Scaling Virtual Agencies Like a PRO | Tamara Thompson

Broadcast Your Authority: Leveraging Content and AI for Business Growth

Episode 24

In this episode, we dive into the incredible journey of Tamara Thompson, a dynamic host, award-winning director, and video marketing expert who has invested in over 25 companies. Tamara shares how she transitioned from independent filmmaking to building Broadcast Your Authority, an agency that specializes in crafting micro-content from podcasts and strategically positioning clients with influencers and industry leaders.

We begin by exploring Tamara's early success in the film industry, where her viral videos caught the attention of indie film distributors. This experience led her to pivot towards a more recurring, client-focused business model, helping others maximize the reach of their existing content.

As the conversation unfolds, Tamara discusses the pivotal role of masterminds and mentors in her business journey. She describes how a key mentor helped her restructure her offer to focus on the power of consistent, weekly content - in this case, podcasts. Tamara shares how this shift, just before the COVID-19 pandemic, enabled her agency to thrive by providing solutions for clients who needed to pivot their marketing efforts online.

Tamara delves into the importance of embracing and leveraging AI tools to drive efficiency and innovation within her team. She explains how she empowers her remote, global team to research, test, and propose new AI-powered solutions, fostering a culture of continuous improvement.

Throughout the discussion, Tamara offers insights on maintaining a positive, empowering culture in a virtual work environment, as well as strategies for tracking productivity and onboarding new team members. She emphasizes the value of giving her team the autonomy to become leaders in their respective departments, ultimately driving the growth and success of the agency.

Listeners will gain a deeper understanding of Tamara's entrepreneurial journey, the power of adaptability and innovation, and the transformative impact of leveraging content, technology, and team empowerment to scale a thriving, future-focused business.

To learn more about Tamara and her work, visit:

Website: https://broadcastyourauthority.com/

LinkedIn: https://www.linkedin.com/in/tamarathompson-serioustakepro/

Instagram: https://www.instagram.com/tamarathompsonofficial/ https://www.instagram.com/broadcastyourauthority/

Facebook: https://www.facebook.com/broadcastyourauthority

00:00:00 How to Get Out of the Office With a Podcast
7:33 How We Leveraged the Mastermind Program to Scale Our Business
15:16 How We Helped Companies Scale Their Business
22:51 How To Build a 25-Person Team With a Contract
26:57 Growth & The Need to Test New Tools
35:18 Are You Ready for AI-Written Content?
40:56 Developing an AI Strategy for your Business
44:28 How our team's culture is growing
47:59 How To Manage a Remote Team With a Time Zone Problem

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