Getting a meeting with a senior executive is one of the toughest challenges in business-to-business sales. In this episode of the Inside BS Show, Dave Lorenzo reveals the exact five-step process he’s used for over 30 years to get appointments with anyone he’s ever wanted to meet.
You’ll hear real-world examples, including how Dave cracked into the C-suite of one of the largest pharmaceutical companies in the world. This episode gives you the framework you need to cut through gatekeepers, earn trust, and book high-value meetings.
Key Topics Discussed
- Step 1: Direct Mail That Gets Opened – Why sending a FedEx or hand-delivered letter works and how to write it.
- Step 2: Smart Email Follow-Up – How to reinforce your letter and get on the assistant’s radar.
- Step 3: The Right Kind of Phone Call – What to say when you finally connect with the gatekeeper.
- Step 4: Influence the Influencers – Building credibility with people around your target executive.
- Step 5: Persistent, Professional Follow-Up – Why steady contact builds trust over time and leads to a breakthrough.
This isn’t theory. It’s a proven system that consistently gets meetings with decision-makers.
Call to Action
Buy the 60 Second Sale Book: https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763
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