May 24, 2024 • 43 mins
Discover the unsung heroes behind the curtain of innovation as we dissect the myth of the lone genius. Joined by Katie Mode, we delve into the collaborative efforts that propelled icons like Steve Jobs and Elon Musk to stardom, challenging the narrative that groundbreaking success is a solo endeavor. Uncover the historical fluidity of 'genius' and how cultural understanding shapes our perception of intellectual eminence. Our conversation paints a vivid picture of the collective brilliance that ignites transformative ideas, proving that genius is not an isolated spark, but a blaze fueled by many minds.
Venture with us to the heart of Switzerland, where precision and ingenuity aren't just buzzwords – they're the bedrock of a nation's ethos. Here, we peel back the layers to reveal how strategic investment in education, a highly skilled workforce, and a patent box tax incentive create a haven for creativity. Switzerland's story is one of stability and collaboration, extending a hand across borders while maintaining a steadfast embrace of its historical neutrality. The result? A sanctuary where ideas don't just grow; they thrive.
Wrap your mind around the intersection of the practical and the magical in home decor, where everyday items transcend their utility to become objects of wonder. Picture a toothpick-dispensing cactus adding a touch of desert flair to your dinner party, or a piggy bank that not only teaches children about savings but also captures the imagination with its fiddle leaf fig form. We marvel at the Beecosystem, an indoor beehive that's a living testament to the elegance of functional design, while offering a window into the world of bees. Join us for this celebration of ingenuity, where the extraordinary becomes part of the everyday.
Venture with us to the heart of Switzerland, where precision and ingenuity aren't just buzzwords – they're the bedrock of a nation's ethos. Here, we peel back the layers to reveal how strategic investment in education, a highly skilled workforce, and a patent box tax incentive create a haven for creativity. Switzerland's story is one of stability and collaboration, extending a hand across borders while maintaining a steadfast embrace of its historical neutrality. The result? A sanctuary where ideas don't just grow; they thrive.
Wrap your mind around the intersection of the practical and the magical in home decor, where everyday items transcend their utility to become objects of wonder. Picture a toothpick-dispensing cactus adding a touch of desert flair to your dinner party, or a piggy bank that not only teaches children about savings but also captures the imagination with its fiddle leaf fig form. We marvel at the Beecosystem, an indoor beehive that's a living testament to the elegance of functional design, while offering a window into the world of bees. Join us for this celebration of ingenuity, where the extraordinary becomes part of the everyday.
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Episode Transcript
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Speaker 1 (00:00):
And I'm joined as always by my co-host.
Speaker 2 (00:03):
Katie Mode.
Speaker 1 (00:04):
So today, let's unpack.
What is it right?
What is this?
Innovation?
And beyond the definition.
So, innovation obviously is.
It's the process of bringingout new ideas and methods and
products and services.
It's having a positive impactand value on an unmet need, on a
(00:27):
problem.
It's taking creative conceptsand making them tangible
outcomes.
That part we know.
But no great idea is fullyformed.
No initial concept, no eurekamoment is a completed idea or a
completed product.
It needs to be chewed on, itneeds to be worked on.
(00:48):
There needs to be a technicalexpert that helps us along the
way.
To achieve that, we needpushers.
The US has a hero cultureproblem.
We in our movies, look to TonyStark.
Tony Stark built this in a cavewith a bunch of scraps.
Right, this genius that can doit all by himself In real life.
(01:09):
We look to Steve Jobs and ElonMusk.
We look to these people tosolve the problems when there's
an issue anywhere in the world.
Go look at Elon Musk's Twitterpage or the comment section of
anything he posts.
It is flooded with hundreds andhundreds of thousands of people
telling Elon Musk to solve theproblem.
Elon, you're a billionaire,you're a genius.
(01:30):
Solve the problem.
But what is this word genius.
What does it mean?
The first use of the wordgenius is over 2000 years ago,
in ancient Rome, and it referred.
It was a combination of twowords.
It was the Indo-European wordgene, which means to give birth
to, and the Latin word ingenium,which is your natural character
(01:51):
and natural disposition, andwhat they were referring to is
your soul, your spirit.
It was that discovery of whoyou are, who you're meant to be,
and genius came upon you.
It wasn't a permanent being.
Speaker 2 (02:06):
It wasn't a permanent being.
Speaker 1 (02:07):
It wasn't a permanent title, it was.
You had a moment of brilliance.
You had this wisp of genius,who you truly are.
Your spiritual creativity wouldcome out of you in this moment
of aha.
And the argument is thateveryone has this inside of them
.
Everyone has strokes of genius,these moments where that
(02:29):
brilliance is displayed.
And it wasn't until the 18thand 19th century where we
started labeling people.
Einstein is a genius, elon Muskis a genius, and we looked to
these people as heroes ofindustry.
But even those heroes needed astaff.
Speaker 2 (02:55):
I think it's interesting because in the
modern use of the word genius Ithink we tend to think about IQ,
and the origins of the wordclearly have nothing to do with
your intelligence or thetraining or your skills, like
you said, it's your true naturecoming out.
So I think it's reallyinteresting that we've kind of
(03:16):
come away from that originalmeaning to now think you're
either a genius or you're not,because you're either smart or
you're not.
Speaker 1 (03:24):
Yeah, and when you refer to Steve Jobs, steve Jobs
was undeniably a genius in hisown right.
But when you talk to wildlytechnical people, they go well,
steve Jobs didn't programanything.
No, steve Jobs came up withthese brilliant ideas,
incredible storytelling promotedand enabled his technical
(03:45):
experts to execute those things.
He's not less of a geniusbecause he couldn't solder his
own iPhone.
It's the story the iPhone tells.
It's what the iPhone did thatmakes him the genius that he was
.
And there's a gentleman by thename of Arthur Schopenhauer and
(04:05):
he has attributed to the quotetalent hits a target that no one
else can hit.
Genius hits a target that noone else can see.
When we think of these geniuses, we think of the quote, unquote
self-made man.
And my argument is there is nosuch thing as a self-made man or
woman.
You never do it alone.
You need a team.
Even Tony Stark in the movieshas Jarvis.
(04:29):
Elon Musk has an army ofengineers and experts that are
helping him build these things.
Steve Jobs had the machine thatis Apple.
Again, brilliant engineers,google teams and teams of people
doing brilliant work.
And again, brilliant engineers,google teams and teams of
people doing brilliant work.
So when we think of culture, wethink of the totality of this
(04:51):
package and it's hard to look atcountries or any place in
particular and say they areinnovative.
They are producing these quoteunquote geniuses and when we
look at the US or the peoplethat you naturally in your mind
right now are thinking are thecountries that are the most
innovative.
I'm sure the list has theUnited States, japan, maybe
(05:13):
Singapore, germany.
You've got these countries inyour mind that are building cool
things.
But let's take a quickdiversion and do a little bit of
a case study here and let'smake a control group.
What countries can we think ofthat didn't come up with most of
their major innovations fromcompetition, from a war or a
(05:35):
space race or competing withanother country for dominance?
Speaker 2 (05:40):
Or resources.
Speaker 1 (05:41):
Or resources, and what you'll find is arguably the
most innovative country in theworld.
Speaker 2 (05:47):
And the most neutral country in the world.
Speaker 1 (05:50):
Which is Switzerland, switzerland Switzerland has a
couple different things thatI've noticed recently that have
piqued our interest as to why wewanted to look into Switzerland
.
What makes them so interesting?
They've got this thing calledthe Astro Bridge, where they
have a very gradually slopedgraded bridge that they place on
(06:10):
the highway.
That's composed of severaldifferent small bridge segments
that are all locked together,and they do their roadwork
underneath this bridge, so noone's interrupted from driving
on their daily, their day-to-daytraffic as a result of road
work, and the bridge itselfmoves, so they can drive it down
the road as they move.
Speaker 2 (06:30):
So for clarity for our listeners, they take a
bridge, they place it on top ofthe roadway, which then sends
the cars up and over a segmentof road that they want to work
on, and they essentially justwork beneath the bridge and then
the cars come down the otherside and then they can move it
as they're resurfacing a largearea.
(06:50):
They can move it every timethey need to continue on, and
then just the cars walk up andover and they do the work
underneath.
Speaker 1 (06:56):
Yeah, and they slowly drive the bridge down the road
and don't interrupt traffic asthey're upgrading the roads.
Speaker 2 (07:11):
And what I love about it too is that it prevents
rubbernecking.
You can't see the roadwork andpeople just are so curious.
So even when it's just roadwork, people slow down.
Obviously there's a respect forthe workers.
You don't want to scare them oractually hit somebody.
It's usually just cones thatare separating you from them.
So there's that element too ofthey're completely out of sight,
out of mind.
They're safer and traffic isn'tgonna slow down at all because
you don't have that likepsychological pressure of like
(07:31):
ooh, I need to slow down herebecause there are people working
.
Speaker 1 (07:35):
And so when you think about that, you talk about
innovative concepts.
If somebody came to a meetingand was like I think we should
make a moving bridge so we cando our construction underneath
of it, it takes a different kindof culture to go.
Huh, interesting idea, let'slook into that.
Switzerland also has the HurtKinetics windows.
(07:55):
What this company does is theybuild entire window walls,
entire scenic windows of yourhouse, where you normally see
those really tall, really bigsliding glass doors, so they
counterbalance the windows withweights that are underneath your
house in the basement, and theentirety of that window wall can
slide all the way down andbecome flush with the floor.
(08:17):
So you can literally delete allof the windows and walk
straight over top of the windowsand create a proper
indoor-outdoor space.
Speaker 2 (08:25):
This is the ultimate goal if you're looking for
indoor-outdoor space, and I wantthis so bad, but we live in a
state where we can't have abasement.
Speaker 1 (08:34):
Which is terribly unfortunate, terribly
unfortunate.
And then you think to yourselfwow, that's a lot of weight in
glass.
Well, the fact that it'scounterbalanced you can manually
lift this entire window wall upwith your hand and is it
motorized or is it motorizedyeah?
They use a small dc motor, butif it were to fail?
the argument you're making isyou could operate it manually
(08:54):
correct, but the motor itself isno stronger than what moves
your your standing desk up anddown.
And then they also have paperbatteries.
They've got batteries that aremade out of paper, that use salt
and ink to create electricity,and when you're done with it you
can just throw it away like awrapper.
Speaker 2 (09:12):
What do they power?
Speaker 1 (09:14):
Small devices cell phones and things you can charge
your phone but that's notsomething you can actually buy
at the moment.
They're still developing it,but it's just a really cool idea
.
It leads you to the question ofwhat makes Switzerland so darn
innovative.
Speaker 2 (09:28):
Yeah, and I think, before we start to unpack that,
it's important for us tocorroborate our position right,
like I think it's really easy totake a country, any country,
especially a developed country,and say they're innovative.
You could look at the UnitedStates, you could look at
Germany, you could look atSweden, but Switzerland is the
(09:50):
most innovative country and weknow this because, according to
the Global Innovation Indexranking, which I didn't know
existed.
It's very cool.
If anyone wants to get reallylost in the data of innovation,
I suggest that you check out.
It's called the GlobalInnovation Index, gi.
Speaker 1 (10:07):
We should put that on our podcast page.
Speaker 2 (10:09):
We should you know what we will link to the Global
Innovation Index rankings on ourpodcast page, because it is
very fascinating to dig throughthe data.
It was aggregated by the WorldIntellectual Property
Organization and Switzerland,according to this index, has
been the global leader ininnovation for not just one year
, not just two years.
(10:31):
Not just three years, not justthree years, but for 13
consecutive years.
So this is a big deal.
We're not sitting here talkingto you today, in year of our
Lord, 2024, coincidentallytalking about a country who just
happened to top the list forthe first time.
This is a country that isconsistent in their innovation.
(10:54):
I want to really highlight that.
And if you're interested in whocomes next, it is Sweden,
followed by the US, unitedKingdom and then Singapore.
But check out that list.
We'll have it posted on ourpodcast page.
So your question, john, is whatmakes them innovative?
Do we want to talk about acouple of really cool innovators
?
Obviously, okay, let's do that.
(11:16):
So there are three innovators orinventors that I want to
quickly highlight, and they willbe pretty familiar, I think, to
most people, the first beingthe inventor of Velcro in 1941,
george de Maistreau.
He was a Swiss engineer whoinvented Velcro.
He drew inspiration from howburrs would stick to his dog's
(11:40):
fur when they're outside on awalk.
Dogs fur when they're outsideon a walk.
And, as you know, we all know,velcro has become a staple in
many industries and we use it onour clothing and our shoes.
Aerospace uses it.
It has military applications.
So you know, pretty importantinvention there.
And then we have this one willnot surprise you milk chocolate.
(12:03):
As many listeners may know,switzerland's identity is very
firm and chocolatier, so it's nosurprise that Daniel Peter
invented milk chocolate in 1875by combining cacao, butter,
cacao, mass sugar and condensedor powdered milk, and it
(12:24):
significantly contributed toSwitzerland's reputation as a
chocolate powerhouse.
Speaker 1 (12:29):
No question, best chocolate in the world.
Don't care what anybody elsesays.
Speaker 2 (12:32):
It is very good.
I'm surprised that it's notcalled Peter chocolate, though.
That's really interesting.
And then this last person is abit of a gray area, but very
recognized Albert Einstein andhis theory of relativity.
Now, Albert Einstein is aGerman but he had dual
citizenship, so he was a Swisscitizen and he was living and
(12:54):
working in Switzerland when hedeveloped his groundbreaking
theory of relativity.
So that's the E equals MCsquared.
Speaker 1 (13:03):
And that goes to the point earlier where it's not
just the genius, it's not justthat person with the great idea
A lot of times the two you'reworking around.
So I'm not saying by anystretch of the imagination that
he never would have come up withthe theory of relativity
anywhere else, but there's nodoubt at all that his presence
in Switzerland and the culturehe was around in Switzerland
(13:24):
certainly helped him developthat.
Speaker 2 (13:26):
Absolutely.
So let's jump into what thoseaspects or environmental factors
are in Switzerland that reallypromote and cultivate innovation
, and there's quite a few ofthem.
I think probably one of thebiggest is education.
There is a very strong focus onadvanced education in
(13:49):
Switzerland and they have one ofthe strongest education systems
globally and they are home tosome of the world's leading
institutions, especially inscience and technology.
So you have a good foundationthere, right, a focus in
education, which then leads to avery highly skilled workforce
and, again, because they'reknown as having leading
(14:10):
institutions in science andtechnology, they have a very
strong technical workforce withthose expertise needed to work
in software and hardware and,just like you know, stem type
industries.
There's also government support,so the government has strategic
goals, including research andteaching excellence,
(14:31):
infrastructure development whichis what you were talking about
with the bridge for constructionand collaboration.
So Switzerland actually spendsmore than 3% on average of its
annual GDP on researchdevelopment, and the private
sector is claiming almosttwo-thirds of that investment.
So that's really, really wildthat they're getting this really
(14:54):
heavy buy-in and support fromthe government.
And then the last, I think,really critical element that
Switzerland has, which ishelping them produce innovative
products and have innovativeculture is psychological safety,
and I think this is what wereally need to talk about and
unpack, because the Swiss areencouraged to collaborate not
(15:18):
just among themselves, butoutside of their country,
outside of their homeland.
They're in this very strategicplace in Europe.
They're bordered by powerhousesin their own right and their
history and their culture ofbeing non-competitive in nature
and being very neutral, theirgovernment and their culture is
(15:39):
like yeah, go collaborate withFrance or the US, go talk to the
leading minds and whatever itis that you're trying to solve
for, and that's reallyencouraged, that collaborative
posture.
There's also a really stableeconomy, so there's less risk
when it comes to coming up withnew ideas and putting yourself
(16:00):
out there or pivoting, becausethe economy generally is in a
pretty stable condition.
And then there's just thisreally great embrace of failure.
Culture itself is not afraid offailure.
Leaders in businesses are agile, they are okay with things not
(16:20):
going the way that they thoughtthey would go, and there's just
an overall hunger and appetitefor consistent learning and
growth.
So you have this kind of topdown environment of it's okay to
fail.
You know we'll pivot and we'lllearn from our mistakes.
Speaker 1 (16:37):
Yeah, and I think when you talk about IP and
development and psychologicalsafety, the most recent
statistic I can find is in 2018,switzerland had 956 patent
applications per millioninhabitants, which is by far and
away the number one.
So you talk about the desire tocreate things, the openness to
(17:04):
allow IP to develop, and I thinkit's no coincidence that you
have that stat in 2018.
And then in 2019, the Swissimplemented.
The electorate voted in favor ofimplementing what's called the
Swiss patent box, and the Swisspatent box takes this approach
to IP and they say we're goingto make sure that the tax burden
(17:28):
for you filing a patent ordeveloping an IP is as low as it
can possibly be.
One of the ways that they dothat is they deduct.
Up to 50% of the R&Dexpenditure can be deducted.
They also deduct heavily on thetaxes on the actual profits
that are generated from that IPfor the first several years, and
(17:50):
so the year after, theydominate the world in the paint
when it comes to IP applicationsand patent filings, they've
come out with a piece oflegislature that says we're
going to lean into this.
And if you go on our side ofthis, on our side of the pond
here in the US, if you go lookup the taxation on IP, I don't
(18:13):
think you could get more complexthan trying to figure out how
your IP is going to be taxed.
Your patent is going to betaxed, all of those pieces and
parts.
It is a very, very, verycomplex, to the point where most
people hire a patent attorney,which is more cost.
Which is more cost right, it'sprohibitive.
And so you look at the US as aculture and you say, okay, the
(18:37):
US.
It's very confusing.
There's a lot of boxes to checkto make sure that we're
maximizing our profits as wedevelop this IP, which we've
already spent a lot of money on,and so, as a result, you see a
vast majority of ourintellectual property.
A lot of them come from bigcorporations, right, because
they have the resources to dothat.
Speaker 2 (18:56):
They have the patent power.
Speaker 1 (18:58):
They have the patent power, and so it's interesting
to kind of open that door,because when you think of
psychological safety you kind oflean into what does that mean?
Right, and most people don'tthink of Switzerland as this
wildly innovative place.
They had really no need to be.
(19:19):
So you look back at the historyof Switzerland and them being
neutral.
The Swiss have the banks, theyown the banking industry.
I mean, the swiss banks are arefamously, you know, the the
foundation of europe, right?
Speaker 2 (19:33):
interjecting for a jingle for your mother.
Put my money in a swiss bank umthat should be our outro.
Speaker 1 (19:39):
We'll just play it I should play, I don't know.
Yeah, um, so, yeah, so you'vegot this.
This country that's landlockedbut they're on an island because
they're neutral, they have thebanks, they have a stable
economy, they've got a verygenerally happy people right.
There's really, honestly, noincentive at that point to be
(20:00):
the innovators.
You think of places like SaudiArabia that are trying to become
this very innovative presenceand trying to push tourism and
push innovation and buy into allthese new companies because
they know their oil money isdying.
Speaker 2 (20:14):
There's a difference and stable, gives them space to
lead into innovation where othercountries are.
It's like we have to innovateor die right Like.
It's like there's a lot ofpressure, there's a lot of risk
(20:35):
and that leads to lesspsychological safety.
But when you've got money inthe bank, food on the table, no
wars to fight, you're right,they could sit back and just
kick their feet up.
But it also just opens the doorto be creative without risk,
and then that creates a cultureof openness, because it's not
like our oil industry is dying.
(20:57):
We need to solve it and wedon't have time for bad ideas.
There's no bad idea because wedon't have anything we're
solving.
We're just innovating toinnovate.
I think that can be a reallypowerful place to be.
Speaker 1 (21:08):
Most of the modern massive technological advances.
Most of them came as a resultof war or competition.
Speaker 2 (21:16):
Necessity.
Speaker 1 (21:16):
Necessity.
But we're thinking maybeSwitzerland is the modern day
Greece, ancient Greece, whereit's philosophers, there's no
really wars to fight.
You've got a bunch of clans,they're all getting along just
fine, um, they've got beautifulweather.
You know they're, they're,they're comfortable, um, and so
maybe that that that's thereason that they're, they're
open to being free thinkers.
(21:38):
But I think there's adifference though, because
switzerland could lead the worldright now in philosophy.
They could lead the world infree thinking, right, they could
be these thinkers and betalking about gender studies and
all the things that arecurrently in the world.
They could be this hub forphilosophical thinking, but
instead they're making massivetechnological and physical
(22:01):
breakthroughs, inventionsthey're inventing, they're
creating their science, theirmath.
Speaker 2 (22:07):
Right, but I think that kind of ties back to their
focus of education being verySTEM.
So I think you would see a kindof a shift into like that
philosophy focus if there wasmore of an arts focus, right
Like at that secondary ed tocollegiate level of education.
(22:28):
You know they have some of theleading institutes for science
and technology, so obviouslyyou're going to produce more
STEM-based thinkers who thendevelop more technology than are
wanting to debate about, youknow, gender studies, and I
think that just comes from thembeing the leader in that and
(22:49):
then they attract that workforceand then it's just kind of like
a snowball effect.
Speaker 1 (22:55):
Their willingness to pivot as well.
When the climate change topicand debate comes about,
Switzerland's not just weighingin right.
Switzerland says, okay, hey, wegot this research facility
that's halfway up Jungfrau.
How about we just make that ourclimate change facility?
You've got this mountain that'sat this elevation that's been
fairly consistent in temperaturefor the longest time.
(23:16):
Let's study the effects ofclimate change up there.
Let's see what that looks like.
They've got their tuberculosisinstitute that was founded in
the 1800s that now has beenpivoted over the years to study
asthma and other lung-relatedissues.
So they're not afraid to pivot.
They're not afraid toreallocate resources.
(23:37):
You've got this country thatseems willing to lean in and
look at solutions to problems.
What does that mean, right?
So there's some articles thatI've been reading specific to
the culture of solution and whatmakes them so psychologically
safe and what that researchturned up is.
There's a prioritization oftraining, and it's not just
(24:02):
training on sexual harassmentand how to know if you're being
hacked and all the things thatwe normally associate with our
annual trainings.
It's 15-minute trainings almostevery single week, Just small,
bite-sized trainings that youcan do every single week that
are to teach you applicableskills, make you better at your
(24:24):
job.
To teach you applicable skillsmake you better at your job.
So let's say you are in amarketing role and your
15-minute trainings are going tobe very specific on what's new
in the marketing industry.
Speaker 2 (24:35):
And so there's a prioritization at the workforce
level.
So you're out of education,you're now part of the workforce
and you're saying that there isan expectation and a
prioritization of continuingeducation on the job.
And I think that's huge,because in America we are told
(25:00):
you should continue youreducation and you should go to,
you should watch webinars andyou should attend this
conference and you should go to.
You know, you should watchwebinars and you should attend
this conference and you shouldtry to pick up as much as you
can.
It's like.
But when, like, I'm doing afull-time job and I can't let my
priorities slip because I wantto do advance my education and,
depending on where you work anddepending even on who your
direct manager is, you may nothave time in your week to do
(25:23):
that, but you're saying thatthey are making that part of
your job.
It's almost like not negotiable, right.
Speaker 1 (25:31):
Yeah, well, and it's part of you're given the time
for it.
So now you've got this company,as opposed to what you're used
to seeing, which is a group fullof people who all do their job
and then we do like trade showsand things, where everyone gets
together and we share all kindsof interesting information.
Um, architects in the unitedstates are actually required to
maintain their architecturelicense.
(25:52):
They have to do continuingeducation.
So the people who areconsidered the, the, the minds
that are shaping our skylines,right, those people, they are
required for continuingeducation so they have to show.
Um, they have to do so manyhours a year of continued
education where they have to,you know, sit in presentations
and learn something.
Um, oftentimes that comes withdinner and some drinks and some
(26:14):
things.
You know it's they.
They make it easy and what youhave is is like Switzerland,
when you get a bunch ofarchitects in a room.
They all have pretty up-to-dateknowledge, they've got things
they can share.
Oh, what did you do for yourcontinuing education?
And when you get a group ofpeople together?
So let's say we have a companyin Switzerland, everyone's doing
(26:36):
these little 15-minute-a-weekcontinuing educations.
Now I've got a staff, I've gota company full of people who
know I'm up to date, current,continuingly growing knowledge
of something in that's relatedto their job that they can bring
to the table in a conversation.
Right, we're not learningthings for the first time in the
(26:58):
meetings.
We're bringing our education.
So what that does is it givesmore confidence to speak up.
It gives them more confidenceto to say what I'm thinking
because I know, based on my 15minutes a week of of additional
education, I know what I knowRight, and it's it's ironic.
So one of the things that thatI've heard so many times in my
(27:21):
career is well, you don't knowwhat you don't know Right, and
that it's used often as a justkind of a catch all like well,
you don't know what you don'tknow right.
And that it's used often as ajust kind of a catch-all, like
yeah, you don't know what youdon't know.
Speaker 2 (27:34):
It's an easy way out.
Speaker 1 (27:36):
It's an easy way out, but teach me what I don't know
Give me the space to fill inthose knowledge gaps, and I
think I can speak for mostpeople.
It's I don't even necessarily.
You can give me the space tolearn those things.
That's great, but tell me whatI don't know that I should know.
Right, and I think in mostcompanies all across the country
we have SharePoint files andwe've got presentations that
(27:56):
this lady built that one timethat were so cool.
Where was that presentationthat Sarah made?
I think it was really reallygood.
That was great data.
And we take Sarah'spresentation and we chop a
little bits up and we use themas we need to and then two years
later, no one has any ideawhere Sarah's presentation.
Speaker 2 (28:13):
And Sarah's gone.
Speaker 1 (28:14):
And Sarah's been gone for two years.
No one has any idea where hetakes that legacy data with her.
And so we do collaborate ourinformation, but I wonder if
there'd be a great opportunityto share it, to make it a part
of our culture, make it a partof that learning where it's not
(28:34):
just here's a database of allthe good stuff you could ever
know, and it's also not here's alearning portal that you can
access when you have time, whichno one's going to have.
Speaker 2 (28:46):
Yeah.
Speaker 1 (28:47):
Right, it's hey.
On Monday mornings at 10 AM thewhole company is doing their 15
minute learning.
That creates a culture whereeveryone is expected to do that.
The coffee break stops,everyone goes and they sit down
and all the meetings are allowedno meetings.
All the computers are on at once, right, even the CEOs, may you
(29:10):
know, maybe, sitting down top tobottom this thing.
And you've got this, thismoment where everyone's learning
together, right, whichnaturally, by default, would
create conversations aroundsomething new, something
different.
Now you've got the wheelspinning.
So I think that's part of whatcould be this really interesting
development that makesSwitzerland so unique, but also
(29:32):
leaning into it, right.
Your laws are a result ofpeople voting over and over and
over again.
You're giving the people whatthey want.
And what a great job listening.
So again, here we have the term.
Well, it takes an act ofCongress, which is a way of
saying that's never going tohappen.
World, the number of patentspulled per million people in the
country the following year.
(29:53):
That quote, unquote act ofCongress.
Here comes the Swiss patent box.
You want to talk about givingthe people what they want,
(30:16):
benefiting that culture, leaninginto that culture.
That's huge.
Speaker 2 (30:20):
Yeah.
So, leaning back intopsychological safety and what it
is that gives the Swiss peoplethis ability to innovate and
take risks, I think that thereis a strong corporate culture of
failure being okay because ofthe consistent learning right.
(30:44):
They're learning in bite-sizedportions, 15 minutes every week.
They know they're all doingthis across the board and then
if you take that learning andyou apply it and it doesn't pan
out, you're not going to getreprimanded, you're not going to
lose your job necessarily.
I'm talking Blakens' statement,obviously but just the culture
of you tried something new.
It didn't work out, that's okay.
(31:04):
What did Just the culture ofyou tried something new.
It didn't work out, that's okay.
What did we learn?
It's giving everyone.
It's taking everyone in powerto then step out on a limb and
to be an innovator, even in asmall capacity, and I think
that's something that we missgreatly in American culture.
Speaker 1 (31:20):
But it speaks to that culture, right?
So Switzerland's been makingchocolate since the 17th century
and if you go into a Lindtfactory or any of the
chocolatiers in Switzerland I'mnot going to just say Lindt, but
any chocolatier in Switzerlandyou walk into that factory,
they're not saying we'veperfected chocolate.
They're saying we're trying toperfect chocolate, we're pushing
that envelope, we're trying tosee what else can we do with
(31:41):
this.
How much better can we make it?
Can we make it smoother?
Can we make it prettier?
Can we make it something?
They're still innovatingchocolate centuries later, which
I think again lead to thatculture.
And because of that, when you'rein Switzerland and you're going
to a, you're walking down thestreet and you go, ooh,
chocolate.
Your Swiss friend that's withyou sometimes will look at you
(32:04):
and go chocolate.
Your Swiss friend that's withyou sometimes will look at you
and go, oh, you don't want thatplace, there's a better one
right down the road.
We're speaking from personalexperience, and so the Swiss
people are so acclimated to thatlevel of excellence to somebody
trying to push the envelope,that it's a little bit beyond
(32:25):
like, oh, you don't want to trythat burger place, you want to
try this burger place on hereit's no, no, no, I don't think
you understand.
The chocolate is noticeablysmoother over here and I think
that's what you want.
And they have their favoritesbecause that company has dialed
into exactly what they'relooking for and they've stacked
that.
Speaker 2 (32:42):
Yeah, the bar keeps going up, right.
Speaker 1 (32:48):
Yeah, the bar keeps going up.
Right, yeah, the bar keepsgoing up.
That makes sense.
That's all your hand motionstack.
So I think that, overall, Ithink what we would agree on is
that the Swiss culture isawesome.
We do love Switzerland, um it's.
I wouldn't call it a secondhome.
We, I'd like it to be a secondhome We've been twice.
Let's we should come more often.
Um, but I think the culture ofswitzerland and it's it's
(33:08):
palpable when you're there.
The culture of switzerland issteeped in both tradition and
innovation, which I think is areally neat blend, and there's a
lot of influences from all thecountries touching I mean it's
touching germany and austria anditaly and france, and there's
rich cultures in all thoseplaces, but they're still
willing to come together andcollaborate on ideas, which I
(33:29):
think is absolutely brilliant.
I think we should bring alittle bit more Swiss in the
dough.
Anyway, so John's Pick of theWeek.
Are we ready to go into John'sPick of the Week.
Speaker 2 (33:42):
I'm so ready.
Speaker 1 (33:43):
All right.
So the first pick of the weekfor John's Pick of the Week is
actually not necessarily aproduct.
Specifically, it's a company.
So there's an engineer namedColby Geary.
He's got an account onInstagram called ForgeCore and
what Corey does, and this isgoing to be a little hard to
explain, so I'm going to let myresident storyteller Comes
(34:07):
director.
Do her best to explain whatshe's looking at.
She's got the ForgeCoreInstagram page open right now.
Katie, what are you looking at?
Speaker 2 (34:16):
Yeah, and we will be linking this For forge core um
designer to our podcast page.
So if you are still unsure whatthe heck we're talking about,
please go there and check it out.
So what this guy does is hedesigns ordinary functional
decorations so like imagine youhave a fake plant, a succulent
(34:41):
um wall, like decoration thatyou would normally have in your
house, that just sits there andcollects dust.
He re-engineers them, I think,using 3D printing.
Speaker 1 (34:51):
Yes, everything's 3D, printed 3D printed.
And he both, I think.
He sells the items and theplans so cool, so he'll sell you
for a couple bucks.
He'll sell you the plans andyou can 3D print it yourself so
cool, so he'll sell you for acouple bucks.
He'll sell you the plans andyou can 3D print it yourself so
cool.
I'm always a fan of somebodywho is kind of a man of the
people and is not just trying to, you know, generate tons of
income from selling, you know,overpriced knickknacks.
This guy wants you to make ityourself too.
(35:12):
He wants you to get involved.
Speaker 2 (35:15):
Yeah, so imagine, like John said, ordinary
decoration knickknacks,primarily like fake plants, but
instead of just being a fakesucculent or fake fiddly fig,
they kind of disassemble in away where you can then utilize
the elements in very functionalways.
(35:37):
So what do I mean?
Imagine a fake succulent onyour desk and instead of it just
being a fake succulent plant,you can take off the leaves and
they're actually thumbtacks thatyou can then use.
So you put this maybe rightunder your cork board and then,
when you need to tack somethingup, you grab a little succulent
leaf, put it right up there.
(35:57):
He's got another one that Ithink is super cool.
It's a Monstera plant, but theleaves of the Monstera plant
come off, they're magnetic andthen they are actually coasters.
So you could put this in yourliving room or by the coffee
table, pull off a little leaf,wow your dinner guests and use
that to protect your furniture.
(36:19):
So super cool.
Like I said, we'll link this toour podcast page because it is
a bit hard to visualize, butonce you see it, it is really
neat the applications he's comeup with.
I imagine he's just lookingaround and seeing what do people
have in their homes thatdoesn't do anything but collect
dust, and how can we make themmore functional?
Speaker 1 (36:39):
Yeah, and, I think, two of my favorites.
He has a, a little um, it's acactus, it's a.
It's a, it's a little fakecactus.
It looks just like a littledesktop cactus and the spines of
the cactus are toothpicks andyou push down the cactus, the
toothpicks pop out a little bitand you pull it off and you can
use it.
So I imagine like a charcuterieboard, doing like a, like a
southwestern themed charcuterieboard, and there's a cactus like
(37:00):
oh, where are the toothpicks?
Then the cactus?
Um, and then he also has onewhich we'll probably end up
buying this design or evenbuying it from him.
They've got a fiddle leaf ficus.
That is a piggy bank.
So up on the very, very top youdrop your coin, like at the, at
the top of the plant, and itnavigates its way all the way on
the plant and then does that um, I don't know what you call it,
(37:21):
that there's like the coneshape and the coin spins around
and around and around and aroundand falls in um, which I think
our, our kids would yeah, so thepot is like the piggy bank, but
they get to watch the coin godown the plant and then
circulate around the pot and andthen it's in there, which is so
fun way more interactive thanjust a piggy bank.
Super fun, super cool, big fan,yeah.
(37:41):
So we'll be putting that on ourpodcast page and sharing that.
I'll also be making a smallvideo for our Instagram shortly
on that as well.
The next John's Pick of theWeek is called Beecosystem
Clever little name.
I thought you'd love the punand what it is.
Stay with me.
What if you had bees a beehivethat you're, that you can get
(38:06):
honey from, and all that stuff,but inside your house?
And what the Beko system is,which is again a very clever
design, it's kind of a honeycombshaped wall mounted beehive and
you drill a hole through theactual wall so the bees come and
go through your actual wall andthere's a little slide in piece
that goes in to keep them fromgetting inside your walls,
(38:27):
obviously, um, and then there'sa little door for them to access
and enter.
But the actual beehive itselfis inside your home and we have
some friends in Connecticut thatdo beekeeping and one of the
things that you have to do inwinter environments is you have
to cover the beehive with thislittle heated blanket so they
don't all freeze to death anddie.
So I believe it's probably theorigins of the idea, but you can
(38:49):
put your bees in this perfectlyair conditioned space or you
know, and let them surviveinside the wall.
But more importantly, it kindof gives you this really neat
visual of this very kind ofartistic looking wall art that
has live bees inside of it thatare doing their thing and making
honeycomb yeah, it's very cool.
Speaker 2 (39:09):
It's a great way, like you said, to visualize how
they're building and you knowjust existing as um a hive.
And the only thing I would sayis, if you're going to do this
as just like a really neat pieceof art, and if you love bees or
you want to learn more aboutthem, whatever, just make sure
(39:30):
you're very thoughtful of whereyou put this in your house, not
because of the inside, butbecause of the outside.
Imagine you have a consistenthighway of bees exiting your
house, right, don't put it rightnext to your front door, your
patio door, where your kids areplaying.
(39:50):
It's going to become an issue.
So be strategic on where youchoose to put this thing, not
just for internal use, butknowing where those bees are
going to be flying in and out ofthis little home on the outside
, because that could affect howyou enjoy your outside space.
Speaker 1 (40:08):
So just wanted to highlight that, and I also
imagine, like some people, rightnow, their skin's crawling just
the thought of bees inside yourhome, and I understand that.
Speaker 2 (40:17):
And so it's not for I'm sure they get out.
It's not perfect.
Speaker 1 (40:21):
I mean, maybe I doubt they get out on the inside.
I imagine they've kind ofsolved a lot of those problems,
but I just think some people,just the thought of bees inside
their house freaks them out.
Speaker 2 (40:29):
Yeah, it's a big deal for them.
Speaker 1 (40:31):
Not for everyone.
I'm not saying it is foreveryone, but I just thought it
was a really really neat idea,very, very, um, kind of outside
the box.
The only question that I have,and I didn't outside the box or
inside the home inside the box.
But the only question I haveand I'm interested to say I
didn't even look this up, Iprobably should have is how the
(40:51):
heck to get the honey out yeah,I.
Speaker 2 (40:54):
That's why I think there probably would be some
leakage, because it looks likeit opens in to the home, because
that's where the comb is goingto be.
But that's a really goodquestion, and maybe they sell a
service where they come outevery six months and they take
your honey or they have somekind of net thing, yeah,
something or maybe it opens fromthe outside this is.
Speaker 1 (41:14):
The only piece I didn't really consider is how
the heck do you get the honeyout of the thing?
Speaker 2 (41:18):
it's way cooler, in my personal opinion, than like a
fish tank.
It kind of gives me the samevibe.
It's something that you canobserve.
Um, you know it's.
It's actually, I think, betterthan fish, because you don't
have to feed them, you don'thave to clean their water.
They're totally, you know,self-sufficient because they're
living inside, technically,inside your hole, but they have
access to the outside, sothey're doing their thing and
(41:41):
you're just observing.
So I think that's super cool.
Speaker 1 (41:43):
That is super cool.
Well, and the other?
The other thought too, is maybemaybe you don't get the honey
out.
Maybe it's because the beesdon't need you to take their
honey.
They actually prefer if youdidn't.
Maybe it's just for observation.
Speaker 2 (41:53):
Open this habitat at your own risk right.
Speaker 1 (41:57):
So those are John's pick of the week.
They will be shared on ourpodcast page, innovate, the
ordinary dot com slash podcast,if you'd like to look at them.
We'll also be sharing veryshortly.
We have several little minivideo series that we're going to
be launching for each and everyJohn's pick of the week.
They'll be showing up on theInstagram in the next week or
two.
See you next week.
(42:18):
See you next week.
And I'm joined as always by my co-host.
Speaker 2 (00:03):
Katie Mode.
Speaker 1 (00:04):
So today, let's unpack.
What is it right?
What is this?
Innovation?
And beyond the definition.
So, innovation obviously is.
It's the process of bringingout new ideas and methods and
products and services.
It's having a positive impactand value on an unmet need, on a
(00:27):
problem.
It's taking creative conceptsand making them tangible
outcomes.
That part we know.
But no great idea is fullyformed.
No initial concept, no eurekamoment is a completed idea or a
completed product.
It needs to be chewed on, itneeds to be worked on.
(00:48):
There needs to be a technicalexpert that helps us along the
way.
To achieve that, we needpushers.
The US has a hero cultureproblem.
We in our movies, look to TonyStark.
Tony Stark built this in a cavewith a bunch of scraps.
Right, this genius that can doit all by himself In real life.
(01:09):
We look to Steve Jobs and ElonMusk.
We look to these people tosolve the problems when there's
an issue anywhere in the world.
Go look at Elon Musk's Twitterpage or the comment section of
anything he posts.
It is flooded with hundreds andhundreds of thousands of people
telling Elon Musk to solve theproblem.
Elon, you're a billionaire,you're a genius.
(01:30):
Solve the problem.
But what is this word genius.
What does it mean?
The first use of the wordgenius is over 2000 years ago,
in ancient Rome, and it referred.
It was a combination of twowords.
It was the Indo-European wordgene, which means to give birth
to, and the Latin word ingenium,which is your natural character
(01:51):
and natural disposition, andwhat they were referring to is
your soul, your spirit.
It was that discovery of whoyou are, who you're meant to be,
and genius came upon you.
It wasn't a permanent being.
Speaker 2 (02:06):
It wasn't a permanent being.
Speaker 1 (02:07):
It wasn't a permanent title, it was.
You had a moment of brilliance.
You had this wisp of genius,who you truly are.
Your spiritual creativity wouldcome out of you in this moment
of aha.
And the argument is thateveryone has this inside of them
.
Everyone has strokes of genius,these moments where that
(02:29):
brilliance is displayed.
And it wasn't until the 18thand 19th century where we
started labeling people.
Einstein is a genius, elon Muskis a genius, and we looked to
these people as heroes ofindustry.
But even those heroes needed astaff.
Speaker 2 (02:55):
I think it's interesting because in the
modern use of the word genius Ithink we tend to think about IQ,
and the origins of the wordclearly have nothing to do with
your intelligence or thetraining or your skills, like
you said, it's your true naturecoming out.
So I think it's reallyinteresting that we've kind of
(03:16):
come away from that originalmeaning to now think you're
either a genius or you're not,because you're either smart or
you're not.
Speaker 1 (03:24):
Yeah, and when you refer to Steve Jobs, steve Jobs
was undeniably a genius in hisown right.
But when you talk to wildlytechnical people, they go well,
steve Jobs didn't programanything.
No, steve Jobs came up withthese brilliant ideas,
incredible storytelling promotedand enabled his technical
(03:45):
experts to execute those things.
He's not less of a geniusbecause he couldn't solder his
own iPhone.
It's the story the iPhone tells.
It's what the iPhone did thatmakes him the genius that he was
.
And there's a gentleman by thename of Arthur Schopenhauer and
(04:05):
he has attributed to the quotetalent hits a target that no one
else can hit.
Genius hits a target that noone else can see.
When we think of these geniuses, we think of the quote, unquote
self-made man.
And my argument is there is nosuch thing as a self-made man or
woman.
You never do it alone.
You need a team.
Even Tony Stark in the movieshas Jarvis.
(04:29):
Elon Musk has an army ofengineers and experts that are
helping him build these things.
Steve Jobs had the machine thatis Apple.
Again, brilliant engineers,google teams and teams of people
doing brilliant work.
And again, brilliant engineers,google teams and teams of
people doing brilliant work.
So when we think of culture, wethink of the totality of this
(04:51):
package and it's hard to look atcountries or any place in
particular and say they areinnovative.
They are producing these quoteunquote geniuses and when we
look at the US or the peoplethat you naturally in your mind
right now are thinking are thecountries that are the most
innovative.
I'm sure the list has theUnited States, japan, maybe
(05:13):
Singapore, germany.
You've got these countries inyour mind that are building cool
things.
But let's take a quickdiversion and do a little bit of
a case study here and let'smake a control group.
What countries can we think ofthat didn't come up with most of
their major innovations fromcompetition, from a war or a
(05:35):
space race or competing withanother country for dominance?
Speaker 2 (05:40):
Or resources.
Speaker 1 (05:41):
Or resources, and what you'll find is arguably the
most innovative country in theworld.
Speaker 2 (05:47):
And the most neutral country in the world.
Speaker 1 (05:50):
Which is Switzerland, switzerland Switzerland has a
couple different things thatI've noticed recently that have
piqued our interest as to why wewanted to look into Switzerland
.
What makes them so interesting?
They've got this thing calledthe Astro Bridge, where they
have a very gradually slopedgraded bridge that they place on
(06:10):
the highway.
That's composed of severaldifferent small bridge segments
that are all locked together,and they do their roadwork
underneath this bridge, so noone's interrupted from driving
on their daily, their day-to-daytraffic as a result of road
work, and the bridge itselfmoves, so they can drive it down
the road as they move.
Speaker 2 (06:30):
So for clarity for our listeners, they take a
bridge, they place it on top ofthe roadway, which then sends
the cars up and over a segmentof road that they want to work
on, and they essentially justwork beneath the bridge and then
the cars come down the otherside and then they can move it
as they're resurfacing a largearea.
(06:50):
They can move it every timethey need to continue on, and
then just the cars walk up andover and they do the work
underneath.
Speaker 1 (06:56):
Yeah, and they slowly drive the bridge down the road
and don't interrupt traffic asthey're upgrading the roads.
Speaker 2 (07:11):
And what I love about it too is that it prevents
rubbernecking.
You can't see the roadwork andpeople just are so curious.
So even when it's just roadwork, people slow down.
Obviously there's a respect forthe workers.
You don't want to scare them oractually hit somebody.
It's usually just cones thatare separating you from them.
So there's that element too ofthey're completely out of sight,
out of mind.
They're safer and traffic isn'tgonna slow down at all because
you don't have that likepsychological pressure of like
(07:31):
ooh, I need to slow down herebecause there are people working
.
Speaker 1 (07:35):
And so when you think about that, you talk about
innovative concepts.
If somebody came to a meetingand was like I think we should
make a moving bridge so we cando our construction underneath
of it, it takes a different kindof culture to go.
Huh, interesting idea, let'slook into that.
Switzerland also has the HurtKinetics windows.
(07:55):
What this company does is theybuild entire window walls,
entire scenic windows of yourhouse, where you normally see
those really tall, really bigsliding glass doors, so they
counterbalance the windows withweights that are underneath your
house in the basement, and theentirety of that window wall can
slide all the way down andbecome flush with the floor.
(08:17):
So you can literally delete allof the windows and walk
straight over top of the windowsand create a proper
indoor-outdoor space.
Speaker 2 (08:25):
This is the ultimate goal if you're looking for
indoor-outdoor space, and I wantthis so bad, but we live in a
state where we can't have abasement.
Speaker 1 (08:34):
Which is terribly unfortunate, terribly
unfortunate.
And then you think to yourselfwow, that's a lot of weight in
glass.
Well, the fact that it'scounterbalanced you can manually
lift this entire window wall upwith your hand and is it
motorized or is it motorizedyeah?
They use a small dc motor, butif it were to fail?
the argument you're making isyou could operate it manually
(08:54):
correct, but the motor itself isno stronger than what moves
your your standing desk up anddown.
And then they also have paperbatteries.
They've got batteries that aremade out of paper, that use salt
and ink to create electricity,and when you're done with it you
can just throw it away like awrapper.
Speaker 2 (09:12):
What do they power?
Speaker 1 (09:14):
Small devices cell phones and things you can charge
your phone but that's notsomething you can actually buy
at the moment.
They're still developing it,but it's just a really cool idea
.
It leads you to the question ofwhat makes Switzerland so darn
innovative.
Speaker 2 (09:28):
Yeah, and I think, before we start to unpack that,
it's important for us tocorroborate our position right,
like I think it's really easy totake a country, any country,
especially a developed country,and say they're innovative.
You could look at the UnitedStates, you could look at
Germany, you could look atSweden, but Switzerland is the
(09:50):
most innovative country and weknow this because, according to
the Global Innovation Indexranking, which I didn't know
existed.
It's very cool.
If anyone wants to get reallylost in the data of innovation,
I suggest that you check out.
It's called the GlobalInnovation Index, gi.
Speaker 1 (10:07):
We should put that on our podcast page.
Speaker 2 (10:09):
We should you know what we will link to the Global
Innovation Index rankings on ourpodcast page, because it is
very fascinating to dig throughthe data.
It was aggregated by the WorldIntellectual Property
Organization and Switzerland,according to this index, has
been the global leader ininnovation for not just one year
, not just two years.
(10:31):
Not just three years, not justthree years, but for 13
consecutive years.
So this is a big deal.
We're not sitting here talkingto you today, in year of our
Lord, 2024, coincidentallytalking about a country who just
happened to top the list forthe first time.
This is a country that isconsistent in their innovation.
(10:54):
I want to really highlight that.
And if you're interested in whocomes next, it is Sweden,
followed by the US, unitedKingdom and then Singapore.
But check out that list.
We'll have it posted on ourpodcast page.
So your question, john, is whatmakes them innovative?
Do we want to talk about acouple of really cool innovators
?
Obviously, okay, let's do that.
(11:16):
So there are three innovators orinventors that I want to
quickly highlight, and they willbe pretty familiar, I think, to
most people, the first beingthe inventor of Velcro in 1941,
george de Maistreau.
He was a Swiss engineer whoinvented Velcro.
He drew inspiration from howburrs would stick to his dog's
(11:40):
fur when they're outside on awalk.
Dogs fur when they're outsideon a walk.
And, as you know, we all know,velcro has become a staple in
many industries and we use it onour clothing and our shoes.
Aerospace uses it.
It has military applications.
So you know, pretty importantinvention there.
And then we have this one willnot surprise you milk chocolate.
(12:03):
As many listeners may know,switzerland's identity is very
firm and chocolatier, so it's nosurprise that Daniel Peter
invented milk chocolate in 1875by combining cacao, butter,
cacao, mass sugar and condensedor powdered milk, and it
(12:24):
significantly contributed toSwitzerland's reputation as a
chocolate powerhouse.
Speaker 1 (12:29):
No question, best chocolate in the world.
Don't care what anybody elsesays.
Speaker 2 (12:32):
It is very good.
I'm surprised that it's notcalled Peter chocolate, though.
That's really interesting.
And then this last person is abit of a gray area, but very
recognized Albert Einstein andhis theory of relativity.
Now, Albert Einstein is aGerman but he had dual
citizenship, so he was a Swisscitizen and he was living and
(12:54):
working in Switzerland when hedeveloped his groundbreaking
theory of relativity.
So that's the E equals MCsquared.
Speaker 1 (13:03):
And that goes to the point earlier where it's not
just the genius, it's not justthat person with the great idea
A lot of times the two you'reworking around.
So I'm not saying by anystretch of the imagination that
he never would have come up withthe theory of relativity
anywhere else, but there's nodoubt at all that his presence
in Switzerland and the culturehe was around in Switzerland
(13:24):
certainly helped him developthat.
Speaker 2 (13:26):
Absolutely.
So let's jump into what thoseaspects or environmental factors
are in Switzerland that reallypromote and cultivate innovation
, and there's quite a few ofthem.
I think probably one of thebiggest is education.
There is a very strong focus onadvanced education in
(13:49):
Switzerland and they have one ofthe strongest education systems
globally and they are home tosome of the world's leading
institutions, especially inscience and technology.
So you have a good foundationthere, right, a focus in
education, which then leads to avery highly skilled workforce
and, again, because they'reknown as having leading
(14:10):
institutions in science andtechnology, they have a very
strong technical workforce withthose expertise needed to work
in software and hardware and,just like you know, stem type
industries.
There's also government support,so the government has strategic
goals, including research andteaching excellence,
(14:31):
infrastructure development whichis what you were talking about
with the bridge for constructionand collaboration.
So Switzerland actually spendsmore than 3% on average of its
annual GDP on researchdevelopment, and the private
sector is claiming almosttwo-thirds of that investment.
So that's really, really wildthat they're getting this really
(14:54):
heavy buy-in and support fromthe government.
And then the last, I think,really critical element that
Switzerland has, which ishelping them produce innovative
products and have innovativeculture is psychological safety,
and I think this is what wereally need to talk about and
unpack, because the Swiss areencouraged to collaborate not
(15:18):
just among themselves, butoutside of their country,
outside of their homeland.
They're in this very strategicplace in Europe.
They're bordered by powerhousesin their own right and their
history and their culture ofbeing non-competitive in nature
and being very neutral, theirgovernment and their culture is
(15:39):
like yeah, go collaborate withFrance or the US, go talk to the
leading minds and whatever itis that you're trying to solve
for, and that's reallyencouraged, that collaborative
posture.
There's also a really stableeconomy, so there's less risk
when it comes to coming up withnew ideas and putting yourself
(16:00):
out there or pivoting, becausethe economy generally is in a
pretty stable condition.
And then there's just thisreally great embrace of failure.
Culture itself is not afraid offailure.
Leaders in businesses are agile, they are okay with things not
(16:20):
going the way that they thoughtthey would go, and there's just
an overall hunger and appetitefor consistent learning and
growth.
So you have this kind of topdown environment of it's okay to
fail.
You know we'll pivot and we'lllearn from our mistakes.
Speaker 1 (16:37):
Yeah, and I think when you talk about IP and
development and psychologicalsafety, the most recent
statistic I can find is in 2018,switzerland had 956 patent
applications per millioninhabitants, which is by far and
away the number one.
So you talk about the desire tocreate things, the openness to
(17:04):
allow IP to develop, and I thinkit's no coincidence that you
have that stat in 2018.
And then in 2019, the Swissimplemented.
The electorate voted in favor ofimplementing what's called the
Swiss patent box, and the Swisspatent box takes this approach
to IP and they say we're goingto make sure that the tax burden
(17:28):
for you filing a patent ordeveloping an IP is as low as it
can possibly be.
One of the ways that they dothat is they deduct.
Up to 50% of the R&Dexpenditure can be deducted.
They also deduct heavily on thetaxes on the actual profits
that are generated from that IPfor the first several years, and
(17:50):
so the year after, theydominate the world in the paint
when it comes to IP applicationsand patent filings, they've
come out with a piece oflegislature that says we're
going to lean into this.
And if you go on our side ofthis, on our side of the pond
here in the US, if you go lookup the taxation on IP, I don't
(18:13):
think you could get more complexthan trying to figure out how
your IP is going to be taxed.
Your patent is going to betaxed, all of those pieces and
parts.
It is a very, very, verycomplex, to the point where most
people hire a patent attorney,which is more cost.
Which is more cost right, it'sprohibitive.
And so you look at the US as aculture and you say, okay, the
(18:37):
US.
It's very confusing.
There's a lot of boxes to checkto make sure that we're
maximizing our profits as wedevelop this IP, which we've
already spent a lot of money on,and so, as a result, you see a
vast majority of ourintellectual property.
A lot of them come from bigcorporations, right, because
they have the resources to dothat.
Speaker 2 (18:56):
They have the patent power.
Speaker 1 (18:58):
They have the patent power, and so it's interesting
to kind of open that door,because when you think of
psychological safety you kind oflean into what does that mean?
Right, and most people don'tthink of Switzerland as this
wildly innovative place.
They had really no need to be.
(19:19):
So you look back at the historyof Switzerland and them being
neutral.
The Swiss have the banks, theyown the banking industry.
I mean, the swiss banks are arefamously, you know, the the
foundation of europe, right?
Speaker 2 (19:33):
interjecting for a jingle for your mother.
Put my money in a swiss bank umthat should be our outro.
Speaker 1 (19:39):
We'll just play it I should play, I don't know.
Yeah, um, so, yeah, so you'vegot this.
This country that's landlockedbut they're on an island because
they're neutral, they have thebanks, they have a stable
economy, they've got a verygenerally happy people right.
There's really, honestly, noincentive at that point to be
(20:00):
the innovators.
You think of places like SaudiArabia that are trying to become
this very innovative presenceand trying to push tourism and
push innovation and buy into allthese new companies because
they know their oil money isdying.
Speaker 2 (20:14):
There's a difference and stable, gives them space to
lead into innovation where othercountries are.
It's like we have to innovateor die right Like.
It's like there's a lot ofpressure, there's a lot of risk
(20:35):
and that leads to lesspsychological safety.
But when you've got money inthe bank, food on the table, no
wars to fight, you're right,they could sit back and just
kick their feet up.
But it also just opens the doorto be creative without risk,
and then that creates a cultureof openness, because it's not
like our oil industry is dying.
(20:57):
We need to solve it and wedon't have time for bad ideas.
There's no bad idea because wedon't have anything we're
solving.
We're just innovating toinnovate.
I think that can be a reallypowerful place to be.
Speaker 1 (21:08):
Most of the modern massive technological advances.
Most of them came as a resultof war or competition.
Speaker 2 (21:16):
Necessity.
Speaker 1 (21:16):
Necessity.
But we're thinking maybeSwitzerland is the modern day
Greece, ancient Greece, whereit's philosophers, there's no
really wars to fight.
You've got a bunch of clans,they're all getting along just
fine, um, they've got beautifulweather.
You know they're, they're,they're comfortable, um, and so
maybe that that that's thereason that they're, they're
open to being free thinkers.
(21:38):
But I think there's adifference though, because
switzerland could lead the worldright now in philosophy.
They could lead the world infree thinking, right, they could
be these thinkers and betalking about gender studies and
all the things that arecurrently in the world.
They could be this hub forphilosophical thinking, but
instead they're making massivetechnological and physical
(22:01):
breakthroughs, inventionsthey're inventing, they're
creating their science, theirmath.
Speaker 2 (22:07):
Right, but I think that kind of ties back to their
focus of education being verySTEM.
So I think you would see a kindof a shift into like that
philosophy focus if there wasmore of an arts focus, right
Like at that secondary ed tocollegiate level of education.
(22:28):
You know they have some of theleading institutes for science
and technology, so obviouslyyou're going to produce more
STEM-based thinkers who thendevelop more technology than are
wanting to debate about, youknow, gender studies, and I
think that just comes from thembeing the leader in that and
(22:49):
then they attract that workforceand then it's just kind of like
a snowball effect.
Speaker 1 (22:55):
Their willingness to pivot as well.
When the climate change topicand debate comes about,
Switzerland's not just weighingin right.
Switzerland says, okay, hey, wegot this research facility
that's halfway up Jungfrau.
How about we just make that ourclimate change facility?
You've got this mountain that'sat this elevation that's been
fairly consistent in temperaturefor the longest time.
(23:16):
Let's study the effects ofclimate change up there.
Let's see what that looks like.
They've got their tuberculosisinstitute that was founded in
the 1800s that now has beenpivoted over the years to study
asthma and other lung-relatedissues.
So they're not afraid to pivot.
They're not afraid toreallocate resources.
(23:37):
You've got this country thatseems willing to lean in and
look at solutions to problems.
What does that mean, right?
So there's some articles thatI've been reading specific to
the culture of solution and whatmakes them so psychologically
safe and what that researchturned up is.
There's a prioritization oftraining, and it's not just
(24:02):
training on sexual harassmentand how to know if you're being
hacked and all the things thatwe normally associate with our
annual trainings.
It's 15-minute trainings almostevery single week, Just small,
bite-sized trainings that youcan do every single week that
are to teach you applicableskills, make you better at your
(24:24):
job.
To teach you applicable skillsmake you better at your job.
So let's say you are in amarketing role and your
15-minute trainings are going tobe very specific on what's new
in the marketing industry.
Speaker 2 (24:35):
And so there's a prioritization at the workforce
level.
So you're out of education,you're now part of the workforce
and you're saying that there isan expectation and a
prioritization of continuingeducation on the job.
And I think that's huge,because in America we are told
(25:00):
you should continue youreducation and you should go to,
you should watch webinars andyou should attend this
conference and you should go to.
You know, you should watchwebinars and you should attend
this conference and you shouldtry to pick up as much as you
can.
It's like.
But when, like, I'm doing afull-time job and I can't let my
priorities slip because I wantto do advance my education and,
depending on where you work anddepending even on who your
direct manager is, you may nothave time in your week to do
(25:23):
that, but you're saying thatthey are making that part of
your job.
It's almost like not negotiable, right.
Speaker 1 (25:31):
Yeah, well, and it's part of you're given the time
for it.
So now you've got this company,as opposed to what you're used
to seeing, which is a group fullof people who all do their job
and then we do like trade showsand things, where everyone gets
together and we share all kindsof interesting information.
Um, architects in the unitedstates are actually required to
maintain their architecturelicense.
(25:52):
They have to do continuingeducation.
So the people who areconsidered the, the, the minds
that are shaping our skylines,right, those people, they are
required for continuingeducation so they have to show.
Um, they have to do so manyhours a year of continued
education where they have to,you know, sit in presentations
and learn something.
Um, oftentimes that comes withdinner and some drinks and some
(26:14):
things.
You know it's they.
They make it easy and what youhave is is like Switzerland,
when you get a bunch ofarchitects in a room.
They all have pretty up-to-dateknowledge, they've got things
they can share.
Oh, what did you do for yourcontinuing education?
And when you get a group ofpeople together?
So let's say we have a companyin Switzerland, everyone's doing
(26:36):
these little 15-minute-a-weekcontinuing educations.
Now I've got a staff, I've gota company full of people who
know I'm up to date, current,continuingly growing knowledge
of something in that's relatedto their job that they can bring
to the table in a conversation.
Right, we're not learningthings for the first time in the
(26:58):
meetings.
We're bringing our education.
So what that does is it givesmore confidence to speak up.
It gives them more confidenceto to say what I'm thinking
because I know, based on my 15minutes a week of of additional
education, I know what I knowRight, and it's it's ironic.
So one of the things that thatI've heard so many times in my
(27:21):
career is well, you don't knowwhat you don't know Right, and
that it's used often as a justkind of a catch all like well,
you don't know what you don'tknow right.
And that it's used often as ajust kind of a catch-all, like
yeah, you don't know what youdon't know.
Speaker 2 (27:34):
It's an easy way out.
Speaker 1 (27:36):
It's an easy way out, but teach me what I don't know
Give me the space to fill inthose knowledge gaps, and I
think I can speak for mostpeople.
It's I don't even necessarily.
You can give me the space tolearn those things.
That's great, but tell me whatI don't know that I should know.
Right, and I think in mostcompanies all across the country
we have SharePoint files andwe've got presentations that
(27:56):
this lady built that one timethat were so cool.
Where was that presentationthat Sarah made?
I think it was really reallygood.
That was great data.
And we take Sarah'spresentation and we chop a
little bits up and we use themas we need to and then two years
later, no one has any ideawhere Sarah's presentation.
Speaker 2 (28:13):
And Sarah's gone.
Speaker 1 (28:14):
And Sarah's been gone for two years.
No one has any idea where hetakes that legacy data with her.
And so we do collaborate ourinformation, but I wonder if
there'd be a great opportunityto share it, to make it a part
of our culture, make it a partof that learning where it's not
(28:34):
just here's a database of allthe good stuff you could ever
know, and it's also not here's alearning portal that you can
access when you have time, whichno one's going to have.
Speaker 2 (28:46):
Yeah.
Speaker 1 (28:47):
Right, it's hey.
On Monday mornings at 10 AM thewhole company is doing their 15
minute learning.
That creates a culture whereeveryone is expected to do that.
The coffee break stops,everyone goes and they sit down
and all the meetings are allowedno meetings.
All the computers are on at once, right, even the CEOs, may you
(29:10):
know, maybe, sitting down top tobottom this thing.
And you've got this, thismoment where everyone's learning
together, right, whichnaturally, by default, would
create conversations aroundsomething new, something
different.
Now you've got the wheelspinning.
So I think that's part of whatcould be this really interesting
development that makesSwitzerland so unique, but also
(29:32):
leaning into it, right.
Your laws are a result ofpeople voting over and over and
over again.
You're giving the people whatthey want.
And what a great job listening.
So again, here we have the term.
Well, it takes an act ofCongress, which is a way of
saying that's never going tohappen.
World, the number of patentspulled per million people in the
country the following year.
(29:53):
That quote, unquote act ofCongress.
Here comes the Swiss patent box.
You want to talk about givingthe people what they want,
(30:16):
benefiting that culture, leaninginto that culture.
That's huge.
Speaker 2 (30:20):
Yeah.
So, leaning back intopsychological safety and what it
is that gives the Swiss peoplethis ability to innovate and
take risks, I think that thereis a strong corporate culture of
failure being okay because ofthe consistent learning right.
(30:44):
They're learning in bite-sizedportions, 15 minutes every week.
They know they're all doingthis across the board and then
if you take that learning andyou apply it and it doesn't pan
out, you're not going to getreprimanded, you're not going to
lose your job necessarily.
I'm talking Blakens' statement,obviously but just the culture
of you tried something new.
It didn't work out, that's okay.
(31:04):
What did Just the culture ofyou tried something new.
It didn't work out, that's okay.
What did we learn?
It's giving everyone.
It's taking everyone in powerto then step out on a limb and
to be an innovator, even in asmall capacity, and I think
that's something that we missgreatly in American culture.
Speaker 1 (31:20):
But it speaks to that culture, right?
So Switzerland's been makingchocolate since the 17th century
and if you go into a Lindtfactory or any of the
chocolatiers in Switzerland I'mnot going to just say Lindt, but
any chocolatier in Switzerlandyou walk into that factory,
they're not saying we'veperfected chocolate.
They're saying we're trying toperfect chocolate, we're pushing
that envelope, we're trying tosee what else can we do with
(31:41):
this.
How much better can we make it?
Can we make it smoother?
Can we make it prettier?
Can we make it something?
They're still innovatingchocolate centuries later, which
I think again lead to thatculture.
And because of that, when you'rein Switzerland and you're going
to a, you're walking down thestreet and you go, ooh,
chocolate.
Your Swiss friend that's withyou sometimes will look at you
(32:04):
and go chocolate.
Your Swiss friend that's withyou sometimes will look at you
and go, oh, you don't want thatplace, there's a better one
right down the road.
We're speaking from personalexperience, and so the Swiss
people are so acclimated to thatlevel of excellence to somebody
trying to push the envelope,that it's a little bit beyond
(32:25):
like, oh, you don't want to trythat burger place, you want to
try this burger place on hereit's no, no, no, I don't think
you understand.
The chocolate is noticeablysmoother over here and I think
that's what you want.
And they have their favoritesbecause that company has dialed
into exactly what they'relooking for and they've stacked
that.
Speaker 2 (32:42):
Yeah, the bar keeps going up, right.
Speaker 1 (32:48):
Yeah, the bar keeps going up.
Right, yeah, the bar keepsgoing up.
That makes sense.
That's all your hand motionstack.
So I think that, overall, Ithink what we would agree on is
that the Swiss culture isawesome.
We do love Switzerland, um it's.
I wouldn't call it a secondhome.
We, I'd like it to be a secondhome We've been twice.
Let's we should come more often.
Um, but I think the culture ofswitzerland and it's it's
(33:08):
palpable when you're there.
The culture of switzerland issteeped in both tradition and
innovation, which I think is areally neat blend, and there's a
lot of influences from all thecountries touching I mean it's
touching germany and austria anditaly and france, and there's
rich cultures in all thoseplaces, but they're still
willing to come together andcollaborate on ideas, which I
(33:29):
think is absolutely brilliant.
I think we should bring alittle bit more Swiss in the
dough.
Anyway, so John's Pick of theWeek.
Are we ready to go into John'sPick of the Week.
Speaker 2 (33:42):
I'm so ready.
Speaker 1 (33:43):
All right.
So the first pick of the weekfor John's Pick of the Week is
actually not necessarily aproduct.
Specifically, it's a company.
So there's an engineer namedColby Geary.
He's got an account onInstagram called ForgeCore and
what Corey does, and this isgoing to be a little hard to
explain, so I'm going to let myresident storyteller Comes
(34:07):
director.
Do her best to explain whatshe's looking at.
She's got the ForgeCoreInstagram page open right now.
Katie, what are you looking at?
Speaker 2 (34:16):
Yeah, and we will be linking this For forge core um
designer to our podcast page.
So if you are still unsure whatthe heck we're talking about,
please go there and check it out.
So what this guy does is hedesigns ordinary functional
decorations so like imagine youhave a fake plant, a succulent
(34:41):
um wall, like decoration thatyou would normally have in your
house, that just sits there andcollects dust.
He re-engineers them, I think,using 3D printing.
Speaker 1 (34:51):
Yes, everything's 3D, printed 3D printed.
And he both, I think.
He sells the items and theplans so cool, so he'll sell you
for a couple bucks.
He'll sell you the plans andyou can 3D print it yourself so
cool, so he'll sell you for acouple bucks.
He'll sell you the plans andyou can 3D print it yourself so
cool.
I'm always a fan of somebodywho is kind of a man of the
people and is not just trying to, you know, generate tons of
income from selling, you know,overpriced knickknacks.
This guy wants you to make ityourself too.
(35:12):
He wants you to get involved.
Speaker 2 (35:15):
Yeah, so imagine, like John said, ordinary
decoration knickknacks,primarily like fake plants, but
instead of just being a fakesucculent or fake fiddly fig,
they kind of disassemble in away where you can then utilize
the elements in very functionalways.
(35:37):
So what do I mean?
Imagine a fake succulent onyour desk and instead of it just
being a fake succulent plant,you can take off the leaves and
they're actually thumbtacks thatyou can then use.
So you put this maybe rightunder your cork board and then,
when you need to tack somethingup, you grab a little succulent
leaf, put it right up there.
(35:57):
He's got another one that Ithink is super cool.
It's a Monstera plant, but theleaves of the Monstera plant
come off, they're magnetic andthen they are actually coasters.
So you could put this in yourliving room or by the coffee
table, pull off a little leaf,wow your dinner guests and use
that to protect your furniture.
(36:19):
So super cool.
Like I said, we'll link this toour podcast page because it is
a bit hard to visualize, butonce you see it, it is really
neat the applications he's comeup with.
I imagine he's just lookingaround and seeing what do people
have in their homes thatdoesn't do anything but collect
dust, and how can we make themmore functional?
Speaker 1 (36:39):
Yeah, and, I think, two of my favorites.
He has a, a little um, it's acactus, it's a.
It's a, it's a little fakecactus.
It looks just like a littledesktop cactus and the spines of
the cactus are toothpicks andyou push down the cactus, the
toothpicks pop out a little bitand you pull it off and you can
use it.
So I imagine like a charcuterieboard, doing like a, like a
southwestern themed charcuterieboard, and there's a cactus like
(37:00):
oh, where are the toothpicks?
Then the cactus?
Um, and then he also has onewhich we'll probably end up
buying this design or evenbuying it from him.
They've got a fiddle leaf ficus.
That is a piggy bank.
So up on the very, very top youdrop your coin, like at the, at
the top of the plant, and itnavigates its way all the way on
the plant and then does that um, I don't know what you call it,
(37:21):
that there's like the coneshape and the coin spins around
and around and around and aroundand falls in um, which I think
our, our kids would yeah, so thepot is like the piggy bank, but
they get to watch the coin godown the plant and then
circulate around the pot and andthen it's in there, which is so
fun way more interactive thanjust a piggy bank.
Super fun, super cool, big fan,yeah.
(37:41):
So we'll be putting that on ourpodcast page and sharing that.
I'll also be making a smallvideo for our Instagram shortly
on that as well.
The next John's Pick of theWeek is called Beecosystem
Clever little name.
I thought you'd love the punand what it is.
Stay with me.
What if you had bees a beehivethat you're, that you can get
(38:06):
honey from, and all that stuff,but inside your house?
And what the Beko system is,which is again a very clever
design, it's kind of a honeycombshaped wall mounted beehive and
you drill a hole through theactual wall so the bees come and
go through your actual wall andthere's a little slide in piece
that goes in to keep them fromgetting inside your walls,
(38:27):
obviously, um, and then there'sa little door for them to access
and enter.
But the actual beehive itselfis inside your home and we have
some friends in Connecticut thatdo beekeeping and one of the
things that you have to do inwinter environments is you have
to cover the beehive with thislittle heated blanket so they
don't all freeze to death anddie.
So I believe it's probably theorigins of the idea, but you can
(38:49):
put your bees in this perfectlyair conditioned space or you
know, and let them surviveinside the wall.
But more importantly, it kindof gives you this really neat
visual of this very kind ofartistic looking wall art that
has live bees inside of it thatare doing their thing and making
honeycomb yeah, it's very cool.
Speaker 2 (39:09):
It's a great way, like you said, to visualize how
they're building and you knowjust existing as um a hive.
And the only thing I would sayis, if you're going to do this
as just like a really neat pieceof art, and if you love bees or
you want to learn more aboutthem, whatever, just make sure
(39:30):
you're very thoughtful of whereyou put this in your house, not
because of the inside, butbecause of the outside.
Imagine you have a consistenthighway of bees exiting your
house, right, don't put it rightnext to your front door, your
patio door, where your kids areplaying.
(39:50):
It's going to become an issue.
So be strategic on where youchoose to put this thing, not
just for internal use, butknowing where those bees are
going to be flying in and out ofthis little home on the outside
, because that could affect howyou enjoy your outside space.
Speaker 1 (40:08):
So just wanted to highlight that, and I also
imagine, like some people, rightnow, their skin's crawling just
the thought of bees inside yourhome, and I understand that.
Speaker 2 (40:17):
And so it's not for I'm sure they get out.
It's not perfect.
Speaker 1 (40:21):
I mean, maybe I doubt they get out on the inside.
I imagine they've kind ofsolved a lot of those problems,
but I just think some people,just the thought of bees inside
their house freaks them out.
Speaker 2 (40:29):
Yeah, it's a big deal for them.
Speaker 1 (40:31):
Not for everyone.
I'm not saying it is foreveryone, but I just thought it
was a really really neat idea,very, very, um, kind of outside
the box.
The only question that I have,and I didn't outside the box or
inside the home inside the box.
But the only question I haveand I'm interested to say I
didn't even look this up, Iprobably should have is how the
(40:51):
heck to get the honey out yeah,I.
Speaker 2 (40:54):
That's why I think there probably would be some
leakage, because it looks likeit opens in to the home, because
that's where the comb is goingto be.
But that's a really goodquestion, and maybe they sell a
service where they come outevery six months and they take
your honey or they have somekind of net thing, yeah,
something or maybe it opens fromthe outside this is.
Speaker 1 (41:14):
The only piece I didn't really consider is how
the heck do you get the honeyout of the thing?
Speaker 2 (41:18):
it's way cooler, in my personal opinion, than like a
fish tank.
It kind of gives me the samevibe.
It's something that you canobserve.
Um, you know it's.
It's actually, I think, betterthan fish, because you don't
have to feed them, you don'thave to clean their water.
They're totally, you know,self-sufficient because they're
living inside, technically,inside your hole, but they have
access to the outside, sothey're doing their thing and
(41:41):
you're just observing.
So I think that's super cool.
Speaker 1 (41:43):
That is super cool.
Well, and the other?
The other thought too, is maybemaybe you don't get the honey
out.
Maybe it's because the beesdon't need you to take their
honey.
They actually prefer if youdidn't.
Maybe it's just for observation.
Speaker 2 (41:53):
Open this habitat at your own risk right.
Speaker 1 (41:57):
So those are John's pick of the week.
They will be shared on ourpodcast page, innovate, the
ordinary dot com slash podcast,if you'd like to look at them.
We'll also be sharing veryshortly.
We have several little minivideo series that we're going to
be launching for each and everyJohn's pick of the week.
They'll be showing up on theInstagram in the next week or
two.
See you next week.
(42:18):
See you next week.
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