Welcome to this new chapter of the podcast! In this special 50th episode, host Howie Chan interviews “The Godfather of Influence” himself, Dr. Robert Cialdini. He is the globally renowned psychologist behind "Influence", the book that sold over 5 million copies worldwide, and the man who made persuasion a science.
They delve into the process of influence, Dr. Cialdini's groundbreaking findings, and what it takes to get people to say yes, even before you present the offer.
Dr. Cialdini provides insights into his research and learning journey. He shares stories that led to his breakthroughs and others that changed everything. You'll learn how to influence and persuade yourself and others ethically and effectively.
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Episode Breakdown:
02:22 Dr. Cialdini's shocking and humbling history with Charlie Munger
07:04 The surprising discovery that got Dr. Cialdini started on "Influence"
11:50 Why Dr. Cialdini went undercover and what influenced his research
16:33 Focusing on unchanging human truths and “Small Bigs”
19:29 The backstory behind the 7th and newest principle, Unity
24:00 What happens to phony and manipulative brands
27:21 The power of pre-suasion and how Dr. Cialdini came up with the concept
35:00 How to use pre-suasion to maximize results
40:07 "Post-suasion": what comes after successful persuasion
46:05 Influencing yourself for habit creation and lasting change
48:00 One single sentence that can ready people for the change you want
52:20 No social proof? How to use future social proof in your business
55:50 The difference between ethical and unethical influence
1:00:30 Debunking a myth about influence that refuses to die
1:06:28 A letter to Dr. Robert Cialdini’s younger self
From Our Guest:
Find all of Dr. Cialdini's groundbreaking books here.
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