#4 CHINA: Plant-based proteins

China consumes 28 percent of the world's meat, twice as much as the U.S. The U.S. already has advanced available products such as Beyond Sausage and the Impossible Burger. In China, a variety of mock meat products have long been available because of the country's Buddhist roots. Buddhists eat a partially or fully vegetarian diet. However, this industry has not yet begun producing the so-called 2.0 plant-based meats; products that are attractive not only to vegetarians but also to meat eaters. I will talk with Doris Lee of GFIC, the independent partner organisation of the Good Food Institute Asia-Pacific (GFI APAC) that is focused on accelerating the alternative protein revolution in mainland China. We will talk about Chinese consumers and their habits, the most prominent Chinese R&D players in the alternative protein industry and future developments.