Podcasting Power Hour: How to understand and manage your influence with Jason Falls

This content is repurposed from episodes of Podcasting Power Hour. Podcasting Power Hour is recorded live on Twitter Spaces. On this episode: we talk to Jason Falls about Influence. Are podcasters influencers? Of course, we answer your podcasting questions as well.

Episode Transcript

(00:01):
What you're gonna do, brother,when Jeff Townsend Media runs wild on you.
Have you been searching for a podcast? Do you want to learn from
some great content creators? Well you'vecome to the right place Indy Podcaster with
your host Jeff Townsend, the Indiepodcast Father. All right, all right,

(00:29):
all right, this is Jeff Townsend. Thank you for checking out another
episode of Indie Podcaster. This podcastis made for podcasters and other content creators.
Certainly don't consider myself a guru,or either do any of my friends
that will be featured in these episodes. But what we do like to do
is talk content creation, pick eachother's brains, and have a good time.
I'm proud to mention that this podcastis sponsored by Indie drop In.

(00:52):
Now, let me tell you somethingabout Indie Dropping. This is an awesome
network that my friend Greg has created. What he does is drop episodes from
independent content creator into his established podcastaudience on his feed, and he shares
your episodes to an audience that alreadyexists. Yes, it's like free advertisement
promotion for your podcast. He spenta lot of time, money, and
effort building it, and he alreadyhas an audience interested in the content,

(01:15):
and he can certainly help you bysharing your content is great promotion. Go
to indie drop in dot com slashcreators and check it out. If you're
a comedy, true crime, paranormal, for various other different kinds of podcasts,
you can benefit from this. SoI really encourage you once again go
to indie drop in dot com slashcreators and see if you can get your
stuff featured on indie drop in.We'll go back to the podcast here Indie

(01:38):
Podcasters. So what we've currently beendoing is sharing content from three different projects
that I'm involved in. The firstis Good Morning Podcasters with my good friend
Fuzz Martin. We also do somecontent on podcasting Sucks, and then in
these episodes you will also hear somecontent from podcasting Power Hour. Podcasting Power
Hour is a live thing we doon Twitter spaces. We get a whole
bunch of great podcast minds together wetalk podcasting. So if you're a content

(02:01):
creator a podcaster, I think you'lltake something away from every episode of the
content I'm going to share with you. With that being said, make sure
you check out Eddie drop in andmake sure you enjoy this episode. I
think it's important that we all continueto learn and grow every day, and
that will help us become even bettercontent creators. That's certainly what I try
to do, learn something new everyday. I'm excited to share this content

(02:22):
with you. I think it'll bea learning experience for you. Let's get
to this episode, and I hopeyou have a great time listening to it.
Welcome to Podcasting Power Hour with yourhost Jeff Townsend, aka the Indie
podcast Father. I'm your co host, Greg from Indie drop In Network.

(02:52):
Podcasting Power Hour is recorded live everyMonday at nine pm Eastern Time on Twitter
spaces. Every week, an experiencedpanel of podcasters and other experts will tackle
your podcasting questions. We will,of course put links to all of our
guests and any irrelevant information in theshow notes. All right, let's get

(03:14):
this party started. Welcome to PodcastingPower Hour. I can't believe it's August
already. Let's bring the heat.I am Jeff Townsend, the host of
this space and of course COVID nineteenpositive. I feel like shit. I'll
describe you how I feel. Youknow how when you step in dog shit
and wet grass, it's like aterrible feeling that's how I feel right now.

(03:38):
But we are still going to keepit together here and do this.
Of course, helping me is Gregfrom Indie Ben and he has a million
other podcasts. How you doing,Greg, I'm doing great. I mean,
it's nice to hear you're positive aboutsomething because lately you've been very negative.
Wow. Okay, and also helpalso helping out the most hated man

(04:02):
in podcasting, Tanny Campbell. Godplease start calling me Tanny. I would
love that. Hey, Jeff,I'm sorry you're not feeling good man.
Oh it's okay. I'm just gladto be here. Of course, Jim
Mallard also is with us. He'sbeen podcasting for The Mallard Report for about
eh eleven years. I was luckyenough to be on the podcast last week.

(04:26):
I'm sure there were millions of downloads. To Jim. Well, the
podcast doesn't came out yet, butwhat it does will be sure to tell
you. And your description also soundslike how you look, so it's all
good. Also fucking salty on Mondays. We should do this on Thursdays when
we're all tired, well normally TannerJeff is all over you, so it's
our chance to get to him whenhe's weak. That's right, he's limping,

(04:48):
and got him Jin from Jayvision Advertisingand Marketing. She deals with some
pretty decent high level clients. She'sgoing to take the time and join us
tonight. I know she likes talkingmarketing and advertising. So thank you Jen,
thank you, Deaf Hi everyone,happy to be here. And of
course, last, but certainly notleast, he's a Hall of Famer.

(05:12):
The ladies call him DJ, butI call him Uncle Dave Jackson. Thanks
for joining us, man. Uhis it like bring your own nickname night
or something? Uncle Dave? Ido like Tanny that's got a nice ring
to it. But happy to behere. Just be happy. It wasn't
DEEJJ. Do the ladies actually callyou DJ? Though? Now I must

(05:33):
know. I am a guy thatliterally has had so I could boris to
death. I've had eight million nicknames. DJ was in there as well as
JD, Edward, you name it. People have called me many very Did
you have a lot of dyslexic friends? What was JD in there? Uh?
JD. I got hired at aplace that had four other Dave so

(05:58):
we already had like Dave, Daveyand David and They're like, crap,
and we hired another Dave and they'relike, do you have any nicknames?
And I go, that's my lastjob. They called me Jam and Dave.
They go, that's too long.You're JD And I was like,
okay, so that's kind of howit. You know that now bored us
to death. I did, Dave. I'm asleep already ding it, he

(06:20):
recalled the first day at Lipsyn.That's it. Anyways, the Man of
the Hour is gonna help us tonightand talk some marketing. The podcast marketing
guy Jason Falls, thanks for joiningus. Man, Hey, thanks for
having me. I'm excited to behere. I I've tried to come in
on a couple other calls and Mondaynights are just terrible for me. So

(06:41):
this is actually my first Power Hour. It will not be my last.
I'm sure you're busy watching wrestling,right Yeah? Yeah, wrestling and cock
fighting. Man, that's that's that'sthe big thing here. You got you
got your sipping whiskey with you,Actually I do. I topped off I'm
going a little old school here,little tailgate party. I've topped off my

(07:05):
very large stadium cup of diet sodawith a little knob Creek. So I'm
feeling pretty good, m all right. In the meantime, if you have
anything you want to discuss or questions, go ahead and request to speak.
We'll go ahead and get things goingwith Jason. It's by no means an
interview, but we will give youa few excuse me, a little bit

(07:28):
of time to talk about what you'redoing and how long you've been doing it.
Well, sure, and you know, thanks for that opportunity. So
I have been in the you know, digital social media space for twenty years
or so. I'm a PR guyby a trade, working at an ad
agency in two thousand and five andhappened to know blogging and social networking sites

(07:49):
just because I played on them,you know, for fun and had clients
clamoring and saying, well, wewant you to do that for us,
and so I kind of walked intoa second thing day of my career.
Currently an influence marketing strategist and consultant. I work primarily with an advertising agency

(08:09):
in Lexington, Kentucky called Cornette,but I've expanded that consulting business and now
I'm working with other people too.Part of what I do with my influence
marketing work is. I have apodcast called w Influence, the Influence Marketing
Podcast, which is a spin offand companion to a book that I wrote
about the topic. Have a slightlydifferent take on influence marketing, which is

(08:33):
probably less important for the conversation here. But in the pursuit of marketing that
podcast and trying to find networks whereI could get cross promotions and maybe find
ways to monetize my podcast, myown little journey, I got really frustrated
that I was on an ad networkthat I never saw any revenue from,

(08:56):
nor did I ever see across promotions, and so I just got mad one
day and started my own and calledit the Marketing Podcast Network, because I
knew, hey, I know abunch of people in the marketing space that
have podcasts. Maybe I could talkthem into joining me and we could kind
of combine forces here. And whatdawned on me while I was doing that

(09:18):
was if I can turn to anadvertiser and say I can guarantee you that
one hundred percent on this network aremarketers because that's all we do, or
marketing podcasts, that's a pretty goodsales pitch, and I can probably sell
some ads that way, and soI started the Marketing Podcast Network in November.
We're almost a year old. We'vegot about thirty two shows now,

(09:41):
twenty nine of them are on theAD Network, and then we've got three
that have opted to just be sortof thought leadership podcasts that pay a membership
fee to be a part of thenetwork. If you're on the AD Network,
you don't pay a membership fee atall, and we split our revenue.
We automatically cross promote each other whichshows, and then we have a
monthly career Creator's call and a Slackcommunity where we support one another in our

(10:05):
growth, our technology questions, allthat good stuff. So that's what I'm
up to when I hold on asecond, chasing because I don't want to
let you off the hook here.You came in talking smack. But you
and I have a lot of thingsin common. One of those things is
that we used to have an aggressivelytitled show in your case of book,
and we decided, ah, weprobably shouldn't be that aggressive. You want

(10:26):
to tell that story. Both havepretty cool beards too. Oh his is
way better. Yeah yeah, yeah, my mind is way better. But
but that's okay to me. He'she needs a few more years to have
some length and some gray. He'llget it. It's no big deal.
Yeah. So my first book thatI wrote in twenty eleven with my friend
and co author Eric Deckers, wascalled No Bullshit Social Media. And the

(10:48):
point of that book was, youknow, at that point in time,
very early on in the brands usingsocial media space, you still had a
lot of people saying it's all aboutthe conversation and it's holding hands around the
campfire and singing Kumbaya. And Iwas working in an ad agency. I
couldn't do that with my cots.I had to talk to them about how

(11:09):
social media marketing could lead to youknow, customer acquisition growth, things like
that. So Eric and I satdown and decided we were going to write
a book about social media strategy.And I really wanted it to be kind
of in your face because that's kindof my personality. And we pitched it
to the publisher and they said,if Barnes and Noble says it's okay,
it's okay with us. And Barnesand Noble loved it, and it's you

(11:31):
know, sold modestly well for abusiness book. And then this last last
book, that I wrote, whInfluence Reframing influencer marketing to Ignite your brand
is the official title of it.I wanted to, I really wanted to.
The voice inside my head, thedevil on one shoulder, was saying,
you've got to be controversial. You'vegot to put a title on this

(11:52):
book that's going to match or trumpnobleshit social media. And of course the
book is all about influence marketing withoutthe R. And that's kind of my
take on influence marketing is it's morethan just social media celebrity influencer types.
And so working title for the bookas I wrote it was fuck the Kardashians.

(12:16):
But cooler heads prevailed mine mostly duringthe process, and I thought,
yeah, nobody's really going to takeme seriously if that's the title of the
book. So we opted for somethinga little bit more business friendly. What
did Barnble say to that one,Well, we didn't even pitch it to
him. I made the decision topull that title before we ever got to
the point of trying to promote itto anyone. I said, no,

(12:39):
I'm a little older, I'm alittle wiser. I know that that's going
to turn a lot of people off. So I just backed off of it.
I would buy two copies of thatbook. Well, my whole goal.
I told Tanner this a couple youknow, a couple of weeks ago
we had we had tacos and burritostogether and in Denver, and I told
him this that my whole goal withthat title was to get Kanye to tweet

(13:01):
fuck Jason Falls. And I thought, if I do that, I can
retire. I'm done. That's allI need to do. If only you
known that NFTs are going to bea thing, you could have mented that
you'd be a millionaire by now exactly. If they could have got a brink
black bound book so nobody would haveto buy it to see what was on
the inside, you could have probablysold a couple million copies of them,

(13:22):
That's true, I could have.That would have been great. If anybody
listening has any questions or something theywant to discuss, feel free and request
the mic. We'll let Greg andTanner kick it off. As I'm quickly
losing my voice here, I gotthe vid. Why don't we let Jen's
got her hand up? Why don'twe let Chen ask go ahead? Jen?
Oh? Hi? Sorry? Well, Anson, I do have like

(13:45):
a million questions for you. Butfirst of all, we are like colleagues.
We have a similar history, whichis really amazing because every time that
I see everyone talking about advertising inthe way that well, not just advertising,
but the digital marketing as well,the way that you are, it
kind of inspires me to do thesame thing because I've always wanted to do

(14:05):
like something different into this industry.Right. But one thing that caught my
attention that you said about the influencermarketing is like, I've seen your work
where you have been doing and thedifference that you're trying to make in the
industry. But the main question willbe do you consider yourself an inflfluencer?
Oh? Wow, I mean withina certain sphere, sure, you know,

(14:28):
and this states back to I startedmy original sort of foray into the
space was I started a blog calledSocial Media Explorer, which you know,
I did a pretty nice job ofgrowing that audience for a few years,
and I started to have software companiesin the social technology space reach out to
me and say, hey, we'dlike to partner with you. Can you
do a webinar with us, canwe sponsor a blog post? And so

(14:52):
you know, in the twenty tentwenty eleven range, I was getting offers
from brands to leverage my int withinthat social technology, social listening, influencer
marketing software space. I definitely considermyself an influencer, and I think that
really helps me bring interesting perspectives andstrategies to clients because I see the industry

(15:15):
from a lot of different sides.I've been at a brand, I've been
at an agency. I've been acontent creator slash influencer as well. Probably
the only you know, facet ofthe influence marketing sphere I've not had first
hand experience being you know, apart of on a day to day basis
is working at one of the softwarecompanies. But my whole job as an

(15:37):
influencer is to review and use allthese software so that I can talk intelligently
about them. So I do considermyself an influencer, but I don't have
an ego about it, because Irealized that, you know, as my
friend Chris Brogan used to say,nobody at Walmart knows who I am.
So I don't think of myself asimportant. I just think there are a
certain number of people here to listento what I have to say. Would

(16:00):
you think if people at Walmart knewyour name, that you were important.
Jason. Well, no, thatwas that's the barometer. No, that
was Chris's point, because I canassure you if I walk into the Walmart
in Pike for Kentucky, they havethe people there know who I am.
That's not impressive. Well, youtouched on something there that I think everybody
in the in the room maybe hassome misgivings about. I know that I

(16:22):
do. I'm from New England,born and raised in Concord, New Hampshire,
little town called sugar Hill, andyou know, I've got some of
that Protestant ethic or Protestant a moralitybeaten into me over the years. And
there's something about calling yourself an influencerthat is just it makes me uncomfortable,
just teases me about all the time. And I think that most people when

(16:42):
they hear it, if they aren't, you know, if they're not saying
it about themselves, they hear someoneelse say it about themselves, it doesn't
what's the deal with that in yourestimation? I mean, you've been in
this for a long time. Well, I'm glad you asked that question because
I've said this before. I gotinto really This was a again years ago.
I got into an argument with DougCarr, who's a real good martech

(17:04):
blogger, an expert, and Icall him an expert, you know,
because he is. But he calledhimself an expert back then, just like
people those influencers now, and Igot into an argument with him, actually,
I think on his podcast a longtime ago, I said, you
can't call yourself an expert. Man, that's like saying you're good in bed.
You don't know if you're good inbed. That's for other people to

(17:26):
judge. If someone calls you anexpert, then in your mind you are
an expert, and you thank themfor the compliment and move on. But
you saying you are one, oryou saying you are an influencer, I
think it's kind of makes you adouchebag. And I've just I don't know,
I've always kind of shied away fromthat. I that I phrased it
to other people is I have acertain amount of expertise, I have a

(17:48):
certain sphere of people that I mightinfluence, but the title is something other
people have to give you. Well, so how do you Because there's a
juxtaposition there, right, you talktalk about influencer marketing with people whom maybe
you are trying to convince to becomeinfluencers. So when they feel uncomfortable about
it, how do you get overthat hump? Because I imagine that might

(18:11):
be a little bit of an awkwardconversation, especially the more stoic or reserve
the person is about that sort ofthing. Well, the good for fortune
that I have in working with youknow, creators is kind of the new
phrase we're trying to use to identifythem, is that almost every single one
of them has a disproportionately large ego, and so they are going to call

(18:33):
themselves an influencer, and they aregoing to you know, put on the
pomp and circumstance that you know,they have hundreds of thousands of menions just
waiting for their every you know,post or word or picture or real or
whatever. So I don't have todeal with the humility a whole lot on
this side of the aisle, unfortunately. But at the same time, you

(18:53):
know, I have had some youknow what would consider either micro influencers or
some people who are thought leaders withinlike B to B industries that they don't
have big Instagram accounts, they don'thave a huge following on Twitter, and
I say, hey, I liketo partner with you on this, and
you know, I have a budget. I'd love to pay you to collaborate

(19:14):
with this client of mine to createcontent. And they look at me or
they act like what are you talkingabout? Like I don't this is not
something I do. And then Ijust illustrate the point. You have an
impact on the audience that my clientis trying to reach. Let me help
you monetize, at least in thisone instance. But then I can also,
just because I'm a nice guy andI like to see people succeed,

(19:37):
I can also give you some tipson how you could better position yourself and
your personal brand to do this moreso that you can have a nice little
sight hustle. And typically they lovethat. So you recognize them as influential
in their space, whatever it is. It's just the when they say it
about themselves, that's the thing that'syeah. I mean, if someone introduces
themselves to you as an influencer,proceed with caution. You know. I

(20:00):
actually noticed earlier this week that anybodywho has what kind of profile do I
have, Jason, A creator profile, I guess, or a business profile
here on Twitter. Yes, itgives you like a category of things you
can select from. An influencer isnow one of the selections, and I
thought that that was odd. Yeah, well, I guess that's the the
social networks, you know, sortof pandering to that crowd, because you

(20:25):
know, whether it's Twitter or youknow, Instagram, Facebook, Metal whatever,
you don't call that conglomeration TikTok.They're all trying to, you know,
bring those content creators in because thosecontent creators help make their sites stick.
But unfortunately it's a little bit ofa trap because they're trying to bring
all those content creators in so andhave them identify themselves as quote unquote influencers

(20:48):
so that they can lay all sortsof you know, fees and limit access
to that person with brands by doingthe you know, brand collaborations officially and
whatnot. So it's a it's alittle bit of a mixed right now on
how the social networks are identifying thesepeople, because I think there's some risk
there for the content creator to divetoo deeply into that. But at the

(21:10):
same time, you know, we'rewe're in the wildlid of West here,
and so the social networks are goingto always try to figure out how they
can monetize anything to to you know, feed their shareholders what they want to
see, and to date content creatorsslash influencers who are you know, getting
brand deals and making money outside ofthose platforms. Well, Mark Zuckerberg doesn't

(21:33):
get his cut of that, andso I think they're doing more and more
things to tighten the screws and makeit harder for brands to partner with collaborators
without officially going through the social networks. Now there's always a bigger fish trying
to get theirs. Oh yeah,well so okay, I'm sorry, go
ahead, Greg, I thought youjust said no in the back channel my

(21:53):
bed, I was saying no toJeff, not to Tanny. So I
wanted to roll this back to podcastinga little bit and just remind everybody down
in the audience that if you havea question for Jason or for anyone up
here in the panel, feel freeto request to speak. But Jason,
I heard some angst in your kindof description of how you monetized your original

(22:18):
podcasts. You know, you werenetwork and didn't get any money and had
to kind of do it yourself.Can you walk us through the other side
of the equation of actually acquiring listeners. Did you find that easy hard?
What was your strategy? Yeah,that's a great question, and it's it's
hard for me to judge whether ornot it was easy or hard, because

(22:40):
I always had a very realistic viewof where I sit in the space.
My podcast is not about marketing.My podcast is not about social media marketing.
My podcast is about influencer marketing.And I kind of precive that it's,
you know, not about the contentcreator so much as it is the
brand or the age and see that'strying to figure out how to do this,

(23:02):
So that is so very niche andso very limiting to how big the
audience really is. So I neverreally sort of judged whether or not this
was easier hard. I knew itwas going to be a tough road to
hoe, but because of my backgroundin marketing and my background certainly in organic
and social media content, I knewthat I was going to publish every episode

(23:26):
on my you know blog. Iknew that I was going to promote it
on certainly Twitter, where I probablyhave my biggest audience. Although Twitter is
a little different than it was whenI built that audience. I was going
to promote it certainly on Facebook.I was going to promote it on LinkedIn
was my primary place because that's whereyou know, businesses talk to other businesses,

(23:48):
so that was a better place forme to promote it. I did
experiment with some you know, shortyou know runs at podcast advertising and things
like that when I was first gettingstarted, but the primary, you know,
mechanism for me to promote my podcastwas the same mechanism I used to
promote my book, which was Ipitched the hell out of myself to be
guests on other podcasts, and Iprobably got the first five hundred or so

(24:15):
regular listeners slash downloads per month orweek or whatever by simply just going to
be a guest on all my friendshows and talking about the concept of w
influence and talking about book and soit really is getting yourself out there in
front of people who already listen topodcasts. It sounds like your niche though,

(24:36):
is the enabler of that, right, because you have something very specific
to pitch to other podcasts to talkabout. Yeah, it is. And
it's really interesting because I have pitchedmyself to some podcasters and say and in
the pitch or in the conversation aboutwhat we'll talk about or whatnot, they
have a realization that one of thereasons that I'm pitching them is because they

(25:00):
are an influencer and I want toreach their audience. So I'm using influence
marketing to just grow my podcast.And it's been surprising to me how many
podcasters I've talked about this over thelast couple of years who never in a
million years would have put themselves intothe category of an influencer or quote unquote
influential. And I'm like, dude, you've got a captivated audience that listens

(25:22):
to you on a regular basis.There's you're a better influencer than most people
on Instagram because people literally hang onyour every word and listen to what you
say. And so you're right.It is a little bit of a weird
kind of dichotomy and contradiction and howeither I approach. I achieved what I
did with growing my podcast, butit was really just kind of implementing the

(25:47):
strategies that I had put in thebook and was working with clients around awesome.
Well, it looks like we havea new speaker request the Bromingos Podcast.
Awesome, Yes, speak up,ask your question. We're here for
good evening. Everybody, Ay right, hear me? Okay, yeah,
sound great? Okay great. Firstof all, Jeff, good to see

(26:07):
your buddy. Help you feel betterfrom covid. Second of all, thank
you guys for allowing me to speak. Third, so I have two podcasts.
One of them, of course,is the bro Migos podcast, which
I do with a few other guyssixty nine whiskey. My other podcast is
a very different show entirely, thecontent is different. I'm trying to find

(26:30):
different but similar ways to market thetwo of them, just to see if
I can streamline it a little bitbetter. Right now, I don't know
if i'd say I'm in a bitof a trap of marketing when it comes
to maybe say specifically Twitter and Instagram. I kind of try and market them
the same. But technical technically,how I do it is I use a

(26:52):
lot of hashtags within my actual captionjust to push it out there, because
I figured the more hashtags you have, or at least relevant hashtags, it
kind of helps you. In additionto that, like in for instance,
the podcast account I'm on right now, bromigos. Every time we have a
new episode, during the recordings thatwe do, I post a behind the

(27:15):
scenes clip, so to speak,of a sound bite that's going to end
up on the episode, but kindof gives you behind the scenes look of
what it kind of looks like aswe kind of as we talk. So
I'm not sure. Like I've donedifferent things from my creating quote unquote thumbnails
to put in the tweet as likean idea of what the episode is going

(27:38):
to be about, along with somedirectories where you can find the show.
I've done the behind the scenes clips. You know, I'm trying to do
different things. I'm just curious toknow maybe what I can do better in
the sense because it is two differentshows and it's two different ways of marketing.
I guess we're condensing the question.I guess we'll just refer to this

(28:02):
account that I'm on. Is thathopefully is that easy? So Jason,
do you want to tackle it andthen maybe we get gen'sive perspective too.
Yeah, sure, I'll jump inand just kind of as a follow on
to what I was, you know, sort of talking about earlier. I
think one thing that you didn't mentionthat I hope you're either doing or you

(28:22):
will soon do, is you know, pitch yourself to be a good guest
on other podcasts. You know,work your your poor can you know,
obviously you want to pitch yourself oryou want to be a guest on podcasts
that have similar audiences and or similarsubject matter. And I know that,
you know, for bro egos,it looks like it's more just you know,
some friends sitting around chatting. Well, hell, there's you know,

(28:44):
a thousand of those out there.So it's about making those connections and saying,
hey, if if you know,my audience would really like your podcast,
and your audience would really like mypodcast, maybe we you know,
trade that kind of out. Oneof the things that I try to encourage
the podcast on the Marketing Podcast Networkto do, you know, try to
be a guest on everybody else,so because that just expands the reach of

(29:06):
who you are, which can growyour listenership. But I've also been encouraging
them to do feed drops and sayhey, I really want you to get
to know this other show on theMarketing Podcast Network. I did that not
too long ago with Sarah Panoos asone of our marketers. One of our
podcasters, and she does a showcalled Marketing with Empathy, and I just
really like her perspective. It's notmy perspective. It's not the kind of

(29:29):
topic that I would necessarily tackle,but she did an episode that was relevant
to influencer marketing. So I,you know, basically just you know,
sent her a message and said,hey, I'm going to steal your show
and drop it in my feed topromote you. And I did that.
So I would encourage you to dothose two things. You know, think
about, you know, being aguest on somebody else's podcast and then when

(29:51):
you get a really good relationship withsome folks, maybe suggest a feed drop
swap and promote yourself that way.Yeah, so it's funny you mentioned that
on my other account. We've donethat quite a bit. We're definitely going
to try and do that more.It's just you know, schedules and you
know, everything kind of goes intoyou know, trying to get us together

(30:11):
to make that sort of thing happen. Otherwise I would just be by myself,
and I can try and be asentertaining as I can, but I
always like to have another member ofeither of my show of my shows you
know, joined me obviously, soI definitely see where're coming from on that.
I've definitely am trying to utilize thatmore. It's just you know,
like I said, scheduling, Yeah, I mean, I totally agree with

(30:36):
that. I've been to I havea few quite a few friends who I've
met over the last year or soof me podcasting in general. Of me,
we've been on their shows, andthere was a time where we were
doing so many shows and even whenone of my other podcasts took a break,
I was basically what I like tocall poring myself out to be on
other people's show. It's just tokeep myself busy and also promote that show

(30:59):
while it was on break. Soyou know, it's definitely something that works
because we still saw numbers from it. So yeah, I do appreciate that
feedback. Jen. Do you havea perspective on this, sorry Jason.
Well, yes, I actually doagree with Jason in the part that you
need to do some collaborations and actuallyparticipate in different type of networking events like

(31:22):
related to your niche. But there'sone thing that you mentioned that you feel
like kind of an attrapped when itcomes to the marketing a strategy that you're
using because it's two different podcasts andI get it's different strategies. Or there's
one thing that a lot of peoplekeep misforgetting, and it's that advertising is
a long term comment and especially whenit comes to brand awareness, and it's

(31:42):
something that down the road is goingto be working. Right, so you
need to continue making a basically totrack that strategy that is working, what
is not working, fixing it,but never stopping it because a lot of
people make the mistake to stop itbefore its journey ends, and that's when
it hurts the most and it mayfeel like you're not getting any out of

(32:04):
it, but maybe it's because thelength has not yet occur and basically it's
not what it is supposed to be. But when you reach that momentau that
you keep doing the same thing thatyou like, feeling that you did everything,
especially that you keep working on itis when you're going to see that
result. So do not give upon it. Just making sure that you
are adding that strategy that you needand making sure that the strategy that you

(32:25):
use and is actually working, thatyou've see some results or somehow that you're
moving forward to it so Jason Jenquestion for both of you. I'm gonna
start with a little bit of astory. I tell our story. Sorry,
I'm a storyteller. When I wasin my late twenties, I took
my first job as a marketing directorat a dentist office called spode Ac Dental.

(32:45):
It's not exactly your normal dental office. If you look up spote Ac
Dental, your job will probably drop. It's a very looks like it belongs
in LA doesn't look like it belongsin dirt beach, Florida. And there's
a lot of effort around this marketingca paign was the branding and the marketing
of our mascot, which was atooth. And we would dress this tooth

(33:06):
up in all kinds of different thingslike hats, you'd have a surfboard.
It depend on what kind of youknow, if it was cancer Awareness month
or something. There was always somekind of campaign that was going out to
promote the dental office with the tooth. And I remember that I felt for
the entire time that I worked therethat my job was very ridiculous. It
really just circled around making a toothlook funnier every time. The tooth appeared

(33:28):
anywhere on social media, but ittook up a lot of my time and
all it was was a stupid toothfor a dentist office. And so when
host of the Bromigos Here came upto stage and asked that question, he
says, I'm trying to market topodcasts. I know how much marketing can
go into a single podcast? Howreasonable is it? And you just said

(33:51):
this, Jen, how much effort? It's an ongoing effort advertising and marketing.
How reasonable is it for an independentpodcaster with no team other than perhaps
a co host to believe that theycan do a good job marketing and advertising
two separate shows, three separate shows, four separate shows? How can they
expect to be successful at that?And do either of you have any tips

(34:12):
on how they can be? Jen? You want to start? I mean
you can go ahead, don't worries? Okay. So it's an interesting question.
And for the you know, asyou framed it, for the independent
podcaster who doesn't have a lot ofhelp, it's an uphill battle, that's
for sure. The two things thatkind of popped into my mind there are

(34:35):
you know, you obviously, ifyou don't have a lot of capital,
to invest in paid advertising. It'sthat you know, grinded out, you
know, slow burn of networking,be it a guest on podcasts, all
that kind of stuff. And youonly have so many hours in a day.
So I think what you have todo is just prioritize your time.
Prioritize the time every day or everyweek you're going to spend on each show,

(34:59):
and then you know, go whereyou know, fish where the fish
char If you stack traction with oneshow, not to necessarily pull yourself away
from the other, but when youstart to see traction, pour gas on
that fire. You ride that wavesas long as it will go to get
you closer to your goal or closerto a critical mass of listeners or revenue

(35:22):
or whatever, and then try tomake time to go back and revisit and
keep plugging away at the other show. I think there has to be a
line in the sand that you drawfrom a realism perspective to say, I
only have so many hours of aday. I'm probably not monetizing any of
these podcasts to the point where they'repaying you know, my salary, my

(35:44):
bills, et cetera. So Ihave to pay attention to my day job.
I have to pay attention to myfamily, all that kind of stuff.
You're going to have to prioritize it, but it really is prioritizing your
time and dedicating maybe it's an houra day, maybe it's a couple hours
a week, whatever, it is, dedicating the time to doing it,
and just be really repetitive and focusedon, you know, toiling away at

(36:07):
it. Eventually you'll get to apoint to where you'll either see the success
you want to see or you'll realizethis isn't going anywhere, and I need
to cut that cord and move onto something so that I can focus on
what do you think, jen Well, just to add something in there.
Definitely you need to prioritize. Butsomething that I always tell my clients,
the first thing you need to dois that research to make sure that you

(36:29):
know where your audience is, whatto do, when to do it,
and how to do it. Ifyou don't know that part, you still
don't know where you're at your strategyis going to go, even your your
business or your podcast. You don'tknow what is going to happen with it
until you are like one hundred percentsure that this is when you want to
go this is the route, Andjust like Jason said, you need to
know which one you want to gofirst, because that's the one that you

(36:51):
actually enjoy the most first of all, and it's giving you the more the
more results to it once you startwith that channel, like when you have
like a multiple on social media,you don't know which one to go because
at the same time, it's alot of work. Is a lot of
people don't say it, and you'resupposed to be in every single social media
but it's a lot of work andyou're not going to have all the time
to do it and to work onit. But once you see where your

(37:14):
audience is, where you're getting moreresults, then eventually from that one,
the other pages are actually going togrow. So the same thing is going
to happen. Even with the differentpodcasts that you're going to have. You're
gonna be promoting it between each other, especially when you are on it and
the one that you like the most. It's like the best strategy that you
can actually add add to it.And I'll add to that real quickly.
I actually did this not too longago. I was doing you know,

(37:37):
two shows. One was Digging Deeper, which was really a marketing creative interview
show for Cornett at the agency whereI am and I It was a live
stream show, so there was alot more work that went into it because
influenced the other podcast to do isreally audio only, but it was a
live stream show that we did trainvillage of different networks. It was weekly,

(37:59):
took a lot, a lot ofmy time, took a lot of
planning, took a lot of energyand effort to make that thing come to
life. I streamedlined my process andgot it into a window of time every
week that I could afford to giveto it. And it was for the
agency, it was the goal wasnew business. We were trying to attract
people to pay more attention to Cornettand get some guests on that maybe we
could start relationships with. And itwas modestly successful. We were able to

(38:22):
get a lot of brand's attention becauseof that show. But after a while
it just got to be you know, it got to be work. And
Christy Hiler, the owner and presidentof Cornett, my boss, and I
sat down one day or just hada conversation about it, and we both
agreed, let's put it on hiatus, Let's give it a month or two,
and if we, you know,really feel the desire to get back

(38:45):
at we will. If not,it's okay if we don't do another episode.
So it's still on this like extendedhiatus and that free time that has
been opened up because I'm not committingthe time to Digging Deeper anymore. I've
been able to pour into kind ofa side pride project podcast for her called
Agency Owners in the Advertising Space,and that podcast is starting to take off.

(39:07):
It's an audio only podcast as well, but we're seeing a lot more
success more rapidly with that than wedid with Digging Deeper. So I like
the decision we made to kind ofprioritize our time there. So I know
that Greg has a question. Greg, I'm sorry for jumping in before you
ask yours, but I know it'sgoing to take us away from what we're
already talking about. Jason Jen Firstof all, I want to say that

(39:29):
I'm a lazy shit like I dopaid marketing because I just can't. I
can't handle the time involved in doinglike traditional organic marketing. It takes fucking
years to have it work really wellfor you, and I'm not great at
it. So I really admire theskill set that the two of you have.
You're talking about getting to know youraudience. We have a couple of

(39:49):
ways of doing that right. Wecan see who's engaging with us on social
we can see on what social platformsthey're engaging the most with. We can
do things like put out listeners surveys. The call to action response the conversion
rather on a listener survey might beso low that the data is not really
that useful to us. We havepodcast prefixes or prepens that we can add

(40:13):
in our hosting so that we canget some kind of demographic data. For
example, Charterble has something like that. Pod Track has something like that.
I'm trying a new startup called Potterthat you can find at potterapp dot com.
I talk about it in tomorrow's episode. Actually, that seems to be
using census data and mapping that datato the zip code of the person who's

(40:36):
listening to your podcast to try tomake some guesses about you know, kind
of like how they measure Billboard ads. Do you guys have any other tools
that podcast using affordable tools or methodsto find out who the hell is listening
to us? Because I feel likeit's a little bit more unique than a
blog, a little bit more uniquethan a closed system creator on like Instagram
or TikTok, Like, what canwe do to get a better sense of

(40:59):
who the hell is listening to us? Are there some analytic apps out there
that we don't know about. Isay this half in jest and half seriously.
I'm waiting on Todd Webster to inventone. But and I think he's
in the room, So Tom getto work. But I really and truly
know my audience well, just simplybecause when someone says they listen, or

(41:23):
when someone says, hey, Iheard your episode on X y Z,
I'll stop and ask him five orsix questions. I literally just I find
actual listeners and I say, hey, how often do you listen? You
know where? You know? Iliterally like the guy outside the supermarket with
it. Yeah. Absolutely, I'lljust quiz them and get some real direct
feedback from them, because I knowit's very difficult for me to get that

(41:46):
kind of, you know, qualitativedata anywhere else. Qualitative data that I
get isn't really all that good becauseI don't have a you know, one
hundred thousand downloads every episode, SoI'm not going to get that kind of
data for the size show that Ihave, so until, of course Tom
Webster invents something to solve that problem, which I know he will or be

(42:07):
a part of someone something that does. I'm just gonna keep talking about audience
podcasting. Power Hour is part ofIndie drop in network. If you are
a podcaster looking to grow your listeners, check out indie drop in dot com.
Indie drop in is always free andwe have opportunities right now for comedy,

(42:30):
true crime, scary and paranormal podcasts. Just go to indie drop in
dot com to learn more. Genhow about you? And then we'll go
to Michelle, who I think jumpedup here because she probably has some input,
and then we'll go to Greg Jengo ahead, Well, I actually

(42:50):
agree with Jason on that. Idon't have a podcast, but I think
it works either way on any singlesocial media page, right or any pages
that you have. I do thesame thing on Instagram, like I ask
the people that are tune in andthat engaging with my content, and I
ask them directly. But there's onething that is been ald enough and kind
of works somehow, is that whenyou do like this type of question queiz

(43:13):
for people to find out what dothey like and everything like that. It's
easier for you to know what kindof audience are you trying to reach and
try the audience are you're trying toengage with? Right, So I kind
of do the same thing that JasonLUs just with my Instagram page. Michelle,
did you jump up here because youhad some input I do? I
have. I always feel like Ihave a different take on marketing, but

(43:37):
I always think about when people don'tnecessarily have the funds or for whatever reason
to invest in marketing. And oneof the things that I've done is I'm
very intentional about the different projects thatI say yes to that will grow my
brand in general. It's not justthe content of the podcast. It's like,

(44:00):
like, who knows what you're doingand what you're working on. So
I'll give a couple of examples.I'm in the personal finance space. I
actually make a point of saying I'mnot a financial expert, but I'm an
expert at financial conversations. And soone of the collaborations that I ended up
working on last year was with Experience, and they found me because of my

(44:22):
little show. They were going towork with a rapper on a project and
the rapper didn't work out, andso because I'd been working with them on
something else, like in the freelancespace, they were like, Hey,
would you be interested in doing thiscredit series and I was like yes,
And so I ended up getting paidquite well and flown out whatever, And

(44:45):
now I have this content on theirwebsite that is out there in the world
and a lot of people have seenit and shown it and that kind of
thing. Projects that I work onare picked with the tension of not only
getting paid, but for backlinking tomy website, Like it's a whole ecosystem

(45:07):
that I'm thinking of. So whenpeople talk about like marketing their show,
I feel like they should have abroader vision around what that looks like.
I just finished wrapping up being ahost for a podcast that's known in our
space because the organization is the organizationthat hands out awards for people who create

(45:31):
content in the personal finance space.So I was the host for this year
for their podcast and it went verywell. So I do a lot of
things like that that also backlink tomy show, to my website and build
my brand authority, and that attractsother opportunities to expand what I'm working on.

(45:53):
So that's just something to consider.And also design projects that you would
like to get paid for so thatpeople or that you would like people to
notice without waiting for people to sayyes to the project. Do you know
what I mean? So this wholesummer, all I'm doing is I produced

(46:14):
a series on stud Alan forgiveness.It's top of mind. Is a very
evergreen topic. I don't know what'shappening with it, but it's been a
really good piece of work and I'vegotten paid for it. Because I don't
do these things for free anymore.It takes a lot of time to podcast
at this point for me, SoI find partners who make sense for projects

(46:37):
that I develo. So right nowI'm developing one on women and money,
and I'm thinking, okay, whichpartners make the most sense. That one
have money too, can back linkto me, can shout me out like
it's a whole process. So justthink broadly as you consider marketing your project.
By the way, I have morethan one podcast, so I have

(47:00):
one on digital marketing, I haveone on Colorado. That one's really easy
and it's you know, you connectwith people in person and just think bigger.
I think that's where people get trippedup. They think too small about
what the project is. So,Michelle, would you call your brand authority?

(47:21):
Would that be otherwise described as influence? I'm not I'm not following for
that. So I'm glad that youbrought up that you do multiple podcasts,
because you know, I have Ihave an opinion on multiple podcasts, and
you know, it's really not forthe hobbyist. This opinion is really not
for the hobbyist, because you know, you can do whatever you want.

(47:44):
But I think it's very, veryhard to have more than one podcast,
if if you if you want itto be really successful. And you know,
for me, I launched my firstpodcast. I don't know, it
was like twenty sixteen or twenty seventeen, It wasn't really that long ago,
but I launched it like a business. We had two full time employees plus

(48:07):
me part time, and we stilldidn't get everything done. So just to
think about someone who has a fulltime job trying to market and write scripts
or at least outlines and find contentand just go through the just the whole
process for more than one show seemsinsane. So I just caution everybody.

(48:35):
It's very difficult. Yeah, Ijust caution everybody. If you're going to
go down that road, just knowthat you know, well, I think
Jason or Jen said it like oneis gonna suffer and you should figure out
which one has the fish, andyou know, probably pivot to that one
and do the other one for fun. Dang well, I got two dailies

(49:00):
and three weekly. Is what youtry. You don't have a full time
job. You are a full youare you are a full time content creator.
Sanners of podcasts. Savant is whathe is. That's I think that's
right word. That's a nice thing, isn't it. Well, an influencer.
He is an influencer. I wouldyou know say to that A I

(49:22):
you know, Greg, I agreewith you, and I think that you
know, focusing on multiple podcasts isvery difficult, even you know, attention
deficit disorder world. And no offenseis to anyone who has official diagnosis.
But I mean I don't have anofficial diagnosis, and and I cannot keep

(49:43):
my focus on one thing for verylong either, And and I I know
that what at the end of theday, when I have to make decisions
about what I'm going to put mytime into it's almost always going to be
first what do I love to doand second, what is going to help
me provide for my kids? Andif those two things coincide, I know

(50:05):
I got something good. And influencefor me is that digging Deeper wasn't so
much. It was great while itlasted. It was a good experience.
If we want to rekindle that atsome point, I would certainly be open
to it. But when I'm prioritizingand making decisions, it's those two things.
Man. If I really love doingit and I just am passionate about
getting up and thinking about making thatbetter every day and it can help me,

(50:30):
you know, put on the tableand provide for my family, then
that's what I'm going to focus on, and everything else can can take a
back seat. This is a goodexample because what you're describing is this like
focus on a singular niche topic genre, Like you're passionate about influence marketing to

(50:51):
the point where you eat, sleep, and drink it, and you can
be an authority in the space,have an influence sphere, make great content,
all those things. And I thinkin order to be successful in podcasting,
like you have to be at thatpoint where you're living it and breathing
it, because that's what translates tothe audience, because I mean, you're

(51:15):
talking about getting people to pay attentionto you in a world where a million
other things are taking them to payattention to, not you exactly, and
mediocrity is obvious when you're listening.Now. Some people are just amazing and
they just don't have to prep.But most of us, like me,

(51:36):
like have to do eight hours worthof work for half an hour podcast.
That's that's true. And I wouldsay this though, for those of you
out there who are like, well, yeah, but I do two or
three podcasts, or I have anotherconcept I want to to start. Don't
kill those ideas just because we're sayingin order to be really successful, you
kind of have to narrow your focus. I would love more than anything to,

(51:58):
you know, sit in on twoor three other Pie casts a week,
and you know, be one ofthe panelists or one of the contributors.
I don't necessarily want to take onthe job of producing and marketing and
promoting and an entire other podcast.But I think if I wanted to do
you know, something that was aboutI don't know about parenting, or about

(52:20):
you know, my life in Kentucky, or some of the other things that
I'm interested in. And even ifI were invited to be, you know,
a co host of a bourbon podcast, which is a topic that I
feel like I know a little bitabout and could be pretty entertaining with,
I would love to do that.But I also have a you know,
corner, a radio pedigree, anda background. So as long as I
don't have to do a whole lotof prep work and a whole lot of

(52:42):
post production work, I can sitand talk about anything for a long time,
and and I would have a lotof fun doing that. So I'm
not going to kill those ideas.I just can't take on the entire responsibility
of them. All the ladies andgentlemen. Uh, Jason Falls just gave
us a perfectly wrapped up exhibit aof the kind of co host you don't

(53:02):
want to get into bed with.It just wants to show up and talk,
no prep, just loaded with bourbon, ready to talk. Hey me
drunk on a podcast would be reallyentertaining. You're welcome to come on any
on my other podcast whenever you want. Then, Jason, let's do it.
I will say this much though,because I'm sure maybe someone wants.

(53:23):
I know. It is the PowerHour, after all, so maybe someone
may other question. But I justwant to thank you guys for your time
all the information I definitely have soakedin like a sponge, and I will
say this much, you know,as someone like I said, I do
have two podcasts, and you know, for the hobbyists that may be difficult
for me. I enjoy it despiteall the work. I mean it is,

(53:45):
hey, come back off, Bromigo. Somebody tried to approve a request
and accidentally meet it. Everyone.Sorry, you guys, hear me?
Yeah, go ahead, Okay,Yeah, I was gonna say I definitely
wouldn't be taking on the amount ofprojects I would go on if I didn't
want to do stuff like this isa professional career. I mean, Jeff
and I have spoken a couple oftimes about how this is the type of

(54:07):
thing I actually do want to do. I have worked in radio, I've
spent thousands of dollars in school forthis sort of thing. So this is
the type of stuff I definitely enjoyand I do appreciate the fact that you
guys were able to help answer myquestion to the best of your ability.
So thank you if I could,before we move on to whatever the next
topic is, and I'm sure Greg'scan tell us here in a second.

(54:28):
For all of you that are thinkingabout like what Bromigo, just what's your
first name? Man, I knowit and I can't, it's Matt,
Matt. For any of you whoare thinking you want to make this your
full time thing, I know there'sa lot of anxiety around making that jump.
I mean, it's an experience thatI have most certainly had more than
one time in my life. Itis more possible than you think it is.

(54:52):
So if people are telling us notpossible, you're never going to get
it done. So long as you'reopen to feedback, so long as you're
open to taking risks, so longas you're committed, I mean, you
can make it as a content creator, as a personality, as a whatever
we call ourselves influencers, Scott forbid, it is something you can really do.
I mean, you just heard Gregmake fun of me because I don't
have a job, even though thisis my job, and I think that's

(55:15):
a job. Job. Yeah,anyway, go ahead, Greg, Yeah,
no, No, that's I thinkthat's a that's a great comment.
What I will say is is kindof a rule in kind of all business
is niches get riches, right.So I mean you've seen those hair salons
where they just blow dry your hair. I mean that you can niche down

(55:37):
further than you could ever imagine inthe world, and there's probably a market
for it. I mean, thereis such a thing as too niche,
but I don't think you'll find itin podcasting because you can always kind of
unlatch the belt, you know,a loop. So what you want to

(55:58):
you know, if you want totry to you know, I'm a big
proponent of kind of the middle classof podcaster. I think that I think,
like Tanner, you know, said, if you want to make fifty
sixty seventy thousand dollars a year podcasting, I think it's very doable. You
can make a lot more. ButI think if you're just trying to replace
like a middle class job, Ithink you can do it. But you

(56:22):
need to really focus on the niche, how you find value, and you
got to eat, sleep, anddrink that niche so that you can be
more valuable in that niche than whoever'scurrently there, or at least as valuable
and you've got to be willing to. I mean, if it's a business
that you're building, you've got tobe willing to look at it like that

(56:43):
and maybe expand to to Jen's pointearlier, you kind of have to broaden
your what are we saying? Includemore things in your idea of what your
business is exactly, because you're notjust a podcaster. Really, yeah,
I would, I would definitely echothat. And as much as I love
doing we influenced the podcast, andyou know, I've been able to monetize

(57:06):
it modestly. It funnels clients,consulting clients to me for influence marketing.
That's what it's there for. Andit's a lead generation source and it does
not support me by itself, norcould it at this point. But hopefully,
you know, five years from now, maybe it's a lot bigger and

(57:27):
a lot more well monetized, andmaybe I can stop doing as much consulting
work. But until then, it'salways going to serve the purpose of feeding
those other revenue streams that I've gotout there. Yeah, and it doesn't
have to be like if anybody inthis room was just like moaned because Jason
was like consulting clients and you're like, I'm not a fucking consultancy. I

(57:47):
didn't get any consultant clients. Ijust had a conversation with a podcast.
I think it's called like Pacific NorthwestHauntings or something. It's two girls host
of podcast about what you think itprobably is about about that, And they
were having a hard time antis andthey couldn't come with up with ideas to
like, God, we have aPatriot's not working that well, it's not
that much money. I said,why don't you start like a private once

(58:09):
a month live ghost reading and yousell a thirty dollars t shirt and that
t shirt promotes the live reading andacts as their ticket into the readings for
like a year, so they getin there. It's no work for you.
It's like one thing a month youdo for like an hour. You
get to talk to all of yourpeople. They all come into a live
zoom. You tell a couple ofghost stories, like sitting around a campfire,

(58:30):
right, and then that for firstyears up and that those t shirt
sales and then it's a monthly feeor something like. Think outside the box
a little bit. Don't just limityourself to to Patreon or to like occasional
swag purchases, Like, think abouthow you can leverage these things for ongoing
income. Thanks Jim, Jim justwrote it down. He's like, I'm

(58:52):
paranormal. Yeah, just see,I'm paranormal. We're all a little parent.
But you know, think about howyou can use these Patreon's better.
I think I remember Patreon when itcame out, like two thousand and thirteen,
I want to say, or twelvewhen it came out. These things
have been around for a while.They're not really getting any better. Think
of new creative ways to leverage them. I think that membership programs and like

(59:15):
private feeds, but thinking about thema little bit differently than just an ad
free feed. I think they there'sa lot of ways to make money.
I got a little criticism for atweet I made earlier today about like fifty
thousand dollars a year in gross revenueis really easy to make. If you're
willing to make thirty thousand dollars andeat noodles for a year, you can

(59:36):
probably get there, maybe even fasterthan a year. I mean, it's
not that hard to make money.It's hard to make a lot of money,
but it's not that hard to make, probably what you make at your
day job. Well, and havea good show first though, yeah,
sorry, one hundred percent ago,Yeah, definitely have a good show.
And Tanner, let me add tothat. You know, consulting is just
kind of part of what I do. And I would say that that's you

(59:59):
know, one revenue stream if you'renot, if you don't consider yourself a
consultant, here's something that I thinka lot of podcasters maybe don't consider if
and and one of the other revenuestreams that I have is speaking at constant.
Maybe you have stage fright and youdon't want to get up and speak,
but you do have the ability tobroadcast. If you're a podcaster,

(01:00:19):
you're a broadcaster, and so youcould MC an award show. You could
you know, be the host ofa conference or an event, especially in
your in your niche, you know, if you are if for the the
young ladies that do the Paranormal Hauntingpodcast, there are conventions, there are

(01:00:42):
events, there are things that theycould get involved with as you know broadcasters,
as hosts, as MC's and thatcan be a way to monetize what
you do too. So again youjust think about what value you can bring
to your audience and or you knowother businesses in your knee and that can
help open up some revenue streams aswell. Yeah, okay, so eighties?

(01:01:06):
Oh Ed, what's up? Ed? I'm being asked to queue you
up for your question. Go rightahead. Oh sorry, I was just
starting to walk my dogs. Ithought we were going to be talking about
drunken broadcasting podcasting, and so Iwas just going to time in on that.
But we've long since past that,so I really don't have anything.
Well, thanks, thanks for anamazing final question. Hey drank slicker for

(01:01:30):
no reason? Oh my god?Love it? All right? Well,
does anybody have any final questions?Because we are at ten oh one Eastern
time, and Jeff is going toturn into a pumpkin if we don't hang
this thing up soon. I thinkJeff might be asleep. Michelle, Oh

(01:01:52):
here, Michelle, you did comeon for a second. They're off Mike.
Just before I called to d didyou want to add something now?
I I don't have anything to addother than if you love talking about eighties
movies and you love to drink tequilaor scotch hook look me up because I
do those things before I broadcast everyweek myself. I wanted to say that

(01:02:13):
there are so many freaking ways youcan monetize. Ironically, I just did
m see an event last weekend withvirtual of event. I get paid to
freelance brand collaborations. Like, there'sjust so many ways to make money podcasting.
I think it's just being clear whatworks for you, being open to

(01:02:35):
what's possible. Affiliate marketing. Ido think you need a website though,
but there's just it's like the limitis your imagination basically, because we're in
a creative space. So that's somethingto think about and being bold enough to
connect with other people when you havea cool idea that you would like to
bring to life and get paid for. Yeah, you kind of got to

(01:02:58):
get this. I know Gary alittle, and I don't guess Gary V's
a little bit like me or Viceversa real aggressive unnecessarily, Uh, you
you have to kind of get thisfuck whether or not you think I can
do this attitude when people you knowkind of tell you you're not going to
be able to make a living withyour podcast or that's a stupid idea,
Like I imagine anybody who's ever accomplishedanything in history was told by so many

(01:03:22):
fucking people. That was never gonnawork. Like the Right Brothers were like,
We're gonna fly like birds, andpeople were like, what the fuck
are you gonna do? You're notgonna do that. That's the dumbest thing
I've ever heard of. And that'sa really extreme example, but it happens
all the time. Gary Vee talksabout how your parents especially will hold you
back because they love you, theycare about you, they don't want to
see you fail, and so theycoddle you. You gotta kinda you gotta

(01:03:42):
love those people, brush your parents. I guess I don't have that relationship
with my parents. I wonder why. But you have to. You have
to have those people in your life. You have to love them, respect
them. But you also have tohave enough strength to be like, Hey,
fuck you mom and dad and allmy friends who don't want me to
get hurt. I want to riskgetting hurt because I want to fucking do
something. I don't even get offmy soapbox now, wow, No,
no, Jason, do you havesomething throw in there? No? I
was amen in Tanner soapbox. That'sall amen. Oh, don't encourage him.

(01:04:08):
You can't encourage him on pieces ofshit. Guys, nobody likes me.
It's my only moment to shine.I like you, Tanner, did
only us I did forget to mentionin the beginning. Did you guys see
that that feature is active down therewhere you can comment and chat during the
space. We should have done that. You're remind me to bring that up
next week. But anyways, we'llmove on to the closing thoughts here.

(01:04:30):
I've certainly, although I'm losing myvoice, have enjoyed this discussion. I
know you just kind of had aclosing thought there, Tanner, But do
you have anything else? No,I just you don't believe in yourself.
I know that's kind of cliche,but expand your horizons. Think you're more
than a podcast or your podcast kindof like a handshake that introduces you to
a whole ton of potential and opportunity. And if you look at it that

(01:04:51):
way, and you're willing to domore than just the podcast. And I'm
not belittling people who just want todo a podcast, but if you're willing
to do more than that, youcan find just like like Michelle said,
my fellow Colorado who is who isprobably sweating her ass off, today as
badly as I was. It's likeninety eight here today. It was ridiculous.
Michelle, what the hell's going on? The World's ending? If you're

(01:05:13):
willing to do that, I meanyou can. You can really make your
own life. You can make itthe way you want it. And I
love seeing people do that. It'sone of the reasons I show up on
Twitter and talk shit to everybody.Mister Mallard, you're closing thoughts. My
closing thought is I just want tothank Jason and Jen and Michelle for the
information tonight. And it sounds likeyou just gotta work hard and show up

(01:05:34):
every day. Beautiful, beautiful,you're closing thoughts, and you were able
to provide great information during this space. So thank you. No, Okay,
there you are. I'm sorry.I'm sorry with my kid, he's
like talking to me right now.He's that time. No, I think
this, as you know, thisis a great conversation, and I think

(01:05:55):
I have a million questions for Jason, so many things that we can actually
talk about. But this was greatand I really hope everyone that's something from
my expertise, and I'm happy tobe here. Thank you. See,
right, there's a good example,either Jason just got a consulting client or
gender, Michelle, anything else youwant to throw on my favorite Jackson Speaking

(01:06:20):
of Jackson, Dave Jackson had somethingcome up, so we apologize for jumping
out. Michelle's not speaking up,so we'll move on. Ah, Well,
you sounded crazy there. It's likedemonic for a second. Greg,
Oh, Greg, you're closing thoughts. I really appreciate everyone coming to the

(01:06:42):
space. I learned so much,and I really do think that your influence
in a given category has a directrelationship to your monetization ability, So work
on that right. Michelle gave sometips, Jason gave some tips, Jen
gave some tips. Soak it inand go out there and make some money.

(01:07:03):
I believe in you, beautiful Jason, the guests of the hour.
Closing thoughts, I just I reallyappreciate you guys having me and I love
the conversation, all the smarts thatwas brought to the table here tonight.
It was. It was great tohear and great to see. And you
know, Greg almost kind of stolemy thunder there because my closing thought is,

(01:07:25):
you know, you all have influenceover a certain number of people,
whether it's your listeners, whether it'syou know, your community, your family,
your friends. Just keep nurturing thatand because it's valuable whether or not
you wind up making money from thatinfluence or not, or just being the
person who gives good advice or goodthoughts on what you know. Keep working

(01:07:46):
at it. It's it's it's it'svery rewarding in the end. Absolutely well.
I do want to take a secondto thank everybody that's listening and the
people that continue to listen every week. We hope that you come back next
week and every other Monday at ninepm Eastern for Podcasting Power Hour. I
think that the message delivered tonight iskeep being you, being great, and

(01:08:12):
don't litter. Definitely that one.Don't litter Bet in Colorado for Tanner,
quit throwing your shit out the window. I don't get a final thought.
ED. You already plugged yourself,Ed, what more do you want?
Man? Thank you for listening tothe Podcasting Power Hour. Everyone is free

(01:08:35):
to participate on Twitter spaces every Mondayat nine pm Eastern time. To join,
just follow Jeff at podcast underscore Fatheror Greg at Indie Droppin'. If
you found this podcast helpful, gointo your podcast app and write a quick
review. Other podcasters will see itand know this show is worth listening to.

(01:09:00):
So I'll put a few links inthe show notes for ways you can
support the show. I think bynow you know we love our coffee.
Have a great week. I'm justgonna say to the hobbyists who are on
the fence about moving on to thenext level, just do it. Man.
Tanner's kicked my ass number of timesover the last several months. Ever

(01:09:25):
since I bought my URL for thepodcast pot. Even though I haven't published
a new show in two and ahalf weeks, the numbers for the show
keep going up. I'm creating dailycontent for my website and the views are
going up. So just as theysay, or get off the pot.
So I want to thank Tanner forkicking in the ass enough times to start

(01:09:47):
moving towards the next level. AllI heard that was ten was an ass.
That's allous. Yeah, some people. Look, some people need a
hug to get started, and otherpeople need somebody to yell at them.
I'm the yeller. Come to meif you on the yelling and go to
go to Jim. If you wantto hug a big, supernatural hug.
He ended, none of this willmake the fun cut. But nevertheless,

(01:10:10):
of course I'm chopping this right out. Okay, you know, baby face
to h k fabe, I don'tlike this this new Uh Jeff, your
brother's becoming my favorite townsend. Well, I'm just I'm just being honest with
you because Greg's the one that editsit, and I know he will cut
this ship out. He will hackand hack. I will I will not.

(01:10:30):
Guys, I'm out my person inthe room who doesn't follow me,
So I'm not too worried about whathe does. There you go. I'm
not into eighties movies, man,I'm just he's into total in the eighties
movies. He's his age is moreinto fifties movies. I didn't know they
made movies in the eighteen fifties.I just I just rectified that issue.
So if you if you start complainingagain, I will unfollow you. I

(01:10:56):
was gonna say, Greg's favorite moviesare the ones that did it have some
mm hmm yeah, because I'm Iadd my own sound in the theater,
so it's quite fun. Yeah.Greg doesn't go to theaters that would require
him to put on pants. Well, yeah, I have one in my
house, So why would I goanywhere in? No pants required? There's

(01:11:18):
no drive ins in East Saint Louisanymore? Do what? I have my
camera on? What's going on?Hey? All right? Feet bud?
All right? Thanks and I appreciateeverybody coming in. See you next Monday.
Nice see ya, So yeah,bye bye. Thank you for checking
out this episode of Anti Podcaster.I really do appreciate it. If you're

(01:11:39):
interested in learning more about this podcast, you can go to podcastfather dot com.
If you're interested in all the differentkind of work that I'm doing,
you can go to Jeff Townsend dotMedia contact form on there various other different
podcasts and projects that I'm involved inthat I think you will enjoy. But
again, thank you for supporting me, and make sure you support Indie Dropping
Network like we cover to the beginningyour podcast featured on there. Until I

(01:12:01):
see you next time, take careof yourself and keep being you and keep
being great. Jeff Townsend Media seesyou. Good night. And the question

(01:12:21):
is do I stay here? Willyou be back? Are you gonna come
back? Will you be back?Are you coming back