We often make decisions using our emotions, but financial decisions are more likely to be better and more useful if we make them by using our heads. Behavioral science and storytelling can help with crafting the right messages to customers that will regain their emotions and take good care of them in the financial world. How science can help in attracting and acquiring new customers?
Notes:
😍 Are emotions important when making a decision? 01:01
🤓 How young people make decisions: emotions can be bad for banking decisions. 02:59
🤯 Younger customers are using alternative payment services: emojis as reasons to choose bank service. 03:26
🧠 Stories activate the brain: using storytelling to help your customers to make good financial decisions. 06:05
🎯 Marketing crafted based on behavioral science: affirmation and support that will appeal to clients. 08:20
Links:
Email David: david@davidpeterson.com
Connect with David: www.linkedin.com/in/dlpspeaks
Learn more about David: www.davidpeterson.com
Consult with David: www.i7strategies.com
Sail with David: www.i7sailing.com
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Cardiac Cowboys
The heart was always off-limits to surgeons. Cutting into it spelled instant death for the patient. That is, until a ragtag group of doctors scattered across the Midwest and Texas decided to throw out the rule book. Working in makeshift laboratories and home garages, using medical devices made from scavenged machine parts and beer tubes, these men and women invented the field of open heart surgery. Odds are, someone you know is alive because of them. So why has history left them behind? Presented by Chris Pine, CARDIAC COWBOYS tells the gripping true story behind the birth of heart surgery, and the young, Greatest Generation doctors who made it happen. For years, they competed and feuded, racing to be the first, the best, and the most prolific. Some appeared on the cover of Time Magazine, operated on kings and advised presidents. Others ended up disgraced, penniless, and convicted of felonies. Together, they ignited a revolution in medicine, and changed the world.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.