All Episodes

May 29, 2025 19 mins

Are you an indie author hoping to make a real impact with your book, but struggling with how to get it into the hands of more readers? 

Many authors wait until their book is published to start marketing, missing out on crucial opportunities to build a loyal readership. In this episode, we're diving deep into the top three things you should focus on before your book even hits the shelves to dramatically boost your book sales.

Join host Dalene Bickel as she debunks the common misconception that marketing only begins after publication. Whether you're a first-time author or a seasoned writer looking to revitalize an existing title, the strategies shared in this episode will help you expand your reach and connect with your ideal readers.

In this episode, you'll discover:

  • Why starting your book marketing early is essential for maximizing sales and impact.
  • The importance of becoming visible as an author and how to cast a wide net to tell everyone about your upcoming (or existing) book.
  • Strategies for building a thriving launch team to create a dedicated community around your book.
  • Key steps to create a book worth buying, including essential research, feedback, and professional support.
  • How even previously published authors can apply these pre-publication strategies for re-launches or updated editions.

Don't miss out on these game-changing insights that will help you sell more books and make a lasting impact!

    ----------------------------------

JOIN the Christian Authors in Action Program!

Ready to make real progress on your book, grow in your faith, and make a lasting impact?

Dalene's new Christian Authors in Action program is designed specifically for you! 

Get into a consistent writing routine, overcome fears, and connect with an engaged community of fellow Christian writers.

Inside Christian Authors in Action, you'll get access to:

  • Weekly Inkwell virtual writing sessions
  • The Author Marketing Lab
  • Monthly Masterclasses
  • Biweekly Live Q&A sessions

Enroll now at the special discounted founding members rate! This offer ends promptly at 11:59 pm EST on Saturday, May 31, 2025. After that, the price will go up.


What additional topics would you like to learn about?

Ready to become a better, more confident writer and make a kingdom impact? Join the FREE Christian Authors in Action Facebook group!

Mark as Played

Advertise With Us

Popular Podcasts

Crime Junkie

Crime Junkie

Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.

24/7 News: The Latest

24/7 News: The Latest

The latest news in 4 minutes updated every hour, every day.

Stuff You Should Know

Stuff You Should Know

If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.