October 16, 2019 • 22 mins
In radio, the saying used to be, “Control the creative, control the client.” More recently that has morphed into, “Control the website, control the client.” That paradigm shift has caused some traditional media companies to lead their sales pitch with digital marketing services, which can ultimately lead to making a broadcast sale. “Having that website and digital entry point has opened up a lot of opportunities to broadcast,” Townsquare Media CEO Bill Wilson says on the latest episode of the Inside Radio Podcast.
Mark as Played
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Therapy Gecko
An unlicensed lizard psychologist travels the universe talking to strangers about absolutely nothing. TO CALL THE GECKO: follow me on https://www.twitch.tv/lyleforever to get a notification for when I am taking calls. I am usually live Mondays, Wednesdays, and Fridays but lately a lot of other times too. I am a gecko.