Industrial Marketer

Industrial Marketer

Welcome to Industrial Marketer Podcast! This show is where business leaders in the industrial sector learn and connect about the ways marketing can improve their businesses, and where marketers engage with the challenges that are specific to industrial B2B.

Episodes

April 23, 2021 38 min

What do industrial marketers need to know about CRM tools? Here’s a hint: technology improves your overall equipment efficiency (OEE), and an ERP streamlines your inventory and production schedule. A Customer Relationship Management system provides data for how long it takes to get through your marketing funnel or a sales cycle, information about your close rate and why deals don’t close, such as responsiveness or competitor price....

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You rely on data for insights into your manufacturing operation; your sales operation should be no different. Industrial sales enablement is about discipline and processes. The ability to know the value of leads by varying sources, and how they move through the funnel at different speeds, allows you to more effectively experiment with your sales and marketing tactics. We’ll help you with what industrial sales enablement is, what it...

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March 23, 2021 45 min

The ROI for industrial marketing begins with understanding the difference between data and analytics. The essentials for determining your ROI for industrial marketing include:

  • Have tracking in place so you know where your leads come from.
  • Develop a lead scoring system to determine what are your best leads and where they come from.
  • Track conversions, which is extremely important for the long buying cycles in the industrial and manufact...
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    A professional website that focuses on customer solutions is now a cost of doing business for manufacturers. Ideally, your content is at the intersection of what you want to convey and the questions prospects ask about how to solve their pain points.

    These top the list for must-dos:

  • Provide searchable content that is customer-focused.
  • Leverage SEO.
  • Design for mobile.
  • And these top the list for don’ts:

  • Assume a prospect knows what your co...
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    February 23, 2021 32 min

    It’s always been difficult for manufacturers to communicate what they do through their name and branding. We look at the importance of visual branding to let industrials know what you do and how you can help them.


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    February 9, 2021 41 min

    Co-hosts Joey Strawn and Nels Jensen look at the unique aspects of marketing to manufacturers, including the narrow target audiences, and how content plays a key role in educating different personas through the elongated buying process. 

    Links to mentions in the show:

  • Website usage increase for sales:
  • https://blog.thomasnet.com/industrial-distributor-website-examples-that-increase-sales

  • Increase in digital spend by manufacturers
  • https:/...

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    January 26, 2021 36 min

    Co-hosts Joey Strawn and Nels Jensen discuss trends in manufacturing and digital advertising, and how the two intersect in ways that will impact marketing stakeholders in 2021.

    Links: 

    5 Trends in Industrial Sales and Marketing You Don’t Want to Miss in 2021
    https://industrialstrengthmarketing.com/insights/articles/5-trends-in-industrial-sales-and-marketing-you-dont-want-to-miss/

    Manufacturing growth in digital spend in 2020:
    https://me...

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    January 13, 2021 30 min

    Industrial Marketing is not simply B2B marketing for manufacturing and distribution. Industrial Marketing involves a narrow audience and a long buying cycle. Many manufacturing companies have an engineering-driven culture that traditionally focuses on product features as opposed to customer solutions.

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    Joey and Nels discuss what developments from the many disruptions in 2020 are carrying into 2021 and beyond in terms of manufacturing and digital marketing. Hint: We are not reverting to pre-pandemic tactics. 

    Each of the hosts also offers up worthy content entities for you to read and engage with.

    Joey’s suggestions for digital media tips

  • The HubSpot Blog
  • SocialMediaExaminer
  • IndustrialMarketer
  • Nels’ suggestions for learning about the in...

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    The Industrial Marketer Podcast is about the intersection of digital marketing and the industrial and B2B sectors. 

    Experts and practitioners in the the field, co-hosts Joey Strawn and Nels Jensen discuss how The Industrial Marketer show came about and set the stage to share trends, tips and tools to help stakeholders such as:

  • Sales and marketing managers focused on qualified leads
  • Marketing doers who have been delegated a wide range ...
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