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February 20, 2025 37 mins

Is there a better way to validate your next big idea than showing it to real customers—before you go all in? In this episode, we sit down with Justin Chen, co-founder and CEO of PickFu, the user-testing platform empowering thousands of entrepreneurs to make data-driven decisions on everything from book covers to brand packaging. Justin takes us behind the scenes of building a global SaaS business—bootstrapped and fully remote—from a modest PayPal button to serving top e-commerce and gaming giants.

Discover how PickFu is transforming the product development cycle, helping founders avoid costly mistakes, and enabling teams to pivot fast by crowd-testing early concepts. Justin also reveals the unexpected ways authors, enterprise marketers, and indie brands tap into consumer feedback to revolutionize their launches. If you’ve ever wrestled with whether your idea has real market potential, this conversation is your crash course in rapid-fire validation, team building, and the power of “just shipping” your MVP.


🔑 Key Topics Covered:

Why friends-and-family feedback often misses the mark—and what to do instead

The evolution of PickFu from side hustle to global user-testing force

How data-driven decision-making saves time, money, and sanity

Strategies for testing your product across different markets and demographics

What it really means to build a fully remote, globally distributed team


🎙️ Featuring:

Justin Chen, Co-founder & CEO of PickFu


📈 Listen now to learn how smart validation can fast-track your product—and why one small test can save you from a world of mistakes!

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