In this episode of our Your Digital Business Development Toolkit series, Natalie Klein and Christine Nelson, Communications Consultants at Ingenuity Marketing Group, dive into the big topic of SEO. They discuss why SEO is so vital to your content and the tragedy of what happens when it's not optimized. They discuss:
- What keywords are and why they matter;
- What makes up a strong SEO strategy;
- Creating the user experience on your website;
- Target audiences and personas and more.
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