The Five Rules That Turn Clients Into Raving Fans | 932

On this episode of The Inside BS Show, Dave Lorenzo reveals the five behaviors that separate the professionals clients love from the ones they leave behind. If you want more referrals, repeat business, and long-term loyalty, you need to make it easy for clients to work with you.

Dave breaks down five simple but powerful rules that make all the difference:

1. Listen More Than You Talk – Spend 70% of your time listening and only 30% talking. Show clients you care about their challenges before offering solutions.
2. Solve Problems Beyond Your Expertise – Build trust by connecting clients to resources and solutions even when it’s outside your direct service area.
3. Drop Passive-Aggressive Behavior – Be upfront and professional about issues instead of letting them fester. Honesty strengthens relationships.
4. Abandon the Need to Be Right – Correcting clients destroys trust. Protect the relationship by focusing on outcomes, not ego.
5. Remember All Business Is Personal – Every decision and action impacts the personal connection. Put relationships first, always.

Dave shares stories from his own career that illustrate how these rules can either strengthen or damage client bonds. Whether you’re a lawyer, CPA, financial advisor, or consultant, mastering these principles will help you earn trust, loyalty, and referrals.

Call to Action:
Buy the 60 Second Sale: https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763