All Episodes

October 24, 2023 23 mins

In this episode of InformED, we dive into the world of data analytics and omnichannel strategies in medical communications. Guest host Gary Burd is joined by experts in the field Kent Bhupathi, Andi Schmid, and Ilana Scholl to discuss the insights gained from analyzing healthcare professionals' online behaviors and how this data can inform and shape effective medical communication strategies. Tune in to discover more about how data insights power omnichannel strategies.

Produced by ISMPP (International Society for Medical Publication Professionals), in partnership with Evergreen Podcasts. The views expressed in this recording are those of the individuals and do not necessarily reflect the opinions of ISMPP or the companies or institutions with which they are currently or past affiliated. This presentation is for informational purposes only and is not intended as legal or regulatory advice.

Thank you for listening to InformED! Please subscribe to the show on your favorite podcast app and rate our show highly if you enjoyed it. ISMPP benefits medical publications and medical communications professionals by providing members with knowledge, community, and professionalism. Consider becoming a member! Visit ismpp.org.

Mark as Played

Advertise With Us

Popular Podcasts

Stuff You Should Know
CrimeLess: Hillbilly Heist

CrimeLess: Hillbilly Heist

It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.

Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.