Chapter 1: The Growth Trap

Chapter 1: The Growth Trap — inspired by the book Customer Loyalty for Life by Oob Nding, and brought to you by AI Wise.

In this full-length opening chapter of the Inside Loyalty audio series, discover why chasing constant growth often hides the real reason businesses lose customers.

Explore how the obsession with acquisition breeds churn — and how remembering, recognizing, and renewing relationships can create loyalty that lasts a lifetime.

🎧 To sample full-length chapters beyond Chapter 1, tune in to Inside Loyalty Radio, streaming 24/7 at aiwise.online — where you can listen to the entire series on rotation, free.

And when you’re ready to go deeper, unlock the complete collection with instant, on-demand access to all 14 chapters — plus future extras like notes, checklists, and templates — at deepdive.aiwise.online.

Because when customers feel cared for genuinely, loyalty follows naturally.

🛠️ Production Notes & Transparency
Some portions of this episode — including narration and select scripted segments — were generated with AI voice and writing tools.

All AI material was reviewed and edited by a human producer for tone, accuracy, and alignment with Inside Loyalty’s intent.