At the time we recorded this episode at EventTechLive, IAEE was planning their December EXPO! EXPO! conference as a hybrid event. Due to health and safety measures, they made the difficult decision to put the event completely online. Here’s some more information about it.
While there have been some industry events in person this fall, moving events online continues to be a necessity around the world at this time. Hybrid events are also happening in some parts of the world, which provides an opportunity to include participants who may have never attended your event before. Bottom line with having people in person again, there is a “duty of care” that event organizers must adhere to so everyone feels safe.
Bringing this “show for shows” experience online -- and giving exhibitors the “white glove treatment” -- is of huge importance to Nicole and her team, and they spent a ton of time developing their processes for this. Nicole makes a great point about the necessity of putting more effort into mapping out the attendee experience to ensure your participants get the most out of the event in a virtual environment.
Our Guest…
Nicole Bowman is the Vice President of Marketing and Communications for the International Association of Exhibitions and Events® (IAEE).
She’s responsible for developing and managing all marketing functions of IAEE, including association branding and event marketing, as well as creating and executing the comprehensive strategic marketing plan for all IAEE initiatives including chapter relations, membership, councils, events and advocacy initiatives. BIG JOB!!
Register for IAEE’s Virtual EXPO! EXPO!
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