In this short-form dominated episode, hosts Ceci Carloni and Nii Ahene explore three stories that reveal how bite-sized content is creating entirely new economies:
✂️ The Rise of Clipping Agencies: Meet Evan Stanfield, a 19-year-old college dropout who built Clipping Culture—an agency generating billions of views by turning long-form content into viral short clips. We explore why clipping has become the new entry point into the creator economy and how it bridges the gap between hours-long podcasts and algorithm-friendly snackable content that drives massive distribution.
🎬 MrBeast's Vyro Marketplace: The world's biggest creator just launched a platform paying people $3 per thousand views to clip content—higher than most platform payouts. Vyro connects video clippers with established creators and brands, letting anyone monetize their editing skills instantly. We debate whether this creates a sustainable micro-economy or if it's just flooding algorithms with "shots on goal" until platforms push back.
🍔 DoorDash's Creator Program: The food delivery giant is now paying users to post short-form videos of meals directly in-app across 20 US cities. Is this the new TikTok for food or just another platform trying to capture attention? We explore what this means for food creators and whether an affiliate model (like TikTok Shop) would make this strategy actually work.
From college dropouts building clipping empires to MrBeast industrializing content distribution to DoorDash betting on in-app video—this episode captures how short-form content isn't just dominating consumption, it's creating entirely new business models and career paths.
The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.
The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.
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