Ink and Impact

Ink and Impact

Welcome to Ink and Impact - the podcast for Christian writers who want to impact their readers.Hosted by Dalene Bickel, Ink and Impact will help you keep a pulse on the publishing industry, showcase Christian authors and their books, and share ways you can improve your craft and magnify your message.Whether you’re a fiction or nonfiction writer, traditionally or indie published, established or just starting out, this podcast is for you.


September 29, 2022 24 min

Aspiring authors know they need to BUILD a platform.

Established authors know they need to GROW their platform.

But doing those things often seem to sap us of our energy, take up inordinate amounts of time, and just plain frustrate us.

** Maybe ** we're making it more difficult than it needs to be.

Listen in to today's episode with our guest expert Ruthie Gray as she shares how we can AUTHENTICALLY build our author platforms o...

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Today I share some of the most recent statistics about the book publishing industry and America's reading habits.

Based on those stats, should you write a book?

Tune in to hear my thoughts and receive points to consider about your own book project.

Subscribe and access show notes at

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Many aspiring authors decide to write a book and immediately dive into the deep end without testing the waters first. While that’s laudable on one hand - you do have to put in the work and write - it’s also foolhardy on the other. 

Without proper preparation, you can unintentionally forego quality, lose money, and invite negative criticisms.

If you’re a writer aspiring to become an author, it’s wise to consider a few important points...

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Today I’m going to answer one of the top questions I receive from aspiring authors: 

What are the best tools to help me write and market my book?

This "10 Important Tech Tools for Authors" episode includes tools to help you with:

  • website creation, 
  • email service providers, 
  • software, 
  • backups, 
  • systems, and 
  • marketing.
  • This episode will also provide tips to help you determine if these tools are right for YOU and if so, when to stick...

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    There are lots of podcasts and websites that teach you how to write, publish, and market your book. In fact, this is one of them. 

    But something that's often overlooked is a reminder of your identity and influence as a Christian writer.

    So that's what we're diving into today, in keeping with the third part of the Ink and Impact mission: to embolden Christian writers.

    Listen in to rediscover who you are and how to make the ...

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    There's a stellar line-up of Christian writing conferences coming up this fall, and in this episode, I share all the deets.

    But even if you aren't interested in conferences, you'll definitely want to tune in to learn 

  • a valuable nugget about fact checking and 
  • discover how you can modify the 9 marketing tactics of a top publishing company to market effectively to YOUR target audience.
  • Access full links and a complete transc...

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    Thinking of creating a reader magnet? Confused about what all it entails? Not sure how to get it into the hands of your readers?

    If so, then today's episode is for YOU!

    The opt-in offers or freebies that we give away in return for our readers' email addresses are important, but often miss the mark in terms of what the readers want and need.

    Listen in as I share 9 steps to creating and distributing a reader magnet. This nuts-a...

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    Have you ever doubted if your writing is "Christian" enough or if you're even sharing the right message?

    On today's episode, I share about my own writing doubts and what God revealed to me through His Word about them. Hint: it all comes down to magnifying Him!

    You'll also discover the benefits of writing in community and the 3 M's of writing.

    Subscribe and share this episode with a writing friend at inkandimpac...

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    Whether you're writing a novel or a memoir, two crucial elements to your story are character development and a believable faith journey.

    When readers can relate to and identify with aspects of your character(s), they keep reading. 

    And when you offer a believable faith journey, it enables them to see how they, too, can grow in their own faith. 

    Listen in as guest Elizabeth Jacobson offers insights about these two critical elements...

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    Join my guest Alicia Greer and I as we talk about the 3 P's that help to advance your author journey: 

  • Making your writing a priority
  • Researching your publishing options to avoid potential pitfalls
  • Building your platform before you're published

  • Alicia shares the lessons she's learned along the way and how she's currently growing her author platform.

    It's an episode full of insights and Biblical truth - you won't ...

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    DO YOU DREAM OF BECOMING AN AUTHOR ... but you're afraid to tell anyone because you think it's just too big of a dream?

    Today's guest, Laura Thomas, can relate. In fact, she harbored her dream of becoming an author for 25 years. 

    In this episode, Laura relates: 

  • why she kept it a secret, 
  • how she was able to finally share her dream, 
  • what steps she took to make authorship a reality, and
  • what God has taught her throughout her ...
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    As writers, regardless of how many books we may have already written, we routinely struggle with two things: confidence and productivity.

    If we’re first starting out as an aspiring author, we doubt our writing ability in general. 

    If we’ve already written several books, we wonder if we have what it takes to write another. Or maybe we feel like we have imposter syndrome - we’ve written books, but we don’t feel like an accomplished aut...

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    When it comes to sharing content, authors are often in a quandary over what to share and how much to share. As a case in point, I’ve had several aspiring authors contact me over the past few weeks, asking questions such as: 

  • Is it okay to post about the content of my manuscript before it’s published? 
  • How much content can I share on my blog or on social media without giving away the essence of my book? 
  • What if other people steal my i...
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    There's a lot of talk out there about how authors should narrow their niche. 

    Today's guest, Dawn Klinge, has successfully drilled down on her niche ... and it all came about because of the settings of her novels. 

    Listen in today as we also discuss: 

  • research, 
  • deadlines, 
  • the importance of editors,
  • and a fun way to promote your book within Instagram (note - it doesn't have anything to do with reels or carousels).
  • Visit https...

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    David Mike is the author of Dishonor: One Soldier's Journey from Desertion to Redemption. He is passionate about sharing the message that we do not have to be defined by our past, and that God can use our kind of mess for good. 

    On this episode of Ink and Impact, we discuss his book and also a bit about his writing journey, how he turned his difficult experience into a powerful story, and what he is currently doing today to mar...

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    Is your writing life so busy or chaotic or overwhelming that you don't know which side is up anymore?

     Friend, that's a sure sign that you need to start factoring rest into your writing schedule.

    Don't burn out.

    💥 Instead, tune in to today's episode of INK AND IMPACT as I speak with Melanie Redd, author of the new book, Just Rest: A 90-Day Devotional.

    Although the book is ...

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    Whether you’re a first-time aspiring author or a widely recognized writer, there are a gazillion things to do when writing, publishing, and marketing your book.

    How do you know what to focus on first?

    The answer might surprise you. 

    Listen in...

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    How do you define a Christian book and author?

    The definition just might be broader than what you're thinking.

    In this episode I share how my own definition has changed over the years and what I believe is required of a Christian author. 

    In addition, I share a review of the Christian fiction book that impacted me so much, I had to read it twice (back to back!) as well as some interesting publishing industry stats.

    Full show notes ...

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    In this brief pilot episode, you'll learn a bit about the host, Dalene Bickel, and discover how the Ink and Impact podcast is different from the other author podcasts out there.

    If you're a Christian writer, be sure to listen and subscribe so you can learn how to not just write a book, but make an impact.

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