Download our new free ebook on event-data personalization: https://l.swapcard.com/event-personalization-with-data/
In the first half of this show our host Megan Powers, from Powers of Marketing, discussed meeting and event industry news with Swapcard Senior Data Scientist, Vincent Kurta.
Megan and Vincent discussed the recent move by Marriott to take on Airbnb. Airbnb has disrupted the meetings and event industry, and this is a way for Marriott to try and compete, even on a small scale. This CNN article is worth a read (or watch!).
Also discussed in the news is the emergence of 5G, and how it’s going to affect the events industry. Brandt Krueger and Will Curran did a session on it at PCMA Convening Leaders in mid-January. We aren’t there yet, but we will get there… and could potentially have the same issues we have now because the use will increase.
Our guest Stephan Forseilles is Head of Technology and Digital Transformation with EasyFairs. EasyFairs prides themselves on focusing on the future. Their Website says “Let’s visit the future together! What will your life and business look like in the future? Our aim is to take you there. With a perfect mix of information, education, entertainment, and networking opportunities.” They love tech, but they are also ALL about the human touch, and focusing on the customer’s needs.
We discuss many aspects of AI and how technology is being used to personalize events--which puts a focus on the customer but also helps the organizations that use it for their events. We are at a sort of turning point with apps and there is a difference between B2B and B2C shows… We would love to hear what you think about using tech to personalize events!
Hosted by Ausha. See ausha.co/privacy-policy for more information.
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The Charlie Kirk Show
Charlie is America's hardest working grassroots activist who has your inside scoop on the biggest news of the day and what's really going on behind the headlines. The founder of Turning Point USA and one of social media's most engaged personalities, Charlie is on the front lines of America’s culture war, mobilizing hundreds of thousands of students on over 3,500 college and high school campuses across the country, bringing you your daily dose of clarity in a sea of chaos all from his signature no-holds-barred, unapologetically conservative, freedom-loving point of view. You can also watch Charlie Kirk on Salem News Channel