The Death of Google Search: How AI is Rewriting the Rules of Brand Discovery

In this episode of Innovate on Purpose, Matt Mueller and Matt Ezyk discuss the impending disruption of Google search due to the rise of AI and changing consumer behaviors. Ezyk emphasizes that brands must adapt to this shift by focusing on AI-driven discovery, understanding consumer intent, and optimizing for context rather than traditional SEO. The conversation highlights the importance of experimenting with AI tools, networking with industry peers, and continuously learning to stay relevant in the evolving digital landscape.

About Matt Ezyk:

Matt Ezyk, Senior Director of Engineering, Ecommerce at Hanna Andersson, transforms retail businesses by bridging technical expertise with commercial strategy, specializing in digital commerce turnarounds that drive significant revenue growth. He has built high-performing engineering teams that translate complex tech challenges into practical solutions executives understand and customers love. His current focus combines AI innovation with seamless commerce experiences to create the next generation of retail technology. 

LinkedIn - https://www.linkedin.com/in/mezyk/

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