How Brand Leaders Should Respond to the Plant-Based Trend

In this episode of Innovate On Purpose, Matt Mueller and Chris Campbell discuss the evolving trends in the Consumer Packaged Goods (CPG) industry, particularly focusing on the plant-based movement. They explore the importance of staying informed about market trends, the challenges facing plant-based products, and the strategies non-plant-based brands should adopt. The conversation also touches on the emerging role of agentic AI in the food industry and its potential impact on consumer interactions.

This video explores how **tiktok trend** are influencing the restaurant industry, with a focus on the importance of visual appeal in **food**. The discussion highlights how products like **pepto bismol** pink sauce became **tik tok** sensations. This is especially relevant for **restaurant marketing** to keep up with trends.

Chapters
00:00 Introduction to Trends in CPG
04:54 Staying Ahead of Trends
10:06 The Plant-Based Trend: Current Landscape
17:39 Challenges Facing the Plant-Based Sector
22:55 Navigating the Plant-Based Landscape
26:52 The Role of Non-Plant-Based Brands
29:46 Consumer-Centric Innovation
31:29 Emerging Trends in Food Technology
36:00 The Shift Towards Healthier Food Systems

Meet our Guest, Chris Campbell:
Chris Campbell, Vice President of Content and Client Relationships with The Food Institute. Chris has been with The Food Institute since 2015, and currently serves as Vice President of Content and Client Relationships. He helps lead content direction across the company’s written, video, and podcast content. Additionally, he is the host of The Food Institute Podcast and acts as moderator for a variety of the company's webinars, seminars, and livestream events. Chris has covered several elements of the industry in his time with The Food Institute, including markets analysis, regulatory issues, mergers and acquisitions, and demographic reviews, giving him a comprehensive view of the state of the industry. Chris is an alumnus of Rutgers University, and is an avid hiker in his spare time.

• LinkedIn - https://www.linkedin.com/in/chris-campbell-1a217822/
• Website - https://foodinstitute.com/

Thanks for checking out this episode of innovate ON purpose.

Learn more about Matt Mueller here:
1. Website: https://themindfulinnovator.com
2. LinkedIn: https://www.linkedin.com/in/mattmuellerinnovation/
3. Facebook: https://www.facebook.com/Matthew.F.Mueller/
4. Instagram: https://www.instagram.com/mattmuellerinnovation/
5: Twitter: https://twitter.com/MattMuellerInv8
6. TikTok: https://www.tiktok.com/@mattmuellerinnovation