In this episode of the Influence Anyone Podcast, host Howie Chan interviews Phill Agnew, host of the UK's #1 Marketing Podcast, Nudge. He is a true master at turning behavioral science into simple marketing tactics.
They delve into the real science of influence and discuss the most impactful strategies to get people to do what you want – ethically, of course.
Phill debunks one of the most widely discussed behavioral science effects and shares the right conditions where tiny tweaks can drive massive action. He also provides the keys to creating a fantastic business and three easy nudges that can help you change your own behavior.
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Episode Breakdown:
0:00:00 The origins of Nudge, the UK's #1 Marketing Podcast
0:06:14 Costly signaling, halo effect, and missed opportunities
0:14:42 The experiment that took Phill by surprise
0:23:10 The famous principle Phill calls BS on
0:32:00 How to make content highly valuable
0:46:43 Easy nudges to change your own behavior
0:54:37 The game-changing newness and sameness principle
1:00:27 The future of human behavior and 7 unchanging truths
1:05:18 A letter to Phill Agnew’s younger self
From Our Guest:
Listen to the podcast, Nudge Podcast.
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