Conal Byrne’s Podcasting Industry Outlook

“Podcasting is no longer an emerging medium but an emerged medium.” That’s the read on the red-hot channel from Conal Byrne, President of the iHeartPodcast Network, speaking on the latest episode of the Inside Radio Podcast. Byrne senses a “new sentiment” within the industry, now that it has “real scale,” and sees a pair of inflection points potentially looming on the horizon that could dramatically accelerate industry growth. “My gut is that in the next 12 months, a lot of the established big brands, with big budgets to spend, will flood podcasting.”