Join the Industry Leaders Podcast as Clean Health CEO and host, Daine McDonald, chats with Nathan Anthony and Chris Anastasi, founders of Muscle Nation, one of Australia’s top activewear and supplement brands. Starting from a small study desk in 2016 to a massive operation in Brisbane, hear how they ignored competitors to innovate and evolve their marketing from 2016 to 2024.
Learn about their journey into the supplement market, strategies for managing collaborations, and taking risks that propelled their business forward. Discover why valuing their loyal community has been central to becoming a respected name globally in the fitness industry. Dive into the inspiring story of Muscle Nation. With a commitment to quality and a community-first approach, Muscle Nation is not just a brand; it’s a culture.
Uncover the journey of this family-owned powerhouse that now reaches over 150 countries worldwide. Don't miss the story of dedication and passion that transformed a simple idea between friends into a thriving international enterprise!
The Industry Leaders Podcast is designed for people interested in improving their body and mind... nutrition, training, business, mindset and longevity, we cover it all with world renowned experts each week.
It's hosted by Clean Health Founder, Daine McDonald, a former personal trainer and nutrition coach, who as CEO of one of the worlds largest fitness education providers, is responsible for educating over 70,000 coaches worldwide.
His team consists of industry experts such as Layne Norton PhD, Bill Campbell PhD, Hattie Boydle, Sebastian Oreb, Brian Mark, Jackson Peos PhD, Cole Dasilva and many more!
For more information visit: www.cleanhealth.edu.au
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