Victoria Tran is the Community Director at Innersloth, known for its social deduction game 'Among Us', which went viral during the pandemic — partly thanks to streamers on Twitch!
She’s also a speaker and a writer on the topic of community management in the games industry, and was on the Forbes 30 under 30 list in 2022.
We spoke to her about her origin story, how she grew the Among Us TikTok page to over 4 million followers, and what it was like to play in one of the most successful live streams in Twitch history.
Victoria's links:
- Website: https://www.victoriatran.com/
- Twitter: https://twitter.com/TheVTran
- 'Among Us' TikTok Strategy Deep Dive: https://youtu.be/ORyofuPlvJ4?si=vqlkl0jecuMi3lUg
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Chapters:
00:00 — Preview
00:52 — Intro
01:24 — Meet your hosts!
03:48 — Meet Victoria
11:33 — The origin story of Among Us
15:03 — How Twitch helped Among Us
19:12 — Building successful communities
24:15 — Replying to negative comments
27:21 — Growing their TikTok to 4 million
32:17 — Jimmy Fallon (behind the scenes)
37:30 — The future of Innersloth
40:54 — Final words
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