Innovation Driven Growth

Innovation Driven Growth

The Innovation Driven Growth podcast is hosted by fintech pioneer, entrepreneur and author, David L. Peterson, and features interviews, insights, and ideation focused on how to unleased our inherent creativity to produce Innovation Driven Growth. Each episode is about igniting strategic innovation in work and life—no matter your skill set or job title.


March 31, 2023 13 min

Employ modern digital marketing techniques to ensure your advertising budget reaches your target audience. Banking is a highly competitive industry, so banks must aggressively pursue new customers with great precision. 

It’s time to revisit your marketing budgets and allocate funds toward targeting the new generation of prospective customers in the digital world. Utilizing services and marketing strategies that find and...

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It’s time to change public opinion on the role of a banker. It’s no secret that the role of bankers is largely underappreciated and seen as an unexciting career. The truth is that bankers perform an essential service for people and their businesses. We can work to shift the paradigm by highlighting the importance of banking in our business language and shamelessly recognizing ourselves as facilitators of hopes and dreams. ...

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You must ensure that you are adequately protected from hackers and data breaches. In the digital age, your company must have the plan to deal with cyberattacks. Working with an insurance carrier that offers coverage that is right for you is vital, and be sure to follow their protection plans carefully. Getting your employees trained and ready to handle the preparation and aftermath of a potential attack is also crucial. En...

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Resistance is a formidable opponent to your business, but you can fight back. Resistance is that barrier to all innovation and creativity within your business, it is strengthened by fear and it wants for us to stagnate and do nothing. The key to overcoming this aggressive force is professional-grade virtues like persistence, patience, and a strong dedication to doing the hard work. 

We can climb the mountain of resistance a...

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🥳 The Thinking Room is a place for brainstorming, interaction, and having fun: innovation is creativity expressed, manufactured, and consumed. 00:52
✅ There is no innovation and creativity without failure. 05:14
💡 Innovation starts with creativity, and creativity requires lots and lots of ideas. 08:36
🧑‍💼 Suggestions for senior leaders on how to break barriers and encourage a free flow of ideas. 09:40


📮 ...

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January 27, 2023 14 min

🧑‍🔬 A story about a classic failure. 00:59

💡 The weak glue had a commercial value - the birth of the post-it notes. 03:02

✅ Success was born out of failure - the value was unrelated to the original purpose. 07:42

🎯 How willing are you to allow your staff to experience failure? 09:51

🤓 Are you encouraging employees to think of and articulate ideas, even crazy and failed ones? 11:11

🕰️ Your eureka moment might be years down...

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January 13, 2023 14 min

❗ Innovation eludes organization when: we are too busy, thinking is not valued, there's resistance to change, and it requires effort. 00:52
✅ We let artificial constructs about innovation limit our creativity: tackle bite-sized innovations and ideas: how employees can help. 02:45
✌️ Two ways to deal with inquisition: encourage employees to be inquisitive. 07:19
⏳ Save time by eliminating unneeded steps: how to tak...

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December 30, 2022 14 min

💡 Creativity sparks innovation & play promotes creativity. 01:10
👦 A good start is to remove barriers to fun: we learn when we have experiences that confound our expectations. 03:50
🎮 Some fun ideas: gamification of service, a big wheel for interest rates, play area for kids. 06:10
👌 Encourage strategic and innovative thinking, model the value of a cross-function team & do something fun: Quarto tournam...

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December 16, 2022 13 min

📊 CX measurement is not empirical. 01:12
⚖️ The balance of ascertaining customer sentiment: benefits of higher CX level. 03:04
👍 FIs growing proficiency: good self-service beats great personal service every time. 04:46
🤝 Innovation attracts younger generations: CX will not improve without employee education.06:54
💡 Ideas worth exploring: a CX Focus Group, Tech Wolves, OmniChannel. 07:37
✅ Question of the...

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🤝 A conference is a gathering of people with a common reason for meeting at a centralized location. 02:17
🕴️ Have virtual meetings stopped us from having important “chance meetings?”04:50
👔 Suggestions for sending directors to meet up. 05:24
💲 Access to the vendors is much more than tchotchkes and prize drawings. 08:07
💼 Send at least one person to your state organization or regional Association conference...

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😒 Presentations in the financial services industry are just kind of - boring. 01:41
👍 Spice up the class - "Four horsemen educating" - fun and high quality. 02:42
💲 When teaching in person, use dollar bills from your pocket. 05:21
🤡 Self-deprecating humor makes the whole mood lighter. 06:37
😹 Humor often comes in 3 parts where the last one doesn't fit in. 07:27
✅ Irony works. 08:26
👨‍🏫 The presenta...

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🚜 All bank loans are secured by some kind of collateral, and it’s usually equipment. 00:47
🧠 Banks run on a different type of “machinery” - the human capital also needs maintenance. 02:16
👨‍💻 Job-specific education and certifications: look at each employee and determine what training and/or certifications may be appropriate. 03:39
💼 General/industry education: ICBA annual conference in San Antonio was educati...

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October 21, 2022 18 min

🕵️‍♂️ Always be looking for places where you can learn about what's going on in your business. 00:57
😷 The customer can be adequately served while working remotely: COVID pandemic forced financial institutions to shut down all of their branches. 01:14
😕 Intangible skills sometimes make employees excellent candidates: the workforce is unprepared for changes in the future. 02:27
☀️ Moving from transactions to eng...

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🤔 How important is your virtual business or branch? 00:53
📊 Dilemma in the business: Decreased branch activity or rise in online activity. 02:19
🌟 When your system shows what I’m talking about over and again: online customers represent significant cost savings. 04:11
📈 But people still use physical branches: how to get an accurate picture of activity breakdown and revenues? 05:39
👉 Overstating the profitab...

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September 23, 2022 8 min

🏦 Most financial institutions don't actually track the virtual branch in the same way as the physical branch. 00:50
💸 Why do some banks see only expenses in virtual branches and profit in physical branches? 02:04
😵‍💫 Why investing in virtual branches is very difficult for the C-Suite: risk and ROI. 3:21
🤕 Determining the overall profitability of a virtual branch and getting accounting systems in alignment is ...

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😤 Thinking about banking as a dry-cleaner shop: no one complains about fees at the dry-cleaners. 01:13
🔔 Bankers failed to show the value of the services they provide to customers. 2:50
🆓 Banking services and word free were used together for years. 3:47
🎯 How do you drive the story of value to your customers? 05:46
Connect with David:

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September 2, 2022 9 min

👉 David became a Chief Innovation Officer of FNBB: he started with 10 innovation workshops. 00:48
🧑‍💻 Change in demographics: millennials and Gen Z's have unique banking needs. 01:49
🧐 What are the benefits of innovation? 02:38
🤩 6 reasons you should innovate. 3:07
⚡ New business potential energy in the company. 03:12
📈 Innovation will enable the growth of your business. 04:00
💪 Innovation will mak...

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👉 Impact of cognitive biases on decision-making. 01:01 
✌️ Cognitive biases help us with Information overload, otherwise, it would be impossible to function. 04:07
🧐 The numbing effect of routine or the curse of knowledge. 05:51
👨‍✈️ The more experienced you are, the more you're likely to be on autopilot.
2️⃣ Two types of cognitive biases: information processing and emotional. 09:17
🤓 A three-step proces...

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😊 Kevin's background and the story about a bad hire day. 02:23
🤯 Making innovative culture interesting: Putting bank regulations in a song "No sleep till Brooklyn, by the Beastie Boys". 05:11
🧐 Consumers are coming to the salesperson more educated about products and services than 20 years ago. 08:06
🔬 Sales professionals now have to know all about the industry, research trends globally, and expand their knowle...

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🎸David played background music for Linda Baskin’s art show in Dayton. 01:14
🖼️ Stepping out of the comfort zone: Linda's paintings had a theme and the show had its own concept. 04:52
🎯 Professional artist and professional musician. 07:39
🙋‍♂️ Welcome, Linda! 09:12
🎨 The Radical Acceptance art show was about acknowledging the hard times in life but also good, joyful things. 11:29
😃 Linda decided to star...

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