To kick off the new season, Gymshark’s Chief Brand Officer, Noel Mack, joins Grace Hill for a masterclass on how to build an engaged and authentic community around your brand.
Noel shares how the Gymshark customer has evolved over the years, how they include the customer in every level of decision-making, and how they manage to stay at the forefront of trends.
Plus, he explains how Gymshark expertly serves the “gym” customer and why they have no aspirations to be the new Nike.
For more insights, head to our resource section on edited.com
Hosted on Acast. See acast.com/privacy for more information.
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Therapy Gecko
An unlicensed lizard psychologist travels the universe talking to strangers about absolutely nothing. TO CALL THE GECKO: follow me on https://www.twitch.tv/lyleforever to get a notification for when I am taking calls. I am usually live Mondays, Wednesdays, and Fridays but lately a lot of other times too. I am a gecko.