Employers need to be authentic and even authenticated

The Internet brought with it countless changes to society. For example, employers no longer control their employer brand. If past, present, and future employees are largely in control of your employer brand, your job posting ads and other marketing materials be authentic. But job ads from those looking to steal the data of those interested in working for you have also made authentication important. So, now, it isn't just important that you honestly communicate what it is like to work for you, but also important that candidates trust that the entity that posted the ad is actually the entity doing the hiring. Today's guest, Sean Horton of JobsInLogistics.com, shares with cohosts Peter M. Zollman of AIM Group and Steven Rothberg of College Recruiter job search site the impact on the family of niche job boards his company operates from the increased need to be authentic and authenticated. Learn more about your ad choices. Visit megaphone.fm/adchoices