unprofessional. And I feel like if I were
to make a call out on socialmedia like hey, book me, I'm
really important, it kind of comesoff as really coucky. So how do
I do that in a nice way? Does anybody have any tips on that?

(01:08:32):
Yes, I believe I had tounmut laugh, I would have somebody
pitch on your behalf. Do youhave a co host? Yeah? I
do actually, and he's a wonderfulhype man, Yeah, I would.
I would write your own letter whereyou explain in third person, you know,

(01:08:56):
your bio, your background. Ican say you an example of a
pitch letter that I send out toon behalf of some of the people that
I work with when I'm trying toget them on podcasts. But basically what
I do sounds like you already havea list of shows that you would love
to be on. That's half thebattle, and then it's about knowing enough
about those shows to figure out whereyou could plug in in the best way

(01:09:18):
possible. So maybe it's a fullon guesting experience, but maybe it's just
plugging in for a segment of theshow. Maybe it's starting out with promo
swaps and then going to a fullguest swap situation. I think often they
do sound desperate because unfortunately, andit shouldn't be this way, but it's

(01:09:38):
kind of desperate to be like,Hello, I think I'd be the perfect
guest to be on your show.I love your show so much. I
would love to be a guest.But if you have your co hosts,
say hey, I'm pitching on Iwant to tell you about somebody amazing that
I work with. She loves yourshow. I think she'd be a great
asset. Here's what she can talkabout that that's a ringing endorsement, and
that can really be a great wayto get yourself in front of these people's

(01:10:00):
eyes, and then they can considerfurther how you might best be able to
plug in. Jim, go ahead, you've got your hand up. I
think Greatest was next, Greatest myselffirst. I'm just I'm just gonna yeah,
I'm just going to echo Aeriel Tannerwill tell you that I'm very cagy

(01:10:21):
about what I do outside of podcastingbecause I keep my work life and this
life separate. But I've been insales and marketing for twenty plus years and
Ariel hit like the real key onnetworking referral, referral, referral, and
when you're networking, always go intoit with the mindset not what they can
do for you, but what youcan do for them. So the more

(01:10:45):
people you know, the more peopleyou know by proxy. As long as
you are you know, keeping everyone'sbest interest at heart, you'll get results
back. I'm going to piggyback offhis point and say who shows do you
want to be on? Because I'mlike the paranormal person around here. I

(01:11:06):
love you specifically want my next goalof coast to coast. And then I'll
also just add something that I've foundto be really helpful when pitching for anything,
not just pitching guests, but alsopitching for podcasts to be featured in
podcast listening apps or podcasts to befeatured in newsletters, is before you even

(01:11:28):
send your official pitch, send apre pitch. Get them warmed up by
saying, Hey, I love yourshow. How do you typically like to
receive pitches for your show? Andthen they can right back to you and
let them know exactly the template forhow you should be reaching out, and
you've already warmed yourself up to themso that the next time that you show

(01:11:49):
up in their inbox, they've seenyour email address already. And Jim,
I feel like you were about totry to do some matchup maker stuff there
were you. I can help her, that's for sure. Yeah, you
guys are in the same space,all right, Yeah, close enough.
Well I've had George, so Ican help her. And hey, Ariel,

(01:12:14):
would you would you work with somebodylike Astris because I know you do
some of this I do. Myslate is completely full of right now,
but it's definitely worth for us tod M and chat. Yeah, just
one other piece from a public relationsand pitching standpoint, and Aeriel, everything

(01:12:34):
you said, I was clapping andgiving thumbs up here in my basement,
so I don't wake up the child. But the all podcasters are in their
basement. Okay, perfect, allright, good, well, all the
same space. I would also recommendnot not pitching yourself as a podcaster,
but pitching yourself as a subject matterexpert. Yes, very much. If

(01:13:00):
you pitch yourself as a podcaster.It goes back to that point that and
Greatest was making about the you knowwhat, what are you offering them?
If you're offering them, If you'reoffering yourself as a subject matter expert,
you are beneficial to them. Ifyou're offering yourself as a podcaster, it
sounds like it's benefiting you to haveto be on their show. So I

(01:13:23):
have if you're having somebody else pitchfor you, or if you're pitching yourself,
I am an expert in the space, in this paranormal space, here's
what I can offer you. Hereare some of my credentials, and this
is why I would make a greatguest in your show. Essentially, well,
I'm reading your bio Ashers, andyou could be like, hey,
I'm Ashers, I'm a cryptozoologist andI'm a full time witch. Like that's

(01:13:47):
that's a great pitch. I takethat. Speaking of which, see what
I did there, Ashers reach outto me because I have a show that
features paranormal and scary type shows.And then if you look through that show,
which every single week there is aindependent creator being featured, and any

(01:14:11):
of those shows look interesting to you, I can, I can. I'll
connect you via email and I'll justI'll break the ice for you. So
you know, maybe I can getyou a couple of listeners and and get
you on a couple of shows.So maybe between Jim and I and we
can hype you up. Yeah.I love all of these ideas. It's

(01:14:31):
been hard because you know, Iyou know, I get a little frustrated
because people know what I do becauseI have a podcasts and again that wasn't
necessarily what I set up to doit and it start this to become a
podcaster. And while it's silly thatI have no issue booking like actual physical
events, I really struggle on thisvirtual space, and I think that that's

(01:14:56):
you know, I agree with pitchingwhat I actually do as o post of
the show. People will come tothe show because of what I do.
You know, essentially I threw thatin there head. I do this,
but also I have this show.We'll listen to it. I wanted to
do well because at the end ofthe day, I want to make money.
But you know, I agree withall of this. I'll definitely get
a hold of you guys. There'sa fundamental difference to networking and such like

(01:15:16):
that in a digital space versus anin person space, and I'm glad that
you brought that up. Hold on, can we just recognize for a minute
here that we have a podcast whowants to make money? And thank god,
thank god. I'll just further outthere you mentioned earlier, looking desperate,
don't throw it out there in socialmedia connected with these people via email

(01:15:38):
or LinkedIn or somewhere in the backchannel. Don't go out just hoarding,
going to get them via social mediastraight out to shoot. It's not going
to work, although there are exceptionsto that. But I think I think
for this type of expertise, Ithink your best bet is a nice tailored

(01:15:59):
email campaign where somebody sends it onyour behalf. One way to do that
would be to make up an emailaddress and pitch yourself, but you know,
just be from somebody else. Thatis definitely a thing, but I
would just have your co host doit. Ariel, do you work at
listen Notes? Did they do that? No? No, No, that
just seems like very sneaky. Areyou a cash? I mean, do
you know why? I know thatthere's a new podcast that just came out

(01:16:21):
that's telling a fiction version of thefact that of this kind of well known
thing that happens in the female startupspace, which is that often they don't
get taken seriously unless they have amale co founder, so they'll often make
up fake male co founders. Soit's a real thing that's fucking terrible.

(01:16:42):
What's the name of that podcast?Let me find out. I will tell
you in just a second. Okay. It's like, if you're going to
write romance novels, you need afemale sounding pen name. Are you writing
romance novels? Correct, you wouldnever know. I'm d dB Anderson.

(01:17:02):
I think it's called co Founder Perfect. I'm going to listen to that.
Yeah, it's I listened to thetrailer. It's amazing. Back to you,
Greg Arena. No, no,that's I don't know anything else.
I said everything I want to say. Yeah, it's from REALM. If
you know them co founder, theco founder, Tanner, you can start

(01:17:24):
a service for that co founder asa service. He can do it on
discord. You know. That issome shit I would do. And you
just gave me an idea. That'sterrible. Hey, outsource your required male
co founder to me. I'll writesome emails. You could take advantage of
the system while simultaneously being outraged thatyou can. Yes, yes, right,

(01:17:46):
okay, but if you do that, you have to make sure to
donate to women's rights organizations. Andthat's all the money. The aerials over
there punching the sky. Yeah,Tanner, what were we doing without you?
Man? Now that was a greatconversation. Thanks. As we have
one more and like I said,we're doing this every Monday, nine pm

(01:18:08):
Eastern. This is great. We'regonna have time for one more here,
and I know you've been waiting patiently, your little bride. Go ahead.
Okay, good morning everyone. Ohwhatever it might be at your time zone.
Okay, So I just have twoquestions basically to ask, and the
first one is do you actually needa social media presence for you to actually

(01:18:31):
excel in podcasting? And the secondone is that is it consistency or content
that actually like makes you stand outin podcasting? So the questions are do
you need social media and is consistencythe thing that really matters? Exactly?

(01:18:54):
Consistency or content? Which one donmatters? I'll let somebody else start,
and you want to go ahead andstart just in general, I mean outside
of podcast and then we can keepthat into podcasting. Yeah. Sure.
First of all, yes, youneed to have an online presence on social
media. Is not just for podcastings, for every single type of run or

(01:19:15):
business. That's a must. Likeanything can happen, and if you don't
have an online presence now there isno one can actually find you. And
you can use it to promote usingdifferent type of content. And when it
comes to the second question you setabout consistency and the type of content,
Well, consistency can be either thata schedule that you are consistent, consistent

(01:19:35):
off right, that you can knowthat you can manage, a schedule that
you know that you're comfortable with,and that you're not going to cheat on
or that you're not going to feeloverwhelmed or anything like that. So it
depends on how you see what isconsistency and the type of content that you're
looking at or that you're going tobe sharing that it must be something that

(01:19:55):
you are one hundred percent sure thatyou want to share it and that you
want to promoted, that you wantto tell stories, that you want to
tell testimonials that you want to share, like different type of tips and advices,
depending on what kind of your goalsthat are you going to have on
your social media. It's something thatcan actually help you out to promote your
if in this case is that you'retrying to promote your podcast organically, you

(01:20:18):
can reach out to different type ofaudiences. They can help you out to
create even more content and you cantake it from there. But again,
like I don't like to point itout on something that is too consistent because
a lot of people keep saying consistencieslike for you to show up every single
day, which it not necessarily hasto be the case for some people that
are really successful on social media,not all of them are there every single

(01:20:42):
day. And it's something that youhave to manage that can work for you
and that you're feel comfortable with.That's my opinion, and I'm always happy
to When it comes to starting yourfirst podcast, I'm a big proponent of
having it be a lot of peoplethink they have to start with something that's

(01:21:02):
an hour long and it's got tobe every week. But I'm really big
on encouraging people to approach podcasting asa thirty minute endeavor or less, and
that they should probably schedule it onceevery other week, so you're giving yourself
two weeks per episode. Because itsucks to sign up for a level a

(01:21:25):
level of burden and responsibility that youfind out later you can't actually maintain.
It's easier to sign up for alesser burden and find out as you get
better at it that you can handlemore and you can then add more to
it. So I'm a big fanof just starting with a lightlift. I
think Ariel actually said that earlier inregards to something different. Start with a

(01:21:45):
lightlift, Get comfortable, get competent, find yourself in it, and then
if you want to get you know, if you want to go weekly or
you want to go twice a weekor something, work yourself, work yourself
up to that. What do youthink, Liz, Hey, there we

(01:22:08):
go. Yeah, yeah, youknow what I don't. I'm not quite
sure at the moment. I justhad some alarms going off on the basements.
But I just ran over to ohno, you ever get that get
that pump run and it was yeah. So I think Ariel had some some

(01:22:30):
comments. I've got some social mediathoughts. I just did a presentation on
your exact question. So if yougo to my timeline and scroll down a
bit, it's with podcast Movement University. I'll try to find the tweet,
and I think, uh, Jeff, if you find this tweet, I
think you can post it in hereto look at. But my answer about
social media is yes, I thinkyou need to be on social media.

(01:22:55):
You do not need to be onall social platforms all the time. You
don't need to spend that much timeon social media. My advice is to
grab handles across all social medias andthen figure out where you actually want to
spend your time on social media.That doesn't mean you know where your listeners
are, but it's also where doyou actually want to be spending your time

(01:23:15):
Because you're going to be spending alot of time hopefully you know, interacting
with listeners, thinking about you know, if you want to find guests,
if you want to swap with otherpeople on social media. So if it's
Twitter, great, it looks likeyou already spend some time on Twitter.
But if you don't like making TikTokcontent, you don't have to be on
TikTok. Unfortunately, it's very hardto give blanket advice when I don't know

(01:23:40):
when generally speaking, when we don'tknow your what your podcast is about and
where you like to spend your time, and you know who your audience is.
And I think that's a big partof it. Is like, if
your audience is a business leaning audience, LinkedIn is a great place to be.
If your audience is is a youngergeneration, TikTok or Instagram is a
great place to be. Go ahead, fuzz I was just going to go

(01:24:04):
piggyback exactly what you were saying.Regarding the business side of it. I
do have a client who they makebackup battery power systems. They have zero
social media presence, but they havea very very strong email list and they've
got tons of downloads each month andpeople opening the emails and clicking on the

(01:24:27):
podcast episodes because they're an expert intheir space. They have a big email
list, but they're not doing socialmedia because their clients and their potential customers
aren't there for work purposes. SoI would just say, you're going to
need something if it's going to beso if it's you know, if your

(01:24:49):
audience is on social media and theyingust social media a ton, then yeah,
you're gonna need a social media presence. But if you already have lists
built up, or you know,if it's a local group of people in
your area that you can reach ina different way that maybe you don't but

(01:25:10):
you know, in twenty twenty two, likely you most likely do. And
it doesn't need to be every platform, but it's going to need to be
the one that your listeners that youwant to reach use the most. And
I want to I want to setJJ up here because I know she's dying
to come off the mic to weighin on this. The reason you need
this to be on social in somecapacity is because podcasting is a creative medium.

(01:25:33):
Twitter is a platform, Facebook's aplatform. TikTok is both a creative
medium and a and a and aplatform, and on platforms it's possible to
discover things, but mediums themselves don'thave built in discoverability. So podcasting doesn't
have a Twitter, it doesn't havea Facebook, it doesn't have a TikTok.

(01:25:54):
There's no such thing as a scrollableTikTok for podcasting until until Good Pods
showed up on the screen, whichI know JJ is probably gonna want to
talk about, so go ahead you. Thank you Danner. Everyone wasn't expecting
that build up, but hi everyone, it's so great to be here.
Thanks Jeff and Greg for everyone fordoing this. I just wanted to say,

(01:26:15):
well, I mean a lot ofyou already know what Good Pods is.
It is basically social media for podcasting, right where you follow your friends
to see what they're listening to,which is a discoverability place. And we
find a lot of people you know, are on our feed see what their
friends are listening to and then listento it. So it's a great way
to find podcasts and as a podcast, find listeners. But more than a

(01:26:38):
commercial for us, which I'm ofcourse always happy to do. But I
just wanted to tell you that I'vedone a ton of research about where people
find out about podcasts, right,and and word of mouth is the biggest
one. And so if you thinkabout it right, social media is a
way to find out about things.But if you don't already have a big

(01:26:59):
presence on social media, to Ariel'spoint, you're going to be spending a
lot of time building up that presenceand then hoping that some percentage of that
presence is already is also podcast listeners, right, so, and and to
the point before, it is greatto have some presence on social media for
building your own brand, but Iwouldn't necessarily assume that that is all going

(01:27:20):
to translate to podcast listens. Andso if you're just thinking about podcast listens,
you want to get to people whenthey are ready. You want to
get to listeners, and so Iwould suggest doing things like finding other podcasters
who are targeting audiences similar to yoursand then doing swaps on their podcasting or

(01:27:41):
you know, in social media ifyou have an audience already, or on
good pods where you can both listento each other's shows and share with your
audience. But I think you haveto think about if you're going after podcast
listens, getting podcast listeners and gettingthem when they're ready to listen. Lovely

(01:28:03):
anybody else wanting to add to that, never doubt the power of TikTok.
I had no idea I would saythis six months ago. But if you
have a video element, I spendthe vast majority of my time on tiktokk
first Facebook and Instagram, which Ididn't think i'd say that, probably to

(01:28:24):
a fault, but I didn't thinki'd say that six months ago, and
I launched launched the TikTok channel.But TikTok is like everybody's on TikTok.
The vast majority of everybody doesn't wantto admit. Admitted. You've got your
hand up, go ahead, itwas your question. After all, you
don't have to raise your hand.You can just go for it, Okay.
So I wanted to answer Arrow's question. She asked me, what's my

(01:28:46):
podcast was about? So is yourfamily, mental health, relationship and then
a shown kind of podcast as thatjust covers all of those things. Yeah,
that's what my podcast about. That'sawesome. Thank you for sharing.
I think it's helpful for me personallywhen trying to learn things about community spaces

(01:29:10):
or when trying to plug into acreative space is to know what mistakes people
have made before me. And Ithink a big mistake that a lot of
podcasters make is is only following otherpodcaststers on Soya. One thing that you
need to make sure to do is, yes, follow all the people who
are here, because these people aregoing to tell you what to stay on

(01:29:31):
top of the in the podcast space, what trends you should be responding to.
Maybe there's opportunities to pitch yourself togood pods things like that. But
you also need to make sure thatyou are following influencers in the family,
addiction, all those different spaces.I know it's weird to say an addiction
influencer, but there are definitely peoplewho are who are talking about thought leadership

(01:29:51):
when it comes to addiction and tofamily interships and things like that, and
you want to be following those peopleso that you have fodder to tweet about
or to or to post on Instagramabout, or to respond to. So
like, what I spend a lotof time doing is being on Twitter,
reading tweets and then seeing how I'mgoing to respond to those tweets in order

(01:30:12):
to continue to build myself up asa person who knows things about the podcast
space. So I happen to workin podcasting, so it makes sense for
me to follow podcasters constantly, andpodcast companies and softwares and things like that.
But if you if you have apodcast about beluga whales, this is
my example. Forever, I'm goingto want to make sure that I'm following
podcasts. I'm gonna i want tomake sure that I'm following podcasts in the

(01:30:35):
beluga whales slash marine biology space,but also influencers who have nothing to do
with podcasts. This sounds familiar.It should Did I really need a new
thing? It's always beluga whales forme? You can. I sometimes do
Mitochandria for some reason, and Idon't know about it. It's the powerhouse

(01:30:57):
of the cell. There is justa middle schooler we I think this week
we are sending a group of oursocial media team members down a path of
setting up a list of potential constipationinfluencers that we can use for a particular

(01:31:18):
brand that we're working with. Soand you know, we will end up
hiring these people for a lot ofmoney to promote a certain product. But
the yeah, so there's a there'sa niche for everyone and you can you
know, just again, yeah,follow those people, whether it's the guyles

(01:31:39):
mitochondria or the patient. So fus, I have a name, I have
a question before before we can goany further. Yeah, if they cure
themselves, are they out of ajob or is this like a post consul
thing, like if you cure yourselfbecause they're okay, because I learned too
much about this stuff. There arethirty three million a mare Mricans who suffer

(01:32:00):
and take medicine for constipation every day. And if you are the one who
gets yourself out of that group,then you can then you have you're not
even out of the group. Thenyou're like kind of the the preacher,
right, like this is how Idid it. It's like the it's like
the weight loss person. Yes,yes, yes exactly. So imagine you

(01:32:27):
wake up every day. Today's nottoday tomorrow. This is annoying, as
like listening to vegans to tell youthey're a vegan. You know what,
though, these people are suffering froma legitimate ailment and it's not it's not
by choice. None of them choseto be constipated, and their life sucks

(01:32:47):
because of it. So let's havesome empathy guys. But also it's also
funny to talk about poop. Soso you're saying that when I put that
in my college roommates coffee back inthe day, that that isn't cool.
No, you could have launched hiscareer. Yeah, yeah, right,
yeah, we're actually not paying himfive thousand dollars a month to promote a

(01:33:09):
product while dancing. So oh well, hey, we're a little bit over
over like a half an hour.But I made the comment earlier that it
was a smaller group, but we'vemaintained well over fifty since we just got
into it. This has been great. We're gonna be doing this every week
Mondays at nine pm Eastern, butwe will go through our usual philosophical closing

(01:33:31):
thoughts for the evening. I willkick it off and just say that I
think it's important that we all participatein things like this because it's there's always
room for all of us to learnand grow. And I know every time
I do one of these, Icertainly learn a lot. Never be afraid
to keep learning. That's my thoughts, Greg, you're next. I have
learned today a very important fact thatMayor mcfuzz and I are the same age.

(01:33:59):
Oh, no, I do.When you said nineteen ninety six,
I'm like, oh, Greg graduatedthat year. That's why I use that.
That is absolutely true, welcome tothe younger baby boom boomers. And
I'm never going to forget that comment, by the way, never, So
I learned today that if Jeff callsme old fuzz, we're We're done and

(01:34:20):
I'm never helping out again. No, I do want to say, Jeff,
thanks for putting this on every week. I know you promote the heck
out of it, and I thinkthis is a great group of people with
a lot of fantastic insights. AndI learn as much by listening as I
hopefully help with a couple of nuggetshere and there. But you guys are

(01:34:42):
all great. Thank you, Thankyou fuzz, and I will ever call
you old fuzz. Don't worry.Sure, Ariel, you got to have
some deep, philosophical, great closingthoughts here, I'll put you on the
spot. Oh boy. Yes,My rant for today is that you should
make ten interactions on social media thatpump somebody else up before you do any

(01:35:06):
of your own self promotion. Ilike that. I like that. That's
like a challenge for everybody Tanner,Can you can you make a challenge like
that on your closing thoughts here?Can you beat that? I don't think
I'm actually going to do the exactopposite of that and tell you that.
Tomorrow's episode of Good Morning Podcasters hasa conversation about NFTs and podcasting from Uncut

(01:35:29):
FM, which I think you'll findpretty interesting and hilarious name for a company.
But isn't it terrible? I knewof all people on the stage,
you would have heard that and beenlike, I'm sorry, what did they
call it? Yeah, it's quitea thing to door, thing to do.
I almost thought they were going tojust be based elsewhere, but they're
in California, so there's really noexcuse for nothing. I thought they were

(01:35:49):
French and therefore it was more okay, but maybe not. Maybe not.
So if you want want to checkout Good Morning Podcasters, it's a day
podcast about podcasting for podcasters, andI'd love to have you as a listener.
Total selfless plug. Thanks Jeff,there's one way to use your time,

(01:36:10):
Jim, Thank you Tanner. JimMallard. I'm going to go kind
of sort of in the middle hereand say it's great to pop other people
up, and I think you shoulddo that, but make sure you're also
promoting yourself. And I'm the well, I don't want to send the worst
of this, but don't feel guiltyabout telling somebody about your show. I'll

(01:36:31):
just leave it a fit. Yeah, if you don't toot your own horns,
sometimes it may never get tooted.Influential influential quote there, Jim,
I will say, toot your ownhorn around people to whom you want to
listen. So like, I'll neverpromote my show because I'm broad. You

(01:36:51):
know, I assume that none ofthe forty eight people that are in this
room right now live in Washington County, Wisconsin, where my podcast is focused
on. But if you were,I'd be talking about it. But otherwise,
I'm just here to help pump youup, all right, Jin you

(01:37:14):
have any pumping up you can doto an your closing thoughts here, Well,
I just want to say that Ithink I'm the only one in this
group that doesn't have a podcasting Guys, you got every single day that listens
to each one of you. You'repushing me to try to create one and
start talking about advertising in there.But I'm happy to be here and keep
learning from you. Well, you'rea content creator. I mean you really

(01:37:40):
are, so you fit right in. We love having you. Thank you,
jin JJ. You joined late,but you're going to have the privilege
here of the closing thoughts for thiswhole evening. Oh wow, all right,
that's a lot of pressure. Youknow what My thought is, keep
showing up. I you know,we started in the podcasting world years didn't

(01:38:00):
know anybody. And you know,you go to these things and you're a
little bit shy because you don't knowanyone. In the next time you go
to something, you recognize someone alittle bit more. And now I come
on to this thing and I seeall these people who I call my real
friends. And so for all ofyou who are just starting out in this
world, I just say, keepshowing up because it's such a nice,

(01:38:21):
incredibly helpful group of people. Andreally, I come from TV, which
is an entirely different industry, right, and I really feel supported by all
the people in this community, andI feel very excited to support them all.
So keep on coming, beautiful,JJ, thank you and fuzz for

(01:38:42):
you just for your knowledge and yourrecord. Here there actually is somebody from
Washington County Wisconsin in this room rightnow, it's Chris. Chris. You
see him holding the wrestling title beltdown there. He is from Washington County,
Wisconsin. Oh really, Oh whatwonderful. I'm looking for the wrestling

(01:39:03):
belt. He's giving you the peacesign. Man, make the connection.
You're about to go to two listeners. Fuzz I'm just standing hey, my
wife and you and my wife sometimesand you. That's awesome. All right,
thanks everybody for joining. Come backnext Monday at nine pm Eastern for

(01:39:23):
Podcasting Power Hour. Keep being you, keep being great. Tennor Campbell,
good bye, everybody, see youguys. Thank you for listening to the
Podcasting Power Hour. Everyone is freeto participate on Twitter spaces every Monday at

(01:39:44):
nine pm Eastern time. To join, just follow Jeff at podcast Underscore Father
or Greg at Indie Droppin'. Ifyou found this podcast helpful, go into
your podcast app and write a quickreview. Other podcasters will see it and
know this show is worth listening to. Also, I'll put a few links

(01:40:05):
in the show notes for ways youcan support the show. I think by
now you know we love our coffee. Have a great week. That was
a really fun one. That wasfun. Yeah, it was really good.
Do you think Jim was that fun? He doesn't know about our cool
down period where we just kind ofchat while everyone's doing this. I turned

(01:40:30):
on my fans and put my phonedown for a second and go, yeah
you can no, no, we'rejust cooling down, letting everybody you know
hang up and just you know,it's just some random chaos talking. We
should talk about Jeff being on myshow in what July July twenty six.
I don't know how that fits,Jim. What are you doing? Man?

(01:40:51):
I like that a job. Mylisteners have come accustomed to me bringing
podcasts on just to talk shop.I'm gonna talk abou. I'm gonna talk
to a random person in the worldworld, and I'm gonna tell my podcast.
They're going to know a lot aboutpodcasting and only have listened to your
show. Hey, I've actually donehad paranormal guests on mine one time on
site. Those are good. Thoseare good. A director of a call

(01:41:15):
center on last week, my friend, So anything's possible. It's so weird
to me, Like I said toyou on Twitter, like you're the You're
the only I just don't have neverseen that work unless you're a celebrity.
It does, you must be acelebrity. I have a good time doing
it. Yeah, that's all itmatters. I mean, it's like I
told you the other day, Ihave my name on it, right,
so it asked me about me andexactly, well, Great cares about his

(01:41:40):
money. So I means that isnot true. That is not true my
show. That's why his backgrounds green. My show is is so in the
red. It's gonna take a lotof coffees to get it into the black.
Let me just tell you, Yeah, coffee black, So every coffee
should get you in the black,well temporarily. Yeah. Then I'll make
I'll make the puns around here,buddy. Yeah, it was a pretty

(01:42:05):
uh, it ended a pretty goodturnout, to be honest. Yeah,
hopefully everybody. Jeff, when doyou put the new schedule up? Do
you put it up on like weput it up tomorrow so people can set
the timer? Yeah, tomorrow morning. I'll make it, tweet it.
Yeah. Yeah. What what peoplemight not know is that you see the

(01:42:26):
little recording going on, we aregonna, you know, mildly edit this
and publish it as a podcast.So if people, you know, want
to go back and try to hearthe advice, because you know, I'm
sure nobody's taking notes, right,So if people want to go back and
hear some of this stuff, we'regoing to make that available. I just

(01:42:48):
think that's the nice thing to do. Blue collar down there actually does take
notes. I remember that he wasactually a pen and paper, and well,
he's ready. He's ready for class, you know, like most people
are just you know, they're ontheir nightly walking walking their dog or you
know, their fourth ber or whatever. I just like might be because that's

(01:43:10):
what time my show. So itkind of gets me ready for tomorrow night.
So, Jim, are you gonnaare you gonna send? Are you
gonna submit a paranormal show for meor what? We can give it a
test drive. Yeah, I'll getyou one and I'll get you I told
im working on my kind of bestof each category that I kind of threw
out to EA other. Okay,yeah, yeah, yeah, so yeah.
The true crime interviews are hit andmiss, but if you have like

(01:43:33):
a really well known true crime podcasteror somebody like that, we could try
that too. I think I'm kindof throwing that all together. It kind
of was inspired last week to startdoing some different things so and as you
know, it all comes together quick. Yeah yeah, all right, well
I think we should wrap it up. Huh, everybody's exiting the building.

(01:43:56):
Yep, I'm going to exit thebuilding to you. Thank you, see
buddy, Well, thank you forchecking out this episode of Anie Podcaster.
I really do appreciate it. Ifyou're interested in learning more about this podcast,
you can go to podcastfather dot com. If you're interested in all the
different kind of work that I'm doing, you can go to Jeff Townsend dot

(01:44:16):
Media contact form on there various otherdifferent podcasts and projects that I'm involved in
that I think you will enjoy.But again, thank you for supporting me,
and make sure you support any droppingnetwork like we cover to the beginning.
Keep your podcast featured on there untilI see you next time. Take
care of yourself and keep being youand keep being great. Jeff Townsend Media

(01:44:49):
saves you. Good night. Andthe question is do I stay here?
Will you be back? Are yougonna come back? Will you be back
coming by ask