March 16, 2024 • 18 mins
Unlock the secrets of SEO and supercharge your online presence with our latest episode of Ink and Bytes! My time at a tech startup sculpted me into an SEO nerd, and I'm here to pass the chisel to you, demystifying the technical jargon that often shrouds this essential digital skill. From the heart of our discussion, I reveal the importance of understanding both programmatic and editorial SEO, giving life to your content through strategic keyword placement and the artistry of backlinking.
This isn't just a stroll through the technicalities of SEO; it's a journey filled with insights into the tools that can elevate your site's visibility like Screaming Frog and SEMrush. So, whether you're a writer, content creator, or just someone who's fascinated by the digital realm, tune in for an episode that promises to entertain as much as it educates.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Why?
Hello, there we're back at itwith another episode of the Ink
and Bytes podcast.
Time really doesn't seem toexist anymore.
Right?
Last month went by in a blinkof an eye.
It was really hot and reallycold and now it's not even
officially spring yet and wehave spring weather.
Little little concerning.
But we will move forward andI'm back with another episode of
(00:21):
the Ink and Bytes podcast.
And last time we met we had agreat guest, chris, on, and we
talked about memes, video game,the video industry, as well as
how COVID really revolutionizedmore so in a negative way in
some elements education and howpeople act in school.
Really good episode.
(00:41):
A lot of really good comedy inthere too.
So if you like comedicconversation, definitely go back
and check that one out.
But I finally sat down andthought to myself I really need
to have a schedule for my blogcontent and the podcast and all
this world builder stuff.
So I finally have an answer forall of you and we are going to
(01:02):
be looking at two blogs a monthon the dash world, dash
buildercom and two podcasts amonth on the website as well and
on pretty much every podcastsource, your favorite podcast
host.
We're going to be on them.
So we're looking to a month.
Hopefully I can stay with that.
(01:23):
I definitely feel like I can.
I've been motivated to do itand it's going to be good.
But on the side of creativethings and what I've been up to
outside of the blog and podcasts, I started well, I should say
I've been doing it sinceDecember, but it recently became
popular enough to warrant amention on the show, if anyone's
interested.
I started Twitch streaming overat twitchtv slash world builder
(01:44):
.
It's probably going to bechanged to a different name soon
, but I'll update the notes theshow notes accordingly if that
happens.
But I started doing that justfor fun, to see what would
happen, and I met a great groupof people.
I had some people help me startand it turns out I have a lot
of people out there that likewhat I do.
So if you're interested ingaming, v tubing and just silly
(02:08):
stuff, feel free to check outtwitchtv slash world builder and
drama follow if you like.
But we're going to move on tothe show now and I'm and I'm
really excited for this episodebecause it's a topic that I am
personally really interested in,invested in, and not only have
I done work in this topic.
I am looking to do more work inthis topic, so, without further
(02:29):
ado, let's get into it.
But what is this topic that I'mtalking about?
(02:50):
And I'm talking about SEO, orsearch engine optimization, and
we're going to talk about whatthat means shortly, but I just
wanted to spend a few secondstalking about how I got into SEO
.
And how I got into it was.
I worked for a few years at atechnology startup called new up
.
I still work there now andthere was a stint of time maybe
(03:12):
two or three months, four monthswhere I was leading the SEO
efforts, trying to grow ourvisibility on Google by the way
of writing content and blogs andoptimizing our web pages and
working with the developmentteam to try to make sure we
could get in front of as manypeople as we can organically.
And I found out through thisprocess that I really loved SEO
(03:34):
and I loved how it felt likesolving this puzzle and it was
competitive and it was just likea game of chess, I guess, and
it just was really addicting andI learned a lot and I spent a
lot of my own time trying tofurther my understanding of it
because I knew I actually itwasn't something I knew I wanted
to do until I was doing it andmy life decided to take another
(03:55):
one of those really weird sidepaths, and you know I'm still
kind of exploring that as timegoes on.
But that's where I learned thatI really found this interesting
and it made me want to do more.
So that's a very brief intro onwhy we're here today talking
about oh, excuse me, why we'rehere today talking about it,
because I found that it wasreally fascinating.
(04:16):
So, with that out of the way,let's actually talk about what
the hell is SEO?
When you put something intoGoogle and you get those
millions of search results andthose hundreds of thousands of
pages, have you ever stopped andwondered to yourself how are
these ranked?
How is number one and numberone?
(04:37):
What qualifies making this link, this website, the best for my
search over the millions ofothers that are under it?
And, as I already said, this isbasically SEO, or search engine
optimization, and it's a reallyfascinating field that goes
really deep, and today we'regoing to be pulling back the
(04:58):
veil a little bit and exploringthe topic and, as you know, with
these shorter episodes I liketo get right into it, right to
the main points.
So you can finish this episodein a little coffee run, and
we're going to be generalizingSEO and keeping it at an intro
level, and we're going to beframing it towards writers and
content creators, because that'swhat I am and I'm pretty sure
(05:19):
that's what a lot of you guysare probably doing as well, and
SEO is something that you shouldbe thinking about all the time.
If you're a content creator,it's how you grow organically
and it's how you can growquickly for free, unless you're
paying for a third party tool tohelp visualize the data that
you're pulling in.
Because you might hear a lot ofpeople say, spend money on
Google ads, and while thatdefinitely helps and you should
(05:41):
do it if you can afford it, butthat's more of a business thing.
If you have a team of people,seo is a way you can get in
front of thousands of people.
Hopefully, that would be thegoal for little to no money, and
it's by doing written content,making sure your page is
optimized, making sure thingsthat running in the back end,
like tags, are correct.
(06:03):
So we're going to be talkingabout all that very generally
today, but let's start off niceand easy and start to talk about
what the hell is that page youget every time you Google
something?
But what is the page that'sshown to you by Google after you
hit enter on anything search?
Now, bear with me, this isgoing to be really complicated
and we might have to go over ita few more times to make sure
(06:23):
we're on the same page.
That is called the SERPs page,in other words, the search
engine results page.
I know, wild right Is your mindblown yet, because that's
pretty, pretty wild information.
But all things aside, it's justthe SERPs page.
That's all it's called.
(06:44):
It's just an acronym.
There's so many acronyms outthere, but it's a really easy
one to get down.
Before I kind of reveal thewisdom on the basic idea on how
things are ranked on the SERPspage, there's three types of SEO
that are paramount to know andunderstand when you're going
into it, thinking about it foryour own creation and content,
(07:04):
stuff like that.
One of them might be a littlebit less important than the
other two.
Actually, I'll leave you go sofar to say one of them is
probably the most important.
The other two are beneficial toknow about if they become
relevant for you in the future,and we're going to start off
with technical SEO.
Now, what's technical SEO?
That is more of a developerthing that's going to be.
(07:24):
Is your HTML formatted properly?
Do you have CSS and JavaScripton your website?
Is it coded in a optimized way?
Maybe you have an infinitescroll, which is when you're
scrolling down a page on anapplication or a website and you
never really hit the bottom.
It just keeps loading moreinformation.
That actually has an effect onyour SEO.
(07:46):
What if your location tagsaren't formatted properly?
Maybe on a specific web pageyou have a location tag that
says a different country thanthat page is actually intending.
That could affect your SEO.
All of that back end stuff andthe programming and the really
(08:06):
gear and deep level stuff.
That's all technical SEO.
You won't really have to worryabout that too too much.
But if you're a part of a teamand you're working on SEO
together and you have developers, there's going to be a lot of
work in the technical SEO.
That's where I spent a lot ofmy time trying to optimize our
web pages and tags and basicHTML and stuff to see how we can
(08:28):
get in front of the most people.
Well, how can we get Google,their little crawler Googlebot,
to really like us Up.
Next is programmatic SEO.
Now programmatic SEO is goingto be really important for
businesses and large companiesand companies like Travago.
(08:48):
I'll just do a little plug newup as well.
Programmatic SEO basically is amethod of using software to
automatically generate a largenumber of pages that are
targeted by keywords.
This is easy to explain withTravago because they have hotels
, they have thousands of pagesfor these hotels and they have
keywords attached to them forspecific areas.
(09:09):
So a hotel in I don't know somecounty in Texas is going to
have its own page.
A hotel in New York City in aspecific borough is going to
have its own page.
They're generated probablyautomatically by software and
that is how it's classified asprogrammatic SEO.
Now for new up.
It's a little bit harder toexplain, but on the platform
(09:33):
there are types of things youcan create, like referrals, jobs
and other opportunities, andthese opportunities that you're
creating are then turned intotheir own web page with their
own keywords attached to themthat actually give you SEO
online and can help you withyour personal brand.
(09:53):
That is also programmatic SEO,because it's using the software
to make those pages, so anythingthat is automated and very
quickly automated, like Travago,and automatically have keywords
attached to them.
That is programmatic SEO.
You can think of two.
Like YouTube in a sense,because there's thousands of
videos being created.
(10:14):
Each video is its own URL, soit's its own page, essentially,
and they have targeted keywordsin the sense of the tags that
the creator puts on them.
So all of this is programmaticSEO.
And finally, the last type ofSEO, and it's the type that is
personally my favorite and theone that I worked and work with
(10:37):
the most, and that is editorialSEO, and you can probably guess
by the name what type of SEOthis is referring to, like what
it's all about.
Essentially, it is the processof creating longer-formed
content to target specificaudiences and keywords and
topics.
Now, essentially, blog bloggingthat's editorial SEO.
(10:59):
If you have a blog page on yourwebsite, you're doing editorial
SEO and this has its entire owncan of worms like keyword
research, keyword groups and soon and so forth.
Like if you are a Cybersecurity company, you of course
want to be writing blogs aboutCybersecurity and targeting
specific keywords in that field.
(11:21):
So maybe you're writing a blogabout red teams.
You would have the keyword bered team and everything relating
to that.
All of that is Editorial SEO,and it also combines Technical
and on-page SEO.
So, for example, if you go ontoany of my blogs and you see
things that are highlighted andthey're clickable links that
(11:42):
bring you to another page orinto another page on my website,
that is called back linking andand that is a type of SEO in
the umbrella of editorial thatreally can help you gain
traction, because once you linkto another page that might not
be yours, say, I'm linking to avery reputable page that has a
(12:05):
lot of traffic and a lot oftrustability.
That actually looks good on mewhen Googlebot crawls my website
, because it sees that I'mlinking to other people.
And what helps even more is ifanother website links to me,
because that shows I havetrustworthy content that other
people are Referencing.
So all of this is editorial SEO, and if you're a content
(12:27):
creator, this is the one typethat is really critical to learn
about, and, while they mightsound complex because we're only
doing a top level of you here,it's actually not that bad and
it's quite fascinating once youget into it.
But those are all of the SEOtypes that are pretty important
to have in mind when you'restarting on the journey, and
(12:49):
they're the most predominantones.
But how is all this consideredwhen Google sends out its
Googlebot, which is called acrawler, to crawl the internet
and see what content is good andwhat content is bad?
Well, the most important thingthat Google is looking for when
it's ranking content is how fastthe user can find an answer to
(13:12):
their question, and how long arethey staying on your website
and are they leaving right away.
Those are some of the moreimportant things that Google
will be tracking.
So, for example, if I am acybersecurity blogger and a
really big hack just came outthat compromised a lot of
different company and people, ifI wrote a blog talking about it
(13:35):
and it answered the questionefficiently and it was written
really well and the images hadalt text for people who have
disabilities, if my tags arecorrect, and it was just written
really well and optimized, it'slikely going to rank higher
than ones that aren't, becausean event like that would be a
really big issue.
(13:55):
It's likely going to lead to alot of people searching for
solutions or to ease their mindon that topic.
So you're probably going to geta lot of people to your blog if
you have keywords set upcorrectly.
Now, what are keywords?
Keywords are just topics.
Think of them like tags.
So in the cybersecurity example, maybe a keyword is literally
(14:18):
cybersecurity that would be akeyword.
Maybe you have a long tailkeyword, which is a keyword
that's more specific.
So maybe you have cybersecuritybreach in America.
That would be a long tailkeyword.
It's more specific.
So you're likely to getaccurate user views and a bunch
of other elements go into that.
(14:40):
But those are the moreimportant things that Google is
going to look for.
Now, if you're sitting therewondering, man, this is really a
deep ungin.
How does anyone kind of keeptrack of all this?
And that's where third partytools come into play.
It's worth a mention thatthere's a lot of third party
tools and I spent a great dealof time with many of them.
Some were really good, some arereally bad and some were just
(15:02):
downright hostile.
For example, remember when wewere talking about technical SEO
and all of that back enddeveloper stuff.
There is a tool builtspecifically to helping you
optimize and seeing what's wrongwith your back end stuff, and
that is screaming frog.
That is a crawler that willcrawl your page, similar to how
Googlebot would, and kind ofbring back all the good things
(15:23):
and all the bad things Say youhave cybersecurity issues, we'll
actually bring that up and helpyou identify it.
If you have broken links, maybesomeone that you link to their
website diet or they change theURL structure, that will then
make the link that you providedbroken it will actually tell you
that and it will help youidentify it.
And it's all about increasingyour technical SEO.
(15:44):
And there's a lot of othertools for programmatic and
editorial.
We have things like SEMrush,which is a really good one that
I personally, like you haveUbersuggest, which is a keyword
researching tool so you can putin a keyword.
For example, if we go back toour cybersecurity example, if
you do like type incybersecurity, it will tell you
(16:05):
how hard it is to write contentfor that keyword, because the
more people that are writingcontent for keywords, the harder
it is for you to rank.
And this is all stuff thatUbersuggest helps you identify
and visually see, because it'skind of hard to conceptualize it
and write it down on paper.
But all these tools help youvisually see it and, as you can
see, seo is a really importantelement if so many companies
(16:29):
have their business model builton these tools and they're doing
rather successful.
So, while Google ads and socialmedia and everything else are
fantastic ways to grow and youshould definitely be pulling on
those.
Looking at your SEO and how youcan optimize it to rank higher
above your competitors to getmore views and attention, and
just rank higher is a very, verystrong way to grow.
(16:54):
Now that's a very rapid fireand top level view of SEO.
If you're interested in anyother of the granular topics
that I talked about, I actuallyhave a chain of blogs on my
website at the-world-buildercom,starting with a introductory
blog that's similar to thispodcast, but I go a little bit
slower and more in depth intocertain elements I talked about,
(17:17):
and I also have another blogthat's recently put out that is
about tools that can help yougrow your SEO, which is where I
go over a little bit slowerSEMrush, ubersuggest, google
Analytics, google Trends and allof these different things to
help you with your SEO strategy,and hopefully this kind of
(17:40):
helps out as you start to thinkabout this.
Like I said, when I never knewthis existed, like I just
thought Google was magic, butthis is the actuality behind
that magic.
If you're ever interested inhow the internet ranks content
and how it works, in a sense,seo is fascinating, so I hope
this kind of opened up your eyesa little bit and gets you
(18:01):
interested to learn more.
There's a lot of differentresources out there for you to
dig into, but without furtherado, thank you so much for
hanging out with me on thisreally quick episode of the
Inkin Bites and I'll see you inthe next one.
Why?
Hello, there we're back at itwith another episode of the Ink
and Bytes podcast.
Time really doesn't seem toexist anymore.
Right?
Last month went by in a blinkof an eye.
It was really hot and reallycold and now it's not even
officially spring yet and wehave spring weather.
Little little concerning.
But we will move forward andI'm back with another episode of
(00:21):
the Ink and Bytes podcast.
And last time we met we had agreat guest, chris, on, and we
talked about memes, video game,the video industry, as well as
how COVID really revolutionizedmore so in a negative way in
some elements education and howpeople act in school.
Really good episode.
(00:41):
A lot of really good comedy inthere too.
So if you like comedicconversation, definitely go back
and check that one out.
But I finally sat down andthought to myself I really need
to have a schedule for my blogcontent and the podcast and all
this world builder stuff.
So I finally have an answer forall of you and we are going to
(01:02):
be looking at two blogs a monthon the dash world, dash
buildercom and two podcasts amonth on the website as well and
on pretty much every podcastsource, your favorite podcast
host.
We're going to be on them.
So we're looking to a month.
Hopefully I can stay with that.
(01:23):
I definitely feel like I can.
I've been motivated to do itand it's going to be good.
But on the side of creativethings and what I've been up to
outside of the blog and podcasts, I started well, I should say
I've been doing it sinceDecember, but it recently became
popular enough to warrant amention on the show, if anyone's
interested.
I started Twitch streaming overat twitchtv slash world builder
(01:44):
.
It's probably going to bechanged to a different name soon
, but I'll update the notes theshow notes accordingly if that
happens.
But I started doing that justfor fun, to see what would
happen, and I met a great groupof people.
I had some people help me startand it turns out I have a lot
of people out there that likewhat I do.
So if you're interested ingaming, v tubing and just silly
(02:08):
stuff, feel free to check outtwitchtv slash world builder and
drama follow if you like.
But we're going to move on tothe show now and I'm and I'm
really excited for this episodebecause it's a topic that I am
personally really interested in,invested in, and not only have
I done work in this topic.
I am looking to do more work inthis topic, so, without further
(02:29):
ado, let's get into it.
But what is this topic that I'mtalking about?
(02:50):
And I'm talking about SEO, orsearch engine optimization, and
we're going to talk about whatthat means shortly, but I just
wanted to spend a few secondstalking about how I got into SEO
.
And how I got into it was.
I worked for a few years at atechnology startup called new up
.
I still work there now andthere was a stint of time maybe
(03:12):
two or three months, four monthswhere I was leading the SEO
efforts, trying to grow ourvisibility on Google by the way
of writing content and blogs andoptimizing our web pages and
working with the developmentteam to try to make sure we
could get in front of as manypeople as we can organically.
And I found out through thisprocess that I really loved SEO
(03:34):
and I loved how it felt likesolving this puzzle and it was
competitive and it was just likea game of chess, I guess, and
it just was really addicting andI learned a lot and I spent a
lot of my own time trying tofurther my understanding of it
because I knew I actually itwasn't something I knew I wanted
to do until I was doing it andmy life decided to take another
(03:55):
one of those really weird sidepaths, and you know I'm still
kind of exploring that as timegoes on.
But that's where I learned thatI really found this interesting
and it made me want to do more.
So that's a very brief intro onwhy we're here today talking
about oh, excuse me, why we'rehere today talking about it,
because I found that it wasreally fascinating.
(04:16):
So, with that out of the way,let's actually talk about what
the hell is SEO?
When you put something intoGoogle and you get those
millions of search results andthose hundreds of thousands of
pages, have you ever stopped andwondered to yourself how are
these ranked?
How is number one and numberone?
(04:37):
What qualifies making this link, this website, the best for my
search over the millions ofothers that are under it?
And, as I already said, this isbasically SEO, or search engine
optimization, and it's a reallyfascinating field that goes
really deep, and today we'regoing to be pulling back the
(04:58):
veil a little bit and exploringthe topic and, as you know, with
these shorter episodes I liketo get right into it, right to
the main points.
So you can finish this episodein a little coffee run, and
we're going to be generalizingSEO and keeping it at an intro
level, and we're going to beframing it towards writers and
content creators, because that'swhat I am and I'm pretty sure
(05:19):
that's what a lot of you guysare probably doing as well, and
SEO is something that you shouldbe thinking about all the time.
If you're a content creator,it's how you grow organically
and it's how you can growquickly for free, unless you're
paying for a third party tool tohelp visualize the data that
you're pulling in.
Because you might hear a lot ofpeople say, spend money on
Google ads, and while thatdefinitely helps and you should
(05:41):
do it if you can afford it, butthat's more of a business thing.
If you have a team of people,seo is a way you can get in
front of thousands of people.
Hopefully, that would be thegoal for little to no money, and
it's by doing written content,making sure your page is
optimized, making sure thingsthat running in the back end,
like tags, are correct.
(06:03):
So we're going to be talkingabout all that very generally
today, but let's start off niceand easy and start to talk about
what the hell is that page youget every time you Google
something?
But what is the page that'sshown to you by Google after you
hit enter on anything search?
Now, bear with me, this isgoing to be really complicated
and we might have to go over ita few more times to make sure
(06:23):
we're on the same page.
That is called the SERPs page,in other words, the search
engine results page.
I know, wild right Is your mindblown yet, because that's
pretty, pretty wild information.
But all things aside, it's justthe SERPs page.
That's all it's called.
(06:44):
It's just an acronym.
There's so many acronyms outthere, but it's a really easy
one to get down.
Before I kind of reveal thewisdom on the basic idea on how
things are ranked on the SERPspage, there's three types of SEO
that are paramount to know andunderstand when you're going
into it, thinking about it foryour own creation and content,
(07:04):
stuff like that.
One of them might be a littlebit less important than the
other two.
Actually, I'll leave you go sofar to say one of them is
probably the most important.
The other two are beneficial toknow about if they become
relevant for you in the future,and we're going to start off
with technical SEO.
Now, what's technical SEO?
That is more of a developerthing that's going to be.
(07:24):
Is your HTML formatted properly?
Do you have CSS and JavaScripton your website?
Is it coded in a optimized way?
Maybe you have an infinitescroll, which is when you're
scrolling down a page on anapplication or a website and you
never really hit the bottom.
It just keeps loading moreinformation.
That actually has an effect onyour SEO.
(07:46):
What if your location tagsaren't formatted properly?
Maybe on a specific web pageyou have a location tag that
says a different country thanthat page is actually intending.
That could affect your SEO.
All of that back end stuff andthe programming and the really
(08:06):
gear and deep level stuff.
That's all technical SEO.
You won't really have to worryabout that too too much.
But if you're a part of a teamand you're working on SEO
together and you have developers, there's going to be a lot of
work in the technical SEO.
That's where I spent a lot ofmy time trying to optimize our
web pages and tags and basicHTML and stuff to see how we can
(08:28):
get in front of the most people.
Well, how can we get Google,their little crawler Googlebot,
to really like us Up.
Next is programmatic SEO.
Now programmatic SEO is goingto be really important for
businesses and large companiesand companies like Travago.
(08:48):
I'll just do a little plug newup as well.
Programmatic SEO basically is amethod of using software to
automatically generate a largenumber of pages that are
targeted by keywords.
This is easy to explain withTravago because they have hotels
, they have thousands of pagesfor these hotels and they have
keywords attached to them forspecific areas.
(09:09):
So a hotel in I don't know somecounty in Texas is going to
have its own page.
A hotel in New York City in aspecific borough is going to
have its own page.
They're generated probablyautomatically by software and
that is how it's classified asprogrammatic SEO.
Now for new up.
It's a little bit harder toexplain, but on the platform
(09:33):
there are types of things youcan create, like referrals, jobs
and other opportunities, andthese opportunities that you're
creating are then turned intotheir own web page with their
own keywords attached to themthat actually give you SEO
online and can help you withyour personal brand.
(09:53):
That is also programmatic SEO,because it's using the software
to make those pages, so anythingthat is automated and very
quickly automated, like Travago,and automatically have keywords
attached to them.
That is programmatic SEO.
You can think of two.
Like YouTube in a sense,because there's thousands of
videos being created.
(10:14):
Each video is its own URL, soit's its own page, essentially,
and they have targeted keywordsin the sense of the tags that
the creator puts on them.
So all of this is programmaticSEO.
And finally, the last type ofSEO, and it's the type that is
personally my favorite and theone that I worked and work with
(10:37):
the most, and that is editorialSEO, and you can probably guess
by the name what type of SEOthis is referring to, like what
it's all about.
Essentially, it is the processof creating longer-formed
content to target specificaudiences and keywords and
topics.
Now, essentially, blog bloggingthat's editorial SEO.
(10:59):
If you have a blog page on yourwebsite, you're doing editorial
SEO and this has its entire owncan of worms like keyword
research, keyword groups and soon and so forth.
Like if you are a Cybersecurity company, you of course
want to be writing blogs aboutCybersecurity and targeting
specific keywords in that field.
(11:21):
So maybe you're writing a blogabout red teams.
You would have the keyword bered team and everything relating
to that.
All of that is Editorial SEO,and it also combines Technical
and on-page SEO.
So, for example, if you go ontoany of my blogs and you see
things that are highlighted andthey're clickable links that
(11:42):
bring you to another page orinto another page on my website,
that is called back linking andand that is a type of SEO in
the umbrella of editorial thatreally can help you gain
traction, because once you linkto another page that might not
be yours, say, I'm linking to avery reputable page that has a
(12:05):
lot of traffic and a lot oftrustability.
That actually looks good on mewhen Googlebot crawls my website
, because it sees that I'mlinking to other people.
And what helps even more is ifanother website links to me,
because that shows I havetrustworthy content that other
people are Referencing.
So all of this is editorial SEO, and if you're a content
(12:27):
creator, this is the one typethat is really critical to learn
about, and, while they mightsound complex because we're only
doing a top level of you here,it's actually not that bad and
it's quite fascinating once youget into it.
But those are all of the SEOtypes that are pretty important
to have in mind when you'restarting on the journey, and
(12:49):
they're the most predominantones.
But how is all this consideredwhen Google sends out its
Googlebot, which is called acrawler, to crawl the internet
and see what content is good andwhat content is bad?
Well, the most important thingthat Google is looking for when
it's ranking content is how fastthe user can find an answer to
(13:12):
their question, and how long arethey staying on your website
and are they leaving right away.
Those are some of the moreimportant things that Google
will be tracking.
So, for example, if I am acybersecurity blogger and a
really big hack just came outthat compromised a lot of
different company and people, ifI wrote a blog talking about it
(13:35):
and it answered the questionefficiently and it was written
really well and the images hadalt text for people who have
disabilities, if my tags arecorrect, and it was just written
really well and optimized, it'slikely going to rank higher
than ones that aren't, becausean event like that would be a
really big issue.
(13:55):
It's likely going to lead to alot of people searching for
solutions or to ease their mindon that topic.
So you're probably going to geta lot of people to your blog if
you have keywords set upcorrectly.
Now, what are keywords?
Keywords are just topics.
Think of them like tags.
So in the cybersecurity example, maybe a keyword is literally
(14:18):
cybersecurity that would be akeyword.
Maybe you have a long tailkeyword, which is a keyword
that's more specific.
So maybe you have cybersecuritybreach in America.
That would be a long tailkeyword.
It's more specific.
So you're likely to getaccurate user views and a bunch
of other elements go into that.
(14:40):
But those are the moreimportant things that Google is
going to look for.
Now, if you're sitting therewondering, man, this is really a
deep ungin.
How does anyone kind of keeptrack of all this?
And that's where third partytools come into play.
It's worth a mention thatthere's a lot of third party
tools and I spent a great dealof time with many of them.
Some were really good, some arereally bad and some were just
(15:02):
downright hostile.
For example, remember when wewere talking about technical SEO
and all of that back enddeveloper stuff.
There is a tool builtspecifically to helping you
optimize and seeing what's wrongwith your back end stuff, and
that is screaming frog.
That is a crawler that willcrawl your page, similar to how
Googlebot would, and kind ofbring back all the good things
(15:23):
and all the bad things Say youhave cybersecurity issues, we'll
actually bring that up and helpyou identify it.
If you have broken links, maybesomeone that you link to their
website diet or they change theURL structure, that will then
make the link that you providedbroken it will actually tell you
that and it will help youidentify it.
And it's all about increasingyour technical SEO.
(15:44):
And there's a lot of othertools for programmatic and
editorial.
We have things like SEMrush,which is a really good one that
I personally, like you haveUbersuggest, which is a keyword
researching tool so you can putin a keyword.
For example, if we go back toour cybersecurity example, if
you do like type incybersecurity, it will tell you
(16:05):
how hard it is to write contentfor that keyword, because the
more people that are writingcontent for keywords, the harder
it is for you to rank.
And this is all stuff thatUbersuggest helps you identify
and visually see, because it'skind of hard to conceptualize it
and write it down on paper.
But all these tools help youvisually see it and, as you can
see, seo is a really importantelement if so many companies
(16:29):
have their business model builton these tools and they're doing
rather successful.
So, while Google ads and socialmedia and everything else are
fantastic ways to grow and youshould definitely be pulling on
those.
Looking at your SEO and how youcan optimize it to rank higher
above your competitors to getmore views and attention, and
just rank higher is a very, verystrong way to grow.
(16:54):
Now that's a very rapid fireand top level view of SEO.
If you're interested in anyother of the granular topics
that I talked about, I actuallyhave a chain of blogs on my
website at the-world-buildercom,starting with a introductory
blog that's similar to thispodcast, but I go a little bit
slower and more in depth intocertain elements I talked about,
(17:17):
and I also have another blogthat's recently put out that is
about tools that can help yougrow your SEO, which is where I
go over a little bit slowerSEMrush, ubersuggest, google
Analytics, google Trends and allof these different things to
help you with your SEO strategy,and hopefully this kind of
(17:40):
helps out as you start to thinkabout this.
Like I said, when I never knewthis existed, like I just
thought Google was magic, butthis is the actuality behind
that magic.
If you're ever interested inhow the internet ranks content
and how it works, in a sense,seo is fascinating, so I hope
this kind of opened up your eyesa little bit and gets you
(18:01):
interested to learn more.
There's a lot of differentresources out there for you to
dig into, but without furtherado, thank you so much for
hanging out with me on thisreally quick episode of the
Inkin Bites and I'll see you inthe next one.
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