December 26, 2022 • 32 mins
This content is repurposed from an episode of Good Morning Podcasters- Podcasting Sucks! These are bonus episodes where Fuzz Martin and Jeff Townsend take a cathartic look at podcasting.On this week's edition of Podcasting Sucks! with Jeff Townsend & Fuzz Martin, the guys explore a recent study from Cumulus about podcast...viewership. Younger generations embrace mobile video as a part of their listening experience, and if you want to stay relevant, it might be time to start thinking about incorporating video into your show. Podcasting Sucks!Good Morning Podcasters and Podcasting Sucks!: All rights reserved to Snoring Dog Media, LLC. & Jeff Townsend Media, LLC.
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Episode Transcript
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(00:00):
Ah, hi everybody, this isa Jeff Towns in Media Protection right.
Have you been searching for a podcast? Do you want to learn from some
great content creators. Well, you'vecome to the right place, Indie podcasting
with your host, Jeff Townsend,the indie podcast father. This is Jeff
(00:27):
Townsend. As you are aware,Indie podcasters currently on a break. I'm
busy with a running a network thatI have through a local media company,
and then all sorts of other projectsthat I'm marking on through Jeff Townsend Media.
But I wanted to keep the spiritalive and keep delivering you content that
you may find helpful that will helpyou grow as a podcaster or a content
creator. Fuzz Martin and I purchasedthe rights to formerly Tanner Campbell's Podcasting Sucks
(00:51):
and Good Morning Podcasters. So I'mactually going to share an episode of Podcasting
Sucks with you a previous episode.If you want to hear more, go
to Morning Podcasters dot com and findPodcasting Sucks there. This is Fuzz and
I talking about verious different podcasting stuff. It's a great time. I'm gonna
go ahead and I'm gonna share thisepisode with you. Thanks for tuning in.
(01:19):
Welcome to the new and improved.Well, hell, it may not
even be improved, but it isfun and it's awesome. This is podcasting
sucks. I'm Jeff Townsend as usual. Fuzz Martin joins me, and we're
hoping that podcasting sucks a little bitless if you join us on this journey.
Fuzz, how are you doing today? I'm doing well, Jeff,
glad to be here with another episodeof podcasting Sucks. We had planned this
(01:45):
episode for a few weeks ago,but then life came at us fast,
and then Thanksgiving came at us fast, and so here we are today as
promised. Just a little bit later, I can explain what happened real quick.
So the first time, well itwas Thanksgiving, right, we didn't
plan on recording the right right.But then the first time, my new
employer, wish TV Circle City Broadcastingfor their network podcast network, they get
(02:09):
they gave me a PC and they'rehey, take it home, you know,
use this whatever. And I gethome and I open it up and
it's all VPN. Right, Soit's like, make sure Jeff logs in
first before leaving the building. I'mlike, but you're like an hour away.
Aren't two from the station. I'man hour away from it. Yeah,
it's clear on the east side ofIndia. I'm an hour away.
(02:29):
And I already committed to doing somethingthat night for them, and now I
was like, oh my gosh,so I had to drive back and that
kind of put a But you getit all squared away. I got it
all squared away. Yep. I'vealready started working and it's been a good
time. So good, good good. Yeah. So we were unable to
make that happen, but that's allright. You know, we hold our
own schedules, man, so we'reonly only beating ourselves up. But we
(02:51):
appreciate those who are listening, especiallythose who told us that they had missed
that episode and kind of got onour stuff about where was that? So
here you go. Enjoy. Ihope you enjoy. I hope it was
worth the wait for you. That'sa feel good thing, isn't it?
Like what's going on? Like?Where the hell's that episode? Right?
Fuzz? So we have been talkingabout how we're going to talk about the
(03:13):
video aspect of podcasting content creation beforewe get into that, and we will
because it's going to tie into this. I just sent you over a Cumulus
Media and Signal Hill Insights podcasting report. It's their fall I'm assuming they do
this annually. To be honest withyou, I haven't particularly read this report
before. There's another one, ofcourse that we all read, the big
one every year. Yeah, butI thought there's a lot of interesting information
(03:37):
in this one, so I wantedto talk about it a little bit.
Yeah. Absolutely, it does havea ton of great information and really good
infographics, and we will link toit in the show notes of this episode.
So to kick it off here,and everybody always wants to know about
advertising, right, So it goesinto advertiser perceptions here podcast advertising sours to
(03:58):
record levels. It's saying it pitchesall these different scenarios here in four different
categories discussions, consideration, intension,and usage. So the questions were asked
to these people that they pulled,and I'd be honest with you, I
haven't been one of those people thatthey pulled six hundred and three thousand,
four hundred and ninety two. SoI'm not going to even give you all
that information because I don't freaking knowit. But this is just a spark
(04:21):
a discussion, right. Nevertheless,so the question was asked, have you
in your colleagues discussed podcasts advertising forpotential media investment? So obviously we like
we said, they're going after advertisershere when they're doing this, and are
you seeing these results too? Andhow that? Yeah, so what are
you seeing fuzz from twenty fifteen tillthis media this year when they took the
(04:46):
poll, Well, it's it's morethan doubled in terms of the who's likely
to consider advertising or have discussed advertisingis doubled. But when it comes to
actually like how likely are you tooa advertise and are you currently advertising,
it's gone from like it's essentially quadrupledsince twenty fifteen. So if we're up
(05:10):
at, we're up at. Everythingis over fifty percent, except for how
likely are you to actually advertise andpodcasts in the coming six months, it's
it's like right at fifty percent,which is huge. So I know,
like even from you know as anagency owner, So as a chief strategy
(05:30):
officer at an agency, part ofmy job is to help our teams come
up with a mix of what kindof media we're doing for our clients,
and podcasting comes up regularly now andsometimes I don't know if it comes up
a lot with my employees because theyknow I do podcasts stuff. But it's
being asked by clients. Now,we're getting asked by big clients in terms
(05:53):
of you know, how can weget onto these podcasts? How can we
advertise on these podcasts. We've purchased, against my not better judgment, but
against my will, We've become apod Chaser premium subscriber, which is pretty
expensive. But Podchaser got bought outby a cast, and because of a
(06:15):
casts kind of nefarious email practices,I was against going with them for a
bit, but because we need tobuy advertising from podcasters and we need to
see their stats and see what they'retalking about. Yeah, yeah, so
we have purchased that and actually feelinggood about it. But it's it's because
(06:38):
we have the demand from our clientsfor purchasing podcasts. So thus, real
quick on the pod Chaser thing,because a lot of people listen to this
may not realize that's actually the primaryusage of pod Chaser, right, It's
not to listen to podcasts or setup your I'm going to say cute little
bios and all your credits and allthat. That is an awesome feature,
(06:58):
but yeah, income low wise forPodchaser now a cast that is actually their
primary major thing they deal with exactly. It's it's helping connect advertisers with podcasts,
and so you can sign up forfree and you should absolutely sign up
for free and fill out all thatinformation and like follow their instructions to a
(07:24):
tea because there are advertisers, bigadvertisers who actually use that in order to
find who they should be going with. So sorry I cut you off there.
I just I think we have alot of listeners that probably didn't know
that's actually what that platform is.Yeah, and that's a really good point.
But all that I'm seeing on ourside is it lines up with what
(07:45):
this Cumulus report is saying. SoI would say probably, I would say
probably fifty percent of our clients areinterested in advertising and podcasts and we have,
you know, dozens of clients thatwe that we work with. And
just to back up here, thiswas a study of with three hundred national
marketers and media agencies and this isactually the eight annual study of this,
(08:09):
which is all the data we justcovered looked at. So it looks like
they're actually literally covering all eight yearsthat we talked about here. Yeah,
yeah, I mean it's just boomed, right, we know, twenty fifteen,
twenty sixteen, that's really when itreally really started to take off,
and all things indicate that on whatwe're looking at here. So it's very
interesting on the perception that advertisers nowhave on podcasting, Like you were saying,
(08:33):
it's it's clear they're into it,I mean clearly. Yeah. And
this also lines up with the IABSreport that came out earlier in November,
which was also talking about split ofadvertising revenue in twenty twenty three, and
there were only three areas that increasedand podcasting was one of those. So
(08:56):
it's looking like it's going to bea good year for podcasters. Knock on
wood. But I won't knock onwood because I'm going to have to edit
it out if I do well.I think the big thing it we can
we can move on. Obviously we'renot going to talk about this the whole
time, but for me, thebig thing that stuck out here was for
the first time, a majority sixtyone percent of national marketers and media agencies
(09:18):
say they currently advertise in podcast Soit's sixty one percent margin is huge.
It was forty five last year,going clear back to fifteen and twenty fifteen.
So the majority now that pold ofthis are actually already currently advertising in
podcasts, and again that's at anational mainstream marketer media agencies. So that's
(09:41):
significant, agree exciting it is,and and that just shows you that this,
this, this podcasting, this thisindustry is so like I could break
down like all the different stages ofgrowth and a business, right, but
this is still an early of developingindustry from a business standpoint, and it
(10:03):
has so much more room to grow. And I think it's important to note
that, you know, a lotof people seem like they get the feeling
that it's kind of you know,flattening out here on podcasting, but in
fact, this is still an earlytoddler stages from a business standpoint where the
industry is. I feel like atone point we're going to get to you
know, what we have to lookout for it, especially as those of
(10:26):
us who are still on the indiepodcasting side, is that it's going to
flip in a way where the bigsare all coming in because they see that's
where the money's flowing and gonna haveto kind of you know, a lot
of the podcasters because there's such asmall barrier to entry and to get into
podcast I mean you could literally,if you have a phone, you could
(10:50):
be podcasting for free on Anchor andyou know, with a pair of wired
headset on your iPhone, you couldbe up and running in fifteen minutes.
Not great, but you could be. You know. But as this grows,
you know, we have to makesure that we're keeping our quality tight
(11:11):
and all those things, because we'regonna be about to get bowled over by
munch of big time advertisers and companiesthat are gonna be coming through looking to
take advantage of this portion of thebusiness, which I mean, you can't
stop it, right, they haveevery right. So yeah, yeah,
well no, I know, youknow, no, you can't stop it.
I just mean to be prepared forit and to tighten your stuff up
(11:33):
and know that you're who you're competingwith. I guess absolutely. So we'll
go ahead and segue to the nextpart. And this is actually originally what
we planned on talking about a fewweeks ago, the video experience a podcast
watching, right, So this reportalso share some pretty good information on this
topic. Fuzz and I'll go aheadand kick it off here. Nearly a
(11:54):
third of podcasts audience prefers to activelywatch a podcast with video component. That's
that's pretty significant, right, Imean take that Greg from Mindy Dropping.
Yeah. Yeah. And like Isaid, I've just come out and said
lately, hey, I've been listeningto a lot of podcasts on YouTube.
YEP, I have YouTube Premium.I'm not gonna lie to you from a
(12:16):
quality standpoint on when an audio,right, it's just either going to be
terrible or it's going to be okay. And when you're listening on a normal
experience like we are in a car, sitting with some earbuds on at a
desk there, you really can't noticethe little things as much. Do you
see what I'm saying? And forme, I don't eat. It doesn't
sound any different to me. Soand it's convenient because I'm able to find
(12:41):
content that has segments. Maybe Idon't want to listen to the whole hour
and a half. Maybe there's justcertain segments on a bunch of different things
I want to listen to. SoI'll go ahead and set up a playlist
at the beginning of the day.Boom boom, boom boom, boom takes
three two or three minutes, andthat's what I can listen to as I'm
available, as I can throughout theday. So it's actually a pretty for
me fuzz Yeah, certainly, Andso I don't have YouTube it yet,
(13:05):
and so I typically don't watch orlisten to video podcasts through YouTube because I'm
in most cases can't. I'm notwatching it though. That's the thing.
I'm just oh no, that's whatI'm saying. But I with with if
you don't have YouTube premium, ifyou close YouTube, the audio shuts off.
(13:28):
So if your phone goes to sleepor if you you know, lock
the phone, you can't continue listeningto it. That's why I don't use
YouTube for podcasting. But I like, I completely see where you're coming from.
And from that respect, you know, it's super convenient to find things
on YouTube versus any of the otherplatforms, like just type it in and
(13:50):
it's a lot easier than I'm likeSpotify for sure, but you know,
even Apple Podcasts and some of theothers, it's much easier to find that
stuff on on YouTube for me.And we'll cover it that will break this
down further, But for me,it's the discoverability thing as well. I
can find the crap I want tolisten to. Just put in simple terms
here, I can find the crapI want to listen to a lot easier
(14:13):
on YouTube if it's something that couldvary from who the who is making the
concet YouTube. I mean, anypodcast app player cannot compare to discoverability infrastructure
that the YouTube has. Of course, yeah, yeah, that scale is
much better. And the fact thatyou know it's the same engine that runs
(14:35):
Google, you know, and youknow, as they say, the second
largest search engine as YouTube, andthey have your podcasts there makes sense.
What always gets me and this isa and as we go into you know,
whether you should be doing video podcastingor not, it's the stats at
that point. So it becomes allright, now you're fractured because none of
that can be tracked by charitable orpod track or anything like that. So
(15:00):
you've got your YouTube stats and you'vegot your podcasting hosts stats, and now
you've got to combine those things whenyou're talking to advertisers or you know,
looking for some sort of sponsorship andand I don't know how people are typically
doing that when they split these thesedays is it more advertisers for YouTube and
(15:22):
advertisers for your podcast. Is ita mixture, you know? Is it
all combined into one? What doesthat look like? Yeah, you know,
I honestly can't tell you. Butwhat I do what I can't tell
you just from consuming a lot ofpodcasts and content on YouTube that typically it's
noted that they have the addition theyhave their own ads on their right,
they'll say third party, and that'show they roll with it. So I
(15:45):
don't think this would be an issuewhat you're talking about. If you were
getting millions, Oh yeah, yeahit's on YouTube, that wouldn't be the
issue. But anything less than thatis where it would be like, how
do I package this up with thenumbers that I have on my podcast socian
platform? You're right, that wouldI'm not sure what that process is.
I mean to me, if Iwas having a media kit or something,
(16:08):
there's a media kit for a milliondifferent things that you want to do,
but in this instance it would havethat then yeah, it would be the
job of the advertisers to vet thatout and do research themselves, so it
doesn't make it more work for them. You're right, right exactly. But
the little video no, they're notgoing to just give you money without looking
into what you're doing, I suppose. Yeah, okay, so we'll go
(16:29):
ahead and break this down a littlebit more real quick fuzz if you if
you allow me, yeah, goahead. Okay. So this is important
to note here, but we getinto this. This is audience preference,
right, so it's not necessarily whatthey're doing, it's what they prefer.
So consumers were asked their preference forthree podcast experiences audio only without any video
forty three percent preference there play videoin the background or minimize on a device
(16:53):
while listening. That's twenty nine percentactively watch while listening twenty eight percent Because
I'm adding, I'm adding the twotwenties together, and they're exceeding, is
what I'm looking at it. Well, yes, but you could also add
the audio only and the plays videoin the background while listening, and now
you've got you know, seventy twoare just listening, whereas twenty eight percent
(17:19):
are actively watching. But I'm guessingthat actively watching number is growing. And
I would have loved to have seenthis year compared to last year in this
graph that they provide here to seewhere how that's changed year to year,
because it'll be an interesting look atour more people switching to YouTube to listen
(17:45):
to podcasts or to actively watch podcastsshows versus those who are audio only without
any video. Yeah, you're right, and the fact that it's over a
fourth is pretty significant. Agreed,Yes, agreed, we're talking about it.
(18:08):
We'll get into why, you know, our opinions of why you should
or shouldn't. But I wanted tothrow the data out there. I think
it was important. Go ahead.I was gonna say. I think that
the next big part of that iswhen their next graph breaks it down by
demographic. And so if you're curiousas to is this going to increase.
(18:29):
When you look at the eighteen tothirty four year old demographic, audio only
without any videos at forty six percent, video you actually watch is at forty
two percent, So these aren't likethese are how many said that they watch
these certain kinds of things, Soit doesn't add up to one hundred percent.
So forty six percent of eighteen tothirty four year olds are weekly podcast
(18:52):
listeners in the US, So that'shuge. So almost fifty percent of you
know, I'm not gonna say kids, younger adults, age eighteen to thirty
four listen to podcasts versus thirty fiveto forty nine which is at thirty four
percent, Versus fifty plus which isat twenty percent. So you can see
that that number is increasing as withthe younger generations. Look at what you
(19:14):
get to the on that young generationfuzz. Look at when you get to
the video you minimize and listen inthe background. What is that percentage?
Fifty one percent are watching. Yeah, so their their YouTube folks, and
that aligns with an episode. Ihad a Good Morning Podcasters recently where I
anecdotally queried my eighteen year old collegefreshman daughter about her podcast listening. And
(19:40):
she listens to There's five podcasts thatshe listens to regularly. Each of them
are all over an hour in theirweekly podcasts, and they all have a
YouTube component, and she tries towatch them, and if she doesn't,
she listens to them. But shefound them all on TikTok by the way
(20:00):
TikTok episode clips and then finding thenshe goes to YouTube and looks them up
and then she'll add them into Spotifyor whatever platform she's using. She uses
Spotify, but she'll put them intowhatever platform and then listen to the audio
version if she can't watch or shedoesn't have YouTube premium, so if she
can't listen that way. But yeah, it just goes. It's right in
(20:22):
line with what you're saying and writealong with what this Cumulus Cumulus research was
saying. Yeah, sorry, cutyou off again. I'm really good at
that. But you can go onwith whatever you were about to may or
make fuzz about. To me,it's it's really going to show that video.
The kids want video, all right, So you're gonna have to find
a way to get there if you'regonna if you're looking to attract that audience,
(20:48):
you need to have a component ofthat. So how do you do
that? And how does you know? Creating a podcast with just audio is
already work. As we get intothe podcast asking sucks portion of this,
it's already work. Yeah. There'sa lot that goes into it, from
the editing, from the audio quality, from the scheduling, the interviews and
all that, to the promoting iton social media, etc. When you
(21:11):
add in a video component of it, there becomes new software that you need
to learn or use. There needsto be a new visual eye that you
have to learn as a producer ofthis content and it becomes more more work.
But if you want to be inthe game, you're gonna have to,
in my opinion, figure it out. Obviously, this is a big
(21:33):
discussion. We see a lot ofit discussed on Twitter. We're on Buzz
and Iro on Twitter quite a bit. Yeah, and one thing that I
absolutely despise are people that try tomake this so freaking complicated. It drives
me nuts, like there's no stepsto do this right. But what I
will say is the key to allthis is this video aspect. You probably
(21:56):
need to have the audio down first, without a doubt. Yeah, Then
then you have to figure out away that it will work in your workflow
consistently and efficiently and effectively. Likeyou were talking about with me earlier,
I think we were off. Wehadn't started recording yet. You're talking about
headliner as a tool and all that. So I think I think Fuzz,
(22:18):
if you can do it and it'salmost nearly automated, m you should do
it because I mean, just thinkabout this. Let's just talk about searchability,
discoverability. Here. Is it gonnahurt having that on YouTube? No,
I don't think it's going to hurtat all. It's you know,
is it going to be the qualityof other YouTube videos? Likely not,
(22:40):
But you know, but I'm lookingat some of my automated headliner videos,
you know, getting like ten views, not a ton of views. It's
not. Yeah, it's not.It's not going gangbusters. I will tell
you what's working right now as YouTubeshorts. Those are sixty eight views,
one hundred and eight views, youknow, sixteen views and seven views.
(23:02):
Those are my four last videos,and I've released four this week, so
it's starting to grow that way.You can see that there are people watching
these things on YouTube and I yougo TikTok is video and Instagram reels is
video, So keep those things inmind. Advertisers these days, fuzz are
very into looking at social media numbers, and I'm going to go ahead and
(23:23):
through YouTube under that category. Soto your point, they're very aware of
the presence on social media. Obviously, you're gonna do your down, You're
gonna like you have pod chaser,You're gonna do that. But additionally they're
pretty mainstream advertisers at least are goingto be pretty aware of what you're doing
(23:44):
all through social media as well.Yeah, absolutely, so if you can
do it, yeah, If youcan't do it, well, then yeah,
don't do it. I mean,don't do it. But there is
a little bit of a cost withsome of these tools that you're using.
You're not hurting anything by doing it. Actually, it's for searchability. It's
probably great that you're doing, right, And I think, oh, I
have friends that have a podcast tomurder Murder Sheet podcasts. It's very popular.
(24:10):
They've broke all the news in theDelphi case that you're aware of,
and I've showed them I get I'veshowed them a free tool to be able
to do that. We can putthat in the show notes. I'll send
it over to you. And it'sfor them, Like they're going to not
get as many downloads as their theirpodcast, but it's still thousands and thousands
and thousands for them at the levelthey're at. That's that's big because people
(24:33):
are going on there and searching forthat. So if you can somehow tie
that in there and figure that out, there's nothing but there's just there's nothing
to lose from it. You're justgonna gain, right. So that's just
my opinion on it, and Idon't think this is something that you overcomplicate
by any means. There's not aright or wrong answer, but I do
think I think it even becomes solike this show that we're doing right now,
(24:57):
like we're currently using boo Caster torecord this. Now you've got it
branded with one of your other showsthat you do. But this video right
here that we're doing, and theway the boom Casters set up, we
could easily drag and drop this intoYouTube and it would play perfectly. We've
got our facial expressions, you know, both two handsome guys with good voices
(25:21):
that are out here talking on onYouTube. No, but the it would
this, This is easy. Ithink it's easier to do something like this
than it would be to try toproduce a full show right away. If
it's like the next step beyond headlinerto me would be the you know,
not zoom call, but we'll saylike a boom Caster or a riverside kind
(25:42):
of video, and then from thereyou can go into you know, getting
Crazy with Obs and some of thoseother programs that you can use for this.
Maybe that's something we'll do eventually.Fuzz Yeah, I think that might
be a good idea to like bringout a Christmas sweater or something, and
that's something we can do. I'vegot a pretty slick Christmas sweater if we
(26:04):
want to do that for the nextepisode. Oh, that's a that's a
good idea. I think that's agood idea. Yeah, we might have
to swap the branding here on yourYeah, yeah, I might have to
throw ups. Yeah we'll talk aboutthat offline. But yeah, that's easy.
See, but here's another tool.Right, that's your point. That
is exactly your point. And Iwill say it again, and I say
this all the time, and peoplewill probably sick of hearing it. If
(26:26):
this is a hot fuzzle, thisis a little bit more of a business
for us in some sense, especiallymyself included. I don't want to speak
for you, sure, but let'sjust say this is a hobby. Let's
just say it's a hobby because itis still a hobby for us. It
is, really And there's nothing wrongwith that, even though I make money.
I guess I work in the industrynow technically. Yeah, but here's
(26:48):
the thing. If you have wehave hobbies that we blow money on so
much more than this. Like ifI love to golf, that costs a
lot of money, right, Sofor me when I look at this,
this is a this is still ahobby because I enjoy doing it. I
do things like this. This podcastisn't making any money right now, right,
(27:10):
this is our this is our thing, buzz a nice thing. And
so this is a hobby. Thispodcast right here literally is a hobby.
Yeah, but I enjoy it.So I might pay for like a boom
caster or a riverside, right andit would be worth it because it's you
put money into a hobby. Andthat's like the thing that I think is
really weird about indie podcasters. I'vecoined that term to death. But there's
(27:36):
nothing wrong with like it's almost likeit's a bad thing that some people think
spending money on this. You spenda lot more money on beer and golf
and stuff like that. So thesethings actually make what we're talking about a
lot easier. Agreed. Yeah,Like to me, so I bought the
Headliner twenty five dollars a month program, and it was like, because the
(27:56):
amount of time it saves me todo social media posts and Instagram stories and
YouTube shorts and TikTok videos using thatis just bounds faster than if I were
to try and load that up anddo that myself. Is so exactly what
you're saying. Yeah, even thoughtwenty five dollars is cheaper than around a
golf And so if that's my I'vegot golf clubs. I suck at golf.
(28:21):
Maybe I spend one hundred dollars ayear playing golf. There's other things
you do when you really think aboutit, fuzz that you spend money on
too. Yeah, so if youask my wife, it would probably be
all podcasting stuff if she were Yea. By the way, I think I
need to buy some Mike arms.But um, yeah, so this is
(28:44):
what I enjoy and I enjoy doingit. I have fun doing it.
I love talking to people. Again, for me, it scratches the broadcasting
itch where you know, advertising ismy career and this part is what I
enjoy as my side thing exactly.Or some natty lights. I know you're
(29:04):
a big fan of those, fuzz. Oh yeah, hey man, great
discussion. We're really that mark.We're usually hit on the time. Man,
this has been awesome. I thinkit's been informative. But yet,
like I said, this isn't somethingto overcomplicate or freak out about right now,
but it needs to be on yourradar. Clearly. I think if
(29:25):
the younger generations are going to keepgetting younger and that they want video,
you need to get on top ofbeing on video if you're gonna make it
in this podcasting world. And noteverybody's going to agree with that, but
yep, get or done, asthey would say in Wisconsin, right,
they do, yeah, and theystay get or done all the time here.
It's kind of our state motto.There's one thing we can all agree
(29:47):
on them Podcasting can suck. Podcastingsucks. That's why we're here, man.
So I appreciate you joining me andme joining you. How just coming
together. I'm thankful fuzz Thanksgiving justpast. I just want to tell you
how thankful I am that man.Thanks Jeff. I'm thankful to be here
with you and I am enjoying thisso looking forward to our next episode.
(30:07):
Where are we at now? I'lllet you close it out on where to
find some of this stuff. Arewe still connected with good I know we're
on the same feed, which isamazing. I'll let you cover all that,
but website wise, so you canfind all of this on good morningpod
dot com. So the feed forpodcasting sucks is on the Good Morning Podcasters
(30:27):
feed. Good morningpod dot com isreally the place that you want to go,
and you can find all of thisthere. You stumbled through that,
but you did a hell of thejob. We'll blame it on that Westcom
Internet connection. Yep, that's it. We're here in the sticks. Yeah.
But until next time, and therewill be a next time. We
will be back some great bonus contenthere for Good Morning Podcasters. Thanks for
(30:49):
joining us for podcasting sucks. Thanksfor listening, and thanks for telling a
friend sad. Thanks for listening andthanks for telling a friend. But more
(31:42):
importantly, thank you for supporting independentcontent creators. If you're enjoying the podcast
or like the work we're doing inthe indie podcaster community, I ask you
to tell just one fellow content creatorthat hasn't heard of this podcast or the
work we're doing and share it withthem. But more importantly, I hope
you continue with me on this journeyas the indie podcaster. Keep being you,
(32:07):
keep being great, And the questionis do I stay here? Will
you be back? How are yougonna come back? Will you be back?
(32:29):
Are you coming back? Jeff Townsin media that
Ah, hi everybody, this isa Jeff Towns in Media Protection right.
Have you been searching for a podcast? Do you want to learn from some
great content creators. Well, you'vecome to the right place, Indie podcasting
with your host, Jeff Townsend,the indie podcast father. This is Jeff
(00:27):
Townsend. As you are aware,Indie podcasters currently on a break. I'm
busy with a running a network thatI have through a local media company,
and then all sorts of other projectsthat I'm marking on through Jeff Townsend Media.
But I wanted to keep the spiritalive and keep delivering you content that
you may find helpful that will helpyou grow as a podcaster or a content
creator. Fuzz Martin and I purchasedthe rights to formerly Tanner Campbell's Podcasting Sucks
(00:51):
and Good Morning Podcasters. So I'mactually going to share an episode of Podcasting
Sucks with you a previous episode.If you want to hear more, go
to Morning Podcasters dot com and findPodcasting Sucks there. This is Fuzz and
I talking about verious different podcasting stuff. It's a great time. I'm gonna
go ahead and I'm gonna share thisepisode with you. Thanks for tuning in.
(01:19):
Welcome to the new and improved.Well, hell, it may not
even be improved, but it isfun and it's awesome. This is podcasting
sucks. I'm Jeff Townsend as usual. Fuzz Martin joins me, and we're
hoping that podcasting sucks a little bitless if you join us on this journey.
Fuzz, how are you doing today? I'm doing well, Jeff,
glad to be here with another episodeof podcasting Sucks. We had planned this
(01:45):
episode for a few weeks ago,but then life came at us fast,
and then Thanksgiving came at us fast, and so here we are today as
promised. Just a little bit later, I can explain what happened real quick.
So the first time, well itwas Thanksgiving, right, we didn't
plan on recording the right right.But then the first time, my new
employer, wish TV Circle City Broadcastingfor their network podcast network, they get
(02:09):
they gave me a PC and they'rehey, take it home, you know,
use this whatever. And I gethome and I open it up and
it's all VPN. Right, Soit's like, make sure Jeff logs in
first before leaving the building. I'mlike, but you're like an hour away.
Aren't two from the station. I'man hour away from it. Yeah,
it's clear on the east side ofIndia. I'm an hour away.
(02:29):
And I already committed to doing somethingthat night for them, and now I
was like, oh my gosh,so I had to drive back and that
kind of put a But you getit all squared away. I got it
all squared away. Yep. I'vealready started working and it's been a good
time. So good, good good. Yeah. So we were unable to
make that happen, but that's allright. You know, we hold our
own schedules, man, so we'reonly only beating ourselves up. But we
(02:51):
appreciate those who are listening, especiallythose who told us that they had missed
that episode and kind of got onour stuff about where was that? So
here you go. Enjoy. Ihope you enjoy. I hope it was
worth the wait for you. That'sa feel good thing, isn't it?
Like what's going on? Like?Where the hell's that episode? Right?
Fuzz? So we have been talkingabout how we're going to talk about the
(03:13):
video aspect of podcasting content creation beforewe get into that, and we will
because it's going to tie into this. I just sent you over a Cumulus
Media and Signal Hill Insights podcasting report. It's their fall I'm assuming they do
this annually. To be honest withyou, I haven't particularly read this report
before. There's another one, ofcourse that we all read, the big
one every year. Yeah, butI thought there's a lot of interesting information
(03:37):
in this one, so I wantedto talk about it a little bit.
Yeah. Absolutely, it does havea ton of great information and really good
infographics, and we will link toit in the show notes of this episode.
So to kick it off here,and everybody always wants to know about
advertising, right, So it goesinto advertiser perceptions here podcast advertising sours to
(03:58):
record levels. It's saying it pitchesall these different scenarios here in four different
categories discussions, consideration, intension,and usage. So the questions were asked
to these people that they pulled,and I'd be honest with you, I
haven't been one of those people thatthey pulled six hundred and three thousand,
four hundred and ninety two. SoI'm not going to even give you all
that information because I don't freaking knowit. But this is just a spark
(04:21):
a discussion, right. Nevertheless,so the question was asked, have you
in your colleagues discussed podcasts advertising forpotential media investment? So obviously we like
we said, they're going after advertisershere when they're doing this, and are
you seeing these results too? Andhow that? Yeah, so what are
you seeing fuzz from twenty fifteen tillthis media this year when they took the
(04:46):
poll, Well, it's it's morethan doubled in terms of the who's likely
to consider advertising or have discussed advertisingis doubled. But when it comes to
actually like how likely are you tooa advertise and are you currently advertising,
it's gone from like it's essentially quadrupledsince twenty fifteen. So if we're up
(05:10):
at, we're up at. Everythingis over fifty percent, except for how
likely are you to actually advertise andpodcasts in the coming six months, it's
it's like right at fifty percent,which is huge. So I know,
like even from you know as anagency owner, So as a chief strategy
(05:30):
officer at an agency, part ofmy job is to help our teams come
up with a mix of what kindof media we're doing for our clients,
and podcasting comes up regularly now andsometimes I don't know if it comes up
a lot with my employees because theyknow I do podcasts stuff. But it's
being asked by clients. Now,we're getting asked by big clients in terms
(05:53):
of you know, how can weget onto these podcasts? How can we
advertise on these podcasts. We've purchased, against my not better judgment, but
against my will, We've become apod Chaser premium subscriber, which is pretty
expensive. But Podchaser got bought outby a cast, and because of a
(06:15):
casts kind of nefarious email practices,I was against going with them for a
bit, but because we need tobuy advertising from podcasters and we need to
see their stats and see what they'retalking about. Yeah, yeah, so
we have purchased that and actually feelinggood about it. But it's it's because
(06:38):
we have the demand from our clientsfor purchasing podcasts. So thus, real
quick on the pod Chaser thing,because a lot of people listen to this
may not realize that's actually the primaryusage of pod Chaser, right, It's
not to listen to podcasts or setup your I'm going to say cute little
bios and all your credits and allthat. That is an awesome feature,
(06:58):
but yeah, income low wise forPodchaser now a cast that is actually their
primary major thing they deal with exactly. It's it's helping connect advertisers with podcasts,
and so you can sign up forfree and you should absolutely sign up
for free and fill out all thatinformation and like follow their instructions to a
(07:24):
tea because there are advertisers, bigadvertisers who actually use that in order to
find who they should be going with. So sorry I cut you off there.
I just I think we have alot of listeners that probably didn't know
that's actually what that platform is.Yeah, and that's a really good point.
But all that I'm seeing on ourside is it lines up with what
(07:45):
this Cumulus report is saying. SoI would say probably, I would say
probably fifty percent of our clients areinterested in advertising and podcasts and we have,
you know, dozens of clients thatwe that we work with. And
just to back up here, thiswas a study of with three hundred national
marketers and media agencies and this isactually the eight annual study of this,
(08:09):
which is all the data we justcovered looked at. So it looks like
they're actually literally covering all eight yearsthat we talked about here. Yeah,
yeah, I mean it's just boomed, right, we know, twenty fifteen,
twenty sixteen, that's really when itreally really started to take off,
and all things indicate that on whatwe're looking at here. So it's very
interesting on the perception that advertisers nowhave on podcasting, Like you were saying,
(08:33):
it's it's clear they're into it,I mean clearly. Yeah. And
this also lines up with the IABSreport that came out earlier in November,
which was also talking about split ofadvertising revenue in twenty twenty three, and
there were only three areas that increasedand podcasting was one of those. So
(08:56):
it's looking like it's going to bea good year for podcasters. Knock on
wood. But I won't knock onwood because I'm going to have to edit
it out if I do well.I think the big thing it we can
we can move on. Obviously we'renot going to talk about this the whole
time, but for me, thebig thing that stuck out here was for
the first time, a majority sixtyone percent of national marketers and media agencies
(09:18):
say they currently advertise in podcast Soit's sixty one percent margin is huge.
It was forty five last year,going clear back to fifteen and twenty fifteen.
So the majority now that pold ofthis are actually already currently advertising in
podcasts, and again that's at anational mainstream marketer media agencies. So that's
(09:41):
significant, agree exciting it is,and and that just shows you that this,
this, this podcasting, this thisindustry is so like I could break
down like all the different stages ofgrowth and a business, right, but
this is still an early of developingindustry from a business standpoint, and it
(10:03):
has so much more room to grow. And I think it's important to note
that, you know, a lotof people seem like they get the feeling
that it's kind of you know,flattening out here on podcasting, but in
fact, this is still an earlytoddler stages from a business standpoint where the
industry is. I feel like atone point we're going to get to you
know, what we have to lookout for it, especially as those of
(10:26):
us who are still on the indiepodcasting side, is that it's going to
flip in a way where the bigsare all coming in because they see that's
where the money's flowing and gonna haveto kind of you know, a lot
of the podcasters because there's such asmall barrier to entry and to get into
podcast I mean you could literally,if you have a phone, you could
(10:50):
be podcasting for free on Anchor andyou know, with a pair of wired
headset on your iPhone, you couldbe up and running in fifteen minutes.
Not great, but you could be. You know. But as this grows,
you know, we have to makesure that we're keeping our quality tight
(11:11):
and all those things, because we'regonna be about to get bowled over by
munch of big time advertisers and companiesthat are gonna be coming through looking to
take advantage of this portion of thebusiness, which I mean, you can't
stop it, right, they haveevery right. So yeah, yeah,
well no, I know, youknow, no, you can't stop it.
I just mean to be prepared forit and to tighten your stuff up
(11:33):
and know that you're who you're competingwith. I guess absolutely. So we'll
go ahead and segue to the nextpart. And this is actually originally what
we planned on talking about a fewweeks ago, the video experience a podcast
watching, right, So this reportalso share some pretty good information on this
topic. Fuzz and I'll go aheadand kick it off here. Nearly a
(11:54):
third of podcasts audience prefers to activelywatch a podcast with video component. That's
that's pretty significant, right, Imean take that Greg from Mindy Dropping.
Yeah. Yeah. And like Isaid, I've just come out and said
lately, hey, I've been listeningto a lot of podcasts on YouTube.
YEP, I have YouTube Premium.I'm not gonna lie to you from a
(12:16):
quality standpoint on when an audio,right, it's just either going to be
terrible or it's going to be okay. And when you're listening on a normal
experience like we are in a car, sitting with some earbuds on at a
desk there, you really can't noticethe little things as much. Do you
see what I'm saying? And forme, I don't eat. It doesn't
sound any different to me. Soand it's convenient because I'm able to find
(12:41):
content that has segments. Maybe Idon't want to listen to the whole hour
and a half. Maybe there's justcertain segments on a bunch of different things
I want to listen to. SoI'll go ahead and set up a playlist
at the beginning of the day.Boom boom, boom boom, boom takes
three two or three minutes, andthat's what I can listen to as I'm
available, as I can throughout theday. So it's actually a pretty for
me fuzz Yeah, certainly, Andso I don't have YouTube it yet,
(13:05):
and so I typically don't watch orlisten to video podcasts through YouTube because I'm
in most cases can't. I'm notwatching it though. That's the thing.
I'm just oh no, that's whatI'm saying. But I with with if
you don't have YouTube premium, ifyou close YouTube, the audio shuts off.
(13:28):
So if your phone goes to sleepor if you you know, lock
the phone, you can't continue listeningto it. That's why I don't use
YouTube for podcasting. But I like, I completely see where you're coming from.
And from that respect, you know, it's super convenient to find things
on YouTube versus any of the otherplatforms, like just type it in and
(13:50):
it's a lot easier than I'm likeSpotify for sure, but you know,
even Apple Podcasts and some of theothers, it's much easier to find that
stuff on on YouTube for me.And we'll cover it that will break this
down further, But for me,it's the discoverability thing as well. I
can find the crap I want tolisten to. Just put in simple terms
here, I can find the crapI want to listen to a lot easier
(14:13):
on YouTube if it's something that couldvary from who the who is making the
concet YouTube. I mean, anypodcast app player cannot compare to discoverability infrastructure
that the YouTube has. Of course, yeah, yeah, that scale is
much better. And the fact thatyou know it's the same engine that runs
(14:35):
Google, you know, and youknow, as they say, the second
largest search engine as YouTube, andthey have your podcasts there makes sense.
What always gets me and this isa and as we go into you know,
whether you should be doing video podcastingor not, it's the stats at
that point. So it becomes allright, now you're fractured because none of
that can be tracked by charitable orpod track or anything like that. So
(15:00):
you've got your YouTube stats and you'vegot your podcasting hosts stats, and now
you've got to combine those things whenyou're talking to advertisers or you know,
looking for some sort of sponsorship andand I don't know how people are typically
doing that when they split these thesedays is it more advertisers for YouTube and
(15:22):
advertisers for your podcast. Is ita mixture, you know? Is it
all combined into one? What doesthat look like? Yeah, you know,
I honestly can't tell you. Butwhat I do what I can't tell
you just from consuming a lot ofpodcasts and content on YouTube that typically it's
noted that they have the addition theyhave their own ads on their right,
they'll say third party, and that'show they roll with it. So I
(15:45):
don't think this would be an issuewhat you're talking about. If you were
getting millions, Oh yeah, yeahit's on YouTube, that wouldn't be the
issue. But anything less than thatis where it would be like, how
do I package this up with thenumbers that I have on my podcast socian
platform? You're right, that wouldI'm not sure what that process is.
I mean to me, if Iwas having a media kit or something,
(16:08):
there's a media kit for a milliondifferent things that you want to do,
but in this instance it would havethat then yeah, it would be the
job of the advertisers to vet thatout and do research themselves, so it
doesn't make it more work for them. You're right, right exactly. But
the little video no, they're notgoing to just give you money without looking
into what you're doing, I suppose. Yeah, okay, so we'll go
(16:29):
ahead and break this down a littlebit more real quick fuzz if you if
you allow me, yeah, goahead. Okay. So this is important
to note here, but we getinto this. This is audience preference,
right, so it's not necessarily whatthey're doing, it's what they prefer.
So consumers were asked their preference forthree podcast experiences audio only without any video
forty three percent preference there play videoin the background or minimize on a device
(16:53):
while listening. That's twenty nine percentactively watch while listening twenty eight percent Because
I'm adding, I'm adding the twotwenties together, and they're exceeding, is
what I'm looking at it. Well, yes, but you could also add
the audio only and the plays videoin the background while listening, and now
you've got you know, seventy twoare just listening, whereas twenty eight percent
(17:19):
are actively watching. But I'm guessingthat actively watching number is growing. And
I would have loved to have seenthis year compared to last year in this
graph that they provide here to seewhere how that's changed year to year,
because it'll be an interesting look atour more people switching to YouTube to listen
(17:45):
to podcasts or to actively watch podcastsshows versus those who are audio only without
any video. Yeah, you're right, and the fact that it's over a
fourth is pretty significant. Agreed,Yes, agreed, we're talking about it.
(18:08):
We'll get into why, you know, our opinions of why you should
or shouldn't. But I wanted tothrow the data out there. I think
it was important. Go ahead.I was gonna say. I think that
the next big part of that iswhen their next graph breaks it down by
demographic. And so if you're curiousas to is this going to increase.
(18:29):
When you look at the eighteen tothirty four year old demographic, audio only
without any videos at forty six percent, video you actually watch is at forty
two percent, So these aren't likethese are how many said that they watch
these certain kinds of things, Soit doesn't add up to one hundred percent.
So forty six percent of eighteen tothirty four year olds are weekly podcast
(18:52):
listeners in the US, So that'shuge. So almost fifty percent of you
know, I'm not gonna say kids, younger adults, age eighteen to thirty
four listen to podcasts versus thirty fiveto forty nine which is at thirty four
percent, Versus fifty plus which isat twenty percent. So you can see
that that number is increasing as withthe younger generations. Look at what you
(19:14):
get to the on that young generationfuzz. Look at when you get to
the video you minimize and listen inthe background. What is that percentage?
Fifty one percent are watching. Yeah, so their their YouTube folks, and
that aligns with an episode. Ihad a Good Morning Podcasters recently where I
anecdotally queried my eighteen year old collegefreshman daughter about her podcast listening. And
(19:40):
she listens to There's five podcasts thatshe listens to regularly. Each of them
are all over an hour in theirweekly podcasts, and they all have a
YouTube component, and she tries towatch them, and if she doesn't,
she listens to them. But shefound them all on TikTok by the way
(20:00):
TikTok episode clips and then finding thenshe goes to YouTube and looks them up
and then she'll add them into Spotifyor whatever platform she's using. She uses
Spotify, but she'll put them intowhatever platform and then listen to the audio
version if she can't watch or shedoesn't have YouTube premium, so if she
can't listen that way. But yeah, it just goes. It's right in
(20:22):
line with what you're saying and writealong with what this Cumulus Cumulus research was
saying. Yeah, sorry, cutyou off again. I'm really good at
that. But you can go onwith whatever you were about to may or
make fuzz about. To me,it's it's really going to show that video.
The kids want video, all right, So you're gonna have to find
a way to get there if you'regonna if you're looking to attract that audience,
(20:48):
you need to have a component ofthat. So how do you do
that? And how does you know? Creating a podcast with just audio is
already work. As we get intothe podcast asking sucks portion of this,
it's already work. Yeah. There'sa lot that goes into it, from
the editing, from the audio quality, from the scheduling, the interviews and
all that, to the promoting iton social media, etc. When you
(21:11):
add in a video component of it, there becomes new software that you need
to learn or use. There needsto be a new visual eye that you
have to learn as a producer ofthis content and it becomes more more work.
But if you want to be inthe game, you're gonna have to,
in my opinion, figure it out. Obviously, this is a big
(21:33):
discussion. We see a lot ofit discussed on Twitter. We're on Buzz
and Iro on Twitter quite a bit. Yeah, and one thing that I
absolutely despise are people that try tomake this so freaking complicated. It drives
me nuts, like there's no stepsto do this right. But what I
will say is the key to allthis is this video aspect. You probably
(21:56):
need to have the audio down first, without a doubt. Yeah, Then
then you have to figure out away that it will work in your workflow
consistently and efficiently and effectively. Likeyou were talking about with me earlier,
I think we were off. Wehadn't started recording yet. You're talking about
headliner as a tool and all that. So I think I think Fuzz,
(22:18):
if you can do it and it'salmost nearly automated, m you should do
it because I mean, just thinkabout this. Let's just talk about searchability,
discoverability. Here. Is it gonnahurt having that on YouTube? No,
I don't think it's going to hurtat all. It's you know,
is it going to be the qualityof other YouTube videos? Likely not,
(22:40):
But you know, but I'm lookingat some of my automated headliner videos,
you know, getting like ten views, not a ton of views. It's
not. Yeah, it's not.It's not going gangbusters. I will tell
you what's working right now as YouTubeshorts. Those are sixty eight views,
one hundred and eight views, youknow, sixteen views and seven views.
(23:02):
Those are my four last videos,and I've released four this week, so
it's starting to grow that way.You can see that there are people watching
these things on YouTube and I yougo TikTok is video and Instagram reels is
video, So keep those things inmind. Advertisers these days, fuzz are
very into looking at social media numbers, and I'm going to go ahead and
(23:23):
through YouTube under that category. Soto your point, they're very aware of
the presence on social media. Obviously, you're gonna do your down, You're
gonna like you have pod chaser,You're gonna do that. But additionally they're
pretty mainstream advertisers at least are goingto be pretty aware of what you're doing
(23:44):
all through social media as well.Yeah, absolutely, so if you can
do it, yeah, If youcan't do it, well, then yeah,
don't do it. I mean,don't do it. But there is
a little bit of a cost withsome of these tools that you're using.
You're not hurting anything by doing it. Actually, it's for searchability. It's
probably great that you're doing, right, And I think, oh, I
have friends that have a podcast tomurder Murder Sheet podcasts. It's very popular.
(24:10):
They've broke all the news in theDelphi case that you're aware of,
and I've showed them I get I'veshowed them a free tool to be able
to do that. We can putthat in the show notes. I'll send
it over to you. And it'sfor them, Like they're going to not
get as many downloads as their theirpodcast, but it's still thousands and thousands
and thousands for them at the levelthey're at. That's that's big because people
(24:33):
are going on there and searching forthat. So if you can somehow tie
that in there and figure that out, there's nothing but there's just there's nothing
to lose from it. You're justgonna gain, right. So that's just
my opinion on it, and Idon't think this is something that you overcomplicate
by any means. There's not aright or wrong answer, but I do
think I think it even becomes solike this show that we're doing right now,
(24:57):
like we're currently using boo Caster torecord this. Now you've got it
branded with one of your other showsthat you do. But this video right
here that we're doing, and theway the boom Casters set up, we
could easily drag and drop this intoYouTube and it would play perfectly. We've
got our facial expressions, you know, both two handsome guys with good voices
(25:21):
that are out here talking on onYouTube. No, but the it would
this, This is easy. Ithink it's easier to do something like this
than it would be to try toproduce a full show right away. If
it's like the next step beyond headlinerto me would be the you know,
not zoom call, but we'll saylike a boom Caster or a riverside kind
(25:42):
of video, and then from thereyou can go into you know, getting
Crazy with Obs and some of thoseother programs that you can use for this.
Maybe that's something we'll do eventually.Fuzz Yeah, I think that might
be a good idea to like bringout a Christmas sweater or something, and
that's something we can do. I'vegot a pretty slick Christmas sweater if we
(26:04):
want to do that for the nextepisode. Oh, that's a that's a
good idea. I think that's agood idea. Yeah, we might have
to swap the branding here on yourYeah, yeah, I might have to
throw ups. Yeah we'll talk aboutthat offline. But yeah, that's easy.
See, but here's another tool.Right, that's your point. That
is exactly your point. And Iwill say it again, and I say
this all the time, and peoplewill probably sick of hearing it. If
(26:26):
this is a hot fuzzle, thisis a little bit more of a business
for us in some sense, especiallymyself included. I don't want to speak
for you, sure, but let'sjust say this is a hobby. Let's
just say it's a hobby because itis still a hobby for us. It
is, really And there's nothing wrongwith that, even though I make money.
I guess I work in the industrynow technically. Yeah, but here's
(26:48):
the thing. If you have wehave hobbies that we blow money on so
much more than this. Like ifI love to golf, that costs a
lot of money, right, Sofor me when I look at this,
this is a this is still ahobby because I enjoy doing it. I
do things like this. This podcastisn't making any money right now, right,
(27:10):
this is our this is our thing, buzz a nice thing. And
so this is a hobby. Thispodcast right here literally is a hobby.
Yeah, but I enjoy it.So I might pay for like a boom
caster or a riverside, right andit would be worth it because it's you
put money into a hobby. Andthat's like the thing that I think is
really weird about indie podcasters. I'vecoined that term to death. But there's
(27:36):
nothing wrong with like it's almost likeit's a bad thing that some people think
spending money on this. You spenda lot more money on beer and golf
and stuff like that. So thesethings actually make what we're talking about a
lot easier. Agreed. Yeah,Like to me, so I bought the
Headliner twenty five dollars a month program, and it was like, because the
(27:56):
amount of time it saves me todo social media posts and Instagram stories and
YouTube shorts and TikTok videos using thatis just bounds faster than if I were
to try and load that up anddo that myself. Is so exactly what
you're saying. Yeah, even thoughtwenty five dollars is cheaper than around a
golf And so if that's my I'vegot golf clubs. I suck at golf.
(28:21):
Maybe I spend one hundred dollars ayear playing golf. There's other things
you do when you really think aboutit, fuzz that you spend money on
too. Yeah, so if youask my wife, it would probably be
all podcasting stuff if she were Yea. By the way, I think I
need to buy some Mike arms.But um, yeah, so this is
(28:44):
what I enjoy and I enjoy doingit. I have fun doing it.
I love talking to people. Again, for me, it scratches the broadcasting
itch where you know, advertising ismy career and this part is what I
enjoy as my side thing exactly.Or some natty lights. I know you're
(29:04):
a big fan of those, fuzz. Oh yeah, hey man, great
discussion. We're really that mark.We're usually hit on the time. Man,
this has been awesome. I thinkit's been informative. But yet,
like I said, this isn't somethingto overcomplicate or freak out about right now,
but it needs to be on yourradar. Clearly. I think if
(29:25):
the younger generations are going to keepgetting younger and that they want video,
you need to get on top ofbeing on video if you're gonna make it
in this podcasting world. And noteverybody's going to agree with that, but
yep, get or done, asthey would say in Wisconsin, right,
they do, yeah, and theystay get or done all the time here.
It's kind of our state motto.There's one thing we can all agree
(29:47):
on them Podcasting can suck. Podcastingsucks. That's why we're here, man.
So I appreciate you joining me andme joining you. How just coming
together. I'm thankful fuzz Thanksgiving justpast. I just want to tell you
how thankful I am that man.Thanks Jeff. I'm thankful to be here
with you and I am enjoying thisso looking forward to our next episode.
(30:07):
Where are we at now? I'lllet you close it out on where to
find some of this stuff. Arewe still connected with good I know we're
on the same feed, which isamazing. I'll let you cover all that,
but website wise, so you canfind all of this on good morningpod
dot com. So the feed forpodcasting sucks is on the Good Morning Podcasters
(30:27):
feed. Good morningpod dot com isreally the place that you want to go,
and you can find all of thisthere. You stumbled through that,
but you did a hell of thejob. We'll blame it on that Westcom
Internet connection. Yep, that's it. We're here in the sticks. Yeah.
But until next time, and therewill be a next time. We
will be back some great bonus contenthere for Good Morning Podcasters. Thanks for
(30:49):
joining us for podcasting sucks. Thanksfor listening, and thanks for telling a
friend sad. Thanks for listening andthanks for telling a friend. But more
(31:42):
importantly, thank you for supporting independentcontent creators. If you're enjoying the podcast
or like the work we're doing inthe indie podcaster community, I ask you
to tell just one fellow content creatorthat hasn't heard of this podcast or the
work we're doing and share it withthem. But more importantly, I hope
you continue with me on this journeyas the indie podcaster. Keep being you,
(32:07):
keep being great, And the questionis do I stay here? Will
you be back? How are yougonna come back? Will you be back?
(32:29):
Are you coming back? Jeff Townsin media that
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