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For more stories on the international Geneva please visit www.swissinfo.ch/

Host: Imogen Foulkes
Production assitant: Claire-Marie Germain
Distribution: Sara Pasino
Marketing: Xin Zhang

Episode Transcript

Speaker 1 (00:00):
Hello, I'm Imogen Fowkes from the Inside Geneva
podcast.
Today we're taking a briefdetour from our usual focus on
humanitarian issues andinternational organisations to
share some exciting news about anew podcast joining the Swiss
Info family.

Speaker 2 (00:17):
What would you do to protect your family?

Speaker 3 (00:20):
Becoming a parent definitely is a very emotional
thing.

Speaker 2 (00:24):
How far would you go to protect them from future?

Speaker 3 (00:27):
disease.
You suddenly care aboutsomething more than you care
about yourself, and we live in aworld that is filled with
things that can go wrong.

Speaker 2 (00:36):
And what if there was a solution from the second your
child is born?
When you decide to preserveyour baby's cord blood, you are
making an incredible investmentin the future of your entire
family's health.

Speaker 3 (00:49):
They would all tell you you're doing this for your
child.
It will maybe help them lateron.

Speaker 2 (00:55):
That's the promise of stem cell research A future in
which your baby's stem cells canbe used to cure serious
diseases.
Today, newborn stem cells foundin cord blood are being used to
treat over 80 conditions.
We'll keep those amazing cellssafe for you, frozen in time.

Speaker 3 (01:16):
We saw a light at the end of the tunnel.
That was our daughter.

Speaker 2 (01:19):
Every breakthrough brings hope and new promises.

Speaker 4 (01:24):
With our child's stem cells we can cure my illness.

Speaker 3 (01:27):
It made sense to decide for the bank that had its
headquarters in Switzerland.
It gives some additionalcredibility.

Speaker 2 (01:35):
But promises can be broken.

Speaker 4 (01:37):
That's why the marketing is so clever, because
the idea is that you will forgetabout it, because hopefully
your kids will be fine.

Speaker 3 (01:43):
We felt like we had failed our daughter in a very
important way.

Speaker 4 (01:48):
The idea that a part of their kid is out there is
frightening.
They feel that, in a way, theyfailed their kids by doing
something in which they weretrying to protect them.

Speaker 2 (01:58):
This is a story of how hope can turn sour and spark
a global quest to recover thecells and the most precious
thing they contain life.
I don't know if it was thebiggest mistake of my life, but
I do know that if today I knewall the things that have

(02:19):
happened to me.

Speaker 4 (02:20):
If I knew and I wouldn't have signed with them
if you store money, you can gothe next day and take it out.
With stem cells, it's much morecomplicated.

Speaker 3 (02:30):
And then they said well, we don't have a legal
department.
And I just started laughing andthey said don't worry, you will
have one very soon Lost.

Speaker 2 (02:39):
Cells, an original Swiss Info podcast in
collaboration with Piers, gloriaProductions, future Proche and
Studio Occhento.
Listen on Apple Podcasts,spotify or wherever you get your
podcasts.