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In this episode of the Legend Effect Podcast, host Howie Chan delves into storytelling for business. But he isn't just telling you to tell your story; he's also teaching you how to do it successfully. The discussion emphasizes that stories don't have to be epic or crazy to be powerful. They just need to be from you.
Howie breaks down the brain chemistry behind great storytelling, walks you through the five factory settings of your audience's mind, and provides you with a framework that will shift how you write and share stories from now on.
Episode Breakdown:
01:37 When Howie's introduction fell flat at a networking event
02:32 The five factory settings of the brain
03:41 The four-part story framework
04:45 What Howie should have said at the event instead
07:00 The power of telling a personal story
08:47 Start standing out and becoming unforgettable today
From Me:
Catch up with my interview with Karen Eber to learn more about the five factory settings of the brain.
Legendary Quotes:
“ It wasn't because I was boring, it's because I wasn't telling a story. Me, the person, is interesting. I know that. But I was almost reciting a headline or a resume or something, it's very robotic.” – Howie Chan
“ You don't have to say, 'Oh, Howie, I don't have any stories.' Take any facet, anything that you want to say, and put it in that [four-part framework], and you have a story.” – Howie Chan
“ Instead of telling them a cookie-cutter, one-line about who you are or what you do, you tell them a story that can connect. And they don't have to be epic or crazy to be powerful. Often, the best stories are personal. They're small, but they just need to be from you.” – Howie Chan
It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽
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