In this episode of EVOLVRS Radio, we’re diving into the one thing that every brand needs to succeed but can’t fake: trust. Trust isn’t just a feel-good concept; it’s the currency of today’s market. It drives loyalty, word-of-mouth referrals, and long-term growth. But how do you actually earn it?
We’ll explore why authenticity, consistency, and transparency are the cornerstones of trust and how brands like Patagonia have turned trust into their competitive advantage. Plus, we’ll discuss why podcasting is one of the most powerful tools for building genuine connections with your audience.
Later in the episode, I share insights from my upcoming talk at the Women’s Center for Economic Opportunity’s Make Your Mark Bootcamp, where I’ll be speaking on how to use podcasting as a marketing tool to build trust and scale your business.
Whether you’re an established entrepreneur or just getting started, this episode is packed with actionable tips and inspiration to help you transform trust into your ultimate business asset.
Mentions in this episode:
- Women’s Center for Economic Opportunity (WCEO): Learn more about their workshops, events, and accelerator programs at WCEO's website.
- Make Your Mark Bootcamp: Helping women entrepreneurs build six-figure businesses. Event details here.
- Patagonia: An example of trust and transparency in action. Visit Patagonia's website here.
- SmartLess Podcast: A masterclass on being authentic and yourself.
- Unlocking Us Podcast: A masterclass on vulnerability and transparency.
- 2024 Podcast Trends Report: Full of gems on the evolution of the podcast industry. A must-have resource.
Connect with us:
- Follow us on LinkedIn.
- Shoot us an email: info@evolvrs.co
- Subscribe to EVOLVRS Radio on Spotify, Apple Podcasts, and Amazon Music.
If you find this episode helpful, share it with someone who needs to hear it. And don’t forget to subscribe to stay updated on all things scaling, entrepreneurship, and innovation. Let’s keep evolving together!
Women's Center For Economic OpportunityFounded in 2013, WCEO facilitates successful access to capital and connections.
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Popular Podcasts
New Heights with Jason & Travis Kelce
Football’s funniest family duo — Jason Kelce of the Philadelphia Eagles and Travis Kelce of the Kansas City Chiefs — team up to provide next-level access to life in the league as it unfolds. The two brothers and Super Bowl champions drop weekly insights about the weekly slate of games and share their INSIDE perspectives on trending NFL news and sports headlines. They also endlessly rag on each other as brothers do, chat the latest in pop culture and welcome some very popular and well-known friends to chat with them. Check out new episodes every Wednesday. Follow New Heights on the Wondery App, YouTube or wherever you get your podcasts. You can listen to new episodes early and ad-free, and get exclusive content on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. And join our new membership for a unique fan experience by going to the New Heights YouTube channel now!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!