How Big Brands Rig the Algorithm with Jacob Beau

Meta ads can feel like a mystery, especially when you’re running campaigns in tricky, highly regulated niches. That’s why today’s conversation with Jacob Beau, Ex-Facebook Employee, Meta Ads Insider, and Founder & CEO of Concept, is so valuable. He’s now helping brands in some of the toughest industries actually scale without losing their sanity. He’s managed huge budgets, solved compliance nightmares, and found creative ways to keep ads profitable when most people hit a wall. If you’ve ever wanted a peek behind the curtain of how Meta really works, this is it.

Jacob’s story is just as interesting as the strategies he shares. He started out in music and film in the Bay Area before moving into big creative roles at Salesforce and Facebook. We talked about how those skills shaped the way he approaches ads and why creativity is often the secret weapon that separates “meh” campaigns from the ones that really hit. You’ll also get to hear some of the surprising lessons he learned while working inside Meta itself.

Jacob also shares real stories, like the gamified OpenTable campaign that turned into a big win, and the scrappy strategies he’s now passing on through his own program. If you’ve ever wondered how to navigate ad account shutdowns, compliance issues, or scaling beyond guesswork, this conversation is for you. Entrepreneurs, marketers, and business owners will walk away with practical takeaways to improve their ad performance immediately. Tune in to learn how to turn Meta’s complexity into your competitive advantage.

Key Timestamps:

[00:00:00] Introduction.

[00:01:07] Meta ads secrets and strategies.

[00:03:00] Jacob’s background and start in the industry.

[00:08:06] Social media ad campaigns.

[00:10:30] Ad algorithm insights and strategies.

[00:12:49] Interactive advertising on Stories.

[00:16:19] Retargeting campaign ideas.

[00:19:12] Regulated markets and what Jacob offers.

[00:21:11] Getting into preferred partnerships with Meta.

[00:27:09] Zuckerberg encounters and lessons on personal branding.

[00:30:59] AI and media plus productivity advancements.

[00:33:32] Jacob shares his low ticket program.

Memorable Quotes:

"It feels like fate, but it was a rigged game." [00:17:26] – Jacob Beau

"When I worked at Meta, it was a total pay-to-play game." [00:26:53] – Jacob Beau

Connect with Jacob Beau:

Website: https://advantage.conceptsf.com

Instagram: https://www.instagram.com/jbeauofficial

Facebook: https://www.facebook.com/jacobbeau2025

LinkedIn: https://www.linkedin.com/in/jacob-beau/

Connect with Eric Berman:

Website: https://speakeasymastermind.com/

Instagram: https://www.instagram.com/speakeasymastermind/

Facebook: https://www.instagram.com/speakeasymastermind/

LinkedIn: https://www.linkedin.com/in/ericberman/

Produced by Evolved Podcasting: www.evolvedpodcasting.com