April 2025: NFL's Creator Push, AI Gone Wrong & The Rise of Employee Influencers

In this episode, hosts Ceci Carloni and Nii Ahene dive into three game-changing stories reshaping the creator economy:

🏈 NFL's Creator Revolution: The league is going all-in on creator marketing with a new VP position dedicated to influencer strategy. Discover why even this traditional sports giant realizes that "some of our top-performing posts ever involve creators and influencers" and what this signals for the future of sports marketing.

⚠️ AI Controversy Alert: When a skincare brand used AI to generate a fake endorsement from wellness creator Arielle Lorry without permission, it sparked serious questions about ethics and rights in the AI era. We unpack what went wrong and what brands need to know about navigating these new waters.

👥 Employee Creators Take Center Stage: Employee-generated content is outperforming both brand and influencer content at major companies. With 73% of organizations saying leadership involvement is key, we explore whether this trend represents the future of authentic marketing or adds undue pressure on employees.

Join us for fast-paced, informed analysis on the stories that matter most in today's creator economy. New episodes monthly!

The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.